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Heads Up Adviser

Author: John Sbrocco, Craig Lack

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Welcome to the Heads Up Adviser podcast with your hosts, John Sbrocco and Craig Lack. Learn more about how we are taking Healthcare Advisers to the next level with Sales and Marketing strategies at: http://headsupadviser.com/
59 Episodes
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Arrange a 30-minute one-on-one call, and learn how to make this strategy work for your healthcare business >> CLICK HERE TO CHOOSE DATE/TIMEIs there a way to get paid MORE, increase your conversion, and set your sales on track without changing your daily routine?Learn how top professionals achieve bigger goals with less effort using the power of their name and what are essential steps to take if you're just starting out on this path. Here's what John and Craig cover in this episode: Personal Brand ROI - what improvement can you expectBaby steps - how to start building your personal brand without big investmentsCase studiesMeet John Sbrocco and Craig Lack on Aug 9-10, at the annual VIP event for healthcare brokers - HIGH STAKES ADVISING 2021. Early Bird tickets expire soon! >> CLICK HERE TO GRAB YOURS. 🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
Arrange a 30-minute one-on-one call, and learn how to make this strategy work for your healthcare business >> CLICK HERE TO CHOOSE DATE/TIME Sometimes 20 years' experience in business is nothing but 1 year's experience repeated 20 times.It's easy to get caught in the wheel of "routine procedures"  when you're an insurance broker. You find the one thing that works and do it over and over again...That approach might bring you your "bread and butter," but if you want more than that... you need your "BREAKTHROUGHS."And hopefully, you'll get one this week.TUNE IN for the energetic and motivational episode of the Heads Up Adviser Show - "THE BROKER'S BREAKTHROUGH" - where your hosts John Sbrocco and Craig Lack tell you their stories of escaping the routine. Here's what we cover: How to ALLOW yourself a higher incomeThe pain of a breakthroughGoing against the flow in the insurance business Meet John Sbrocco and Craig Lack on Aug 9-10, at the annual VIP event for healthcare brokers - HIGH STAKES ADVISING 2021. Early Bird tickets expire soon! >> CLICK HERE TO GRAB YOURS. 🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 
Arrange a 30-minute one-on-one call, and learn how to make this strategy work for your healthcare business >> CLICK HERE TO CHOOSE DATE/TIMEImagine the toughest prospects in the world:no claims data50 lives or fewerdon't want to fill in the Individual Medical Questionnaires (IMQs)expect to reduce the insurance costs...How would you solve the puzzle and move them from Fully Insured to Self-Funding?Well, meet the guy that's disrupting the market. The one who believes that the Fully Insured wall guard is going to be taken down quite soon. And he definitely plays a certain role in this process, as all of us do. TUNE IN for the provocative, honest and very emotional episode of the Heads Up Adviser Show "No More IMQs with Hari Sundram" on the collaboration between Virtue Alliance and Verikai. Here's what we cover: Why carriers want you to stay ignorantThe simple math of Fully Insured40% profitability that's hiddenYour prospects need to hear THIS. 🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
The Cold Call Legacy

The Cold Call Legacy

2021-04-1230:26

Meet John Sbrocco and Craig Lack on Aug 3-4, at the annual VIP event for healthcare brokers - HIGH STAKES ADVISING 2021. Super Early Bird tickets expire soon! >> CLICK HERE TO GRAB YOURS. Gerry Call, also known as "the insurance wingman," left lots of great stories and lessons. With his own example, he taught every person he knew how to stay persistent, believe in yourself, and never forget to enjoy life in the process. In this episode, we'll discuss and share how he did it.  TUNE IN for the latest episode of the Heads Up Adviser Podcast - "THE COLD CALL LEGACY - in memory of Gerry Call" with John Sbrocco and Craig Lack. Some of the topics we cover: The story of your prospectWhat matters beyond the insurance product you sellFinding the "one thing" that works for youHow to overcome the "institutional skepticism."NO as the "Next Opportunity"🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 
Meet John Sbrocco and Craig Lack on the VIP Event for Healthcare Brokers - High Stakes Advising 2021.Special guest of the event - Jordan Belfort. Early Bird Tickets are for SALE! CLICK HERE In insurance sales, as in life, tough times don't last. But those moments do feel like an eternity (trust me... I know).It's very rare in our industry to have someone share an honest story and let us on their emotional backstage. However, this week's guest is not afraid to open up, hoping that his example will inspire you for your next big win!Mark Fox explains why success is not final, and failure is not fatal in the newest episode of the Heads Up Adviser Show - "37 Appointments in 20 Days." TUNE IN now on the platform of your choice. Here's what we cover: Managing an emotional rollercoaster after the CFO callTest yourself on sounding "needy" on the phoneAn appointment is set! What next? ... and more.  🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
"Most clients have the blinders on. They've been buying healthcare the same way for 18 years. So the ability to expand their horizon makes you successful in the industry."                                                                                             -Craig Lack Meet John Sbrocco and Craig Lack on the VIP Event for Healthcare Brokers - High Stakes Advising 2021.Special guest of the event - Jordan Belfort. Early Bird Tickets are for SALE! CLICK HERE Is there a way to offer something DIFFERENT to the prospects that have "seen it all"? Can you get their full attention as opposed to them looking at their phones and waiting for the meeting to be over? Will you stand out from the crowd of your competitors offering to "save 20% to 40%" on their healthcare plan? So many questions... and only one correct answer. TUNE IN to the latest episode of the Heads Up Adviser Show "9 Ways To Manage WSSM" with John Sbrocco and Craig Lack sharing the insights on how to surprise even the most challenging prospects you'll have from now on.  A great way to start your week, learning:  ✔️ How to have a "different conversation"✔️ What should you start a dialogue with✔️ Leading your prospects to a CHANGE✔️ Ways to shorten the gap between "now" and "then"🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
If you've ever been frustrated or discouraged by the rejection of your prospects, clients who left you for your competitor, and market changes - we've prepared something special for you. Listen to the inspiring discussion on the big fails of people who refused to give up, and get energized to follow your dreams.Learn how they made history, changed the course of business and lives of millions of people by being PERSISTENT, PIG HEADED, and PERSUASIVE. The case studies include: Tom BradyWalt DisneyColonel SandersJeff BezosOur personal stories🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C  
As Dr. Nido Qubein says, "There are oceans of "sameness," lakes of "differentiation," and pools of "distinction." Part of your role in becoming professional is to figure out how to shine in the pool of distinction."                                                                                                  - Craig LackHow far are you willing to go to expand your pool of business? Is there a way to prepare yourself for the bigger market, high-paying clients and new opportunities in a short timeframe? Let's find out! TUNE IN to the latest episode of the Heads Up Adviser Show [NOT ALL GOLDFISH ARE CREATED EQUALLY] with John Sbrocco and Craig Lack. Get the "secret sauce" for your business, learn how to turn insights into action, and do a "little something extra" to improve the prospect's experience.Here's what we cover:  🐟 Factors that affect the size of your business🐟 It’s easy to drown in the ocean? 🐟 How to adapt the style to your prospect 🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 
PEPYP is a Secret Prospecting Tool that top-achiever brokers use in negotiations on a daily basis. Learn why lowering healthcare costs is not always a way to get an agreement, what you should know about your prospect before the meeting, and how to leverage numbers to create a proposal "they can't refuse." TUNE IN to the latest episode of the Heads Up Adviser Show [PEPYP - WHY IT'S IMPORTANT WHEN PROSPECTING] with John Sbrocco and Craig Lack. Here's what we cover: What is PEPYPCase studies: who doesn't want to lower their healthcare costsTwo crucial things to know about your prospect before the callHow to sound different than any of your competitors🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
Most businesses think on a monthly or quarterly basis. Most of the SUCCESSFUL businesses think on an annual basis.                                                                       -Craig Lack The decisions you make today are going to affect you in 3-5 years. Want to become the visionary in the healthcare business and learn how to catch trends early?TUNE IN for the latest episode of the Heads Up Adviser Show - [A PRACTICE GUIDE TO SEEING THE FUTURE] Here's what we cover: Why you should act on the future NOWBecoming "Elon Musk" of healthcare businessLast year's changes that are going to last 🔵 CLICK HERE To Join Heads Up Adviser Facebook Group Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUVVisit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
The Broker's Gambit

The Broker's Gambit

2021-01-1234:43

Queen's Gambit provides a great analogy for the experience of many brokers.* unremarkable and alone* addicted* study and repetition hones skills* better skills equals higher stakes* mastery makes you feel in controlLearn the moves of the Masters and discover the holes in your strategy because 'checkmate' means there's only one winner!🔵 CLICK HERE To Join Heads Up Adviser Facebook Group HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco to learn how you can put together a WINNING Self-Funded Plan for your clients, beat your competitors, and attract new business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
"Most things in life are paradox. They're pretty much the opposite of what you think they are. You need to get more energy? You've got to use less energy. And that's what free days are all about."                                   - Craig LackTUNE IN for the latest episode of the Heads Up Adviser Show >> [How To Detox From2020, RESTart & Reward Yourself] with John Sbrocco and Craig Lack.Here's what we cover: ✔️ great practices to "play hard" after Q4✔️ why your clients WANT you to take a vacation✔️ how to consume and generate energyHEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco to learn how you can put together a WINNING Self-Funded Plan for your clients, beat your competitors, and attract new business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 
It's that time of the year when wise brokers sum up the "right & wrong" of the year, gain experience points, and set up plans for the next one.We've decided to walk you through this process and make it engaging.TUNE IN for the latest episode of the Heads Up Adviser Show [BUSINESS PLAN & STRATEGY QUADRANT] with John Sbrocco and Craig Lack. Here's what we cover:How to find The ONE THING you should focus onDo you train your clients, or they train you?Why "riches are in the niches" and how to get more prospects by rejecting a few.HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco to learn how you can put together a WINNING Self-Funded Plan for your clients, beat your competitors, and attract new business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
Get the full attention of your prospects and clients by taking them on a virtual trip to PAST - PRESENT - FUTUREThe best conversation you can have with your clients and prospects is the one where they talk about THEMselves. We put together a number of great ideas to inspire you along the way. TUNE IN for the Heads Up Adviser Episode - [PAST / PRESENT / FUTURE] with John Sbrocco and Craig Lack. HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco to learn how you can put together a WINNING Self-Funded Plan for your clients, beat your competitors, and attract new business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
While THINKING will help you make better decisions and improve your life, OVERTHINKING may have the exact opposite effect.John Sbrocco and Craig Lack explain the difference between these two terms and give you direct instructions on how to get out of your own way.TUNE IN for the new episode of the Heads Up Adviser Show: [STOP! LET ME OVERTHINK THIS] HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco to learn how you can put together a WINNING Self-Funded Plan for your clients, beat your competitors, and attract new business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
Hobson Carroll is BACK! to give us insights on changes in the healthcare market.Here's what we cover: What do the future 4-5 years look like, and what is the path that is going to get us there? Reviewing administrative costsStrategies to apply for self-funded plans... and much more.WHAT NEXT? HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco. Let us help you scale your business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
"You can beat 90% of the competition just by doing your homework."                                                                                                          - Paul SeegertBy all means, it is one of the most practical episodes of the [HEADS UP ADVISER] show for those of you who wish to increase their book of business in 2020-2021. You'll learn how to keep organized, eliminate chaos in prospecting, and build a FOLLOW-UP SYSTEM that makes money for you... literally, while you sleep. TUNE IN for our latest episode [THE FORTUNE IS IN THE FOLLOW-UPS] with Paul Seegert and John Sbrocco. Here's what we cover: From cards in a shoebox to CRM: Paul's storyProspecting in numbers: how much time does it take actually to convert a client in the healthcare businessWhen is a good time to give up? The Follow Up Pipeline: how to leverage each resource and THE MESSAGE to share WHAT NEXT? HEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco. Let us help you scale your business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
What is your "secret weapon" against your competitors this fall? We've got some pretty good solution - signed, sealed, and delivered to you by Al Lewis & The Heads Up Adviser Show!Many benefit advisors are more concerned about the appearance of helping employees than actually assisting them. We offer you to:bring this fact - backed up with science and data - to lightcraft a useful consultation with your prospectsimpress them with your competence on the subject.Don't waste a minute - TUNE IN for the latest episode: [BIG LITTLE LIES OF HEALTHCARE BUSINESS]  Links & Additional Information >>SDF - Silver Diamine FluorideFree resources on the topic for brokers - https://www.quizzify.com/brokersHEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco. Let us help you scale your business https://bit.ly/34YbfAq1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C 
We took the BEST episodes on Marketing and made sure you get the information - short, to the point, and practical. Tony J. Hughes - Jeffrey Gitomer - Neal Schaffer - Mark Hunter27 minutes of PURE GOLD for insurance brokers. Welcome "The Best Of Heads Up Adviser - Marketing For Insurance Brokers".This episode covers: Combo Prospecting Approach With Tony J. Hughes: how to break through to your prospectsHow To Build Relationships With Customers - advice from Jeffrey GitomerMaster your prospecting on social media with Neal SchafferLong-lasting MOTIVATION with Mark Hunter Register for a 3-part webinar series with David Kesler from [VIRTUE HEALTH], start the Self-Funded Insurance business from scratch https://bit.ly/3hil4xyHEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco. Let us help you scale your business  https://bit.ly/3j03WhK1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C
Would you like to get your piece of $1 Trillion / year Self-Funded Healthcare market?Today John Sbrocco will tell you how he got started in his basement several years ago and grew to a successful entrepreneur, best-selling author, and a 5-star broker on the healthcare market.This episode is filled with case studies, blueprints, and interesting stories you'll enjoy. Take a walk down the memory lane with Craig Lack and John Sbrocco, and learn how you can get involved TODAY and build your business book on the self-funded market. Register for a 3-part webinar series with David Kesler from [VIRTUE HEALTH], start the Self-Funded Insurance business from scratch https://bit.ly/3hil4xyHEALTHCARE BROKERS - Arrange a virtual call with John Sbrocco. Let us help you scale your business  https://bit.ly/3j03WhK1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C   
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