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Growth Marketing Today

Author: Ramli John

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Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.
140 Episodes
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Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company.In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates.In episode 140, you’ll learn: The relationship between customer experience and community How to build thriving spaces where people ask questions about the product with one another How you can layer community members’ public feedback into the product design Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140★ Support this podcast ★
There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building.That’s where Circle.so, the modern platform for creators, comes in. Before their public launch, Circle got creators on their beta platform including: Pat Flynn and SPI Pro Tiago Forte and Building a Second Brain David Perell and Write of Passage I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities.In episode 138, you’ll learn: How building an online community can support and accelerate your growth and marketing efforts Common mistakes to avoid when building an online community The future of online communities Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138★ Support this podcast ★
At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”).The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot.In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were.In episode 137, you’ll learn: The six-step process to start a Surround Sound Content Strategy How you measure the result of the Surround Sound Content Strategy How to automate the process for reporting 600+ keywords Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137★ Support this podcast ★
Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversionIn episode 136, you’ll learn: How can marketers build better experiences or campaigns knowing that the primitive brain is lazy, impatient, and like simple choices? Why pain avoidance is two to three times more powerful in persuading people to purchase than positive motivation? How can marketers give people the illusion of control to help them make the buying decision easier? Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/136★ Support this podcast ★
Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR.Sounds too good to be true, right?She breaks down step-by-step what she exactly created and how she distributed and promoted it.In episode 135, you’ll learn: How Hiba harnessed the power of the crowd to create a novel, useful, and insightful piece of content Hiba’s ProductHunt content launch strategy and distribution plan How the SoapBox team kept the momentum going forward Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/135★ Support this podcast ★
Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful.In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.In episode 134, you’ll learn: Important lessons about experimentation he learned during his time at Intuit Greg’s main priorities as the first product marketing hire at Wave Greg’s process to build sustainable growth Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134★ Support this podcast ★
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories.In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team.In episode 133, you’ll learn: The problem with the “one-and-done” buyer personas The three-step process to creating a JTBD buyer persona The best way to get actionable insights from user interviews Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/133★ Support this podcast ★
According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 21 people open it.Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.In episode 131, you’ll learn: Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter up to 40% How Amanda repurposes podcast episodes as blog posts Why is Growth Machine doubling down on YouTube content? Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/132★ Support this podcast ★
In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so.Weekend Club is the #1 solo founder support community. They offer weekly, remote Saturday deep working sessions with other founders (like the creators of Simple Poll & VEED), plus 100+ software discounts.In episode 131, you’ll learn: How to create an engaging and thriving community How Weekend Club grew to $1.8k MRR How Charlie measures success for the Weekend Club community Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show★ Support this podcast ★
Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/130★ Support this podcast ★
Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing.In episode 129, Jade shares: How she picks which business idea to pursue The strategy for getting her first 100 customers Why emotional experiences are important in building a strong brand Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the showGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/129★ Support this podcast ★
Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand.In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his personal brand.In episode 128, you’ll learn: How he measures the success of his podcast (hint: it’s not the number of downloads of each episode) How to get over the fear of putting yourself out there Stewart’s podcast creation system Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/128★ Support this podcast ★
You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres.Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so.Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them publicly, even if they’re not directly related to your business.In episode 127, you’ll learn: Hillary’s “Statement Piece Framework” to help brands create unique, attention-grabbing content How to build your own audience to sell your OWN ideas and products Tips for taking a stand with your content WITHOUT feeling like a total jerk. Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtodayGet the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/127★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners.In this episode, Dev Basu, founder and chief experience officer of Powered by Search, shares the nine systems he created to bootstrap and scale his agency to a multi seven-figure business in just a few years.In episode 126, you’ll learn: How Dev got his first-ever client Three steps to figuring out your niche The most overlooked aspect to growing a business Sponsor For This EpisodeLinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more.  Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday★ Support this podcast ★
It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers.Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time.In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUKIn episode 125, you’ll learn: How to build and grow a paid community from scratch Two key advantages that webinars have over podcasts How to recognize community members who have been helpful or supportive to others Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees.In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. In this episode, you’ll learn: The challenges and benefits of joining a scale-up as a growth marketer How to be successful as a growth marketer in a fast-growing scale-up company Common pitfalls to avoid when transitioning from a startup to a scale-up Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year!In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers.In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/121What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far!In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her book, The Content Fuel Framework, in the number one new release book in the creativity section in Amazon Books.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/120Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products.In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism background to help brands impact social change.Sponsor For This EpisodeThis episode of Growth Marketing Today is brought to you by 42 Agency.  42 Agency works with high growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn more & get $500 in free consulting time - visit them at https://growthtoday.fm/42★ Support this podcast ★
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