DiscoverHALO Talks: Elevating Wellness
HALO Talks: Elevating Wellness

HALO Talks: Elevating Wellness

Author: Pete Moore

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Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
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Monica Marder, a dynamic entrepreneur with a penchant for wellness innovation, embarked on a transformative journey in 2018 when she founded her first fitness studio. Struggling to find a workout regimen that was both low impact and incorporated functional strength training, but distinctly different from traditional Pilates, Monica envisioned an alternative that combined intensity with a result-driven atmosphere. Her previous corporate job required extensive travel, allowing her to scout fitness trends across the country, enriching her understanding of what the market lacked, especially in her home base of New York. Recognizing a significant gap, Monica leveraged her insights to craft a unique fitness experience. Driven by both a personal quest for the ideal workout and an entrepreneurial spirit, Monica Marder's studio became the embodiment of her commitment to innovation in the fitness industry, offering a sanctuary for those seeking a cutting-edge, impactful exercise journey. Entrepreneurial Mindset: "You have to value what you have, know what you built, know your worth, and, you know, trust in the process and continue to attract what you see for your vision as an entrepreneur." Key themes discussed Opened studio in 2018 to meet a previously unaddressed need.  Focused on unique approach, coaching and growth. Transitioning to hybrid training model for coaches. Low-impact fitness helps prevent injury, reduces intimidation. High-end fitness studios maintain prices despite competition. Premium experience, avoiding ClassPass, staying true to self. A few key takeaways: 1. Form 50 Fitness emphasizes low-impact, functional strength training using reformers to deliver high-impact results in an upbeat, supportive environment. The studio offers a unique fitness experience with a strong focus on coaching and education. 2. Despite facing challenges during COVID-19, Form 50 Fitness has demonstrated resilience by expanding to multiple locations. This expansion showcases their ability to navigate adversity and grow their brand. 3. Monica highlighted numerous success stories of clients achieving physical transformation and emotional healing through Form 50. The studio's offerings have positively impacted individuals coping with physical injuries, weight loss, and emotional distress, showcasing the holistic benefits of the fitness program beyond "just" physical results. 4. Form 50 Fitness invests significantly in its instructors, providing robust training programs and transitioning to a hybrid training model to enhance talent acquisition. The studio values its coaches and provides selective opportunities for full-time employment, highlighting the studio's commitment to coach development and career growth. 5. Form 50 maintains a premium brand image and avoids price discounting strategies. The studio offers promotions such as a two-for-one intro deal and a two-week unlimited trial but emphasizes the value of the premium experience, with Monica emphasizing the importance of maintaining pricing integrity and value. Click here to download transcript.   Resources: Monica Marder: https://www.linkedin.com/in/monica-marder-8017b2162/  Form50 Fitness: https://form50fitness.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Ethan Blauner's story begins in the tumultuous period of the pandemic when the doors of the (unfortunately now defunct) Switch Playground--like many big box and boutique gyms across the globe--shuttered and left trainers wandering in an uncertain fitness landscape. As routines crumbled, Ethan faced the challenge that rattled the entire industry . . . the abrupt transition from physical spaces to a virtual existence where the workout mat was to become the new gym floor. It was during this time of redefinition that serendipity struck. A client proposed the idea of virtual fitness classes. Skeptical but intrepid, Ethan ventured into the relatively unknown domain of digital fitness instruction. With a yoga mat as the sole requisite, he pioneered "core day," a bodyweight-centric regimen designed for the digital crowd. The inaugural week was a testament to the potential of this newfound format. Ethan managed to draw an impressive attendance, with 15 to 20 virtual participants, ready to exercise from the solitude of their homes. The success of that first class marked the beginning of a new era for Ethan, a reinvention borne out of necessity that showcased his adaptability and his unwavering commitment to fostering fitness, even in times of global uncertainty. Blauner delves into the founding of his new concept, Sid's Gym, and the innovative indoor running simulators that set it apart. When it comes to new innovations in treadmill technology, he states, "If you're on a normal treadmill, you're staring at a mirror in front of you and nothing's moving, it's kind of a weird thing for your brain because you're moving your body, but your surroundings stay the same. On our treadmill, you feel like you're moving through space, even though you're not. Our brains are not equipped to actually realize that we're running on a treadmill. And basically 5 minutes into the run, you're fully immersed. You forget that you're on the treadmill." Key themes discussed Veteran trainer adapts to teaching online classes. Virtual experiences blend with in-person training. Maximizing space, smaller classes facilitate community building. Program aims to provide consistency and results. Understanding and catering to unique fitness goals. Encourage gyms to tap into event planners. A few key takeaways: 1. Blauner found success and community building by adapting to the pandemic, transitioning to online fitness classes, and creating a sense of togetherness during a challenging time. 2. The evolution of boutique fitness in New York City post-pandemic involves incorporating a virtual experience with a focus on personalized, intimate classes, and community building, while recognizing the importance of in-person training for the unique atmosphere it provides. 3. The concept of Sid's Gym incorporates indoor running simulators with immersive technology, providing a unique training experience that simulates outdoor terrain and aims to revolutionize traditional treadmill workouts. 4. Ethan emphasizes the importance of understanding individual goals and creating a tailored experience for each member, prioritizing personalized coaching, community building, and tracking progress to deliver a more engaging and effective fitness experience. 5. The episode highlights the potential for a new era in boutique fitness, emphasizing the use of unique technology and community-centered approaches to provide a more comprehensive and fulfilling fitness experience. Click here to download transcript.  Resources: Ethan Blauner: https://www.linkedin.com/in/ethan-blauner-a94a42132  Ethan Instagram: https://www.instagram.com/ethanblauner13 Sid Raman: https://halotalks.com/episode-481-sid-raman-unveils-next-level-treadmill-technology  Sid's Gym:  https://www.sidsgym.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Sid Raman is a structural engineer with over three decades of experience in the construction and building sector. His expertise took an innovative turn roughly seven years ago, as he delved into the niche of construction automation and robotics. Sid discovered a new-found excitement in the application of motors and controllers, and the fascinating overlap between the principles governing both construction machinery and robotic systems. Host Pete Moore and Sid sit down to discuss the ground breaking, next-generation technology of treadmills and the futuristic vision behind it. Sid shares how his passion for trail running led him to create a treadmill that replicates outdoor experiences. They delve into the unique features of the treadmill, the business model behind it, and the potential impact on fitness and entertainment.  On new technology, Sid states, "All these treadmills have one problem, and that is they do not go up and down quickly and fluidly. So our secret sauce is that we took a belt and board, which is a standard deck, but we introduced an element of engineering so the deck itself is inclining and declining without lifting the runner or walker on it . . . so you get the feeling that you are going uphill or downhill, and all of that is synchronized with what you're seeing on the big screen in front of you." Key themes discussed Engineer with 30 years experience who delves into robotics. Frustration with existing treadmills led to innovation. New location, prototype development, commercialization plan explained. Creating immersive experiences, open platform for content. Simplicity, affordability, and modular design for treadmills. Wholesale code, product augmentation, health, recovery, entertainment. A few key takeaways: 1. Sid saw an opportunity to revolutionize treadmill technology. He sought to address the lack of engagement and feedback in traditional treadmills, particularly for trail runners who found it challenging to replicate the outdoor experience on existing equipment. 2. Raman designed a treadmill that goes beyond traditional treadmills, which he refers to as a "running simulator." This innovative treadmill features an inclining and declining deck that simulates the feeling of running uphill and downhill, providing a more immersive and engaging experience. The deck's movement is synchronized with visuals on a screen, enhancing the feeling of outdoor running. 3. Raman emphasizes the simplicity and cost-effectiveness of the design. He utilized off-the-shelf components, making the treadmill more durable, easy to maintain, and cost-effective. Additionally, the modular design allows for easy upgrades, reducing the risk of obsolescence. 4. The treadmill is not just a fitness machine but a "theater of the mind" that aims to provide users with immersive and entertaining experiences. The machine offers engaging content, including virtual races and varied terrains, to make workouts more enjoyable and challenging. The goal is to make movement fun, engaging, and joyful while bringing communities together through fitness. 5. Raman has partnered with Ethan Blauner and Roger Harvey--both well-known fitness industry veterans--to integrate the advanced treadmill into their studio. By infusing gamification and entertainment elements into the workouts, they aim to attract a wider spectrum of individuals, reducing intimidation and making fitness more accessible and enjoyable. Click here to download transcript.  Resources: Sid Raman: https://www.linkedin.com/in/sid-raman-b12b1631  Sid's Gym:  https://www.sidsgym.com Revolution Nice: https://www.revolutionice.com Xpriential: https://xpriential.com  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Matthew Schober is the Co-Founder of Concierge Health (previously known as Gym Farm), a company that provides services to fitness facilities. Host Pete Moore and Matt discuss ancillary revenues, establishing new revenue streams for clubs, and the complex challenges and opportunities in the insurance and corporate markets. Matthew elaborates on how Concierge Health's platform--Connections--integrates AI coaching, nutrition, and employee well-being, offering an engaging experience for individuals and providing tools for partners. The conversation also delves into the practical aspects of managing employer programs and engaging senior individuals in fitness programs. As a strategist navigating both the insurance and corporate terrains, Matt is attuned to the complexities within the Medicare market . . . and well aware of its lucrative potential through usage-based programs entwined with demanding operational protocols that often deter participation by clubs. He acknowledges the challenges faced in reporting and verification processes that force many to opt-out or selectively engage. When it comes to new innovations for insurance client engagement, Schober states, "The part of Connections that we've really evolved it into from our experiences working with insurance companies was not only to create an engaging experience for the individual, but also to maximize partner exposure, and give partners tools in order to be able to utilize this effectively." Key themes discussed Complex business challenges with insurance and benefits. Working with Optum, Tivity, SilverSneakers for programs. Programs generate revenue, attract members, low cost. Marketing opportunities for senior fitness clubs. Maximizing efficiency in gym location operations. Enhancing insurance experiences, managing partner relationships efficiently. A few key takeaways: 1. Concierge Health focuses on providing concierge-level service and customizing benefits and journeys for individuals, while also supporting fitness facilities with high-level service and automations to drive new revenue streams. 2. There is a focus on engaging previously untapped markets such as insurance, Medicare, and corporate businesses to create opportunities for ancillary revenues for fitness clubs. 3. Their newest platform, Connections, offers an employer well-being and employee health and well-being engagement platform with AI coaching, nutrition, mental health, and behavioral health features. 4. The platform also integrates with various programs and partnerships, streamlining processes for clubs and offering tools for managing relationships and eligibility verification. Click here to download transcript.  Resources: Matthew Schober: https://www.linkedin.com/in/matthew-schober-660bb08/  Concierge Health: https://home.conciergehealth.co/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Will Coker emerged as an innovative thinker in the realm of club operations, a field where he's spent 24 years honing his expertise. His journey into entrepreneurship began when the seeds of an idea took root along with his Co-Founders, who held influential positions on advisory councils and boards across various other HALO-sector companies. Coker's role as an operations savant and an informal staffing consultant made him the go-to person for his business-savvy cofounders. These discussions, covering a wide range of issues, hinted at a market need that Coker realized needed to be addressed.  Leveraging his extensive experience and the strategic acumen of his Co-Founders, Coker helped start Fibr, a venture that would capitalize on the gap in club operations staffing and advisory services, setting the stage for what would likely become a dynamic and responsive business solution. Will and his team remain at the forefront of the issues surrounding recruiting in the HALO space, and is ready to steer Fibr to meet the demands of an ever-evolving market. Private Equity Impact on Fitness Industry: "What we found is as we started partnering with some operators on their staffing challenges, and one of the things that's really cool about our industry in 2023--and you know this better than anyone, Pete--is we've had all this private equity money come into our industry. 20 years ago, it was the same 4 or 5 companies. Now we've got all of this investment and their studios popping up everywhere, which is awesome." Key themes discussed Health clubs face staffing issues; seeking solutions. Operators need to realize people are the product. Created direct connection, offer consulting for operators. Building app features for easier employer search. Health clubs transform into talent-filled event venues. Flexibility and benefits are crucial for applicants. A few key takeaways: 1. Direct Connection and Career Placement: Will underscores the critical need for creating direct connections between fitness professionals and operators to ease the staffing challenges. His emphasis on career placement services for fit pros highlights a proactive approach to nurturing a robust workforce within the industry. 2. Innovative App Development: Fibr is developing an app designed to streamline the recruitment process. This digital solution aims to facilitate easier access for operators to find qualified staff and provide seamless consulting services, which exemplifies the fitness industry's shift toward technological integration to solve traditional problems. 3. Changes Post-COVID: The episode delves into the evolution of the fitness industry post-COVID, spotlighting the need for operators to adapt to the distinct preferences of Gen Z. This demographic looks for flexibility and opportunities to build their personal brand, thereby challenging the industry to innovate and cater to these new demands. 4. Industry Adaptation and Independent Operators: Will highlights the importance of the fitness industry's adaptation in meeting changing employee preferences, such as the desire for better benefits and flexibility. Independent operators, in particular, are encouraged to offer unique experiences and work venues that resonate with the modern workforce's needs. 5. Focus on People: Coker drives home the point that the success of brick-and-mortar fitness facilities heavily relies on the strength of their people. The discussion with Pete emphasizes the significance of considering labor as an investment and the impact of knowledgeable and passionate staff on customer satisfaction and retention. Resources: Will Coker: https://www.linkedin.com/in/william-coker-3957578a/  Fibr: https://www.info.fibr.fit/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Jim Ludwig, an enthusiastic former tennis player, has been the linchpin for the pickleball community in Naples since 2010. His journey with the sport began at a small country club where he recognized the game's potential for growth, particularly among the senior demographic. Sensing the need for more space, Jim's vision led him to a nearby park, where he observed underutilized tennis courts. Taking the initiative, he proposed the idea to the county, which culminated in the transformation of a few tennis courts into dedicated pickleball courts. Jim shares his journey with the sport, from its humble beginnings to growing Naples, Florida into the epicenter of pickleball with 64 courts and hosting the world's largest pickleball tournament. He discusses the challenges and successes of bringing the sport to different venues and his vision for the future. He and Pete dive into into the evolution of the sport, sponsorship, and the profound impact of pickleball on health and wellness. On the rapid growth of the sport, Ludwig states, "Eventually I started thinking, well, where are you gonna grow the event? They're running in high schools, gymnasiums, and more. What we experienced with the US Open, we started out with 800 players in 2016. Then we got to 4,800 players who signed up to be a part of this year's event!" Key themes discussed Advocating for new community pickleball facilities with municipalities. Budgeting for convention center space and costs. Looking at different convention centers for events. Research, investment, sponsorship and growth in sports marketing. Discussion about the future of pickleball industry. A few key takeaways: 1. The growth of pickleball in the Naples area: Jim played a key role in developing the pickleball infrastructure in Naples, leading to the growth of the sport and was one of key figures to help establish the US Open Pickleball Championship.  2. Community engagement and investment: Jim's engagement with the local community and government was instrumental in securing support and resources to develop pickleball courts. 3. Potential for non-endemic sponsorships: There's an emerging opportunity for non-endemic companies to sponsor pickleball events and tournaments, targeting the over 50 demographic. 4. Evolution of pickleball as a sport: The industry is witnessing a transition from manual operations to more professional event management, with the potential for significant growth, attracting potential investors and sponsorships. 5. Inclusivity and accessibility: Jim Ludwig emphasized the accessibility and inclusivity of pickleball, highlighting its appeal to a wide range of players, including those involved in Special Olympics and veterans organizations. Click here to download transcript.  Resources: Jim Ludwig: https://www.linkedin.com/in/jim-ludwig-652973112/  US Open Pickleball Championship: https://www.usopenpickleballchampionship.com/  PB1965: http://www.pb1965.com  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Rina Raphael is a highly regarded, well-established writer and journalist who has covered a wide range of topics in the HALO sector from fitness and nutrition to biohacking and even strology startups! She currently has a highly regarded newsletter on substack called Well to Do, and in 2016 she authored the Gospel of Wellness which deep-dives into the changes she witnessed in the industry, highlighting both hopeful and troubling developments. Currently, she writes for prestigious outlets such as Fast Company, the Wall Street Journal, the New York Times, and the LA Times, with a focus on cultural and sociological aspects of wellness trends. Host Pete Moore and Raphael discuss topics such as the evolving trends in wellness, the challenges of reporting on wellness products, the intersection of wellness and religious communities, the impact of social and economic factors on health and wellness, and more. This episode offers an insightful look into the industry and the evolving landscape of health and wellness trends. If you are at all interested in keeping updated on the going's on in the space, her book and newsletter are must-reads.  Regarding her current coverage, she states, "I cover more than just the business perspective now. I cover more of the cultural and sociological aspects. More and more, I'm trying to answer the question of why is everyone obsessed with a certain trend, why do certain things take off, and why are so many people turning to wellness." Key themes discussed Wellness industry evolution Consumer skepticism Bridging wellness and religion Socioeconomic barriers to wellness Women's health and wellness Challenges for journalists in wellness reporting The future of wellness A few key takeaways: 1. Unpacking the space: Rina shares her journey into the industry and the insights she gained from covering everything from fitness to nutrition to biohacking and astrology startups. 2. Brand Credibility in Reporting: Rina discusses the challenges of reporting on wellness products and services that are not always backed by scientific evidence, emphasizing the need for brands to prove their efficacy to a increasingly skeptical consumer base. 3. Emerging Wellness Trends: The discussion spans from the growing interest in the outdoor market to the intersection of fitness and spirituality, highlighting the nuanced ways wellness is perceived and pursued within different cultural and socioeconomic contexts. 4. Wellness Accessibility: Rina talks about income and time barriers to wellness and emphasizes the importance of finding solutions that cater to the time-strapped and underserved populations. 5. Future Trends and Opportunities: Raphael identifies the women's health space (pelvic health, clinics, etc)  as an area poised for significant growth and impact in the wellness industry. Click here to download transcript.  Resources: Rina Raphael: https://www.rinaraphael.com/  The Gospel of Wellness book: https://us.macmillan.com/books/9781250793003  Rina Raphael's Newsletter: https://welltodo.substack.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore sits down with long-time friend and former classmate Brian Paris to discuss a wide range of topics related to coaching, wellness, and personal development. Brian shares insights into his approach to coaching, emphasizing the importance of a holistic lifestyle, positive psychology, and the impact of habits and mindset. The conversation also delves a bit into the financial aspects of hiring a coach, the need for recovery and not glorifying burnout. Brian is known for his charismatic personality and his continued evangelizing of the HALO lifestyle. Since he was a teen, he's been all about a movement-first lifestyle and eventually became a "movement nerd." Paris continues to make a name for himself with his unique approach and ability to connect with others.  When discussing self-control and mindfulness, Paris states, "I've trained with therapists. I've trained with coaches. I've done specific work around breathwork, specific work with Native American traditions, and a whole bunch of things around silence and meditation . . . and it's absolutely nonstop. It's the journey." Key themes discussed Holistic approach: Embracing mind-body connection for coaching success. Investment: Financial commitment and accountability for personal growth. Executive coaching: Addressing burnout and recovery for high-level professionals. Client connection: Delving deeper into clients' thinking for impactful coaching. Mindset and neuroscience: Leveraging neurobiology for elite coaching relationships. Business tools and partnerships: Utilizing tech and collaborations for coaching effectiveness. Writing and authorship: Sharing knowledge and experiences through book projects. A few key takeaways: 1. The importance of holistic coaching: Brian emphasizes the significance of approaching coaching from a holistic perspective, focusing on lifestyle, habits, mindset, sleep hygiene, and exercise to promote overall well-being. 2. Value of self-investment: There is a discussion about the financial commitment and accountability required for coaching, highlighting the value of investing in personal development and growth. 3. Embracing a proactive mindset: Dr. Paris encourages treating oneself as a high-level executive and stresses the need for recovery and avoiding burnout, promoting a proactive and sustainable approach to personal and professional development. 4. Deepening client connections: The conversation delves into the need for elite coaches to understand neurobiology, peak performance, and flow talks to deeply connect with clients, offering insights for established trainers to optimize client relationships. 5. Gratitude and collaboration: The episode provides a glimpse into the close relationship between Pete Moore and Dr. Paris, expressing gratitude and a shared journey of growth and learning, emphasizing the power of collaboration and mentorship in personal and professional development. Resources: Brian Paris: https://www.linkedin.com/in/drbrianparis/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Christine Howe has dedicated her entire career to staffing and recruiting in the HALO (Health, Active Lifestyle, Outdoors) industry for over 12 years. She recently ventured out on her own and started Fit Pro Finders, a staffing service catering specifically to the HALO space. She and her team work with a wide range of companies, from small to mid-sized independents, to franchise-owned and corporate facilities, to help them find the right personnel to drive their businesses forward. Pete and Christine discuss the in's and out's of human capital and delve into the challenges of finding and retaining top talent, the importance of a holistic approach to staffing, and the need to shift the industry's perspective to a people-first mindset. They also touch on the significance of understanding a client's immediate needs and the lack of HR departments in some scenarios. Regarding hiring from outside the industry, Christine is a fan. She states, "I've been having a lot of conversations with hiring managers about hiring talent outside of the industry. Looking at organizations like Starbucks, Disney, other hospitality-people first driven organizations that have a phenomenal customer service onboarding system and pulling people that are generally passionate about serving people through this modality." Key themes discussed Hiring outside industries: Expanding talent pool for unique perspectives. Cost-effective recruiting: Assessing value for high-quality talent acquisition. Candidate retention: Fostering growth and development within organizations. Professionalism in staffing: Importance of authenticity and conscientiousness. Revenue optimization for fitness: Shifting perspective to people-first industry. Staffing for small to mid-sized companies: Understanding client needs and business model. A few key takeaways: 1. Holistic staffing: Christine emphasizes the need for a comprehensive staffing approach, covering not only recruitment but also aspects like the interview process, onboarding, compensation, and company culture. 2. People-first perspective in the industry: The discussion sheds light on the significance of prioritizing the well-being and growth opportunities for fitness professionals, showcasing the industry as people-oriented. 3. Understanding competitiveness beyond pay rates: Christine highlights the challenges of retaining employees in a competitive industry and the need to consider factors beyond pay rates, reflecting a holistic view of employee retention. 4. Tailoring staffing solutions to specific business needs: The podcast emphasizes the importance of understanding a client's immediate staffing needs, timeline, and business model, underlining the need for a customized approach in staffing solutions. 5. Authenticity and preparation in the hiring process: The importance of authenticity in interviews, for both interviewers and interviewees, as well as the value of researching the company and preparing questions related to culture, growth plans, and training opportunities are crucial takeaways. Click here to download transcript.   Resources: Chrstine Howe: https://www.linkedin.com/in/christine-howe-a83b564/  Fit Pro Finders: http://www.fitprofinders.com Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Dr. Kenneth Cooper (often referred to as the "Father of Aerobics") has been one of the seminal pioneers in the field of preventive medicine for over five decades. Despite tremendous skepticism from the medical community at large initially, he founded the Cooper Clinic in Dallas in December, 1970 with the belief that taking care of healthy individuals was just as important as treating the sick. Over the years, he has worked to change the perception of preventive medicine and has become a leading advocate for fitness and wellness. His dedication to promoting healthy lifestyles has made arguably one of the biggest impacts in the field of medicine over the past few decades, and his work continues to not only teach physicians, but also to inspire others to prioritize their health and well-being. Dr. Cooper shares his personal daily exercise routine, and information about his upcoming documentary and book releases. Pete and Dr. Cooper delve into the importance of physical fitness in reducing healthcare costs and improving quality of life, as well as discussing strategies to motivate people to prioritize exercise and embrace a healthy lifestyle.  Financial Incentives for Exercise: "I think most one of the most beneficial things we could do to motivate people to exercise is financial motivation. Whether it's getting a reduction in their insurance or a reduction in their income tax because they're living longer. I tried to present that in Washington one time because I wanted to concentrate on childhood obesity and diabetes, adult obesity and diabetes, and the cost of health care. I was recommended to be Surgeon General on two different occasions when Bush was President. But in order to do that, I would have had to sell the aerobics center to the highest bidder, so I turned it down." Key themes discussed Transition from military service to successful research career. Promoting preventive medicine for physicians and laypeople. More exercise is better, but not indefinitely. Adequate sleep, stress control, and vitamin supplementation. Pickleball promotes health, socializing, and community benefits. Increased fitness leads to decreased health care costs. Financial incentives can motivate people to exercise. Embrace exercise to live a fuller life. A few key takeaways: 1. Exercise is a vital component for a long and healthy life: Dr. Kenneth Cooper's personal journey and emphasis on the importance of exercise serve as a reminder that incorporating physical activity into one's lifestyle can significantly impact overall health and well-being. 2. Importance of investing in quality vitamins: Dr. Cooper's discussion about vitamin certification and the need for purity and efficacy ensures listeners understand the significance of choosing high-quality vitamins for disease prevention and health maintenance. 3. The impact of physical activity on healthcare costs: With studies highlighting the potential cost reduction associated with increased physical activity, it's clear that investing in exercise can have significant financial benefits on a personal and global scale. 4. Incentivizing exercise for better health: Dr. Cooper and host Pete Moore discuss the potential for fitness incentives such as insurance reductions or tax benefits to motivate people to stay fit, reinforcing the idea that financial incentives can absolutely play a role in promoting physical activity. 5. Focus on preventive medicine and healthy living: Dr. Cooper's career and the concepts he highlights, such as the "Cooperized" lifestyle and the key factors for healthy living, underscore the importance of preventive medicine, annual medical examinations, and incorporating healthy habits into daily life for long-term wellness. Resources: Dr. Kenneth Cooper: https://cooperaerobics.com/About/Our-Leaders/Kenneth-H-Cooper,-MD,-MPH-Full-Bio.aspx. The Cooper Institute®: https://www.cooperinstitute.org Cooper Documentary Series: https://www.cooperaerobics.com/About/Documentary.aspx Dr. Cooper's First HALO Talks: https://halotalks.com/episode-298-dr-kenneth-cooper-founder-the-cooper-institute/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Prime Hall served in the Marines from 2005 to 2017, with his initial deployment being in the infantry for the first four years. He later transitioned to becoming a water survival instructor, where he drew on principles of military water survival for the basis of his programming. Hall relays the story of an individual who survived for 20 hours in the Gulf of Mexico after falling off a Carnival cruise ship, which exemplifies the incredible efficacy of military water survival.  Prime also discusses his work with his company Deep End Fitness, a program that certifies instructors in this survival methodology and provides branded programming for health clubs, YMCA's, JCC's, and so on. Additionally, he dives (get it?) ;) into the Underwater Torpedo League (UTL), a unique sport he created while in the military to help his squad gain confidence which has garnered substantial attention and a growing community of players.  Hall states, "The biggest draw we see are individuals that have a fitness enthusiast, or water enthusiast background with a business acumen . . . that's kind of where we see the highest performing programs across the country . . . and when it comes to the UTL, it's created a huge value proposition for the licensees because now some of them compete on one of 12 teams we've founded!" Key themes discussed 1. Water Survival: Military principles, SAFE methodology. 2. Deep End Fitness: Licensing program, 30 location currently, aiming for 100 by the end of 2024.  3. Training and Instruction: Virtual programming, personalized training, in-person mentors. 4. Underwater Torpedo League (UTL): "Full-contact" under water sport, co-ed teams, a force multiplier. 5. CrossFit Affiliation: Hybrid licensing, value proposition, building community. 6. Franchise Growth: Master licensees, international expansion, ongoing capital raise. 7. Life Lessons and Mottoes: "Make it happen", "When in doubt, focus out", breath control. A few key takeaways: 1. Prime is known for his expertise in water survival training derived from his military experience. He explains how his training process, based on principles of military water survival, helps individuals gain confidence in the water, even if they don't know how to swim. 2. He discusses the Deep End Fitness program and its innovative approach to fitness. The program is being licensed to individuals and health clubs across the US as a performance program that complements other physical activities. 3. The UTL is an underwater sport that involves full-contact gameplay at the bottom of a pool using torpedoes. The league serves as an exciting force multiplier that adds value to licensees and creates a community around the Deep End Fitness program. 4. Finally, Prime shares some insightful military and performance philosophies, such as "When in doubt, focus out" to navigate stressful situations and the importance of breath for cognitive control. These philosophies offer practical guidance that can be applied not only in water-based activities but also in everyday life. Click here to download transcript.  Resources: Prime Hall: https://www.linkedin.com/in/primehall  Deep End Fitness: https://www.deependfitness.com  Underwater Torpedo League: https://utlnation.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Dave Cantor is a 20+ industry veteran in the natural food space. His journey began in the Midwest, where he developed a passion for food, sustainability, and gardening during his college years. After honing his cooking skills and pursuing his interests in farming, Dave eventually ended up running his own organic farm in New Mexico. He later furthered his education by obtaining a Master's degree in nutrition with a focus on food and agriculture policy. Dave discusses the inspiration behind his new brand, Folk Revival and offers up some solid takeaways from his many years in the trenches launching "better for you" brands with larger companies. He delves into topics like product development, marketing strategies, and the crowdfunding decision, and listeners will gain valuable, hard-earned insights into the world of nutrition startups. Regarding the name of the brand, Cantor is a self-described 'music nerd' and states, "The 'folk' really speaks to the the people part, the human nutrition, the functional nutrition, and 'revival' speaks to the heirloom and heritage ingredients, which is really what we're trying to do . . . it's the mission of the brand to to deliver real, functional nutrition by reviving heirloom and heritage ingredients." Key themes discussed 1. Crowdfunding: Funding method for expanding business. 2. Product Development: Creation of unique, nutrition-focused food products. 3. Marketing Strategy: Utilizing partnerships and grassroots marketing for product reach. 4. Industry Experience: 20 years in natural foods and corporate marketing. 5. Retail Selling Cycle: Long sales cycle for retail and food service markets. 6. Strategic Partnerships: Collaborative hiring and strategic investment decisions. 7. Brand Positioning: Differentiating product based on health, sustainability, and pricing. A few key takeaways: 1. Cantor has extensive experience in the natural foods industry, with a background in marketing, innovation, and sustainability, and has previously worked with well-known brands such as Mars and KIND Bar. 2. His latest venture, Folk Revival, focuses on creating functional nutrition products, such as a hot cereal using acorns and other heirloom and heritage ingredients, with a mission of delivering real functional nutrition by helping to revive these ingredients.  3. A major highlight of Folk Revival's product is its focus on high protein and low carb content, catering to consumers wanting to eat clean, or who are following keto, Paleo, and gluten-free diets. The product is positioned as a healthier alternative and will be priced slightly higher than regular oatmeal to reflect its higher nutritional value. 4. Dave emphasizes the importance of efficient use of marketing spend, highlighting the power of in-store promotions and targeting specific avenues like music festivals and events that align with the brand's focus on the HALO sector. 5. The podcast also discusses Dave's decision to leverage crowdfunding as a means to raise capital for Folk Revival, explaining the benefits and challenges associated with this fundraising method, which aligns with the brand's ethos of involving consumers in their growth and success. Click here to download transcript.  Resources: Folk Revival: https://folkrevival.com/ David Cantor: https://www.linkedin.com/in/davidcantorfr/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Lee is an entrepreneur originally from Michigan who, at 24, made a bold move to Costa Mesa, California in 2010 where he headed up the development of perhaps the first infrared studio in the country. He transformed the fledgling studio, implementing a membership model, and elevating the experience for customers. This marked the beginning of Perspire Sauna Studios, which has since expanded into a burgeoning franchise under Braun's leadership. Pete and Lee discuss starting an infrared sauna studio, transitioning into franchising, business growth, franchise development, the challenges and rewards of entrepreneurship, and more.  On the growing trend of healthier choices, Braun states, "There's a huge diaspora I see happening away from bars and alcohol, which I I'm all for. I think it's just a much healthier path. And it's cool to be there for that growing sector of people that are getting away from those kinds of pastimes into something more unique and healthy. . .which is what Perspire offers." Key themes discussed Franchising: Development, growth, support, challenges, evolution, expansion, territory. Business Model: Pricing, revenue, membership, labor, holistic support, renewable leads, green space. Location Strategy: Real estate, data, metrics, territory rights, success rates, development, competition. Workout Recovery: Infrared technology, holistic approach, recovery products, professional collaboration. Entrepreneurship: Construction management, growth, value, new business, passion. Hybrid Approach: Gut instinct, data-driven decisions, analysis, questions, validation, holistic support, franchise criteria. A few key takeaways: 1. Lee started Perspire after buying out a studio in California and elevating the experience with a membership model, taking it from a converted tanning salon to a successful sauna studio. 2. Perspire utilizes an infrared sauna model with pricing geared towards encouraging members to visit 1 to 3 times a week to maximize its cumulative benefits. 3. Their business model focuses on providing a private, personal retreat for individuals, emphasizing wellness over vanity, and offering a unique and healthy alternative to social activities like going to bars. 4. When it comes to making business decisions, Braun takes a hybrid approach, combining gut instincts with data analysis to arrive at informed choices. He also emphasizes the importance of finding the right real estate (and not just relying on Buxton reports!) for franchisees to set them up for success. Click here to download transcript.  Resources: Lee Braun: https://www.linkedin.com/in/lee-braun-9840bb9/  Perspire Sauna Studio: https://www.perspiresaunastudio.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Former currency trader Dom D'Alexander found himself unexpectedly drawn to a passion project that would substantially alter his career trajectory. Selling currencies to hedge funds was intellectually stimulating but something he lacked any real passion for. His hobbies were always focused on his own well-being, leading him to delve into something combining his love for personal development and self-care. This eventually became Somble, a platform focused on empowering independent coaches in the HALO sector. Pete and Dom chat about the challenges and vision behind the brand, the importance of collaboration, ecosystem, and delves into the potential for synergies between studios and coaches. Listeners will also hear about the unique approach of Somble's Co-Founders and uncover insights into the evolving landscape of fitness and coaching. Regarding the critical importance of execution, Alexander states, "I wish somebody had beaten me over the head early with the fact that ideas are really a dime a dozen, and that execution and distribution are basically the only things that are going to matter when bringing something to life." Some key moments:  Entrepreneurial journey: Dom's transition from finance to wellness. Business challenges: The frustrations faced by wellness coaches and studios. Platform and vision: Somble's aim to connect consumers with coaches. Collaboration & cooperation: Connecting independent coaches and fitness businesses. Customer discovery: Importance of understanding the needs of trainers and studios. Fitness industry trends: Use of tech, niche coaching, and multidisciplinary workouts. A few key takeaways: 1. Dom shares his background transitioning from institutional finance to becoming a C-Founder focused in the HALO space. 2. Somble, with Co-Founders Ian Waltz as CEO, Dom D'Alexander as COO, and Matt Barnett as CTO, is a platform aiming to unify the wellness industry and empower independent coaches and small instructor-run studios. 3. Collaboration and cooperation between coaches, fitness businesses, and local studios are highlighted as crucial components for creating a thriving ecosystem for independent coaches and fitness businesses. 4. There is a strong emphasis on customer discovery, execution, and distribution over ideas, and a focus on utilizing technology to drive business growth and create multidisciplinary workout experiences for consumers. Click here to download transcript.  Resources: Dom D'Alexander: https://www.linkedin.com/in/dominic-dalexander-profile/ Somble: https://www.somble.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore is joined by Josh Bonhotal from TXV Partners. Josh shares his wealth of experience in player performance and training, from his time with the Chicago Bulls to his role at Purdue's men's basketball program. They dive into venture investing, discussing portfolio construction and risk management. As well as discuss the use of technology to optimize athlete performance and Josh's transition into the venture capital world. From mathematical models to practical insights, this episode runs the gamut. If you're an entrepreneur or a sports enthusiast, this is a must-listen! On some of the pitfalls in tech in sports performance, Josh notes, "There were a lot of companies out there, especially in the early 2010's . . . whether it be GPS, or heart rate, or monitoring sleep that were making all these bold claims. You saw some number of high level sports scientists and performance directors throughout elite sports, who, I think in good faith, wanted to believe that this data was accurate, and so they were making big decisions and almost letting the data dictate what they're doing when in reality, the data is meant to inform the questions that you ask to lead to the decision that you get to." Some key moments:  Refusing to give up, aspiring NBA coach succeeds in getting in the door. Seizing opportunities, reaching out, and hustling. Individualized training approach aimed at maximizing performance. Empowerment, partnership, and progression in sports training. Technology claims not always reliable, requires scrutiny. Monitoring athletes' health and lifestyle for impact. Importance of direct path to commercialization stressed. A few key takeaways: 1. Athlete-Specific Training: Josh's success at Purdue in minimizing player injuries was attributed to individualizing training programs based on each athlete's needs and progress, rather than a one-size-fits-all approach. 2. Career Transition: Josh transitioned from a career in sports performance to venture investing, where he leverages his coaching and connecting skills to lead the early-stage portfolio and find deals by tapping into his network. 3. Importance of Networking: Josh's approach to networking and career advancement was a key factor in his transition to venture investing, emphasizing the value of building strong connections in various professional fields. 4. Venture Investing Insights: Josh shared insights into venture investing, including the use of mathematical models and portfolio construction to manage risks and returns in the asset class, providing valuable information for those interested in entrepreneurial ventures and early-stage investments. Click here to download transcript.   Resources: Josh Bonhotal: https://www.linkedin.com/in/joshua-bonhotal-5058332b/  TXV Partners: https://www.txv.partners/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Zvi Goffer is a former finance executive and father who was inspired to take action when planting the seeds of college education in the minds of his two kids. His idea for Campus VR took root when he brought his kids to his alma mater, a state school in New York . . . which unfortunately didn't do a good job representing themselves on their website. Wanting to do more than just show pictures, he decided to take action and figured there had to be a better way to engage kids in the modern era versus just "point and click."  Zvi dove into the VR world, learned it from the ground up and they actually ended up building their own robot! Campus VR has since evolved into a game-changing platform for top colleges and teams around the country. He discusses the power of VR in creating immersive experiences and how it can revolutionize the way businesses attract and engage potential clients. Pete and Zvi dive into the future of VR tech, its potential impact on various industries, and serves as a captivating exploration of entrepreneurship and innovative thinking. On the importance of college being accessible and VR aiding in the athlete recruiting process, Zvi states, "You shouldn't have to have a certain amount of money in your bank account, or be in a certain geographical location, or worry about the convenience of your parents being able to take you on a trip and miss work or whatever. These should not be hindrances [in the college decision process.] Some key moments:  Introducing kids to college through personal experience. Discovered potential in VR; gathered support from investors. Research, niche market, athletic facilities showcase success. Show gym experience through VR for marketing. Collegiate NIL lets sponsors advertise in videos. Don't assume an idea is already utilized. A few key takeaways: 1. VR in Education and Athletics: Zvi founded Campus VR and offers a unique VR experience for college campuses. He identified the need for a more engaging way to showcase campuses to prospective students and saw potential in using VR to excite students about attending college. Additionally, Campus VR created immersive experiences for showcasing athletic facilities at top-tier programs, enhancing the recruiting process. 2. Entrepreneurial Insights: Zvi shares his journey as an entrepreneur, emphasizing the importance of never assuming an idea is already being utilized. He emphasized the value of conducting thorough research, staying committed to the long-term vision, and being open to innovative ideas. 3. Virtual Tours for Health Clubs: The conversation explored the potential application of VR technology in health clubs to provide highly interactive virtual tours. This could showcase workout classes, facilities, and studios to attract and excite prospective members. The discussion delved into the cost and potential sponsorships for creating VR experiences as well. Click here to download transcript.   Resources: Campus VR: https://www.thecampusvr.com  Zvi Goffer: https://www.linkedin.com/in/zvi-goffer-649139192  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, Pete talks with Dixie Grace, a former planning engineer turned entrepreneur who has "brought back" the boiled peanut (a long time classic Southern snack) to the Northeast, an area where they're notoriously difficult to find . . . but not anymore! Raised by a single parent, she comes from a family of entrepreneurs, with her grandmother owning beauty salons and her mother being involved in various business ventures. Dixie shares her journey of creating artisanal boiled peanuts and the surprising customer reactions she encountered, leading to a remarkable 97% conversion rate. We explore her decision-making process in scaling her business and the innovative approach she's taking to bring her product to a wider market. Dixie's energy and enthusiasm are contagious! Pete offers up some advice to help her get her product into health clubs and commercializing it. Grace also talks about the myriad of health benefits, historical significance, and surprising international popularity of boiled peanuts. On 'going viral,' she states, "When I got such a reaction with people stopping their cars to come get boiled peanuts it was either, one they had a nostalgic attraction to it because they had them in Brazil or Thailand or down south . . . and it's beautiful to see because you see them remembering something that feels good to them, or you witness somebody discovering something brand new that tastes so good and then they buy it! I have a 97% conversion rate." Some key moments:  Craveable boiled peanuts, a 400-year-old "secret." African slaves brought peanuts to America. Secretly developed and sourced premium ingredients creatively. High protein, fiber, and energy packed product. Commercially viable product, confirmed by higher authority. Seek advice, pivot, and stay on course. A few key takeaways: 1. Nostalgia and discovery play a significant role in consumer behavior, as demonstrated by Grace's high conversion rate of 97% when selling boiled peanuts. 2. Creating a unique and innovative product, such as Dixie Grace's artisanal boiled peanuts with a New York twist, can open up new markets and customer segments, even for traditional items. 3. Seeking out expert guidance and diverse perspectives is essential for scaling a business, as illustrated by Grace's decision to work with the Cornell Food Innovation Center and explore product development programs at Rutgers and Cornell. 4. Prioritizing quality and sustainability, such as offering eco-friendly packaging and targeting on-the-go consumers seeking protein, can differentiate a product in the market and attract health-conscious consumers. 5. Transitioning from a different career background to entrepreneurship requires confidence, adaptability, and a willingness to take calculated risks. Click here to download transcript.  Resources: Dixie Grace Boiled Peanuts: https://dixiegracesboiledpeanuts.com  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode of HALO Talks, host Pete Moore is joined by Director of Education, Jeremy Strom, from Reaxing International. Jeremy shares insights into the Reaxing system, a game-changing, neuroscience-based program designed to train for unpredictability and enhance overall movement and response time. He discusses the company's innovative products, such as the Reax Run treadmill and Reax Board, and their impact on various industries, from health clubs to helping with Parkinson's treatments. Jeremy also highlights the company's commitment to research, education, and consumer-focused training, providing a glimpse into their future plans.  On using the products themselves, Strom states, "When you utilize and implement Reaxing products, it lights the brain to '5G communication,' and that communication now allows us to respond to what the 'machine' is doing, and implement the full system from the brain, to the big toe, out to the middle fingers-in such a way that more tissue is lit up, more reactive time, the reactive time is faster, and you're able to now handle those situations better out in the real world." Some key moments:  Passionate about biohacking, movement, and energy. Seeking whole cardio space, market shifting niche. New Reaxing North America sees big wins. Partnered with trainers, built successful businesses. A few key takeaways: 1. Reaxing is a training philosophy and product line that focuses on providing unpredictable stimuli to train quicker response time, resilience, and improve brain-body communication. 2. Some of their products, such as the Reax treadmill and Reax Board can be implemented in a variety of settings, from general fitness clubs to physical therapy clinics, and are especially impactful for individuals with Parkinson's and other neurological disorders. 3. Reaxing International was founded in 2016 and has seen significant success, including collaborations with Parkinson's clinics, the LA Rams, and the naval warfare center. 4. The company is committed to partnering for research and education, providing certifications for fitness professionals, and offering consumer bundles for home gyms. 5. The podcast highlights the intuitive and forward-thinking approach of the company in providing innovative solutions for fitness, health, and performance. Click here to download transcript.  Resources: Jeremy Strom: https://www.linkedin.com/in/jeremy-strom-55815b1a/ Reaxing: https://reaxing.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Host Pete Moore welcomes Josh Forkner, a prominent figure in the CBD space. Josh shares insights into his company's operations, including their innovative approach to product development, strategic partnerships, and the challenges they've faced in the market. Pete and Josh dive into the unique selling points of CBD products, the potential for growth in the industry, and the transformative impact of CBD on customers' lives. From athlete endorsements to navigating legal restrictions, this conversation delves into the rapid growth of a new brand in an already crowded market.  Regarding finding the right market for product sales, Forkner states, "We find that what works best for us are places like fitness studios, yoga studios, senior fitness centers, chiropractors, acupuncture, little small gyms, CrossFit . . . those places that only showcase our product or maybe 1 or 2 others we do very well in." Some key moments:  Founders are business partners in different industries. Stringent testing to prevent THC contamination in products. Consumers need to consider milligram strength, serving size, research. Education drives willingness to try new products. Don't take CBD to Turks & Caicos. HA! Pete tells a story. A few key takeaways: 1. The CBD market is rapidly evolving, and FlexCBD aims to stand out by offering high milligram strength products at affordable prices, providing a 50% margin for companies that carry their products. 2. FlexCBD is targeting various markets, including chiropractors, yoga studios, fitness clubs, and internet sales, with particularly high sales volume seen in chiropractic and yoga studios. 3. Josh's transition from carpenter to an entrepreneur in the CBD market was motivated by personal injuries. His optimism about the future growth of CBD products suggests that CBD may become a household product within the next 2 years, despite current challenges with education and stigma. 4. Stories of customer experiences with CBD products, such as relief from pain for a truck driver and a family member, highlight the potential impact and benefits of CBD in people's lives. Click here to download transcript.  Resources: Flex CBD: https://realflexcbd.com/  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore sits down with serial entrepreneur Todd Abrams, the Co-Founder and CEO of ICON Meals. Todd shares his journey from starting his entrepreneurial ventures in the software industry to his passion project based in Texas, ICON Meals, which focuses on providing convenient and healthy food options.  Throughout the conversation, Todd discusses the challenges and successes of his business ventures, the importance of building a strong team, and his perspective on taking responsibility for one's life and actions. Abrams provides insights into the meal delivery and food industry, as well as valuable lessons in leadership, team building, and striving for continuous improvement. This is a must listen as Pete and Todd delve into the world of entrepreneurship, business strategies, and the drive to make impactful changes in people's lives through the power of food. One two of his keys to success, Abrams states, "I've always had to have two things in any of my businesses, one is residual recurring revenue, and two is, I'll call it 'a solution to a problem.' Our solution was really finding that element of convenience as everyone, other businesses, etcetera, live that healthy, fast-paced lifestyle, may not have time to cook . . . but still, people have to eat!" Some key moments:  Business success: Recurring revenue and finding a problem to solve. Shared childhood experience, overcoming body image challenges. Entrepreneur emphasizes calculated risks and relationship building. Invest in team, build culture, align vision. Choose reliable partners, ensure USDA inspection. Quality product. Strive for better since perfection is unattainable. A few key takeaways: 1. Building a successful business: Todd discussed his entrepreneurial journey and emphasized the importance of identifying problems and creating solutions in the market. He highlighted the significance of having a residual recurring revenue and a solution to a problem in any business venture. 2. Team building and culture: Abrams also stressed the importance of surrounding oneself with knowledgeable and experienced individuals who complement each other's skills. 3. Financial decisions and hiring: He reflected on the significance of making strategic financial decisions, particularly in terms of hiring personnel. He discussed the challenges of finding the right CFO and offered insights into hiring practices, emphasizing the need to hire slow and fire quickly. 4. Business mindset: Todd shared his approach to taking responsibility for one's life and business. He emphasized the need for mass action, continuous improvement, and living an "excuseless life." 5. Business expansion: Pete and Todd brought up the potential for partnerships with fitness clubs, pointing out the benefits of adding meal delivery services as an additional revenue stream for fitness businesses. He emphasized the importance of aligning with a trusted partner and focusing on quality and functionality in product offerings. Click here to download transcript.  Resources: Todd Abrams: https://www.linkedin.com/in/abramstodd/  Icon Meals: http://www.iconmeals.com  Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com  Connect With Us:  Instagram: https://www.instagram.com/thehaloadvisors/?hl=en  Facebook: https://www.facebook.com/Integritysquare  YouTube: https://www.youtube.com/@halotalks  LinkedIn: https://www.linkedin.com/company/integrity-square/  Website: https://www.halotalks.com  Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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