DiscoverHALO Talks: Elevating Wellness
HALO Talks: Elevating Wellness

HALO Talks: Elevating Wellness

Author: Pete Moore

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Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
463 Episodes
Henry Penix is an innovative entrepreneur in the holistic health industry who embarked on a transformative journey about eight years ago when he co-founded a unique clinic. This space was a melting pot of traditional and alternative medicines, featuring professionals ranging from MD's and DO's to chiropractors, offering a diverse array of healing modalities. Amidst these varied treatments, Penix and his team discovered the profound impact of sound frequency therapies. The approach was so successful that they dedicated nearly half of their clinic to a sound frequency spa, where clients would immerse themselves in tailored 20-minute sessions designed to address their specific health concerns. These sessions proved highly effective for a myriad of issues, such as anxiety, depression, low energy, and hormonal imbalances, earning rave reviews for their restorative benefits. Spotting the potential for broader access to these therapies, Penix's wife suggested digitizing the sound frequency experience. The team's timely action, just before the onset of the COVID-19 pandemic, launched the platform and growth was rather substantial. The digital incarnation of Penix's sound frequency spa transcended international borders, reaching 133 countries and accumulating over 20 million minutes of therapy usage. Penix not only revolutionized the way his clinic operated but created a global digital health movement centered on the healing power of sound, based on peer reveiwed papers and solid empirical data. When it comes to launching your own product, Penix states, "I would suggest to the entrepreneurs listening . . . hold on to something as long as you can and certainly get your MVP (minimally viable product) working correctly. And then when you feel like you might be even holding your company back some because you're not taking on outside investment . . . then it's time to pour that rocket fuel and get it even further, all over the world. But if we did that before we were ready, it would just be like pouring rocket fuel on ice cubes instead of on a fire." Key themes discussed Started clinic, popular sound frequency spa, expanded globally. Quantum computing accelerates creating energy in body. Frequencies mixed with music and nature sounds. Correcting body oscillations with specific frequencies. Sympathetic resonance aligns frequencies to reduce anxiety. Leading figure in the mind-body community touts benefits of sound therapy. A few key takeaways: 1. Henry discusses Soaak, his technology company which taps into the potential of sound frequency therapies to treat a variety of conditions such as anxiety, depression, low energy, and hormonal health. This represents an innovative way to enhance wellness and recovery, potentially reducing the need for conventional medications for some individuals. 2. The conversation touches on the history and the science behind sound therapy, suggesting that its principles are age-old, arguably dating back to the beginning of time, with modern advancements like quantum computing now allowing for greater precision in applying frequencies for therapeutic purposes. 3. The Soaak technology can now be delivered through an app, making it a passive form of therapy that can be used while doing various activities. It offers personalized frequency compositions that can assist with specific needs, from relaxation to enhancing workout performance, indicating the flexibility of the application for different life aspects. 4. Henry reflects on his strategic decision to grow his company to the point where it garnered significant attention, potentially moving towards being traded on the NASDAQ. He advises other entrepreneurs to be cautious with growth and investment, emphasizing the importance of a strong and methodical foundation before scaling. 5. The conversation also highlighted the potential for integrating sound therapy into fitness and wellness facilities. They contemplate the idea that facilities can augment their offerings by incorporating sound therapy as an amenity, potentially enhancing the overall results and satisfaction for members. Use the code HT30 to get 30 days free on the Soaak app! Use the link below.  Click here to download transcript.   Resources: Henry Penix:  Henry Penix LinkedIn:  Soaak Technologies:  Soaak App:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Radz Zalewski, an astute entrepreneur with a passion for fitness and branding, is all about transforming how gyms create and maintain their connections with members. Recognizing the pivotal role that supplements and apparel play in establishing a gym's identity, he holds a firm belief that every individual wearing a gym’s shirt not only promotes the brand but also strengthens the communal bond. His approach targets missed opportunities for brand connection by ensuring that members endorse their gym with pride, clad in merchandise that resonates with their lifestyle. As far as supplements? They're critical because they're consumable . . . people keep coming back. Radz likens them to an entry point to having a much larger wellness conversation. He acknowledges that an astonishing 85% of gym-goers engage with some form of supplementation, highlighting the necessity for gyms to offer education and seamless access to purchasing. Radz's vision extends beyond the retail aspect, as he advocates for integrating comprehensive nutrition programs and meal planning services into the gym experience. His perspective definitely challenges the status quo, moving towards a time where facilities are seen not just as places to exercise but as a total health solution. On the evolution of his company he states, "Originally it was just. . .let's build retail programs for gyms. And it was more along the lines of supplements and apparel. Basically order 100 units and keep them at the gym. That worked for some locations, but then we got into helping them create a proprietary done-for-you-online store where you don't have to do anything, and you have one monthly subscription cost. That changes the game for them and makes your retail into a true profit center." Key themes discussed Focused on niche supplement products for health. Individuals must represent and diversify their brand. Background, passion, and executed business plan success. Creating perfect customer avatar, gym owner's goals. Serious consideration for the quality of product. A few key takeaways: 1. Radz emphasizes the potential of gyms as not just fitness centers but also as retail outlets. His approach targets gym owners who view their business as a long-term career and are eager to invest in creating additional revenue streams beyond monthly memberships. 2. Zalewski's company helps gyms create their own branded supplements and apparel by handling the entirety of the online retail process, from store hosting to product fulfillment. This enables gyms to focus on fitness while still benefiting from retail revenue without the burden of inventory management. 3. Their offerings are designed to make it easy for gym owners, requiring minimal effort on their part — they simply provide a logo to have a fully functioning online store set up. This model aims to convert members into customers, increasing each customer's value to the gym. 4. Zalewski believes the key success factor is how well gym owners can market their brand within their established community. The gyms that actively promote their in-house products and adopt a strong branding message are the ones that vastly benefit from this additional revenue channel.  5. Zalewski discusses how his frustration with the complex and under-regulated supplement market led to a more straightforward solution for gym owners. His business focuses on health and efficiency, creating a simple, ethical alternative for fitness entrepreneurs to offer quality supplements and branded merchandise to their members and feel good about doing so! Click here to download transcript.    Resources: Radz Zalewski:   Affiliate Supps:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Lauren Brenner is the innovative mind behind the groundbreaking fitness concept, Powerbox 360—a fusion of an immersive nightlife energy vibe with a killer workout. Brenner's concept transports participants into a 360 degree panorama of pulsating visuals and heart-pounding beats reminiscent of an electrifying club environment.  Her vision extends beyond "just" the workout though. She aspires to transform attendees from passive onlookers to dynamic players in their fitness journey.  With a fierce commitment to holistic well-being, Lauren's revolutionary workout experience is crafted not just for the body, but also the mind and spirit. Her program promises an engaging workout that pushes boundaries and blurs the lines between entertainment and personal betterment, making her a true innovator in the sphere of immersive fitness. As a driven entrepreneur herself, on the importance of building a brand Brenner states, "When you own your own business and you're a type A personality, you wanna be in it. You wanna feel it. You want the energy . . .  it's very, very important to to hold on to the integrity and quality of your brand."  Key themes discussed Nightclub setting with 360-degree immersive content. The moment of inspiration for PowerBox 360 during the early days of COVID. The challenge of finding and retaining talented instructors. Perspective on building a strong local community through business collaborations. The importance of creating a brand community among clients, not just instructors. The shift in focus from vanity and weight loss to mental health and holistic wellness. The uniqueness of offering personalized temperature control in a group workout setting. A few key takeaways: 1. Brenner shared her journey from Wall Street trader to fitness entrepreneur, highlighting her pivot from founding the Pure Power Boot Camp to keynote speaking and, most recently, creating PowerBox 360. Her story is one of adaptation and innovation, particularly in response to the fitness industry's changes and her own life circumstances. 2. Brenner emphasizes the program's goal of enhancing performance not just physically but also mentally and spiritually, with a focus on injury prevention and longevity. 3. Lauren stresses the significance of community, both within the PowerBox 360 client base and through partnerships with other local businesses. She advocates for a collaborative approach to local commerce and fostering a supportive network that enhances the customer experience while promoting mutual growth. 4. Brenner reflects on the evolution of the fitness industry, noting changes in instructor loyalty and the emerging norm of fitness professionals working across various platforms rather than exclusively for one brand. She predicts that this may eventually cycle back to a more brand-focused approach to staffing. 5. The podcast concludes with Brenner outlining her vision for PowerBox 360's expansion, which includes targeting the hospitality industry and offering customizable individual experiences within a group setting. She aims to create a brand that offers a high-end, personal training experience on a national and international scale, leveraging the unique features of the PowerBox 360 concept. Click here to download transcript.   Resources: Lauren Brenner:   PowerBox 360:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Matt Slowinski, a college junior when the pandemic struck, found himself at a crossroads along with his friend Aaron Reznik. With their academic lives interrupted and traditional internships inaccessible, Matt turned to his long-standing passion for tennis as a way to fill his time. For years, he and Aaron had coached private tennis lessons during the summer break. As they sought to shape their uncertain futures, Matt's entrepreneurial nature shone through. Leveraging his skill on the court, he suggested the idea of hosting a tennis clinic. With Aaron's marketing acumen behind them, they curated their client base and launched First Serve Tennis. This not only allowed Matt to nurture his love for the sport but also provided an avenue for professional growth during a time when opportunities seemed scarce. Matt and Aaron's journey, punctuated by adaptability and ingenuity, illustrates how they turned a period of global upheaval into a chance to further both their passion and careers in an unexpected, but highly successful, way. They discuss their entrepreneurial experiences, the challenges of managing multiple sports academies, and their perspectives on the future of the pickleball industry.  When it comes to community engagement and getting started, Reznik states, "We put together 3 clinics a day for little kids . . . 5 to 9 year olds, 10 to 13 year olds, and high schoolers. So between the hours of around 10 and and 4 PM, we were out there on the courts teaching clinics to these group of kids, maybe 6 to 15 at a time. And then we both realized, 'Alright . . . people love this. We're doing really well at this. We enjoy it. We love it.'" Key themes discussed Tennis lessons turned successful business during COVID. Low-cost tennis academy grows and expands organically. Evaluate time spent, prioritize for maximum return. Pro players, coaches, clinics, and memberships offered. Uncertainty surrounds investment in pro pickleball. Workout recovery products becoming essential for gyms. Pickleball brings people together and gives purpose. A few key takeaways: 1. Aaron Reznik and his co-founder, Matt, got into pickleball without anticipating how significant it would become. They started playing the sport and became addicted, eventually leading to a transformation in their lives. 2. Aaron and Matt ventured into the world of sports academies, primarily focusing on tennis and pickleball. They started with low overhead business models for their academies and reinvested their profits into marketing, courts, and coaches. 3. They initially operated with a handshake agreement before formalizing their partnership as 50-50 owners. They haven't sought outside investment for their ventures, preferring to reinvest their own profits back into the business. 4. Aaron emphasized the growth potential in catering to the 95-99% of pickleball players who are largely unaware of professional pickleball. They see the most potential in engaging recreational players and providing value to the community through their academies and media outlets. 5. The surge in pickleball injuries may be attributed to new players who play excessively without understanding proper recovery techniques. Despite this, the sport has been transformative for many individuals, providing social connections and combating loneliness. Click here to download transcript.  Resources: Aaron Reznik:  The Pickleball Clinic:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Maxine Carrington is the Chief People Officer at Northwell Health. She's a highly recognized, dedicated, and forward-thinking professional who works closely with a team led by CEO Michael Dowling. Reflecting her company's expansive vision of health, she takes her role far beyond the traditional confines of her industry. Maxine is not one to simply wait for illness to manifest in her 85,000+ community; she is a proactive leader who seeks to address the root causes of health issues before they escalate into crises. Health is not merely about treating the sick but encompasses all facets of well-being and personal fitness. Maxine and her team strive to transform communities holistically, acknowledging the profound impact they can have in fostering more substantial, more health-conscious environments. Bold in advocacy and action, Carrington takes a firm stance on critical social issues such as gun violence and black maternal and infant mortality, treating racism as a public health emergency and pushing for greater sustainability. She is a dynamic force in redefining health care, advocating for a broader perspective that includes both prevention and a holistic response to the societal factors influencing community health. Regarding the 'human element' in professional growth, Carrington states, "Throughout my career journey, I've always thought about the human being . . . I'm looking at this whole person thinking, 'How do we help this person get here? Who are they? If things go wrong, could we have prevented this? What did we do to help and enable?" Key themes discussed Career journey focused on whole person well-being. Desired health benefits and insights from usage. Loneliness identified as biggest health care issue. Promoting economic equity, accessible, diverse fitness options. HR restructuring for personalization, relationship, and connection. A few key takeaways: 1. Carrington highlights Northwell's commitment to addressing not just physical health but broader societal issues impacting wellness, such as gun violence, maternal and infant mortality, racism, and sustainability. This broad view underlines the importance of a holistic approach to employee well-being and extends support beyond the workplace into households. 2. Carrington shares a very unique concept of treating Northwell team members as customers. She underlines the significance of active listening to meet employee needs, which is crucial in talent retention. This approach is a core strategy in creating a supportive work environment, and it's something that Northwell takes quite seriously. 3. Through the utilization of various platforms, Northwell is able to leverage data insights effectively. This not only helps streamline operations but also informs leadership decisions aimed at enhancing the experience for team members. Carrington discusses how such tools can facilitate improved communication and greater efficiency in workplace operations. 4. Addressing the socioeconomic diversity of employees, Carrington underscores the value of offering flexible membership levels and various price points in wellness initiatives, such as through partnerships with companies like Gympass. By providing subsidized access to fitness facilities, Northwell demonstrates its commitment to economic equity and ensuring that wellness is accessible to all team members. Click here to download transcript.   Resources: Maxine Carrington:  Top Woman in Healthcare:  Northwell Health:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Chris Craytor's journey with IHRSA, now formally known as the Health and Fitness Association, is a story of transformation and strategic development. When Craytor first joined the board, he was immediately faced with the challenge of fundraising for advocacy—a task that was met with more rejections than approvals. Despite the difficulty in securing even modest contributions, his determination did not wane. Recognizing the newly imperative need for advocacy given what happened to fitness clubs nationwide during COVID, Craytor was instrumental in making a pivotal decision. He championed the hiring of seasoned political veteran, Liz Clark as CEO, a strategic move that was aimed at bolstering the organization's commitment to advocacy. Under this new leadership, the team's vision for the association began to crystallize, expanding its foundational pillars to include not only advocacy but also education and research. Today, thanks to the tenacity and forward-thinking approach of leaders like Clark and Craytor, the Health and Fitness Association is poised as a multifaceted entity dedicated to the betterment of the industry it serves. As exciting things continue to happen on the healthcare side, Craytor states, "This industry has been waiting for preventative health care to get covered for a long time. What we're seeing out there is programs and services being covered by payers that typically haven't been from those types of groups that are typically not losing their customers." Key themes discussed Encouraging member participation in fundraising. Creating inclusive community-driven health club with programs. Clubs managing referrals and effectively onboarding new members. Health insurance industry expanding coverage to prevention. Clubs benefit from streamlining and profit maximization. A few key takeaways: 1. Chris details the success of WELLD in connecting health clubs with healthcare payers, allowing clubs to tap into insurance-based programs, such as those through Medicare Advantage. These memberships are growing at a rapid pace and offer significant financial potential to health clubs that can manage the complexities involved in administering these programs. 2. WELLD's platform has shown impressive results in reducing rejection rates for claims, with one large client reducing their rates to 0.12%, significantly minimizing revenue loss. This exemplifies the importance of efficient data management and processing in health club operations. 3. Craytor sheds light on the comprehensive onboarding process and the diverse amenities that modern health clubs offer. From employing nurses for health assessments to providing a range of physical activities and amenities like aquatics, spas, and racquet sports, clubs are becoming more inclusive and health-focused. 4. Chris and Pete also cover the shift towards more preventative health care measures, especially covered by Medicare, Medicaid, and retiree plans, reflecting a broader trend in the industry. This evolution requires health clubs to adapt, offering more health and wellness programs that align with these preventive health initiatives. 5. The transformation of IHRSA into the Health and Fitness Association (HFA) and the creation of advocacy groups highlight the industry's stronger focus on advocacy, education, and research. The discussion encapsulates challenges such as consensus-building within the industry for advocacy efforts and the difficulty in securing legislative support for initiatives like getting HSA and FSA dollars to cover health club memberships. Click here to download transcript.   Resources: Chris Craytor:  IHRSA:  WELLD:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Monica Marder, a dynamic entrepreneur with a penchant for wellness innovation, embarked on a transformative journey in 2018 when she founded her first fitness studio. Struggling to find a workout regimen that was both low impact and incorporated functional strength training, but distinctly different from traditional Pilates, Monica envisioned an alternative that combined intensity with a result-driven atmosphere. Her previous corporate job required extensive travel, allowing her to scout fitness trends across the country, enriching her understanding of what the market lacked, especially in her home base of New York. Recognizing a significant gap, Monica leveraged her insights to craft a unique fitness experience. Driven by both a personal quest for the ideal workout and an entrepreneurial spirit, Monica Marder's studio became the embodiment of her commitment to innovation in the fitness industry, offering a sanctuary for those seeking a cutting-edge, impactful exercise journey. Entrepreneurial Mindset: "You have to value what you have, know what you built, know your worth, and, you know, trust in the process and continue to attract what you see for your vision as an entrepreneur." Key themes discussed Opened studio in 2018 to meet a previously unaddressed need.  Focused on unique approach, coaching and growth. Transitioning to hybrid training model for coaches. Low-impact fitness helps prevent injury, reduces intimidation. High-end fitness studios maintain prices despite competition. Premium experience, avoiding ClassPass, staying true to self. A few key takeaways: 1. Form 50 Fitness emphasizes low-impact, functional strength training using reformers to deliver high-impact results in an upbeat, supportive environment. The studio offers a unique fitness experience with a strong focus on coaching and education. 2. Despite facing challenges during COVID-19, Form 50 Fitness has demonstrated resilience by expanding to multiple locations. This expansion showcases their ability to navigate adversity and grow their brand. 3. Monica highlighted numerous success stories of clients achieving physical transformation and emotional healing through Form 50. The studio's offerings have positively impacted individuals coping with physical injuries, weight loss, and emotional distress, showcasing the holistic benefits of the fitness program beyond "just" physical results. 4. Form 50 Fitness invests significantly in its instructors, providing robust training programs and transitioning to a hybrid training model to enhance talent acquisition. The studio values its coaches and provides selective opportunities for full-time employment, highlighting the studio's commitment to coach development and career growth. 5. Form 50 maintains a premium brand image and avoids price discounting strategies. The studio offers promotions such as a two-for-one intro deal and a two-week unlimited trial but emphasizes the value of the premium experience, with Monica emphasizing the importance of maintaining pricing integrity and value. Click here to download transcript.   Resources: Monica Marder:  Form50 Fitness:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Ethan Blauner's story begins in the tumultuous period of the pandemic when the doors of the (unfortunately now defunct) Switch Playground--like many big box and boutique gyms across the globe--shuttered and left trainers wandering in an uncertain fitness landscape. As routines crumbled, Ethan faced the challenge that rattled the entire industry . . . the abrupt transition from physical spaces to a virtual existence where the workout mat was to become the new gym floor. It was during this time of redefinition that serendipity struck. A client proposed the idea of virtual fitness classes. Skeptical but intrepid, Ethan ventured into the relatively unknown domain of digital fitness instruction. With a yoga mat as the sole requisite, he pioneered "core day," a bodyweight-centric regimen designed for the digital crowd. The inaugural week was a testament to the potential of this newfound format. Ethan managed to draw an impressive attendance, with 15 to 20 virtual participants, ready to exercise from the solitude of their homes. The success of that first class marked the beginning of a new era for Ethan, a reinvention borne out of necessity that showcased his adaptability and his unwavering commitment to fostering fitness, even in times of global uncertainty. Blauner delves into the founding of his new concept, Sid's Gym, and the innovative indoor running simulators that set it apart. When it comes to new innovations in treadmill technology, he states, "If you're on a normal treadmill, you're staring at a mirror in front of you and nothing's moving, it's kind of a weird thing for your brain because you're moving your body, but your surroundings stay the same. On our treadmill, you feel like you're moving through space, even though you're not. Our brains are not equipped to actually realize that we're running on a treadmill. And basically 5 minutes into the run, you're fully immersed. You forget that you're on the treadmill." Key themes discussed Veteran trainer adapts to teaching online classes. Virtual experiences blend with in-person training. Maximizing space, smaller classes facilitate community building. Program aims to provide consistency and results. Understanding and catering to unique fitness goals. Encourage gyms to tap into event planners. A few key takeaways: 1. Blauner found success and community building by adapting to the pandemic, transitioning to online fitness classes, and creating a sense of togetherness during a challenging time. 2. The evolution of boutique fitness in New York City post-pandemic involves incorporating a virtual experience with a focus on personalized, intimate classes, and community building, while recognizing the importance of in-person training for the unique atmosphere it provides. 3. The concept of Sid's Gym incorporates indoor running simulators with immersive technology, providing a unique training experience that simulates outdoor terrain and aims to revolutionize traditional treadmill workouts. 4. Ethan emphasizes the importance of understanding individual goals and creating a tailored experience for each member, prioritizing personalized coaching, community building, and tracking progress to deliver a more engaging and effective fitness experience. 5. The episode highlights the potential for a new era in boutique fitness, emphasizing the use of unique technology and community-centered approaches to provide a more comprehensive and fulfilling fitness experience. Click here to download transcript.  Resources: Ethan Blauner:  Ethan Instagram: Sid Raman:  Sid's Gym: Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Sid Raman is a structural engineer with over three decades of experience in the construction and building sector. His expertise took an innovative turn roughly seven years ago, as he delved into the niche of construction automation and robotics. Sid discovered a new-found excitement in the application of motors and controllers, and the fascinating overlap between the principles governing both construction machinery and robotic systems. Host Pete Moore and Sid sit down to discuss the ground breaking, next-generation technology of treadmills and the futuristic vision behind it. Sid shares how his passion for trail running led him to create a treadmill that replicates outdoor experiences. They delve into the unique features of the treadmill, the business model behind it, and the potential impact on fitness and entertainment.  On new technology, Sid states, "All these treadmills have one problem, and that is they do not go up and down quickly and fluidly. So our secret sauce is that we took a belt and board, which is a standard deck, but we introduced an element of engineering so the deck itself is inclining and declining without lifting the runner or walker on it . . . so you get the feeling that you are going uphill or downhill, and all of that is synchronized with what you're seeing on the big screen in front of you." Key themes discussed Engineer with 30 years experience who delves into robotics. Frustration with existing treadmills led to innovation. New location, prototype development, commercialization plan explained. Creating immersive experiences, open platform for content. Simplicity, affordability, and modular design for treadmills. Wholesale code, product augmentation, health, recovery, entertainment. A few key takeaways: 1. Sid saw an opportunity to revolutionize treadmill technology. He sought to address the lack of engagement and feedback in traditional treadmills, particularly for trail runners who found it challenging to replicate the outdoor experience on existing equipment. 2. Raman designed a treadmill that goes beyond traditional treadmills, which he refers to as a "running simulator." This innovative treadmill features an inclining and declining deck that simulates the feeling of running uphill and downhill, providing a more immersive and engaging experience. The deck's movement is synchronized with visuals on a screen, enhancing the feeling of outdoor running. 3. Raman emphasizes the simplicity and cost-effectiveness of the design. He utilized off-the-shelf components, making the treadmill more durable, easy to maintain, and cost-effective. Additionally, the modular design allows for easy upgrades, reducing the risk of obsolescence. 4. The treadmill is not just a fitness machine but a "theater of the mind" that aims to provide users with immersive and entertaining experiences. The machine offers engaging content, including virtual races and varied terrains, to make workouts more enjoyable and challenging. The goal is to make movement fun, engaging, and joyful while bringing communities together through fitness. 5. Raman has partnered with Ethan Blauner and Roger Harvey--both well-known fitness industry veterans--to integrate the advanced treadmill into their studio. By infusing gamification and entertainment elements into the workouts, they aim to attract a wider spectrum of individuals, reducing intimidation and making fitness more accessible and enjoyable. Click here to download transcript.  Resources: Sid Raman:  Sid's Gym: Revolution Nice: Xpriential:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Matthew Schober is the Co-Founder of Concierge Health (previously known as Gym Farm), a company that provides services to fitness facilities. Host Pete Moore and Matt discuss ancillary revenues, establishing new revenue streams for clubs, and the complex challenges and opportunities in the insurance and corporate markets. Matthew elaborates on how Concierge Health's platform--Connections--integrates AI coaching, nutrition, and employee well-being, offering an engaging experience for individuals and providing tools for partners. The conversation also delves into the practical aspects of managing employer programs and engaging senior individuals in fitness programs. As a strategist navigating both the insurance and corporate terrains, Matt is attuned to the complexities within the Medicare market . . . and well aware of its lucrative potential through usage-based programs entwined with demanding operational protocols that often deter participation by clubs. He acknowledges the challenges faced in reporting and verification processes that force many to opt-out or selectively engage. When it comes to new innovations for insurance client engagement, Schober states, "The part of Connections that we've really evolved it into from our experiences working with insurance companies was not only to create an engaging experience for the individual, but also to maximize partner exposure, and give partners tools in order to be able to utilize this effectively." Key themes discussed Complex business challenges with insurance and benefits. Working with Optum, Tivity, SilverSneakers for programs. Programs generate revenue, attract members, low cost. Marketing opportunities for senior fitness clubs. Maximizing efficiency in gym location operations. Enhancing insurance experiences, managing partner relationships efficiently. A few key takeaways: 1. Concierge Health focuses on providing concierge-level service and customizing benefits and journeys for individuals, while also supporting fitness facilities with high-level service and automations to drive new revenue streams. 2. There is a focus on engaging previously untapped markets such as insurance, Medicare, and corporate businesses to create opportunities for ancillary revenues for fitness clubs. 3. Their newest platform, Connections, offers an employer well-being and employee health and well-being engagement platform with AI coaching, nutrition, mental health, and behavioral health features. 4. The platform also integrates with various programs and partnerships, streamlining processes for clubs and offering tools for managing relationships and eligibility verification. Click here to download transcript.  Resources: Matthew Schober:  Concierge Health:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Will Coker emerged as an innovative thinker in the realm of club operations, a field where he's spent 24 years honing his expertise. His journey into entrepreneurship began when the seeds of an idea took root along with his Co-Founders, who held influential positions on advisory councils and boards across various other HALO-sector companies. Coker's role as an operations savant and an informal staffing consultant made him the go-to person for his business-savvy cofounders. These discussions, covering a wide range of issues, hinted at a market need that Coker realized needed to be addressed.  Leveraging his extensive experience and the strategic acumen of his Co-Founders, Coker helped start Fibr, a venture that would capitalize on the gap in club operations staffing and advisory services, setting the stage for what would likely become a dynamic and responsive business solution. Will and his team remain at the forefront of the issues surrounding recruiting in the HALO space, and is ready to steer Fibr to meet the demands of an ever-evolving market. Private Equity Impact on Fitness Industry: "What we found is as we started partnering with some operators on their staffing challenges, and one of the things that's really cool about our industry in 2023--and you know this better than anyone, Pete--is we've had all this private equity money come into our industry. 20 years ago, it was the same 4 or 5 companies. Now we've got all of this investment and their studios popping up everywhere, which is awesome." Key themes discussed Health clubs face staffing issues; seeking solutions. Operators need to realize people are the product. Created direct connection, offer consulting for operators. Building app features for easier employer search. Health clubs transform into talent-filled event venues. Flexibility and benefits are crucial for applicants. A few key takeaways: 1. Direct Connection and Career Placement: Will underscores the critical need for creating direct connections between fitness professionals and operators to ease the staffing challenges. His emphasis on career placement services for fit pros highlights a proactive approach to nurturing a robust workforce within the industry. 2. Innovative App Development: Fibr is developing an app designed to streamline the recruitment process. This digital solution aims to facilitate easier access for operators to find qualified staff and provide seamless consulting services, which exemplifies the fitness industry's shift toward technological integration to solve traditional problems. 3. Changes Post-COVID: The episode delves into the evolution of the fitness industry post-COVID, spotlighting the need for operators to adapt to the distinct preferences of Gen Z. This demographic looks for flexibility and opportunities to build their personal brand, thereby challenging the industry to innovate and cater to these new demands. 4. Industry Adaptation and Independent Operators: Will highlights the importance of the fitness industry's adaptation in meeting changing employee preferences, such as the desire for better benefits and flexibility. Independent operators, in particular, are encouraged to offer unique experiences and work venues that resonate with the modern workforce's needs. 5. Focus on People: Coker drives home the point that the success of brick-and-mortar fitness facilities heavily relies on the strength of their people. The discussion with Pete emphasizes the significance of considering labor as an investment and the impact of knowledgeable and passionate staff on customer satisfaction and retention. Resources: Will Coker:  Fibr:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Jim Ludwig, an enthusiastic former tennis player, has been the linchpin for the pickleball community in Naples since 2010. His journey with the sport began at a small country club where he recognized the game's potential for growth, particularly among the senior demographic. Sensing the need for more space, Jim's vision led him to a nearby park, where he observed underutilized tennis courts. Taking the initiative, he proposed the idea to the county, which culminated in the transformation of a few tennis courts into dedicated pickleball courts. Jim shares his journey with the sport, from its humble beginnings to growing Naples, Florida into the epicenter of pickleball with 64 courts and hosting the world's largest pickleball tournament. He discusses the challenges and successes of bringing the sport to different venues and his vision for the future. He and Pete dive into into the evolution of the sport, sponsorship, and the profound impact of pickleball on health and wellness. On the rapid growth of the sport, Ludwig states, "Eventually I started thinking, well, where are you gonna grow the event? They're running in high schools, gymnasiums, and more. What we experienced with the US Open, we started out with 800 players in 2016. Then we got to 4,800 players who signed up to be a part of this year's event!" Key themes discussed Advocating for new community pickleball facilities with municipalities. Budgeting for convention center space and costs. Looking at different convention centers for events. Research, investment, sponsorship and growth in sports marketing. Discussion about the future of pickleball industry. A few key takeaways: 1. The growth of pickleball in the Naples area: Jim played a key role in developing the pickleball infrastructure in Naples, leading to the growth of the sport and was one of key figures to help establish the US Open Pickleball Championship.  2. Community engagement and investment: Jim's engagement with the local community and government was instrumental in securing support and resources to develop pickleball courts. 3. Potential for non-endemic sponsorships: There's an emerging opportunity for non-endemic companies to sponsor pickleball events and tournaments, targeting the over 50 demographic. 4. Evolution of pickleball as a sport: The industry is witnessing a transition from manual operations to more professional event management, with the potential for significant growth, attracting potential investors and sponsorships. 5. Inclusivity and accessibility: Jim Ludwig emphasized the accessibility and inclusivity of pickleball, highlighting its appeal to a wide range of players, including those involved in Special Olympics and veterans organizations. Click here to download transcript.  Resources: Jim Ludwig:  US Open Pickleball Championship:  PB1965:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Rina Raphael is a highly regarded, well-established writer and journalist who has covered a wide range of topics in the HALO sector from fitness and nutrition to biohacking and even strology startups! She currently has a highly regarded newsletter on substack called Well to Do, and in 2016 she authored the Gospel of Wellness which deep-dives into the changes she witnessed in the industry, highlighting both hopeful and troubling developments. Currently, she writes for prestigious outlets such as Fast Company, the Wall Street Journal, the New York Times, and the LA Times, with a focus on cultural and sociological aspects of wellness trends. Host Pete Moore and Raphael discuss topics such as the evolving trends in wellness, the challenges of reporting on wellness products, the intersection of wellness and religious communities, the impact of social and economic factors on health and wellness, and more. This episode offers an insightful look into the industry and the evolving landscape of health and wellness trends. If you are at all interested in keeping updated on the going's on in the space, her book and newsletter are must-reads.  Regarding her current coverage, she states, "I cover more than just the business perspective now. I cover more of the cultural and sociological aspects. More and more, I'm trying to answer the question of why is everyone obsessed with a certain trend, why do certain things take off, and why are so many people turning to wellness." Key themes discussed Wellness industry evolution Consumer skepticism Bridging wellness and religion Socioeconomic barriers to wellness Women's health and wellness Challenges for journalists in wellness reporting The future of wellness A few key takeaways: 1. Unpacking the space: Rina shares her journey into the industry and the insights she gained from covering everything from fitness to nutrition to biohacking and astrology startups. 2. Brand Credibility in Reporting: Rina discusses the challenges of reporting on wellness products and services that are not always backed by scientific evidence, emphasizing the need for brands to prove their efficacy to a increasingly skeptical consumer base. 3. Emerging Wellness Trends: The discussion spans from the growing interest in the outdoor market to the intersection of fitness and spirituality, highlighting the nuanced ways wellness is perceived and pursued within different cultural and socioeconomic contexts. 4. Wellness Accessibility: Rina talks about income and time barriers to wellness and emphasizes the importance of finding solutions that cater to the time-strapped and underserved populations. 5. Future Trends and Opportunities: Raphael identifies the women's health space (pelvic health, clinics, etc)  as an area poised for significant growth and impact in the wellness industry. Click here to download transcript.  Resources: Rina Raphael:  The Gospel of Wellness book:  Rina Raphael's Newsletter:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
In this episode, host Pete Moore sits down with long-time friend and former classmate Brian Paris to discuss a wide range of topics related to coaching, wellness, and personal development. Brian shares insights into his approach to coaching, emphasizing the importance of a holistic lifestyle, positive psychology, and the impact of habits and mindset. The conversation also delves a bit into the financial aspects of hiring a coach, the need for recovery and not glorifying burnout. Brian is known for his charismatic personality and his continued evangelizing of the HALO lifestyle. Since he was a teen, he's been all about a movement-first lifestyle and eventually became a "movement nerd." Paris continues to make a name for himself with his unique approach and ability to connect with others.  When discussing self-control and mindfulness, Paris states, "I've trained with therapists. I've trained with coaches. I've done specific work around breathwork, specific work with Native American traditions, and a whole bunch of things around silence and meditation . . . and it's absolutely nonstop. It's the journey." Key themes discussed Holistic approach: Embracing mind-body connection for coaching success. Investment: Financial commitment and accountability for personal growth. Executive coaching: Addressing burnout and recovery for high-level professionals. Client connection: Delving deeper into clients' thinking for impactful coaching. Mindset and neuroscience: Leveraging neurobiology for elite coaching relationships. Business tools and partnerships: Utilizing tech and collaborations for coaching effectiveness. Writing and authorship: Sharing knowledge and experiences through book projects. A few key takeaways: 1. The importance of holistic coaching: Brian emphasizes the significance of approaching coaching from a holistic perspective, focusing on lifestyle, habits, mindset, sleep hygiene, and exercise to promote overall well-being. 2. Value of self-investment: There is a discussion about the financial commitment and accountability required for coaching, highlighting the value of investing in personal development and growth. 3. Embracing a proactive mindset: Dr. Paris encourages treating oneself as a high-level executive and stresses the need for recovery and avoiding burnout, promoting a proactive and sustainable approach to personal and professional development. 4. Deepening client connections: The conversation delves into the need for elite coaches to understand neurobiology, peak performance, and flow talks to deeply connect with clients, offering insights for established trainers to optimize client relationships. 5. Gratitude and collaboration: The episode provides a glimpse into the close relationship between Pete Moore and Dr. Paris, expressing gratitude and a shared journey of growth and learning, emphasizing the power of collaboration and mentorship in personal and professional development. Resources: Brian Paris:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Christine Howe has dedicated her entire career to staffing and recruiting in the HALO (Health, Active Lifestyle, Outdoors) industry for over 12 years. She recently ventured out on her own and started Fit Pro Finders, a staffing service catering specifically to the HALO space. She and her team work with a wide range of companies, from small to mid-sized independents, to franchise-owned and corporate facilities, to help them find the right personnel to drive their businesses forward. Pete and Christine discuss the in's and out's of human capital and delve into the challenges of finding and retaining top talent, the importance of a holistic approach to staffing, and the need to shift the industry's perspective to a people-first mindset. They also touch on the significance of understanding a client's immediate needs and the lack of HR departments in some scenarios. Regarding hiring from outside the industry, Christine is a fan. She states, "I've been having a lot of conversations with hiring managers about hiring talent outside of the industry. Looking at organizations like Starbucks, Disney, other hospitality-people first driven organizations that have a phenomenal customer service onboarding system and pulling people that are generally passionate about serving people through this modality." Key themes discussed Hiring outside industries: Expanding talent pool for unique perspectives. Cost-effective recruiting: Assessing value for high-quality talent acquisition. Candidate retention: Fostering growth and development within organizations. Professionalism in staffing: Importance of authenticity and conscientiousness. Revenue optimization for fitness: Shifting perspective to people-first industry. Staffing for small to mid-sized companies: Understanding client needs and business model. A few key takeaways: 1. Holistic staffing: Christine emphasizes the need for a comprehensive staffing approach, covering not only recruitment but also aspects like the interview process, onboarding, compensation, and company culture. 2. People-first perspective in the industry: The discussion sheds light on the significance of prioritizing the well-being and growth opportunities for fitness professionals, showcasing the industry as people-oriented. 3. Understanding competitiveness beyond pay rates: Christine highlights the challenges of retaining employees in a competitive industry and the need to consider factors beyond pay rates, reflecting a holistic view of employee retention. 4. Tailoring staffing solutions to specific business needs: The podcast emphasizes the importance of understanding a client's immediate staffing needs, timeline, and business model, underlining the need for a customized approach in staffing solutions. 5. Authenticity and preparation in the hiring process: The importance of authenticity in interviews, for both interviewers and interviewees, as well as the value of researching the company and preparing questions related to culture, growth plans, and training opportunities are crucial takeaways. Click here to download transcript.   Resources: Chrstine Howe:  Fit Pro Finders: Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Dr. Kenneth Cooper (often referred to as the "Father of Aerobics") has been one of the seminal pioneers in the field of preventive medicine for over five decades. Despite tremendous skepticism from the medical community at large initially, he founded the Cooper Clinic in Dallas in December, 1970 with the belief that taking care of healthy individuals was just as important as treating the sick. Over the years, he has worked to change the perception of preventive medicine and has become a leading advocate for fitness and wellness. His dedication to promoting healthy lifestyles has made arguably one of the biggest impacts in the field of medicine over the past few decades, and his work continues to not only teach physicians, but also to inspire others to prioritize their health and well-being. Dr. Cooper shares his personal daily exercise routine, and information about his upcoming documentary and book releases. Pete and Dr. Cooper delve into the importance of physical fitness in reducing healthcare costs and improving quality of life, as well as discussing strategies to motivate people to prioritize exercise and embrace a healthy lifestyle.  Financial Incentives for Exercise: "I think most one of the most beneficial things we could do to motivate people to exercise is financial motivation. Whether it's getting a reduction in their insurance or a reduction in their income tax because they're living longer. I tried to present that in Washington one time because I wanted to concentrate on childhood obesity and diabetes, adult obesity and diabetes, and the cost of health care. I was recommended to be Surgeon General on two different occasions when Bush was President. But in order to do that, I would have had to sell the aerobics center to the highest bidder, so I turned it down." Key themes discussed Transition from military service to successful research career. Promoting preventive medicine for physicians and laypeople. More exercise is better, but not indefinitely. Adequate sleep, stress control, and vitamin supplementation. Pickleball promotes health, socializing, and community benefits. Increased fitness leads to decreased health care costs. Financial incentives can motivate people to exercise. Embrace exercise to live a fuller life. A few key takeaways: 1. Exercise is a vital component for a long and healthy life: Dr. Kenneth Cooper's personal journey and emphasis on the importance of exercise serve as a reminder that incorporating physical activity into one's lifestyle can significantly impact overall health and well-being. 2. Importance of investing in quality vitamins: Dr. Cooper's discussion about vitamin certification and the need for purity and efficacy ensures listeners understand the significance of choosing high-quality vitamins for disease prevention and health maintenance. 3. The impact of physical activity on healthcare costs: With studies highlighting the potential cost reduction associated with increased physical activity, it's clear that investing in exercise can have significant financial benefits on a personal and global scale. 4. Incentivizing exercise for better health: Dr. Cooper and host Pete Moore discuss the potential for fitness incentives such as insurance reductions or tax benefits to motivate people to stay fit, reinforcing the idea that financial incentives can absolutely play a role in promoting physical activity. 5. Focus on preventive medicine and healthy living: Dr. Cooper's career and the concepts he highlights, such as the "Cooperized" lifestyle and the key factors for healthy living, underscore the importance of preventive medicine, annual medical examinations, and incorporating healthy habits into daily life for long-term wellness. Resources: Dr. Kenneth Cooper:,-MD,-MPH-Full-Bio.aspx. The Cooper Institute®: Cooper Documentary Series: Dr. Cooper's First HALO Talks:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Prime Hall served in the Marines from 2005 to 2017, with his initial deployment being in the infantry for the first four years. He later transitioned to becoming a water survival instructor, where he drew on principles of military water survival for the basis of his programming. Hall relays the story of an individual who survived for 20 hours in the Gulf of Mexico after falling off a Carnival cruise ship, which exemplifies the incredible efficacy of military water survival.  Prime also discusses his work with his company Deep End Fitness, a program that certifies instructors in this survival methodology and provides branded programming for health clubs, YMCA's, JCC's, and so on. Additionally, he dives (get it?) ;) into the Underwater Torpedo League (UTL), a unique sport he created while in the military to help his squad gain confidence which has garnered substantial attention and a growing community of players.  Hall states, "The biggest draw we see are individuals that have a fitness enthusiast, or water enthusiast background with a business acumen . . . that's kind of where we see the highest performing programs across the country . . . and when it comes to the UTL, it's created a huge value proposition for the licensees because now some of them compete on one of 12 teams we've founded!" Key themes discussed 1. Water Survival: Military principles, SAFE methodology. 2. Deep End Fitness: Licensing program, 30 location currently, aiming for 100 by the end of 2024.  3. Training and Instruction: Virtual programming, personalized training, in-person mentors. 4. Underwater Torpedo League (UTL): "Full-contact" under water sport, co-ed teams, a force multiplier. 5. CrossFit Affiliation: Hybrid licensing, value proposition, building community. 6. Franchise Growth: Master licensees, international expansion, ongoing capital raise. 7. Life Lessons and Mottoes: "Make it happen", "When in doubt, focus out", breath control. A few key takeaways: 1. Prime is known for his expertise in water survival training derived from his military experience. He explains how his training process, based on principles of military water survival, helps individuals gain confidence in the water, even if they don't know how to swim. 2. He discusses the Deep End Fitness program and its innovative approach to fitness. The program is being licensed to individuals and health clubs across the US as a performance program that complements other physical activities. 3. The UTL is an underwater sport that involves full-contact gameplay at the bottom of a pool using torpedoes. The league serves as an exciting force multiplier that adds value to licensees and creates a community around the Deep End Fitness program. 4. Finally, Prime shares some insightful military and performance philosophies, such as "When in doubt, focus out" to navigate stressful situations and the importance of breath for cognitive control. These philosophies offer practical guidance that can be applied not only in water-based activities but also in everyday life. Click here to download transcript.  Resources: Prime Hall:  Deep End Fitness:  Underwater Torpedo League:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Dave Cantor is a 20+ industry veteran in the natural food space. His journey began in the Midwest, where he developed a passion for food, sustainability, and gardening during his college years. After honing his cooking skills and pursuing his interests in farming, Dave eventually ended up running his own organic farm in New Mexico. He later furthered his education by obtaining a Master's degree in nutrition with a focus on food and agriculture policy. Dave discusses the inspiration behind his new brand, Folk Revival and offers up some solid takeaways from his many years in the trenches launching "better for you" brands with larger companies. He delves into topics like product development, marketing strategies, and the crowdfunding decision, and listeners will gain valuable, hard-earned insights into the world of nutrition startups. Regarding the name of the brand, Cantor is a self-described 'music nerd' and states, "The 'folk' really speaks to the the people part, the human nutrition, the functional nutrition, and 'revival' speaks to the heirloom and heritage ingredients, which is really what we're trying to do . . . it's the mission of the brand to to deliver real, functional nutrition by reviving heirloom and heritage ingredients." Key themes discussed 1. Crowdfunding: Funding method for expanding business. 2. Product Development: Creation of unique, nutrition-focused food products. 3. Marketing Strategy: Utilizing partnerships and grassroots marketing for product reach. 4. Industry Experience: 20 years in natural foods and corporate marketing. 5. Retail Selling Cycle: Long sales cycle for retail and food service markets. 6. Strategic Partnerships: Collaborative hiring and strategic investment decisions. 7. Brand Positioning: Differentiating product based on health, sustainability, and pricing. A few key takeaways: 1. Cantor has extensive experience in the natural foods industry, with a background in marketing, innovation, and sustainability, and has previously worked with well-known brands such as Mars and KIND Bar. 2. His latest venture, Folk Revival, focuses on creating functional nutrition products, such as a hot cereal using acorns and other heirloom and heritage ingredients, with a mission of delivering real functional nutrition by helping to revive these ingredients.  3. A major highlight of Folk Revival's product is its focus on high protein and low carb content, catering to consumers wanting to eat clean, or who are following keto, Paleo, and gluten-free diets. The product is positioned as a healthier alternative and will be priced slightly higher than regular oatmeal to reflect its higher nutritional value. 4. Dave emphasizes the importance of efficient use of marketing spend, highlighting the power of in-store promotions and targeting specific avenues like music festivals and events that align with the brand's focus on the HALO sector. 5. The podcast also discusses Dave's decision to leverage crowdfunding as a means to raise capital for Folk Revival, explaining the benefits and challenges associated with this fundraising method, which aligns with the brand's ethos of involving consumers in their growth and success. Click here to download transcript.  Resources: Folk Revival: David Cantor:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Lee is an entrepreneur originally from Michigan who, at 24, made a bold move to Costa Mesa, California in 2010 where he headed up the development of perhaps the first infrared studio in the country. He transformed the fledgling studio, implementing a membership model, and elevating the experience for customers. This marked the beginning of Perspire Sauna Studios, which has since expanded into a burgeoning franchise under Braun's leadership. Pete and Lee discuss starting an infrared sauna studio, transitioning into franchising, business growth, franchise development, the challenges and rewards of entrepreneurship, and more.  On the growing trend of healthier choices, Braun states, "There's a huge diaspora I see happening away from bars and alcohol, which I I'm all for. I think it's just a much healthier path. And it's cool to be there for that growing sector of people that are getting away from those kinds of pastimes into something more unique and healthy. . .which is what Perspire offers." Key themes discussed Franchising: Development, growth, support, challenges, evolution, expansion, territory. Business Model: Pricing, revenue, membership, labor, holistic support, renewable leads, green space. Location Strategy: Real estate, data, metrics, territory rights, success rates, development, competition. Workout Recovery: Infrared technology, holistic approach, recovery products, professional collaboration. Entrepreneurship: Construction management, growth, value, new business, passion. Hybrid Approach: Gut instinct, data-driven decisions, analysis, questions, validation, holistic support, franchise criteria. A few key takeaways: 1. Lee started Perspire after buying out a studio in California and elevating the experience with a membership model, taking it from a converted tanning salon to a successful sauna studio. 2. Perspire utilizes an infrared sauna model with pricing geared towards encouraging members to visit 1 to 3 times a week to maximize its cumulative benefits. 3. Their business model focuses on providing a private, personal retreat for individuals, emphasizing wellness over vanity, and offering a unique and healthy alternative to social activities like going to bars. 4. When it comes to making business decisions, Braun takes a hybrid approach, combining gut instincts with data analysis to arrive at informed choices. He also emphasizes the importance of finding the right real estate (and not just relying on Buxton reports!) for franchisees to set them up for success. Click here to download transcript.  Resources: Lee Braun:  Perspire Sauna Studio:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
Former currency trader Dom D'Alexander found himself unexpectedly drawn to a passion project that would substantially alter his career trajectory. Selling currencies to hedge funds was intellectually stimulating but something he lacked any real passion for. His hobbies were always focused on his own well-being, leading him to delve into something combining his love for personal development and self-care. This eventually became Somble, a platform focused on empowering independent coaches in the HALO sector. Pete and Dom chat about the challenges and vision behind the brand, the importance of collaboration, ecosystem, and delves into the potential for synergies between studios and coaches. Listeners will also hear about the unique approach of Somble's Co-Founders and uncover insights into the evolving landscape of fitness and coaching. Regarding the critical importance of execution, Alexander states, "I wish somebody had beaten me over the head early with the fact that ideas are really a dime a dozen, and that execution and distribution are basically the only things that are going to matter when bringing something to life." Some key moments:  Entrepreneurial journey: Dom's transition from finance to wellness. Business challenges: The frustrations faced by wellness coaches and studios. Platform and vision: Somble's aim to connect consumers with coaches. Collaboration & cooperation: Connecting independent coaches and fitness businesses. Customer discovery: Importance of understanding the needs of trainers and studios. Fitness industry trends: Use of tech, niche coaching, and multidisciplinary workouts. A few key takeaways: 1. Dom shares his background transitioning from institutional finance to becoming a C-Founder focused in the HALO space. 2. Somble, with Co-Founders Ian Waltz as CEO, Dom D'Alexander as COO, and Matt Barnett as CTO, is a platform aiming to unify the wellness industry and empower independent coaches and small instructor-run studios. 3. Collaboration and cooperation between coaches, fitness businesses, and local studios are highlighted as crucial components for creating a thriving ecosystem for independent coaches and fitness businesses. 4. There is a strong emphasis on customer discovery, execution, and distribution over ideas, and a focus on utilizing technology to drive business growth and create multidisciplinary workout experiences for consumers. Click here to download transcript.  Resources: Dom D'Alexander: Somble:  Prospect Wizard: Promotion Vault: HigherDose:  Connect With Us:  Instagram:  Facebook:  YouTube:  LinkedIn:  Website:  Loved this episode? Leave us a review and rating here: and don't forget to check out the HALO Academy for Executive Education opportunities.
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