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Growth Marketing Today

Author: Ramli John

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Growth Marketing Today is a weekly podcast for marketers and founders to learn from today's top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more. Past guests include April Dunford, Val Geisler, Andrew Warner, Georgiana Laudi and Kevin Indig.

New episode every Tuesday at 6:00 am ET. Subscribe now so you don't miss an episode!

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn on twitter or via email.
86 Episodes
In the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.
When I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at Jobber, shares exactly what the growth does to adding value to the product, demand gen, customer success, and marketing teams at Jobber.
In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months
I built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.
How can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares how he's planned, created, and launched experiential and word-of-mouth campaigns that helped brands like FreshBooks, Xero, Nike, and more to stand out from competitors.
Everyone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.
The difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.
Just like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.
As you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?
70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and Shopify as Head of CRO, you'd think that Tiffany Da Silva is the 30 percent who chomps on imposter syndrome for breakfast and rise to the top of the corporate ladder. But, deep down, she feels like a fraud. In this episode, Tiffany shares her own experiences along with the framework and tools she uses every day to crush it and get S@# done.
How does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller business or solopreneur. Kasey Bayne shares her experience on how she adapted her marketing strategy when she targeted small businesses and solopreneurs at FreshBooks and enterprise companies at DataTrue as Head of Marketing.
There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
Trends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.
When you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your HTML for improved page rankings.
Onboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.
In her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
Word-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and hae taught thousands of business owners to create systems that make referral a predictable source of new leads.
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