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HMDG - No Appointment Necessary
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HMDG - No Appointment Necessary

Author: Michael Schumacher - HMDG

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Marketing and business chat and banter for the discerning allied health clinic owner.

2 Episodes
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Step into the ins and outs of Shockwave therapy with none other than Paul Hobrough a renowned shockwave expert. As a seasoned physiotherapist, clinic owner, and educator, he brings a wealth of experience, discussing the journey from pecuniary struggles to the triumph of integrating Shockwave therapy into his clinic.We'll touch on the 'best' shockwave to purchase, how Paul uses it to improve patient outcomes, how he sells the service and ultimately how he generates revenue from it. We'll ...
One of the most common questions by clinicians I speak to is "How can I make money from creating content?" Jack March from https://rheumatology.physio/ gives us some insight into how he did it and how his content business came to fruition. We talk through how the business started, the difficulties faced and how he's managed to continue growing despite the competitive landscape.We'll also look at how he's marketed his business and how he's used social media to gain traction. Th...
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