Most businesses running Google Ads are either writing copy manually and burning time or dumping a prompt into Claude and wondering why it is not converting. The brands pulling ahead right now have figured out a smarter middle ground where AI does the heavy lifting and the human directs the strategy. In this episode, Shri Kanase breaks down the exact framework his agency uses to extract $100,000 worth of Google Ads copy using Claude in under 30 minutes. He covers why most people get AI copy wrong from the start, how to build the master prompt that drives everything, the kill and test method for narrowing in on your best ICP, how to connect real customer data to Claude for better output, and why the human touch is still what separates the campaigns that convert from the ones that flop. Shri also shares what industries this does not work for and the biggest mistakes he sees brands make when handing too much over to AI. Shri Kanase is an entrepreneur who started selling products online at just 12 years old to buy more video games. What began in his garage eventually grew into working with million dollar brands and building successful e-commerce businesses. Today, Shri runs the number one Google Ads agency built specifically for seven to nine figure e-commerce brands, operates his own e-commerce companies, and travels the world. He believes money should be used to create great experiences and not just sit in a bank account. Timestamps: 00:00 Intro 00:33 Background of Shri Kanase 02:32 From No AI to Full AI Integration 04:28 What Does $100K in Google Ads Copy Even Mean 06:29 Should You Run Google Ads Before Doing This 08:11 Step One: Know Your ICP Inside and Out 09:45 What to Do If You Have Multiple ICPs 10:51 What If You Have a Newer Business 12:15 How Deep Do You Need to Know Your ICP 13:36 Step Two: Training Claude With the Right Data 15:13 How to Connect Your Data to Claude 17:00 Step Three: Reviewing and Reducing Inefficiency 19:28 How Meta Ads Data Helps Google Ads Copy 20:03 Step Four: Testing and Budget Allocation 22:58 Budget Recommendations Based on AOV 25:01 Making Claude Smarter Over Time With Skill Files 26:26 Industries Where This Does Not Work as Well 27:26 Other AI Tools Worth Using 27:58 How to Keep the Human Touch With AI Copy 29:51 Biggest Lessons Learned Using Claude for Ads 32:26 What Top Agencies Do Differently 34:12 Connect With Shri Kanase Connect with Shri Kanase 🔗 Instagram: https://www.instagram.com/dedicatedyoung/ 🔗 YouTube: https://www.youtube.com/shrikanase 🔗 X: https://x.com/EcomShri Keywords Google Ads copy, Claude AI, AI ad copy, Google Ads strategy, e-commerce Google Ads, AI marketing, Claude for ads, Google Ads agency, ad copy AI, e-commerce ads, AI copywriting, Google Ads tips, Claude prompts, ICP marketing, AI for e-commerce, ad copy strategy, Google Ads 2025, Claude Google Ads, AI ad strategy, e-commerce marketing #googleads #aimarketing #adcopy #ecommerce #claudeai ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Most brands hand their ad copy over to Claude and wonder why it flops. The problem is not Claude. It is what they give it before they start. Shri Kanase runs the number one Google Ads agency for seven to nine figure e-commerce brands. And he has cracked the code on using Claude to extract ad copy that actually converts. Tomorrow on Growth Boss he breaks down the exact process. Here is a preview of what is coming: → Why most brands get nothing useful from Claude and what to do differently → The master prompt framework that changes everything → How to connect your Google Ads account to Claude for smarter copy → The kill and test method for finding your best performing ICP → Why human emotion is still the thing Claude cannot replicate and how to add it back in This works for any e-commerce brand running or planning to run Google Ads. Drop a comment if you want the link the moment it goes live. #googleads #adcopy #aimarketing #ecommerce #claudeai #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Most businesses are trying to sell to everybody and ending up with nobody. The wrong buyers drain your time, drive refunds, and kill your momentum. The businesses that grow fast and stay profitable are the ones that figured out how to use AI to speak directly to the people already looking for exactly what they offer. In this episode, Jon Benson breaks down the AI framework his company uses to help business owners attract their ideal buyers through value-driven copy. He covers why selling to everyone is the biggest mistake in marketing, how to identify your ideal buyer using core values and psychology models, why ChatGPT and Claude alone will not write copy that converts, and how his AI platform BNSN uses multi-model technology to produce human-sounding copy at scale. Jon also shares the three things that make a video sales letter work and why the lead is everything. Jon Benson is the creator of the video sales letter format, one of the most widely used marketing formats online today. With over two decades in copywriting and internet marketing, he is the founder of BNSN.ai, an AI-powered copy platform trained on high-performing sales letters and built specifically to help business owners attract and convert their ideal buyers without sounding like a chatbot. Timestamps: 00:00 Intro 00:32 Background of Jon Benson 02:19 How AI Copy Has Changed Since 2010 05:55 What Is the AI Framework That Attracts Ideal Buyers 09:43 How to Identify Your Ideal Buyer 13:35 Where to Start With the Framework 17:33 The Next Step After Finding Your Ideal Buyer 24:46 Common Copywriting Mistakes Using AI 31:48 How An AI Agent and A Human Should Work Together 35:35 Do All AI Copywriting Campaigns Look the Same? 37:32 Is AI Going To Wipe Out The World? 41:00 Three Tips for Writing an Effective VSL 45:19 Connect With Jon Benson Connect with Jon Benson 🔗 Free Buyer Profile: https://freebuyerprofile.com/ 🔗 BNSN.ai: https://bnsn.ai/ 🔗 Instagram: https://www.instagram.com/itsjonbenson/ 🔗 X: https://x.com/itsjonbenson/ 🔗 Facebook: https://www.facebook.com/itsjonbenson/ 🔗 YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw/ 🔗 LinkedIn: https://www.linkedin.com/in/jonbenson/ Keywords AI copywriting, ideal buyer, video sales letter, AI marketing, copy that converts, attract ideal clients, AI sales copy, business marketing AI, AI framework, buyer psychology, VSL tips, AI for marketers, copywriting tips, marketing funnel AI, AI business growth, value-driven marketing, AI copy tool, ideal customer avatar, marketing automation, BNSN AI #copywriting #aimarketing #digitalmarketing #marketingstrategy #videosalesletter #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/
Stop selling to everyone. The moment you do that you start losing your best buyers. Jon Benson invented the video sales letter format used by thousands of marketers worldwide. And in this episode of Growth Boss he breaks down the AI framework that does not just write copy but attracts the exact buyers you actually want. Tomorrow on Growth Boss he shares everything. Here is a preview of what is coming: → Why targeting everyone is the single biggest mistake in marketing → How your core values determine who buys from you and how loyal they are → Why ChatGPT and Claude are built for speed not for copy that converts → The one idea rule that separates VSLs that sell from ones that fall flat → The free tool that helps you find the language your ideal buyer responds to This works for any business selling anything online. Drop a comment if you want the link the moment it goes live. #copywriting #aimarketing #idealbuyer #vsl #conversioncopywriting #businessgrowth #growthboss
AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human. In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters. Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert. Timestamps: 00:00 Intro 00:35 Shushant Lakhyani’s Background 01:11 Getting Started With AI Marketing 02:00 Where AI Helps and Where Humans Still Decide 04:17 How the Top 1% Approach AI Automation 06:58 Marketing Roles AI Can Take On 10:31 How To Use AI Effectively for Content Research 12:21 How To Write Better Research Prompts 13:59 Using AI for Ghostwriting 15:23 Training Claude Skills on Your Brand Voice 18:13 AI Graphic Design and Canva Workflows 20:25 Creating Videos With AI 25:26 Turning Analytics and Daily Research Into Ideas 27:55 Researching Content on Other Social Platforms 29:12 The AI Capability Behind Better Content 29:53 How Much Human Work Is Still Required? 31:50 Why AI Agents Need Human Review 32:50 Making AI-Assisted Content Sound Like You 34:55 Connect With Shushant Lakhyani Tools Mentioned: Claude - https://claude.com/ ChatGPT - https://chatgpt.com/ Grok - https://grok.com/ Nano Banana Pro - https://gemini.google.com/ AI Carousels - https://www.aicarousels.com/ Canva - https://www.canva.com/ Arcads - https://www.arcads.ai/ HeyGen - https://www.heygen.com/ Submagic - https://www.submagic.co/ Descript - https://www.descript.com/ VEED - https://www.veed.io/ Opus - https://www.opus.pro/ vidIQ - https://vidiq.com/ Sandcastles AI - https://www.sandcastles.ai/ Pangram - https://www.pangram.com/ Connect with Shushant Lakhyani 🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/ 🔗 X: https://x.com/shushant_l Keywords AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid/ 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/