Hairblazers

Join Naomi Brien, the Director of Marketing and Communications for the Aveda Institute Winnipeg and Verde Salon Group, as she delves into her journey from a marketing graduate to an impactful leader in the beauty industry. Through an engaging interview, Naomi details her path, including her attraction to the beauty sector, the challenges she overcame, and the rewarding aspects of stepping into leadership. She shares valuable insights into building a strong personal and professional brand in the beauty industry, emphasizes the importance of effective communication and coaching in leadership, and offers actionable marketing tips for salons and stylists. Naomi also expresses her passion for supporting small and medium-sized businesses and outlines her vision for the future of the industry, stressing the need for technological adoption and continuous learning.

In this episode of Hairblazers, CEO & host Roberto shares his personal journey in the salon industry. From growing up in a salon, opening his first business at 21, all to way to his success today, Roberto dives deep into the highs and lows, lessons learned, and his vision for the future. Tune in to hear valuable insights and advice on leadership, industry trends, and the importance of perseverance and education in building a rewarding career.

Let's dive deep on industry hot takes with Colleen, our favourite powerhouse VP and host! Colleen debunks industry myths, discusses her journey to success, and offers invaluable insights into maintaining resilience and leading with heart. Join us for an inspiring conversation about growth, leadership, and the future of the hair industry. Tune in, and don't miss out on Colleen's motivational story and expert advice!

Are you struggling to decide when to let go of a challenging guest at your salon? In our latest episode of Hairblazers, we dive deep into the nuanced topic of firing guests with our special guest, Brooke, General Manager of Verde Salon Group. Discover the strategies and practices we've implemented to maintain a positive environment for both our team and our loyal clients. From handling repeat offenders to ensuring fair guidelines, this conversation is packed with insights you won't want to miss. Tune in to learn how to navigate these tricky situations with compassion and confidence, and keep your salon striving for excellence!

Learn key practices for salon owners to recruit new talent from hair schools in today's episode featuring Brooke Pluta, general manager of Verde Salon Group. Brooke takes us through her process to find key connectors, simple ways to build relationships, and her 3 step process that yields 6 applications per month. If you want to grow your business, you need to find and develop your next generation of leaders, senior stylists and mid-level stylists! Plus, learn how growing your team builds your reputation and brings other surprising perks to your business.

Why have a creative team? Because it's a powerful marketing, recruitment and engagement tool for your business. In this episode we're joined by the powerhouses behind Unotho Creatives: Justin Householder Sr. and Michael Trey Martinez. They share their top tips for building a creative team, planning your first collection, and the results it can have for your business.

If you want to have your best year yet in the salon, you have to connect with your guests on social! Hear Naomi's top 20 tips for owners AND stylists to level up on social, from one-step solutions to where you need to focus your energy to see results. Don't miss this episode if you want to grow your revenue in Q2!

There is so much misunderstanding in our industry about commission - that a higher percentage equals a higher income, that a low percentage means the salon owner is raking it in, that it's the ultimate indicator of success. Today, we dive into commission - setting it, understanding it, and knowing how much your making - from an owner perspective AND a stylist perspective.

Leadership is a skill that needs practice and development - whether you're in a management position or not! Listen to insights from two longtime leaders on strengthening your skills, looking inward, and handling team conflicts. Go beyond managing and lead your team to success! Resources: https://www.radicalcandor.com/the-book/ https://www.goodreads.com/book/show/255127.The_Fifth_Discipline

Join this conversation with the incredible Geno Chapman, a multi-award winning hairstylist and global educator. From gracing the sets of Oprah and The View to working with A-list celebrities like David Beckham and Gordon Ramsay, Geno brings unparalleled expertise. Learn how to use education to build your team, culture, and revenue, and how to provide great education at every salon size. Discover insights to transcend budget constraints, empowering stylists and salon owners alike to harness the power of education to elevate their craft and business.

Thank you for a great year of listening and learning. Let us know what you want more of in 2024!

Looking to get ahead of the salons down the street? It comes down to 2 things: bringing in more guests, and making sure you keep them. Today, we discuss technology, experience, and smart marketing to make sure that guests come to you (and stay with you) so you can continue to grow and stay relevant with your ideal consumer.

Trying to build a thriving salon brand with minimal resources? In this episode, discover the Hairblazers' top tips for generating buzz and strategically investing your time where it matters most. Naomi and Roberto reveal innovative strategies to maximize organic results, ensuring your salon gains the attention it deserves without breaking the bank. From leveraging social media to gaming the google algorithm, learn how to make every moment count on your entrepreneurial path. Tune in to uncover the secrets of building a salon empire from the ground up, and discover how you can work your way up to a budget without compromising on the quality and authenticity of your brand. Whether you're a seasoned salon owner or a budding entrepreneur, this episode is packed with actionable advice to elevate your salon brand to new heights.

To retail or not to retail - this is our industry's surprising latest debate. With the rise of ecommerce and guests getting products from digital giants like Amazon, how can salons compete? In this episode we discuss smarter ways to retail, and why salons shouldn't be so quick to give up on this revenue stream.

Technology in your business drives revenue, cost savings, and even culture - find out the key components that can benefit your business for free or a month-to-month charge, no contracts required.

Meet DJ Muldoon, visionary educator and creator behind Knowledge Destroys Fear. DJ shares his invaluable insights and top tips on crafting a cutting-edge training plan that will not only accelerate the growth of your team but also expedite the onboarding of fresh talent to the salon floor. From modern curriculum design to speaking with young talent in their own language, don't miss this episode packed with wisdom from one of the industry's finest educators.

In this episode, we sit down with Hairbrained founder and visionary Gerard Scarpaci to explore the art and science of building thriving online communities. Gerard offers invaluable insights into how he transformed his passion to be an A-level stylist into a global movement, and the secrets, strategies and challenges behind harnessing the power of digital spaces. An expert in connecting, educating, and empowering individuals from all corners of the globe, you can find Gerard at @gerardscarpaci on Instagram and, of course, at @hairbrained_official

How much money is going down the drain in your salon? 💸💸💸 Meet Vish, user-friendly salon tech that helps you minimize color wastage and optimize your revenue streams. Find out how we reduced colour waste by 56% and save 244 boxes every single year while still charging the same amount for services! Connect with Josh at getvish.com.

Kati Whitledge, entrepreneur, speaker and author, brings her proven strategies for attracting top talent, fostering a great culture, and achieving 10-20% profitability in today's episode. Discover how to navigate challenges and unleash your salon's full potential. Whether you're a salon owner, stylist, or beauty enthusiast, this episode is a must-listen for building a thriving salon team that shines! Find Kati at Joinmya.com, and kati@joinmya.com. Build Your Best Team E-book: https://joinmya.com/build-your-best-team-ebook

Uncover the secrets to crafting an authentic and compelling personal brand that resonates with your audience, aligns with your values, and sets you apart from the crowd. Morgan's expert insights will empower you to embrace your uniqueness and leverage your strengths to attract new opportunities. Find Morgan Roy at @morgan_roy on Instagram, @morganroy on Youtube, and at morgan-roy.com.