Growth Boss

Most businesses are trying to sell to everybody and ending up with nobody. The wrong buyers drain your time, drive refunds, and kill your momentum. The businesses that grow fast and stay profitable are the ones that figured out how to use AI to speak directly to the people already looking for exactly what they offer. In this episode, Jon Benson breaks down the AI framework his company uses to help business owners attract their ideal buyers through value-driven copy. He covers why selling to everyone is the biggest mistake in marketing, how to identify your ideal buyer using core values and psychology models, why ChatGPT and Claude alone will not write copy that converts, and how his AI platform BNSN uses multi-model technology to produce human-sounding copy at scale. Jon also shares the three things that make a video sales letter work and why the lead is everything. Jon Benson is the creator of the video sales letter format, one of the most widely used marketing formats online today. With over two decades in copywriting and internet marketing, he is the founder of BNSN.ai, an AI-powered copy platform trained on high-performing sales letters and built specifically to help business owners attract and convert their ideal buyers without sounding like a chatbot. Timestamps: 00:00 Intro 00:32 Background of Jon Benson 02:19 How AI Copy Has Changed Since 2010 05:55 What Is the AI Framework That Attracts Ideal Buyers 09:43 How to Identify Your Ideal Buyer 13:35 Where to Start With the Framework 17:33 The Next Step After Finding Your Ideal Buyer 24:46 Common Copywriting Mistakes Using AI 31:48 How An AI Agent and A Human Should Work Together 35:35 Do All AI Copywriting Campaigns Look the Same? 37:32 Is AI Going To Wipe Out The World? 41:00 Three Tips for Writing an Effective VSL 45:19 Connect With Jon Benson Connect with Jon Benson 🔗 Free Buyer Profile: https://freebuyerprofile.com/   🔗 BNSN.ai: https://bnsn.ai/  🔗 Instagram: https://www.instagram.com/itsjonbenson/   🔗 X: https://x.com/itsjonbenson/   🔗 Facebook: https://www.facebook.com/itsjonbenson/   🔗 YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw/   🔗 LinkedIn: https://www.linkedin.com/in/jonbenson/   Keywords AI copywriting, ideal buyer, video sales letter, AI marketing, copy that converts, attract ideal clients, AI sales copy, business marketing AI, AI framework, buyer psychology, VSL tips, AI for marketers, copywriting tips, marketing funnel AI, AI business growth, value-driven marketing, AI copy tool, ideal customer avatar, marketing automation, BNSN AI #copywriting #aimarketing #digitalmarketing #marketingstrategy #videosalesletter #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Stop selling to everyone. The moment you do that you start losing your best buyers. Jon Benson invented the video sales letter format used by thousands of marketers worldwide. And in this episode of Growth Boss he breaks down the AI framework that does not just write copy but attracts the exact buyers you actually want. Tomorrow on Growth Boss he shares everything. Here is a preview of what is coming: → Why targeting everyone is the single biggest mistake in marketing → How your core values determine who buys from you and how loyal they are → Why ChatGPT and Claude are built for speed not for copy that converts → The one idea rule that separates VSLs that sell from ones that fall flat → The free tool that helps you find the language your ideal buyer responds to This works for any business selling anything online. Drop a comment if you want the link the moment it goes live. #copywriting #aimarketing #idealbuyer #vsl #conversioncopywriting #businessgrowth #growthboss

AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human. In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters. Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert. Timestamps: 00:00 Intro 00:35 Shushant Lakhyani’s Background 01:11 Getting Started With AI Marketing 02:00 Where AI Helps and Where Humans Still Decide 04:17 How the Top 1% Approach AI Automation 06:58 Marketing Roles AI Can Take On 10:31 How To Use AI Effectively for Content Research 12:21 How To Write Better Research Prompts 13:59 Using AI for Ghostwriting 15:23 Training Claude Skills on Your Brand Voice 18:13 AI Graphic Design and Canva Workflows 20:25 Creating Videos With AI 25:26 Turning Analytics and Daily Research Into Ideas 27:55 Researching Content on Other Social Platforms 29:12 The AI Capability Behind Better Content 29:53 How Much Human Work Is Still Required? 31:50 Why AI Agents Need Human Review 32:50 Making AI-Assisted Content Sound Like You 34:55 Connect With Shushant Lakhyani Tools Mentioned: Claude - https://claude.com/   ChatGPT - https://chatgpt.com/   Grok - https://grok.com/   Nano Banana Pro - https://gemini.google.com/   AI Carousels - https://www.aicarousels.com/   Canva - https://www.canva.com/   Arcads - https://www.arcads.ai/   HeyGen - https://www.heygen.com/   Submagic - https://www.submagic.co/   Descript - https://www.descript.com/   VEED - https://www.veed.io/   Opus - https://www.opus.pro/   vidIQ - https://vidiq.com/   Sandcastles AI - https://www.sandcastles.ai/   Pangram - https://www.pangram.com/   Connect with Shushant Lakhyani 🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/    🔗 X: https://x.com/shushant_l   Keywords AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/ 

Most people use AI to write captions. The top 1% use it to run their entire marketing team. Shushant Lakhyani is an AI generalist, freelance marketer, and no-code builder who has cracked the code on using AI to do what most businesses pay an entire team to do. Tomorrow on Growth Boss he breaks down exactly how. Here is a preview of what is coming: → The specific AI tools replacing researchers ghostwriters graphic designers and ad strategists right now → Why decision making is the one thing AI can never take from you → The GROK automation that delivers a daily viral content report every morning at 6am → How Claude skills trained on client data produce content that bypasses AI detection → Why most people using AI agents are unknowingly destroying their reputation This is not about using AI more. It is about using it the way the top 1% actually do. Drop a comment if you want the link the moment it goes live. #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Most business owners are sitting on years of specialized knowledge and have no idea it could become a product. The ones pulling ahead right now are not always the most technical. They are the ones who understood that deep expertise combined with the right AI framework can become a scalable, sellable tool that generates revenue without adding headcount. In this episode, Janu Lingeswaran breaks down the exact framework his product studio uses to help clients turn domain knowledge into AI products that actually sell. He covers how to know if your idea is a fit for AI, why most people overbuild in the early stages and kill their product before it launches, how to start small and scale the right way, and what the process looks like from rough idea to a finished tool. Janu also shares real client examples including a healthcare automation product that saved over 10 hours a week and a luxury travel agency that is now packaging its expertise for an entirely new market. Janu Lingeswaran is the founder of Featherflow, a product studio that designs and builds AI-powered digital products for businesses. With a background in engineering and product management, Janu has spent the last several years helping founders and companies go from a rough idea to a working, market-ready AI product. His team works across industries ranging from healthcare to travel to SaaS. Timestamps: 00:00 Intro 00:34 Background of Janu Lingeswaran and Featherflow 03:05 What Is Domain Expertise 04:05 What Makes an AI Product 04:42 How to Know If AI Is the Right Fit 05:26 The Framework: Stage One: Start Playing 06:17 Where to Begin if You Feel Overwhelmed 07:50 ChatGPT vs Claude: Which Should You Start With 08:21 Stage Two: Turning It Into a Product 09:28 Real Client Example: Healthcare EOB Automation 11:26 Internal Tool vs Selling to Others 12:38 What the Client Process Looks Like Start to Finish 14:33 Cost and Time Savings You Can Expect 15:05 What Doesn't Work Well With AI Products 16:06 How AI Can Still Help With Creative Work 17:18 Prompting Tips: Why Context Beats the Prompt 19:14 Biggest Mistakes People Make Building AI Products 20:19 When to Move to a Second Product 21:41 Clients Who Are Now Selling Their AI Products 23:12 Where Things Are Headed in the Next 5 to 10 Years 24:31 Tools and Workflows Janu's Team Uses 26:26 Final Advice for Anyone Starting Out 27:59 Connect With Janu Lingeswaran Connect with Janu Lingeswaran  🔗 Website: https://featherflow.com   🔗 X: https://twitter.com/JanuBuilds   🔗 LinkedIn: https://www.linkedin.com/in/janu-lingeswaran/  🔗 Website: https://lingeswaran.com/   🔗 YouTube: https://www.youtube.com/@janubuilds    Keywords AI product development, domain expertise, AI automation, build AI products, revenue generating AI #aiproducts #domainexpertise #aiautomation #productdevelopment #businessgrowth ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/