#Hashtags and Habits with Danni White

Social media has shifted from a straightforward platform to a complex business model focused on advertising revenue. This has made it more difficult for business owners to grow their audience and platform. The pressure to stay relevant and visible can be overwhelming, especially for small business owners who wear multiple hats. In this episode, I sit down with Melanie L. Denny, host of the Empowered Presence Podcast, to explore the complexities of building a personal brand without social media.Want to work with me on building your brand outside social media? Book a consultation today: https://stan.store/danniwhite.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode, Terri Alford, founder of TNA Financial Group, shares her journey from private school principal to full-time entrepreneur, offering insights on financial strategies for small business owners. She emphasizes the importance of time management, preparation, and emotional intelligence in entrepreneurship. Terri also discusses the necessity of a solid financial foundation before leaving a traditional job and highlights the significance of understanding financial complexities, estate planning, and strategic debt management. The episode concludes with a reminder about the upcoming Attract Abundance Conference. Today's GuestTerri Alford is the founder of TNA Financial Group--a financial services company specializing in helping business owners develop, grow, and protect their retirement. Her company serves over 300 clients, mostly business owners and entrepreneurs in over 22 states. As a highly sought-after consultant and coach, Terri is committed to building, growing, and protecting her clients' wealth from financial infirmities and inflation changes. She educates her clients with proven strategies and financial principles to provide solutions to their problems. In 2023, Terri created a community called Business Women Building Wealth to educate, empower, and equip businesswomen on their wealth-building journey.Connect with Terri:●      Website: www.tnafinancialgroup.com●      Facebook: https://www.facebook.com/terri.alford.7●      Get your ticket to the Attract Abundance Conference in Frisco, TX, October 24-26: https://attractabundanceconference.com●      Instagram: https://www.instagram.com/TNAFinancialGroupResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at 

In this episode, Amy Kuphal joins me in exploring the complexities of email marketing and lead generation. Amy's journey from fitness trainer to business coach to email marketing specialist provides valuable insights into crafting an effective email strategy. She highlights the importance of email marketing for businesses of all sizes, debunks common misconceptions, and shares practical tips for getting started. Amy emphasizes email campaigns' need for consistency, strategy, and simplicity.Connect with Amy:●      Website: www.amykuphal.com●      Join the waitlist: https://www.amykuphal.com/inbox●      Instagram: https://www.instagram.com/amykuph/ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In today's episode, we explore the branded merchandise sphere with Amanda Hofman, CEO and co-founder of Go To Market Studio. Amanda discusses the common pitfalls businesses face in branded merchandise and emphasizes the importance of creating fashionable, cool, and interesting designs that people actually want to wear rather than plastering logos on everything.Amanda Hofman is the entrepreneur behind Go To Market Studio, a disruptive woman-owned branded merchandise company on a mission to redefine how businesses approach swag. With knowledge of the pulse of fashion and sustainability, Amanda is revolutionizing the branded merchandise industry through her innovative print-on-demand model.Connect with Amanda on:●      Website: https://gotomarket.studio/●      IG: https://www.instagram.com/gotomarketstudio●      LinkedIn: http://linkedin.com/in/amandagoldfinehofmanResourcesConnect with Hashtags & Habits:Website: https://www.hashtagsandhabits.comFollow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.Terry Zelen is the President and Creative Director of Zelen Communications, a marketing agency specializing in real estate, healthcare, and restaurants. With over 35 years of marketing expertise, Terry is now focused on harnessing AI for creative and marketing applications. Connect with Terry on:● Zelen Communications: www.zelencommunications.com●Terry Zelen on LinkedIn (http://linkedin.com/in/terry-zelen-6712879) and Instagram (https://www.instagram.com/zelenterry/).●  Watch out for an upcoming article by Terry on the Forbes Marketing CouncilYou’ll Learn●      The various services Zelen Communications provides●      Practical applications of AI in marketing ●      Maintaining brand voice and consistency when using AI tools●      Integrating AI across omnichannel marketing campaigns●      Using AI for ideation and standing out from competitors●      Future trends and niche AI tools for specific industries●      Balancing human talent with AI efficiency●      Terry's habit of staying curious and constantly learningResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have...

Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential.Sammi provides valuable insights into SEO, sharing practical tactics and tools for optimizing websites, images, and social media content for better visibility. Additionally, she discusses the role of AI in marketing, offering tips on utilizing AI tools like ChatGPT effectively while maintaining brand authenticity. Sammi shares her approach to building and maintaining strategic partnerships, emphasizing the power of organic networking and delivering exceptional service. Connect with Sammi:●      Website●      Social Media: @digimarketingmavenConnect with Hashtags & Habits:Follow us on IG and FB @hashtagsandhabitspodcast. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com.ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.Jordan defines what scaling means to her and emphasizes the importance of a holistic approach, addressing six core areas: leadership, offers, visibility, operations, planning, and sales. She stresses the need to tackle all these facets strategically, avoiding the temptation of chasing shiny objects or quick fixes.The conversation explores the common pitfalls business owners encounter when scaling, such as struggling with prioritization and getting caught up in the noise of the online space. Jordan discusses the crucial role of mindset, sharing her journey of working with a mindset coach to navigate the emotional rollercoaster of entrepreneurship.She emphasizes the importance of treating business decisions as experiments, embracing an iterative approach, and being willing to pivot based on data and insights. Tune in now!Today’s GuestJordan King is a serial entrepreneur and an expert on scaling businesses. She has founded multiple businesses, including a half-million-dollar agency, in just two years while pregnant and juggling two young toddlers. Jordan's company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of experts, helping women scale their businesses without burning out.In addition to her business ventures, Jordan has published a book and launched a top 100 podcast. She offers valuable insights into the power of podcasting as a platform for influence. She shares her approach to maintaining momentum while balancing multiple responsibilities as a mother and business owner.Connect with Jordan on:●      WebsiteYou’ll Learn●      Jordan's definition of scaling●      The six core areas crucial for sustainable scaling●      Common pitfalls business owners encounter when scaling ●      The importance of a holistic approach and addressing all six core areas strategically●      Jordan's experience in building, scaling, and successfully selling a brand●      Strategies for navigating the emotional rollercoaster of entrepreneurship through mindset work and support systems.●      Insights into launching and leveraging podcasts for influence and thought leadership.●      How to explore exit strategies and consider building businesses with the potential for future acquisition.●      Tips for maintaining momentum and work-life balance as a mother and business owner.ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: a...

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com/ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!

In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs. Alitzel shares her journey from a 9-to-5 job in advertising to becoming a mindfulness coach and video podcasting expert. She emphasizes aligning digital communication strategies with one's authentic self. Alitzel discusses the power of video podcasting, content repurposing strategies, and the art of balancing content creation with other entrepreneurial tasks. She also shares valuable insights on overcoming perfectionism, defining your "genius zone," and the transformative power of visualization in achieving your goals. She offers productivity tips for busy entrepreneurs trying to achieve business goals. Tune in as we explore how to create a genuine online presence that expands your business and network!Today’s GuestAlitzel Guerrero is a podcast strategy consultant for spiritual entrepreneurs, mindfulness coach, and host of two podcasts: The Soulful Entrepreneur and Latinos Rolando. With a background in advertising and media, Alitzel helps purposeful entrepreneurs create authentic online presences that resonate with their values and expand their businesses. She specializes in video podcasting and content repurposing, guiding clients away from pushy marketing tactics towards more genuine and impactful communication.Connect with Alitzel on:●      Website ●      YouTube●      Instagram●      LinkedIn●      Podcast: The Soulful Entrepreneur on all podcast platformsYou’ll Learn●      The importance of authenticity in digital marketing and communication●      Strategies for effective content repurposing and cross-promotion●      How to leverage video podcasting for deeper connections with your audience●      Techniques for overcoming perfectionism and prioritizing tasks●      Balancing tasks by focusing on your "genius zone" and delegating●      The power of visualization in achieving entrepreneurial goals●      Building mutually beneficial relationships with podcast guestsResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: 

Learning about people who find their true calling in unforeseen circumstances is always fascinating. Our guest shares an inspiring tale of transformation, shifting from civil engineering to fashion entrepreneurship and becoming an online educator. She has seamlessly blended her diverse experiences to create something remarkable for herself and her community.In this episode, I’m joined by Amber Renae as we explore entrepreneurship, personal branding, and the power of resilience. Amber's journey from civil engineering to fashion entrepreneurship to online education provides valuable insights into navigating career transformations. She highlights the importance of personal branding, debunks common misconceptions, and shares practical tips for building an authentic connection with your audience. Amber emphasizes the need for adaptability, the power of digital products, and the significance of nurturing true fans.Amber further explains her approach to amplifying personal branding, the impact of authentic audience engagement, and creating successful digital products. She also shares her strategies for overcoming setbacks and maintaining a positive mindset as an entrepreneur.Are you looking to enhance your brand or navigate a career change? Tune in for practical advice to help you grow your business and achieve your dream life!Today's GuestAmber Renae is an online educator, personal branding expert, and former fashion entrepreneur. She helps her audience amplify their visibility and personal branding through digital products and online courses. Amber's expertise has led to television appearances, media features, and the release of her book, Dream Life: The Creative Entrepreneur's Guide to Amplifying Your Online Business and Living Your Dream Life.Connect with Amber:Instagram: https://www.instagram.com/theamberrenae/?hl=enWebsite: https://amberrenae.com/aboutBook (Dream Life): https://amberrenae.com/shopYou'll Learn●      The importance of personal branding for entrepreneurs●      How to build an authentic connection with your audience●      Strategies for amplifying your brand●      The significance of nurturing true fans●      Tips for overcoming setbacks and maintaining a positive mindset●      The benefits of creating digital products●      How to leverage past experiences to build your current business●      The impact of resilience and adaptability in entrepreneurshipResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: 

This episode is a cross-promotion with Jamie Drew and The Bliss Code.Check out The Bliss Code community here: https://www.facebook.com/share/j3uQHwdLBjYJV5pd/.In this episode, I talk about creating and elevating your personal brand.Resources:Connect with Hashtags & Habits:Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

This episode is a cross-promotion with SwagHer Magazine.Check out my feature here: http://swagheronline.com/a-journey-into-strategic-marketing-with-danni-white/In this episode, I talk about personal branding beyond social media and share examples of where and how you can leverage relationship building to grow your thought leadership through collaboration, networking, and other offline strategies. Resources:Connect with Hashtags & Habits:Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode, Jamie Drew, founder of The Bliss Code, shares her journey of overcoming burnout and self-neglect to embrace boldness and confidence as an entrepreneur. She discusses the importance of self-care, embracing your authentic self, and overcoming imposter syndrome. Jamie offers practical tips for incorporating mindfulness, creativity, and a connection with nature into your daily routine and shares her insights on living authentically and fearlessly as a business owner.She further shares her expert advice on embracing a "main character energy" mindset, the importance of self-care routines, and tips for entrepreneurs and small business owners to tap into their creativity and self-expression. She discusses the concept of "getting rejected" as a way to push boundaries and create new opportunities and how spending time alone can help uncover one's true passions and callings.Timestamps:[03:32] The challenge of perfectionism as an entrepreneur[07:49] Jamie's background and how she overcame burnout[11:10] Trying to balance entrepreneurship and a corporate job early on[16:24] Incorporating self-care routines into daily life[18:11] Advice for entrepreneurs on prioritizing sleep and routines[21:12] The Sims game and its relevance to creating routines[23:16] Recognizing and overcoming imposter syndrome[24:31] "Try to get rejected" approach to overcome imposter syndrome[25:00] The power of getting rejected and embracing new opportunities[27:46] Defining "main character energy" and finding confidence[36:31] The origin of the name "The Bliss Code Academy."[44:37] Tapping into creativity and self-expression for entrepreneursQuotes:●      Whatever you want to do, whether collaborating with somebody and you're afraid to go to the people or trying to get that grant you're most afraid of, try to get rejected.●      One of the main things to remember about the main character's energy is confidence. Confidence means knowing you are capable, worthy, and the number one person.●      Spending time alone lets you open up and notice what you are doing when nobody's looking. And that's actually how I started painting.●      The only way to start hearing those things is to start listening, unplug, get by yourself, and remove distractions.●      Go with your first mind. Get by yourself with nobody else's thoughts or opinions. And when you get that inkling in your mind of something you think would be fantastic, that is what you should do.Resources:The Bliss Code Academy: https://theblisscode.net/Connect with Jamie Drew on: Instagram: https://www.instagram.com/_theblisscode/LinkedIn: linkedin.com/in/jamiedrewblisscodefounderp...

In this episode, I am on the other side of the microphone, chatting with Alicia Hill on the Business Growth Trailblazers Podcast. I share how more visibility (digital or in-person) can lead to better and bigger profits as a small business owner. Resources:Connect with Hashtags & Habits:Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/  and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!

In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building.Drawing from her journey as a minority woman entrepreneur and author, Keocha discusses overcoming fears of judgment, constructively embracing feedback, and self-care's role in creativity. She also explores strategies for prioritizing wellness routines amid entrepreneurial demands.Keocha highlights the power of storytelling in fostering brand intimacy, relatability, and understanding of diverse perspectives. Additionally, she offers valuable advice on finding your unique entrepreneurial path aligned with your passions and values.Join us for an enriching conversation on personal growth, authentic branding, and using your voice to create impactful connections.Timestamps:[01:32] Keocha's journey into book and digital publishing[05:51] Why do people shy away from creating content[08:06] Embracing feedback constructively[10:01] The role of storytelling in brand building[13:22] Unearthing authentic brand stories[15:59] Storytelling for community building[18:17] Keocha's transition into entrepreneurship[20:43] Finding your entrepreneurial formula[25:30] Creating time for a wellness routine[31:57] Keocha's most valuable advice for business owners[35:14] How to connect with Keocha and her workQuotes:●      Your work is not for everybody. And perspective makes a big difference in how you see things. So, if someone comes back, it's okay to engage and go, “Why do you feel that way?” Because that might help you improve your next work that you work on.●      Your business's storytelling becomes personal and intimate. It becomes relatable because there are other people who are going through the same things as you. So, your brand tells the story of you. That's how people get to know you.●      You have to be growing, too. So, it makes a huge difference to invest in your well-being. That makes a huge difference. That's how you discover what you're supposed to do. So, that's always going to be my go-to. I'm always going to say: Invest in yourself. ●      Take care of yourself. Because how can you care for others if you're not taking care of yourself?Resources:Connect with Keocha LaFleur-Anders:LinkedIn: linkedin.com/in/k-lafleur-andersInstagram: https://www.instagram.com/klafleuranders/Facebook: https://www.facebook.com/chestnutreads/Website: https://www.coffeemilkmedia.com/Check out Chestnut Publishing House: a...

In this episode, I’m joined by content strategist Mel Daniels from Sydney, Australia. Mel shares valuable strategies from her book "The Power of Content," emphasizing the importance of authentically aligning one's content creation with one's core values, beliefs, and natural strengths.She introduces her innovative framework of four content creator archetypes to help listeners identify their innate style and craft content accordingly. Mel's flexible "4 Ps" framework provides a structure for creating powerful, resonant content efficiently.She further explores balancing creative expression with strategic business goals and the emerging role of AI in content marketing. Mel stresses the importance of injecting human uniqueness into AI-assisted content to forge genuine connections with audiences. Mel encourages entrepreneurs to create content from a place of positive purpose and genuine impact rather than noise or ego. She emphasizes embracing vulnerability and allowing one's authentic self to shine as key to attracting an aligned audience.Timestamps:[02:41] Mel's journey from corporate life to entrepreneurship[11:14] Transitioning from full-time mom to finding her entrepreneurial path  [13:11] How Mel became an expert in content strategy[15:16] Realizing the transformative power of content[20:15] Benefits of understanding your core values and beliefs in content creation[24:06] Mel's book "The Power of Content"[25:45] Understanding the content marketing and connecting with your audience[27:30] The four archetypes of content creators[34:01] Mel's framework for content creation[42:45] The role of AI in content marketing and the benefits of injecting your unique voice[47:20] Mel's valuable adviceQuotes:●      The moment you step into being yourself and portray that to the world, you will attract the right people to your world. It will become easy for you to create content, and you will start really enjoying creating content for your business.●      Understanding your core beliefs. What do you believe to be true in this world? What do you believe to be true of mankind? What do you believe to be true in your industry, and what is true or possible for the people you are here to serve? Those core beliefs, believe it or not, drive so much of your content marketing.●      When we understand our strengths, then that's when content creation is going to be far easier as well.●      It's about understanding your boundaries and connecting with them to create a business where you can do what you want—serve the people you want to serve.Resources:Mel's book: The Power of Content: https://www.amazon.com.au/Power-Content-framework-achieve-confidence/dp/0648618005?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ANEGB3WVEVKZBConnect with Mel Daniels:Website: 

In this episode, Jeanette Woods, a UX professional, design strategist, and CEO of Sketch and Form joins me to discuss human-centered and inclusive design principles. We discuss the importance of cultivating deep empathy for the people we design for, involving the community in the design process, and ensuring accessibility and functionality for all users. Jeanette shares insights on her proprietary framework, "Socially Conscious UX Design," and the design thinking process. We also explore the impact of AI on design, tackle challenges as a woman in a male-dominated industry and provide tips for aspiring designers and business owners looking to hire designers.Timestamps:[02:06] What drew Jeanette to design and start her own business[03:58] Principles of a human-centered design[06:58] Strategies for businesses to work with design elements holistically[10:56] Benefits of gathering diverse perspectives in the design thinking process[15:32] Advice for small businesses to implement design thinking[18:20] The impact of AI on design[22:19] How small business owners can incorporate inclusive design principles[27:43] Resources for promoting inclusivity in business operations[30:12] Challenges as a woman in a male-dominated industry[32:51] Tips for aspiring designers and hiring designers[36:16] How to find and connect with JeanetteQuotes:●     Human-centered design is about cultivating deep empathy for the people you're designing for. You do that through research or different ways of addressing design work in general.●     We need to be able to serve the people and communities we're building these experiences for by connecting with them. We can't leave that corner because it will get us on the back end.●     AI is essentially fed by algorithms that are fed by us, right? So, whatever we see going on in society will reflect in AI. It's just picking up on our behaviors collectively. ●     Inclusive design is the approach of approaching things in an accessible way that is as accessible as possible for as many users and as understandable as possible for as many people as possible.●     We need more people in this space that are more focused on community. We have moved into a very quantitative reductionist way of looking at things, which is also driven by a patriarchal approach.●     It's okay to occupy multiple lanes, but I think understanding what most resonates with you is important. You can start doing that by getting information online.Resources:Connect with Jeanette on:LinkedIn: www.linkedin.com/in/jeanetteguardiolaCompany Website: www.sketchandform.com  Additional ResourcesNielsen Norman Group: https://www.nngroup.com/p...

Welcome to another episode where Scott Gabdullin, a Canadian entrepreneur and founder of Authority Factors, joins me. Today, Scott shares his valuable insights into effective search marketing strategies tailored for small businesses. With his diverse experience spanning computer engineering to entrepreneurship, Scott shares insights into brand building, leveraging paid advertising platforms like Google Ads and social media, optimizing content creation for better rankings, and addressing the impact of AI-generated content on SEO. He also provides practical advice on lead generation tactics, closing leads effectively, and competing against industry giants as a small business. Scott emphasizes the importance of patience, adaptability, and a customer-centric approach for long-term business success in the changing digital landscape.Join the conversation now and learn from the best!Timestamps:[00:54] Scott's background and journey into entrepreneurship[05:06] Strategies for building brand awareness for small businesses[08:58] Recommended budget for small businesses to start running Google Ads[10:24] Approach to social media advertising[13:44] Strategies for ranking on the first page of Google[17:47] Structuring landing pages for conversion[22:10] Insights on AI-generated content and its impact on SEO[28:13] Strategies for small businesses to compete with larger competitors[32:33] Approaches to lead generation and closing leads[37:21] Top business and SEO insights[39:07] Where to find more information about Scott GabdullinQuotes:●      Overnight success is like ten years in the making. It was a lot of sweat equity put into it. We had to go through a lot of tears and pain, but it led us on the path to where we are now, living our lives the way we want.●      Anyone can be an entrepreneur, and if you've done engineering and you go and become an entrepreneur in engineering, you're probably going to save time. I went from engineering to entrepreneurship, had nothing to do with engineering, and that took a long time.●      My recommendation to everyone is to start with paid advertising. You'll start getting phone calls right on day one, and it takes 24-48 hours for ads to kick in. ●      If I were to make a recommendation to marketing agencies, experiment with AI, which we do. We always experiment on our websites. ●      We don't do much paid advertising on TikTok or LinkedIn. It wasn't the niche issues we would be into, but Facebook and Instagram have been around long enough, and everyone has experience with them. I would say Facebook and Instagram are great to advertise.●      If I were to advise a business owner, I would say, you have got to fix your sales. It's a problem. You are the problem. So, you need to hire someone, and if they're not willing to go past that point and admit that to be a problem, then there's nothing you can do as a marketer. Or a service provider.Resources:Connect with Scott on:LinkedIn: 

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience. Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode will show you how to create a well-structured content distribution planThis is PART 3.Subscribe to the soon-to-be #1 newsletter on the planet here: www.hashtagsandhabits.beehiiv.com Follow us on IG and FB: @hashtagsandhabitspodcast Follow me on IG @mdanniwhite, FB @mdanniwhite7, LI @danniwhite, and TikTok @mdanniw.If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.