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HIVE Network with Kate Markland
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HIVE Network with Kate Markland

Author: Kate Markland

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Welcome, to the HIVE Network podcast where Kate interviews people who fascinate her.

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👉 If you'd like to watch the full masterclass, just click here: https://academy.marklandmethod.com/david-masterclass 👈 Have you ever wondered how to sell high ticket, high-value programs that really deliver the outcomes that your ideal clients are looking for? Well in this snippet, I share with you an insight into a masterclass, that I ran with David Bell Stafford recently. I hope you enjoy watching and get some insights into how you can increase the value that your practice offers your ideal clients and start charging according to the value you deliver and what you're really worth. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
The biggest obstacle we face as physiotherapists is people's perception of what Physiotherapy is.    In this outtake of a masterclass, Sapna Pieroux branding expert discusses how you as a practice owner can take charge of people's perception of your practice and of your profession through branding. Learn more about branding: https://innervisions-id.com/ ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 Most clinic owners don't know the margins on each appointment delivered or where the profit in their business comes from. In this video we explore the cost of delivering appointments for your practice, so you can understand where the profit margins are. Over the following few videos this month, I'm going to be sharing with you some insights so you can assess and diagnose the revenue streams of your practice and work out, which of the services you provide are positively contributing to the health of your practice, and which of the services that you provide, are having a negative impact on the health of your clinic. Also, don't forget to download your FREE worksheet here: https://drive.google.com/file/d/19kYZYwTWGfwzHdBIAer0awlVFQ7ptkB3/view (no opt-in needed) So, stay tuned and subscribe so you don't miss any upcoming podcasts. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 Do you know which of the services that your practice delivers have a positive impact on the health of your clinic? And do you know which of the services you're delivering, are actually costing you to deliver and having a negative impact on the health of your practice? Over the next few videos this month, I'm going to be sharing with you some insights so you can assess and diagnose the revenue streams of your practice and work out, which of the services you provide are positively contributing to the health of your practice, and which of the services that you provide, are having a negative impact on the health of your clinic. Also, don't forget to download your FREE worksheet here: https://drive.google.com/file/d/19kYZYwTWGfwzHdBIAer0awlVFQ7ptkB3/view (no opt-in needed) So, stay tuned and subscribe so you don't miss any of the upcoming videos. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 Something I'm hearing again and again from clinical specialists is "I love what I do, but hate the environment I'm working in".   It is the recognition that they love the impact they make, and the professional fulfillment they achieve but are desperately frustrated with the environment that they're currently working in.   This is something that affects you not just professionally but also brings frustration into your personal life too.   In this podcast, I will share my story, how I changed that and how you can make a change too. Stay tuned and enjoy. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 If you don't know what you're aiming for, how do you know if you're on target or off target? In this podcast, I'm going to talk about goal setting and how this can help you hit your targets and run a better and more successful physiotherapy clinic. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 There's been a lot of loss of trust over the last couple of years. In this podcast, I'm going to talk about how you can reduce the fear and the number one risk of it, and objections your potential clients have. I will explain different types of guarantees so you find the one that fits your needs as a specialist physiotherapist. Stay tuned and enjoy ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 Feeling undervalued as a Physiotherapist? You're not alone. Many Specialist Clinic Owners feel that way, unheard, and with the inability to be heard by the world. In this podcast, I will share my thoughts about this topic and the conversation I had this week with a number of Physiotherapists. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
👉 Learn more about the Markland Method at: https://marklandmethod.com/grow/ 👈 As a clinic owner do you care more about your clients? Do you care more about people than you do about your business or personal finances? ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
Why do potential patients choose other practices, other options, or the option of doing nothing over you? Does it feel very confusing?  Do you feel rejected and neglected at times when you find out that potential clients haven't chosen you? And do you not understand why that is? You scratch your brain and try your hardest, not to feel helpless, hopeless, confused unheard, and wondering what are you doing wrong? Well, I'd like to help you understand that in today's podcast, so you can get it right for your potential clients and for yourself too.  ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #communication #communicateyourworth #communicatetheoutcome #outcome
Should I specialise? If I specialise, will I lose clients? Will I lose revenue? What if I go broke? We're going to answer all these questions in today's podcast. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
Would you like a really simple way to generate more client referrals?I would like to share with you today a really simple tool that you can use to generate port more client referrals.If I tell you, it's as simple as asking for them! How would you feel? How do I ask? What do I say? Who do I ask? When do I ask?These are questions that often come up and we work through in this podcast. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
Are you wondering how to write emails that actually get opened? I know many clinicians find writing quite difficult and will feel totally overwhelmed when some marketer suggests sending a weekly email newsletter or a monthly email newsletter? And the fear that goes through the clinicians can be terrifying and let to total paralysis and inaction, that's why with this video I want to help you make it easier, enjoyable. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live  This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
Do you think you are worth more but you struggle to explain the real value of what it is you do? Do you wish that there is a way for your potential clients to understand that what you are offering will help them get free of pain, live a better and healthier life? You wonder why they don't understand you. I know that because I have been there and that's why I chose the topic of today's podcasts. I struggled with for many years and want to help give you a better way of understanding and explaining your value. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live  This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
Do you know that 48% of businesses never follow up a customer? And 25% do follow-up, but only follow up twice before we quit. Yet, those that follow up find that eight out of 10 of our clients are made between the 5th and the 12th contact. ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live  This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
Many Clinic Owners contact me saying I need more clients now. Can you help me? But they haven't understood the real problem. The real problem is that they have a lack of clarity over who it is that they serve and what the transformation is that they bring those people and then they're lacking a clear strategy on how to attract them. So in this video, I will talk more about the 5 strategies to reach your target audience-  ----------------------------------------------------- Join me live on Tuesday 29th of March 2022 From 10am until 4pm GMT at Manchester Meeting Place, The University of Manchester, Sackville Street Campus, M1 3AL: https://academy.marklandmethod.com/7-step-practice-profit-plan-live  This is the first live event in two years, which will give us an opportunity to meet one another and during the workshop, I'm going to go through the seven fundamentals of a practice profit plan. You're going to understand what it is that your clients really value about what you do. So that you can make them an offer and trade. You're going to collect expertise for an income, which means that you have a profitable practice. That's sustainable and take home, pay for yours and your family's financial security.
  Are you struggling to hire and retain great staff as a physiotherapy clinic owner?  This is a problem that's been facing many clinic owners for quite some time, and I'd like to help you with it.  But before we get stuck into "How are you going to manage the team members and retain team members?"  I would like to give you a few hints and tips that you can do as a CEO of your practice to prepare so that you are organised and have prepared yourself and your clinic for success.  Stay tuned and hope you enjoy it. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #stayproductive #productiveclinic
Many clinic owners say "I wish I had more hours in a day" but that's actually not the real problem, the problem is you're lacking focus, getting nothing finished, and always jumping from one task to another". Step 1: Put first things first Put your most important tasks in your diry theday before so that you start doing those first the next day before getting into day-to-day distractions. Step 2: Get to work early Get to work earlier than anyone else. Now that you know your most important tasks and know what to do, the best way to make that happen is to get up before your clinic opens and starts. This is the time when no one is disturbing you, no emails, no calls, nothing, and your mind is clear. Step 3: Avoid Meetings and Distractions When you must meet, keep it short and effective. Have an agenda for meeting's  with just the people needed Turn off the phone, email, and notifications Step 4: Do one thing at a time Multitasking results in overwhelm and stress it is an unproductive way to work Stay tuned and hope you enjoy it. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #stayproductive #productiveclinic
Many Clinicians say I'm not a salesperson, I'm not good at Sales, and many other excuses that stops them from growing their Clinic, so in this podcast, we're going to cover the following topics: 1. Sales is different from marketing. Lack of sales stems from lack of conversations, which stems from lack of strategic marketing activity2. To acquire clients consistently and rhythmically, you must be consistent and rhythmical in your client attraction activity.3. Be clear on the purpose of the conversation.4. Listen to what it is they are really wanting help with5. Be confident in the transformation your practice can bring them and communicate that you can help with achieving their desired outcome. Stay tuned and hope you enjoy it. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #sales #salestips  
  Can you reinvent your practice? What do I mean by practice? Let's just talk about this a little bit more in this Podcast. Stay tuned and hope you enjoy it. ----------------------------------------- Here are 4 ways I can help you grow your practice for FREE! 1. Grab a copy of how to create a "Super Successful Practice Plan" https://marklandmethod.com/resources/  2. Check out "Marketing Alchemy Revealed" to unravel the myths of marketing https://marklandmethod.com/resources/  3. Join my free growth group https://marklandmethod.com/grow/  4. Leave a 5* review or share this video so we can gain access to more influential people and bring their thoughts and ideas back here for you to hear. BONUS: If you would like to book a FREE 30-minute Diagnostic Call with Kate click herehttps://marklandmethod.com/30-min-discovery-call/  #physicaltherapybusinessmodel #physicaltherapybusinessplan #physiotherapybusinessmodel #physiotherapybusinessplan #physiotherapyprivatepracticebusinessplan #growyourclinic #clinictransformation #selfemployed #limitedcompany  
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