Growth Vertical

We're joined by Sarah Pattisall, Brand and Content Strategist at Brand3, who helps B2B companies align brand strategy with AI implementation before automation ever touches customer-facing content. Sarah's focus is on where AI actually creates ROI for a business.Tune in to discover why so many B2B marketing teams fall into the trap of mass-producing content with AI, and why it quietly damages the brand voice that made their content work in the first place. 🎧Sarah shares why brand voice erosion is really a symptom of treating content production as an output to scale rather than a craft, the framework she walks clients through to keep AI-assisted content on-brand at real volume, and why a diluted brand voice quietly keeps a business renting its audience instead of owning it.Connect with Sarah:LinkedIn: https://www.linkedin.com/in/sarahpattisallWebsite: https://www.brand3.net/Podcast (The CEO's Heart for Service): https://www.brand3.net/the-ceo-heart-for-service-podcast/-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES: 🌍 Are you a SaaS founder looking to accelerate growth? Book a Growth Strategy Session: https://growthvertical.com/LET'S CONNECT:🐦 Twitter - https://twitter.com/Neil_992📸 Instagram - https://www.instagram.com/neilp_992👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself.In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of money. This came up during a client account audit, and it was AI that reminded me and flagged where the spend was actually going — which is part of why I keep pushing AI as a core part of any PPC workflow nowadays. If you missed the previous video on how I use AI day-to-day for B2B SaaS marketing, the link is in the resources below.Note: this tutorial will help if followed visually.-------------------------------------------------📳 Follow this Podcast and Subscribe to the ⁠Growth Vertical YT channel⁠ for Tutorials.🔗 RESOURCES:📥 Looking for the AI Swipe File? Subscribe to my newsletter.🎓 Marketing Infrastructure Workshop for SaaS Startup Founders - Join the WaitlistLET'S CONNECT:🐦 Twitter - ⁠⁠⁠https://twitter.com/Neil_992⁠⁠⁠📸 Instagram - ⁠⁠⁠https://www.instagram.com/neilp_992⁠👔 LinkedIn - ⁠⁠https://www.linkedin.com/in/neilpatel992/⁠I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. ⁠growthvertical.com

If you're only using AI to write blog posts or social media content, you're leaving serious value on the table, especially if you're in B2B SaaS marketing. In this video, I break down the 3 ways I use AI tools day-to-day as a B2B growth marketer consultant, and I will go through how you can start embedding them into your own marketing workflow.If you're a SaaS founder trying to scale your marketing output or an aspiring B2B marketer building your AI skillset, these practical, and immediately actionable use cases will help you immediately increase the value AI has on your operation. 🚀🎧-------------------------------------------------📳 Follow this Podcast and Subscribe to the ⁠Growth Vertical YT channel⁠ for Tutorials.🔗 RESOURCES:📥 Looking for the AI Swipe File? Subscribe to my newsletter.🎓 Marketing Infrastructure Workshop for SaaS Startup Founders - Join the WaitlistLET'S CONNECT:🐦 Twitter - ⁠⁠⁠https://twitter.com/Neil_992⁠⁠⁠📸 Instagram - ⁠⁠⁠https://www.instagram.com/neilp_992⁠👔 LinkedIn - ⁠⁠https://www.linkedin.com/in/neilpatel992/⁠I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. ⁠growthvertical.com

We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce, education, and healthcare. Brook's focus on data-driven acquisition and AI-assisted creative testing gives him a grounded, practical view of where AI is actually moving the needle in paid advertising.Tune in to discover more about why most B2B marketing teams are either avoiding AI in their paid campaigns entirely or applying it without a clear system and wondering why it isn't working. 🎧Brook shares how to build a proper AI-assisted creative workflow, what a testing framework that produces a real signal looks like, and how lean startup teams can use AI to operate more efficiently without losing control of quality. Connect with Brook:LinkedIn: https://www.linkedin.com/in/brookshepard/Website: https://www.masoninteractive.com/-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords with the proper infrastructure in place.📊 Download the PPC Search Ads Opportunity Analysis Template📋 Join the waitlist for the Marketing Infrastructure Workshop for founders-------------------------------------------------📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.LET'S CONNECT:🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com