Hammerstone - Bootstrapping a Software Company

57 Episodes

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Two Separate Businesses

2023-03-2327:48

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Plans for March (Subject to change)

2023-03-0926:10

Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Hi Sinclair! (and recapping Laracon EU)

2023-02-1925:09

Back from Laracon EU, and it went well.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

The Nova launch and a (small) pivot

2023-01-1822:35

Kind of a pivot, but not really.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

New year, new energy

2023-01-1228:24

We're off to a good start for 2023.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Looking back, looking forward

2022-12-2324:38

Colleen and Aaron recap 2022 and look forward to 2023.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

We're back baby!

2022-11-1826:49

Colleen and Aaron are back from a hiatus.Refine: https://hammerstone.dev/Aaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Use Cases

2022-08-0232:10

Colleen and Aaron talk through use cases for Refine that may actually get people excited.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Back from Vacation

2022-07-1143:26

Aaron and Colleen are both back from vacation with a lot of updates to share.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Email Outreach, GitHub Actions, and a Demo Site

2022-06-1526:02

Aaron got stranded in Dallas thanks to two cancelled AA flights. We're sending outreach emails and doing a bunch of ancillary product work.Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

The Calls are Happening

2022-06-0924:05

We're starting to have calls with customers!Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Glimmers of Hope

2022-06-0220:03

Things are starting to look up!Refine: https://hammerstone.dev/refine/laravel/docs/mainTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

We Sent the Email! And Made No Sales!

2022-05-2326:15

We sent the Nova email! And it didn't go quite as planned.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

It's Time to Business

2022-04-2730:03

Tech time is over, it's time to business.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

The Landing Page Lives!

2022-04-1945:30

The Nova landing page (with a buy now button!) is live.Refine: https://hammerstone.dev/refine/laravel/docs/mainRefine Nova: https://github.com/hammerstonedev/refine-novaTorchlight: https://torchlight.devAaron: https://twitter.com/aarondfrancisColleen: https://twitter.com/leenyburger

Some Big Changes

2022-04-1334:34

Some big changes happening at Hammerstone. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger

Aaron's New Job, Balancing Client vs Product Work

2022-03-1634:15

Aaron got a new job! We're trying to figure out how to balance client work and product work. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto Tuple: https://tuple.app

Is Rails Over? Aaron Goes Full Hipster

2022-03-0238:34

We talk about the future of Rails and how it differs from Laravel. Aaron has been experimenting with Cloudflare, Edge Workers, and Fly.io. Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

Conferences and First Revenue 💸

2022-02-1533:54

Laracon is over, Colleen is speaking at a conference in March. We got paid! Refine: https://hammerstone.dev/refine/laravel/docs/main Refine Nova: https://github.com/hammerstonedev/refine-nova Torchlight: https://torchlight.dev Aaron: https://twitter.com/aarondfrancis Colleen: https://twitter.com/leenyburger Sean: https://twitter.com/sfioritto

Bonus: Talking Twitter with Matt Swanson

2022-02-1101:38:39

In a long bonus episode, Matt Swanson (https://twitter.com/_swanson) joins Aaron to talk about Twitter. Aaron: https://twitter.com/aarondfrancis Matt: https://twitter.com/_swanson Boring Rails: https://boringrails.com/ ShowCode: https://showcode.app

#box-pro-ellipsis-167954395971125{-webkit-line-clamp:2;}Hammerstone - Bootstrapping a Software Company

Hammerstone - Bootstrapping a Software Company