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Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
59 Episodes
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Learn about the future of marketing from Daniel Smulevich of Jellyfish, as he guides us through the MarTech revolution in a landscape brimming with change. This episode isn't about chasing shiny new tech; it's about strategic problem-solving and making tech work for your marketing needs.We dissect the tech FOMO that grips the industry, using platforms like Roblox as cautionary tales, and emphasize the importance of thoughtful tech adoption. Daniel describes the imperative for realignment of d...
Temu's advertising has been at the center of countless headlines in recent months. However, journalists don't know advertising well enough and don't have the data necessary to tell the full story. Mike has monitoring Temu for months – and mega-advertisers like Amazon, Wish, and eBay for years. He ties together all of his research on Temu so far into a single story exploring their dramatic rise, and their performance impact on other advertisers. This episode isn't Wall Street analysts or regul...
Mike shares updates about two trending areas to watch this year. First is the rise of marketing mix modelling. He digs into Google's new Meridian model, including a refresher on Marketing Mix Modelling, a reminder of Meta's competing offer (Robyn), and Meridian's USPs. Then he shares a big change in the marketing activity of fan favorite Temu. We'll leave you in suspense on that one – listen to find out!Discussed in this episode:A recording of Mike's webinar, "What's IN and what's OUT in 2024...
Get a heap of ecommerce & marketplace insights from Vinnie O'Brien, whose expertise from eBay to DTC brands sets the stage for a riveting discussion. Together with host Mike Ryan, he tackles the contrasting marketplace ecosystems across the US and EU, dissecting how these differences influence business tactics, and debates whether retail media networks are now indispensable in today's digital economy. For up-and-coming brands, Vinnie gives his seasoned perspective on navigating Amazon's p...
Unravel the complexities of the ecommerce universe as we sit down with Stefan Wenzel, veteran leader from eBay Germany, Otto Netherlands, and McLaren Automotive. This episode holds a wealth of insights, from understanding Otto's metamorphosis into a leading marketplace to examining the undercurrents that differentiate established goliaths like Amazon and eBay from emerging powerhouses Temu and SHEIN. Stefan's seasoned perspective guides us through the convoluted terrain of marketplace dynamic...
Join us as we navigate the choppy waters of ecommerce remarketing with Phillip Ivellio-Vellin, exploring the ramifications of the impending Digital Markets Act (DMA) and Google Consent Mode's implementation deadline of March 6, 2024. This episode promises to equip you with the knowledge and strategies to t thrive in an environment where privacy regulations and tech giants' policies collide. From the implications of user consent to the future of cookie tracking, our deep dive into t...
Wondering about the hidden potential of product segmentation in ecommerce? Join as we peel back the layers on this fascinating topic. We'll discuss the tension between efficiency and scale, and explore how product segmentation can help you navigate these opposing forces. Discover the relevance of the 1970s BCG Matrix in today's ecommerce world, learn about the role of algorithms in solving the fascinating "multi-armed bandit" problem, and get insights into Google's Shopping Graph and Audience...
Are you ready to peel back the curtain on Google's shadowy world of search auctions? Prepare for a shocking journey that will explore the murky details of Google's alleged auction manipulation, as revealed in the Department of Justice antitrust investigation. This is an absolute must-listen for anyone in the e-commerce space, as we navigate the mechanics of their reserve price increases, the mysterious RGSP system, and the controversial practice of 'squashing.' We'll dissect how these manipul...
What if I told you that the elusive world of Performance Max campaigns could be demystified? That's right, after an exhaustive year-long investigation, analyzing over 3000 campaigns, I've begun to crack open the black box of Performance Max. Together with the help of data experts, we will shed light on the hidden facets of these campaigns and guide you through the labyrinth of mystery placements and estimations. We’ll even unpack the unique challenges faced by multi-brand retailers and reveal...
Ready to unlock the power of Amazon Ads? Join us for a fascinating deep dive into the world of Amazon advertising with our special guest, Stefan Bures, founder and CEO of metoda. Stefan is here to share his wealth of knowledge on Amazon Ads, offering a unique lens into its history, strengths, and how his company metoda is helping equip the retail industry to compete with Amazon. Expect to be enlightened on DSP linkout campaigns, product segmentation, and the concept of retail readiness.We thr...
Get ready for a ride as senior product manager at adidas, Onur Polat, steps into the spotlight. His journey from launching a jobs portal in Albania to charting the intricacies of corporations and scale-ups like Criteo and Channable is nothing short of inspiring. We'll be picking his brain about the significance of feed-based advertising in product management, and we promise, his insights are a treasure trove of knowledge you won't want to miss.We'll be demystifying the 'black box' concept as ...
Ever wondered what it takes to navigate the world of performance marketing amidst a global pandemic? Join us as we chat with Stefan Huß, Head of Performance Marketing at Lampenwelt, a mid-to-top market lighting brand and part of the Luqom Group. Learn how Stefan's fascinating career journey, which began with Aldi Süd and led him to the world of performance marketing, prepared him for the unique challenges and opportunities he encountered when he joined Lampenwelt just one month before COVID-1...
What if artificial intelligence could revolutionize the e-commerce industry? Join us in our captivating conversation with Ralph Mayr, director of Product Management at Smarter Ecommerce, as we delve into the intriguing world of AI and its impact on ecommerce. From high-level concepts like philosophical zombies to current applications in performance marketing, Ralph shares his expert insight from both a consumer and product manager's perspective.We tackle the moral implications of AI, includin...
Welcome to growing e-commerce. This time, Mike is discussing Google marketing live, also known as GML. As the recording takes place between GML and IO (Google's big developer conference), it was a pivotal month probably in the history of the company. Most importantly, ecommerce was at the forefront of GML and it felt very much like an ecommerce event. Listen to the episode to learn about the features coming to Google search and Google ads and what they mean for you. We'll cover conversa...
With the introduction of the AI powered BING search, its an interesting time for the world as the advertisers are at an inflection point between learning, testing and generating results. Welcome to Episode 9. of Growing Ecommerce. Today Mike is joined by Fabrice Canel, Principal Program Manager for Bing Search. As he is responsible for crawling and indexing at BING and ultimately for the product relevance and customer expectations, we discuss what's changing with the integration of AI c...
Welcome to Episode 8. of Growing Ecommerce. Today Mike is joined by two guests, Kirk Williams, owner of ZATO marketing making his second appearance on the show, and Ben Kruger who's a senior ecommerce growth consultant at Google. In exchange for a packed agenda you get a stimulating conversation about the grand brand-non brand debate in Google ads, the ways in which PMax is like paid social and the discussion about whether or not CPCs matter anymore.
Welcome to Episode 7. of Growing Ecommerce. Today, Mike is joined by Lucas Gordon, a solution specialist in native advertising at Microsoft. With 20 years of experience in digital media and advertising, working with brands like Revlon, Decathlon and many others, he's particularly strong in real-time bidding technology. Lucas walks us through Microsoft's ad tech offering. Why audience matters more than placement? Why he sees Microsoft as a low fraud environment? And we talk about pa...
Welcome to Episode 6. of Growing Ecommerce. Today Mike is joined by Sam Tomlinson, of Warshawski, a boutique marketing agency in the US. Sam is also teaching at Johns Hopkins, University and Georgetown. Mike caught him while he was attending SMX Munich and discussed the conference briefly before diving into Sam's views on forecasting and emphasizes that forecasting is not out of reach. Then, we switch gears and we discuss the intersection of large language models and search. It's not a ...
Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines betwee...
Welcome to Episode 4. of Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and the agency in-house relationship. Join Mike and learn more about the paid m...
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