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You’re listening to 8THIRTYFOUR’s award-winning* podcast, The Happy Hour Hustle. We offer listeners the chance to experience the musings (or ramblings depending on how many glasses of wine she’s had) of the one and only, Kimberly J. Bode as she interviews notable clients, upstanding community members, and random passersby. Publishing a new episode the first and third Tuesday of every month.
*nominations and awards pending
*nominations and awards pending
119 Episodes
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Kim is joined today by her PR Specialist, Brianna Zimmer, as they discuss the ins and outs of thriving as a PR professional. The two talk about some of their favorite projects, what it takes to succeed and how to make a good story out of anything.
Join Rowan, who steps in as host for Kim this week and our new Digital Director, Chris as they break down marketing automation: what it is and how it can make your life easier.
If you didn't already know, the 8THIRTYFOUR team loves a good drink... and patio... and rooftop... aaand the list goes on. In this episode, Derek, Emma, and Savannah sit down to chat about their favorite places to crack open a cold one and enjoy all the summer vibes. So, what do you say? Grab a drink and join us! If you want more recommendations, check out our blog on the Best Grand Rapids Dive Bars.
When people mention SEO do you find your brain empty? We can help with that. Emma sits down with Rowan, one of 8THIRTYFOUR's Account Managers and Knower of All Things, to discuss the basics of SEO... and a little bit more. From site ranking to keywords, we're covering all the bases. If you're still looking for more SEO knowledge after this episode, check out some of our blogs & recommended resources: SEO Doesn't Happen Overnight SEO for Dummies Beginner’s Guide to SEO Moz SEO Guides Moz Whiteboard Friday
Remember when we had to remind people not to eat Tide Pods? What about Chris Pine's iconic stare during the Don't Worry Darling press tour? Well, lucky for you, the 8THIRTYFOUR team sat down to chat about all things social media trends, our favorites, plus some random tangents along the way. If you're looking for more social media insights & tips, check out these blogs: 2023 Social Media Trends Social Media Design Trends Creating a Social Style Guide 2023 Social Media Image Sizes 7 Tips for Setting Up a Social Media Campaign How to Conduct a Social Media Audit
You shouldn't wait for a crisis to happen before you have a crisis communications plan. That's why we're here to chat through every step. Simplified, it's all about OAF. Own it, apologize, fix it. Obviously, there are other details, but we'll let you listen in for the extra advice. Need some reading material on the subject? We've got that covered too: The Evolution of Crisis Communications Presidential PR Blunders Brands Behaving Badly Earning Trust Back After Your Brand F*cks Up
We're talking about one of our favorite things — PR. The relationship between a journalist and a PR pro is an important one, so the team is breaking down what it means to be authentic, why pitching is hard work, and some of our favorite journalist stories. So, want to make the media love you? Get listening. And, as we promised, you can find some PR blogs below: Back to Basics: Authenticity in Pitching Our PR Lifelines (Must-Haves) PR Professionals Need to Demand More The Rise of Affiliate Marketing
Kim sits down with Emma and Amberly to talk all about anti-resolutions for 2023. Plus, there's some margarita and chicken sandwich talk too — We love to keep you guessing. If you love this episode and want more of our insights on why resolutions aren't the move, check out our blog.
We have a lot to say... especially about women-owned businesses. Kim chats with Jeffrey, 8THIRTYFOUR's Lead Graphic Designer, about what working for a women-owned business really looks like. So, grab a drink and get listening.
Move over, Happy Hour Hustle listeners. Our Gen Z team members are front and center in this episode. Kim chats with Emma and Amberly about internship takeaways, the "real world", and Gen Z lingo. We're pretty sure you'll vibe with this one. Want more 8THIRTYFOUR? Check out our blogs. You know you want to.
Get the balloons and birthday cake ready... We're celebrating! 8THIRTYFOUR has been around for sixteen years, so we're sitting down with Kim to talk about the adventure it's been to get here today. You know what to do. Grab some iced red wine and get ready to listen to some pretty badass advice.
Looking for tips on account management AND beer recommendations? You're in luck. Kim sat down with Derek, 8THIRTYFOUR's Marketing Specialist. From project management tools, to the best fall beers, and a little childhood story thrown in the mix, we promise you'll be entertained.
Emma and Lauren sit down to chat all about the lovely neighborhood that is Creston. Since the 8THIRTYFOUR crew joined the community last year, we've had plenty of time to check out all of the best features: food, art, coffee, and more. Give it a listen and tell us your personal Creston highlights. And of course, check out our blog.
8THIRTYFOUR's Social Media Specialist, Kelsey, joins for an episode of Happy Hour Hustle to go all in on social media campaigns. We're talking about target audiences, building strategy, and misconceptions about social media management. Kelsey lays it out for you, but if you're looking for more details you should check out our blog "7 Tips for Setting Up a Social Media Campaign." Seriously. Go read it.
When Kim discovered EOS, she knew she had found what worked for running her company. And when she met Amy Courter, EOS implementor and wise leader, there wasn't a doubt she had made the right decision. Listen in as Kim and Amy discuss what makes EOS different and why they recommend it (plus, tips from 8THIRTYFOUR's own journey using EOS).
At 8THIRTYFOUR, we take culture pretty seriously. We don't just mean having potlucks and bringing our dogs to work with us (which is also crucial to our workplace success, let's be honest). When we talk about culture, we mean accountabilty, honesty, and everyone doing their part. Listen in as Kim gives her take on what culture means to a small business and how to do it right. For more of our stellar opinions, check out our blogs.
On this episode of Happy Hour Hustle, our PR Manager Jules breaks down how we hit the ground running this past holiday season with our lovely client, Stormy Kromer. We're talking public relations, influencer campaigns, and social media ads. You heard it right. We went all out. If you want more Stormy Kromer or case studies, check out our blog.
The past couple weeks in media have been a doozy. Jules and Emma sit down and break down our blog, This Week in Media, while giving their own takes on all the Spotify drama, Leslie Jones and her Olympics updates, and the Tampon Tax. And for those who have listened and are interested, mountain dews baby! https://www.youtube.com/watch?v=0-1D_MJzsNU To read our blog, visit https://8thirtyfour.com/2022/02/11/this-week-in-media-2-22/
Our next guest is a Real Influencer who has been a trailblazer for gender equality. Kate Germano, veteran (Marine Corps Lieutenant Colonel) and author of Fight Like a Girl: The Truth Behind How Female Marines Are Trained, knows what it's like to fight hard for truth and equality. Listen in on as she discusses her journey to making change and wisdom gained along the way. For more information and contact info, visit https://www.kategermano.com/
Here at 8THIRTYFOUR, we like to talk about what matters and how we feel about it. From gendered marketing to The Great Resignation, this episode features Kim giving our top 5 opinions from this past year. We know how to make our opinions known, so enjoy this episode full of them. Interested in reading the blogs behind the opinions? Check them out here.
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