A single on-field embarrassment became the spark for Salt Athletic—Rafael de la Vega’s patented cleat bag designed for the athlete who uses it and the parent who buys it. In this episode, Rafael shares how early missteps with PR, broad targeting, and hype burned cash, and how a hard pivot—economics first, accelerator support, and factory access in Mexico and India—turned the company around. A near-dead runway led to a bold performance-ad strategy that paid for itself, and a key insight reshap...
Think launching a handbag brand is as easy as designing a pretty product? Think again. In this episode of Handbag Designer 101, we’re joined by industry expert Nancy Forman, whose decades of experience—from Bloomingdale’s to Accessory Think Tank—have made her a trusted voice in fashion strategy, manufacturing, and merchandising. Nancy doesn’t sugarcoat it. Today’s market demands much more than a great idea—it requires a plan, a factory, and a deep understanding of your customer before you eve...
Ever wonder why some emerging handbag brands thrive while others stall before launch? In this episode, Nicole Levy of Baikal Handbag Manufacturing breaks down the real operations behind successful accessories brands—from timelines and tariffs to minimums, materials, and distribution strategy. Nicole explains why your first collection should be three or four tightly connected styles (not 15), how a repeatable signature builds brand recognition faster than trends, and why military olive is this...
What if the real engine of modern luxury isn’t loud marketing—but meaning delivered consistently across every touchpoint? In this episode, Dr. Jessica Quillin, fashion strategist and PhD in 19th-century poetry, breaks down how elevated storytelling creates brands that feel unified on the site, in the feed, and in the store. She shares her journey from studying the philosophy of beauty to advising global fashion houses, revealing how emotions become experiences—and how experiences become commu...
What if the secret to growth isn’t chasing the next trend—but carrying a dream with enough grit to outlast them? In this episode, Adriana Castro shares how she turned Colombian craftsmanship and business discipline into a timeless accessories brand. Leaving a safe corporate path for design school, she transformed professors into mentors and built her first collection—and its production—from the ground up in Barranquilla. Adriana breaks down her hybrid strategy of pairing indigenous natural fi...
What if the difference between a forgettable line and an enduring brand came down to a handful of details and a few brave decisions? In this episode, Steven Alan unpacks how a small Soho storefront became a global showroom, why discovery will always trump trade-show buying, and how clean distribution keeps both the magic and the margin intact. From recognizing Claire V’s voice in five self-sewn bags to cultivating independent designers who’d later define the modern accessories space, Steven s...
What happens when you walk away from Marc Jacobs and Calvin Klein—and bet on your own name instead? In this episode, Joy Gryson shares the bold pivot from corporate fashion to building a modern handbag brand that exploded in Korea and won a loyal global following. She reveals how consulting bridged the leap, why she and her husband chose small Italian workshops over legacy factories, and how a park meetup with Steven Alan unlocked their sales pipeline. From the “It Bag” craze to mastering ret...
Ever wonder what it takes to turn a small retail dream into a lasting fashion empire? Clare V, founder of her namesake brand, proves that steady growth, not viral fame, builds a real legacy. Starting with a 500-square-foot shop in Silver Lake, Clare turned local roots into a thriving retail network by prioritizing people over transactions. From matching a friend’s salary to open her first boutique to hosting in-store events and community-driven experiences, she redefined what modern brick-and...
In an era dominated by DTC, what role do trade shows still play in building a fashion brand? In this episode of Handbag Designer 101, we sit down with Matthew Mathiasen, Show Director of NY Now, to unpack why wholesale isn’t just relevant—it’s essential for emerging accessory brands looking for long-term growth, especially now with The “It Bag x NY NOW” new program. With over 100 years of history, NY Now has evolved from a traditional gift show to a curated marketplace where boutiques and inn...
Ever wonder why some handbags turn heads while others disappear into the crowd? Cathy Schwartz-Shino—veteran of major handbag licenses and founder of Edit Accordingly—pulls back the curtain on what truly makes a brand unforgettable: a strong identity, the right partnerships, and attention to detail. Today’s shopper doesn’t wait for department stores to declare what’s in; they chase meaning and individuality. Whether it’s vintage, upcycled, or a fresh new silhouette, Cathy explains how licensi...
For Dawn Del Russo, building a career in fashion has been a journey of resilience, adaptation, and staying true to herself. With just $10,000 in savings—partly from communion money she’d carefully saved—she launched Bella Dawn boutique without formal training, diving into trade shows and pricing with sheer determination and countless hours of research. A surprise feature on Fox Good Day New York brought her first big sales surge, along with a crash course in scaling without infrastructure. Wh...
Ever wonder how a personal story becomes a global brand? Peter Gryson, co-founder of Joy Gryson, shares his journey from corporate fashion to building a handbag label that stands out in a crowded market. From retail floors to a VP role at Calvin Klein, his path reveals how determination, adaptability, and vision can turn obstacles into opportunity. "I wanted to be successful, and that became my objective." That drive fueled Peter’s rise—and later, the creation of Joy Gryson with his wife, Joy...
Ever wonder why it’s so hard to break into the accessories world? Karen Giberson, President of the Accessories Council, pulls back the curtain on an industry made up of specialized silos that rarely connect. From Macy’s competitive executive training program to navigating the stigma of QVC, her path shaped a mission to create meaningful connections across accessory categories. "I’d rather put my product in the trash than sell it to you." That early rejection in television retail revealed the ...
As we continue the journey of what it takes to build a luxury handbag brand from scratch the harsh realities of the industry, we pick up where we left off with Julie Deane, and her difficult choice to sell her company. This is precisely the thrilling journey Julie Deane, founder of the Cambridge Statue Company, unravels with us. We take a deep dive into the complex world of the handbag business, learning about the trials of selling, the betrayal of manufacturers, and the courage it took for J...
“Have you ever wondered what it takes to create and scale a handbag brand? Quickly? Well, prepare to find out in this fascinating chat with our guest Julie Deane, the brains behind the Cambridge Satchel Company. Julie shares her journey from a humble start, fueled by her mother's support, to making a mark in the world of handbags, focusing on the satchel's practical appeal. Join us to explore her intriguing life, living between Cambridge and the West Coast of Wales, where her garden's quince ...
What happens when an environmental lawyer trades the courtroom for the world of fashion? For Jimena Suarez, founder of From Sentient, it means creating vegan handbags that blend Mexican craftsmanship, innovative materials, and ethical values—without sacrificing style. Sixteen years after going vegan, she saw a gap in the market for beautiful, high-quality accessories that align with her values. Her path took her from advocating for gender equality and animal rights to studying social entrepre...
For Sujin, handbags aren’t sewn—they’re constructed. Trained as an architect, she approaches her brand, Elemood, with the same principles she’d apply to a building: structural integrity, simplicity, and form as function. With no fashion or sewing background, she pioneered designs like the Mono bag—crafted from a single piece of material—and the Expert, made from one repeated pattern, creating sculptural pieces unlike anything in the market. After a decade of success, Sujin nearly walked away ...
For Odoba Nnani, building her brand became a masterclass in trusting instincts and weaving cultural heritage into every creation. Born in Nigeria and moving to the U.S. at eight through the visa lottery, she balanced family expectations with a growing creative drive. When the pandemic hit, she traded law school dreams for crafting accessories that blend beauty, function, and heritage. Her design philosophy? A great bag works anywhere—sweatpants to store runs, dressed up for church, or taken t...
What happens when you mix a mischievous spirit, versatile design, and a new baby? For Shinyoung Park, it led to the creation of Misenver —a handbag brand born at the intersection of motherhood and entrepreneurial ambition. In this inspiring episode, Shinyoung shares her path from fashion school in Korea to working in LA’s clothing industry, and how pregnancy became the push to finally launch her own brand. With Misenver priced in the $200–$300 range, she’s found the perfect sweet spot b...
Chelli Look’s story is as inspiring as it is emotional. A self-taught designer since high school, she began making handbags after her sister challenged her to “figure it out yourself.” What started as a creative outlet became a livelihood—and later, a lifeline through unimaginable personal loss. In this moving episode, Chelli opens up about losing her best friend and business partner in a tragic accident, and how creating bags became her meditative way to process grief. Her journey, captured ...