Gym World Worldwide

🌎 Jen Cho, co-owner of Tidal CrossFit in Toronto, walks Mateo and Kilo CEO Kaleda Connell through her 6,000-square-foot space (an old converted theater) and breaks down how she rebuilt the gym around fewer members and more value, plus how she structured the buyout that made her a co-owner.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Tidal CrossFit (Instagram): https://www.instagram.com/tidalfitnessdanforth/Tidal CrossFit (Website): https://tidalfitness.ca/🔥Show Notes- 0:01 — Intro & gym tour begins with Jen Cho, co-owner of Tidal CrossFit- 1:00 — What is a "focus program"? A second income stream for coaches- 3:01 — Inside the space: 6,000 sq ft in a converted theater- 5:29 — The pandemic pivot: shrinking from 300 members to a higher-value model- 7:08 — Run a successful gym with Kilo (visit https://usekilo.com/gw)- 8:12 — How focus programs get built (and why they have to be coach-led, not forced)- 10:12 — The math behind pricing a focus program so coaches make real money- 12:06 — Jen's marketing strategy: referrals, friends & family weeks, and why it works- 17:44 — How Jen went from GM to minority shareholder to full co-owner- 19:34 — The real lesson: understand your finances before you buy in- 22:04 — What Jen believes her real job is: keeping her coaches happy and paid- 23:19 — Outro — where to find Tidal CrossFit

🌎 Will Harrison, co-owner of CrossFit Bath and founder of The Fitness Flywheel, joins Mateo to break down his journey from member to co-owner, and how he helped the gym build a sales process that took it from 8-10 new members a month to nearly 50.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Will Harrison (Instagram): https://www.instagram.com/willjar58/CrossFit Bath (Instagram): https://www.instagram.com/crossfitbathbox/CrossFit Bath (Website): https://crossfitbath.com/The Fitness Flywheel (Instagram): https://www.instagram.com/thefitnessflywheel/The Fitness Flywheel (Website): https://www.thefitnessflywheel.com/📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥Show Notes0:00 — Intro & meet Will Harrison, co-owner of CrossFit Bath2:04 — From member to co-owner: how most people get into this business (and how Will didn't)6:55 — Starting as CrossFit Bath's first-ever commercial hire, mid-COVID, with 142 members7:09 — Run a successful gym with Kilo (visit https://usekilo.com/gw)8:34 — The result of just having someone focused on sales: 8-10 new members/month to 48-4911:37 — Will's core sales philosophy: "sales is the transfer of enthusiasm"14:34 — "No one cares about your gym" — why features don't sell, outcomes do15:02 — The "writing reflex": why jumping to solutions too fast kills the sale16:16 — The real reason gym owners lose the sale after presenting the price22:56 — How The Fitness Flywheel started as a side hustle helping other box owners24:56 — Real client results: 34 members to 36% growth in a month, and 2 gyms to 326:42 — How Will and his partners structured the buy-in and valued the business30:36 — Will's advice for anyone stuck growing their gym32:37 — Outro — where to find Will, CrossFit Bath, and The Fitness Flywheel

🌎 Mark Fisher, former owner of Mark Fisher Fitness, now a gym business coach and partner at Business for Unicorns, joins Mateo to break down how to think about pricing and—even more importantly—how and when to raise your rates.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Mark Fisher (Instagram): https://www.instagram.com/markfisherhumanbeing/Mark Fisher (Website): https://www.businessforunicorns.com🔥Show Notes0:00 — Cold open: rent, payroll, and insurance are up — are your prices?2:26 — Today's topic: how to think about pricing (and when to raise it)3:18 — Mark's framework: start with your coach-to-client ratio5:48 — Crude benchmarks: ~$350/mo for 6-on-1, ~$185/mo for large group8:26 — The "no man's land" of averaging 8–10 people per class11:34 — What to do with underperforming class times: cut, don't hope22:34 — Run a successful gym with Kilo (visit https://usekilo.com/gw)24:52 — The "sold out" exercise — finding your true capacity and topline27:56 — Why 80% (not 100%) should be your planning assumption32:17 — Price increase vs. price correction: how Mark tells the difference34:01 — The crude rule: $60 or more means it's a correction, not an increase39:19 — What to expect in reality: 1-2% cancel, 3-5% complain to your face40:00 — The two comms mistakes: over-apologizing and overselling the upside41:16 — Mark's short, no-frills price-increase email template43:16 — The "Red Wedding" — the time MFF let every member out of their contract45:47 — Training your clients to expect an annual price increase48:52 — Outro — where to find Mark and Business For Unicorns49:33 — Run a successful gym with Kilo (visit https://usekilo.com/gw)

Mateo Lopez and Kaleda Connell tour Dan Visentin's 416 Fitness Club in Toronto, covering how he survived 450 days closed during COVID, the "red shirt" trick he uses to sell personal training, and the mistakes he says he'd never make again.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/416 Fitness Club (Instagram): https://www.instagram.com/416fitnessclub/416 Fitness Club (Website): https://www.416fitnessclub.com📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — On the road in Toronto with Dan Visentin of 416 Fitness Club0:56 — Front desk, lounge, and equipment layout walkthrough4:52 — Capping classes at 18: a COVID-era decision that stuck8:56 — The red shirt trick: selling personal training without a pitch11:48 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)12:18 — What 416 means to Dan, and its evolution from CrossFit-only to HYROX14:18 — The real turning point: 450 days closed during COVID16:17 — The rack-per-person layout that outlasted the pandemic19:53 — Giving staff freedom without losing consistency22:36 — Three mistakes Dan won't make again27:54 — Retention in a transient city30:38 — Becoming a dad and how it reshaped the business31:51 — Going HYROX: building a class that teaches the skills36:58 — Dan's unscripted Kilo shoutout37:14 — Wrap-up and sign-off

Kilo co-founder Mateo Lopez is joined by Chris McMahon “Kilo Chris” for a Q&A episode of Gym World, taking questions straight from the Kilo Crew Facebook group, covering why acting technique quietly shows up in coaching, sales, and short-form video content, the moment "growth" can turn into "distraction" once you start chasing a second or third location, and the gut-check test for expansion offers that look great on paper but feel wrong in your stomach.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo (Instagram): https://www.instagram.com/kilogyms/Kilo (Website): https://www.usekilo.com/gw/Chris McMahon (Instagram): https://www.instagram.com/coach.chrismcmahon/Chris McMahon (Website): https://www.chris-mcmahon.com📺 Watch On:https://www.youtube.com/@GymWorldWorldwide🔥 Show Notes:0:00 — Kicking off with the Kilo Crew Facebook group Q&A1:56 — First question: favorite ice cream flavors4:56 — The one skill with the best ROI that gym owners keep avoiding5:09 — Why improv class builds better coaches6:36 — Short-form video, authenticity, and building a brand voice9:58 — Discovering your authentic self by "playing pretend"11:45 — Real example: a niche gym that found its voice and grew from it13:14 — Run a successful gym with Kilo (visit https://usekilo.com/gw/)13:51 — Next question: when does adding more members, services, or locations start hurting your business15:04 — The "ducks in a row" problem: replicating growth before systems are ready17:24 — Case study: a cross-country expansion deal that looked good on paper20:49 — Gut-check moment: ignoring your instincts under pressure to grow22:28 — Knowing which unsustainable moves are okay short-term24:36 — Accepting that growth always has an unsustainable phase25:54 — Wrap-up and where to find more Gym World