Ever wonder why some handbags turn heads while others disappear into the crowd? Cathy Schwartz-Shino—veteran of major handbag licenses and founder of Edit Accordingly—pulls back the curtain on what truly makes a brand unforgettable: a strong identity, the right partnerships, and attention to detail. Today’s shopper doesn’t wait for department stores to declare what’s in; they chase meaning and individuality. Whether it’s vintage, upcycled, or a fresh new silhouette, Cathy explains how licensi...
For Dawn Del Russo, building a career in fashion has been a journey of resilience, adaptation, and staying true to herself. With just $10,000 in savings—partly from communion money she’d carefully saved—she launched Bella Dawn boutique without formal training, diving into trade shows and pricing with sheer determination and countless hours of research. A surprise feature on Fox Good Day New York brought her first big sales surge, along with a crash course in scaling without infrastructure. Wh...
Ever wonder how a personal story becomes a global brand? Peter Gryson, co-founder of Joy Gryson, shares his journey from corporate fashion to building a handbag label that stands out in a crowded market. From retail floors to a VP role at Calvin Klein, his path reveals how determination, adaptability, and vision can turn obstacles into opportunity. "I wanted to be successful, and that became my objective." That drive fueled Peter’s rise—and later, the creation of Joy Gryson with his wife, Joy...
Ever wonder why it’s so hard to break into the accessories world? Karen Giberson, President of the Accessories Council, pulls back the curtain on an industry made up of specialized silos that rarely connect. From Macy’s competitive executive training program to navigating the stigma of QVC, her path shaped a mission to create meaningful connections across accessory categories. "I’d rather put my product in the trash than sell it to you." That early rejection in television retail revealed the ...
As we continue the journey of what it takes to build a luxury handbag brand from scratch the harsh realities of the industry, we pick up where we left off with Julie Deane, and her difficult choice to sell her company. This is precisely the thrilling journey Julie Deane, founder of the Cambridge Statue Company, unravels with us. We take a deep dive into the complex world of the handbag business, learning about the trials of selling, the betrayal of manufacturers, and the courage it took for J...
“Have you ever wondered what it takes to create and scale a handbag brand? Quickly? Well, prepare to find out in this fascinating chat with our guest Julie Deane, the brains behind the Cambridge Satchel Company. Julie shares her journey from a humble start, fueled by her mother's support, to making a mark in the world of handbags, focusing on the satchel's practical appeal. Join us to explore her intriguing life, living between Cambridge and the West Coast of Wales, where her garden's quince ...
What happens when an environmental lawyer trades the courtroom for the world of fashion? For Jimena Suarez, founder of From Sentient, it means creating vegan handbags that blend Mexican craftsmanship, innovative materials, and ethical values—without sacrificing style. Sixteen years after going vegan, she saw a gap in the market for beautiful, high-quality accessories that align with her values. Her path took her from advocating for gender equality and animal rights to studying social entrepre...
For Sujin, handbags aren’t sewn—they’re constructed. Trained as an architect, she approaches her brand, Elemood, with the same principles she’d apply to a building: structural integrity, simplicity, and form as function. With no fashion or sewing background, she pioneered designs like the Mono bag—crafted from a single piece of material—and the Expert, made from one repeated pattern, creating sculptural pieces unlike anything in the market. After a decade of success, Sujin nearly walked away ...
For Odoba Nnani, building her brand became a masterclass in trusting instincts and weaving cultural heritage into every creation. Born in Nigeria and moving to the U.S. at eight through the visa lottery, she balanced family expectations with a growing creative drive. When the pandemic hit, she traded law school dreams for crafting accessories that blend beauty, function, and heritage. Her design philosophy? A great bag works anywhere—sweatpants to store runs, dressed up for church, or taken t...
What happens when you mix a mischievous spirit, versatile design, and a new baby? For Shinyoung Park, it led to the creation of Misenver —a handbag brand born at the intersection of motherhood and entrepreneurial ambition. In this inspiring episode, Shinyoung shares her path from fashion school in Korea to working in LA’s clothing industry, and how pregnancy became the push to finally launch her own brand. With Misenver priced in the $200–$300 range, she’s found the perfect sweet spot b...
Chelli Look’s story is as inspiring as it is emotional. A self-taught designer since high school, she began making handbags after her sister challenged her to “figure it out yourself.” What started as a creative outlet became a livelihood—and later, a lifeline through unimaginable personal loss. In this moving episode, Chelli opens up about losing her best friend and business partner in a tragic accident, and how creating bags became her meditative way to process grief. Her journey, captured ...
When Jessy Dover sewed her own hot pink prom dress from Walmart fabric, she had no idea it would spark the vision for Dagne Dover—now one of the most functional (and stylish) handbag brands on the market. In this episode, Jessy shares her journey from Parsons to co-founding a powerhouse trio with Melissa Mash and Deepa Gandhi. From winning a Coach design competition with zero handbag experience to building a company culture where feedback actually works, Jesse proves that scrappy beats perfec...
Think you know what defines an “It Bag”? Think again. In this episode of Handbag Designer 101, Beth Goldstein, Executive Director of Footwear & Accessories at Circana, joins Emily Blumenthal to unpack how social media has transformed the handbag market—and why a $299 Trader Joe’s tote can now claim the title. From viral hits to lasting brands, Beth explains how today’s fragmented market is shifting power away from legacy labels and toward innovative independents. With names like Coach, Ve...
What does it take to turn one handbag into a worldwide fashion brand? In this episode of Handbag Designer 101, Emily Blumenthal sits down with the iconic Rebecca Minkoff to unpack the journey from her first design to building an empire that changed the handbag industry forever. It all started with the Morning After Bag—a now-legendary design born from a chance encounter with actress Jenna Elfman and fueled by early internet buzz. From there, Rebecca’s brand exploded, capturing the spirit of m...
Think launching a handbag brand is as easy as designing a pretty product? Think again. In this episode of Handbag Designer 101, we’re joined by industry expert Nancy Forman, whose decades of experience—from Bloomingdale’s to Accessory Think Tank—have made her a trusted voice in fashion strategy, manufacturing, and merchandising. Nancy doesn’t sugarcoat it. Today’s market demands much more than a great idea—it requires a plan, a factory, and a deep understanding of your customer before you eve...
What happens when an entrepreneurial spirit meets a passion for teaching? For Kerri Quigley, it led to The Fashion Class—a sewing and design school that’s igniting creativity and confidence in the next generation of makers. In this episode of Handbag Designer 101, Kerri shares her incredible journey from launching an underwear line at 17 to building a thriving educational business with studios across Manhattan—and now, nationwide franchises. From early manufacturing mishaps to teaching five-y...
In this episode of Handbag Designer 101, we dive into the story of Clare Vivier, the founder behind the effortlessly cool handbag brand Clare V.—a name synonymous with California style and functional fashion. What began as a side hustle crafting chic laptop cases has grown into a nationwide brand with 14 retail locations and a cult following. Clare shares how her business was born out of necessity in the early 2000s, when stylish laptop carriers were nowhere to be found. Sewing late into the ...
Before every influencer had a brand and every bag had a waitlist, there was the Botkier Trigger Bag—an iconic design that redefined what it meant to blend fashion and function. In this episode of Handbag Designer 101, Monica Botkier joins us to share the real story behind one of the most game-changing handbag brands of the early 2000s—and how she’s evolving her vision for a new generation. Monica didn’t set out to be a handbag designer. From sneaking into NYFW as a fearless teenager to photog...
In an era dominated by DTC, what role do trade shows still play in building a fashion brand? In this episode of Handbag Designer 101, we sit down with Matthew Mathiasen, Show Director of NY Now, to unpack why wholesale isn’t just relevant—it’s essential for emerging accessory brands looking for long-term growth, especially now with The “It Bag x NY NOW” new program. With over 100 years of history, NY Now has evolved from a traditional gift show to a curated marketplace where boutiques and inn...
What does it really take to go from fashion fan to front-row reporter in today’s content-saturated world? Michaela Mix Caccia Negrete—better known as Ms. Mix of The Fashion Mix—proves that bold moves and relentless hustle still open doors. After being rejected from nearly 70 NYFW shows, she didn’t turn around—she turned up. With a mic in hand and street-style savvy, she interviewed celebs like Addison Rae and carved out her space in fashion media one video at a time. 🎧 Listen now. In this epi...