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B2B marketing podcasts follow the same playbook. To be frank, they are fluffy. Interview a guest, spend 15 minutes talking about their origin story and then maybe give you 1-2 golden nuggets that are applicable. Show me the data promises to flip the traditional marketing podcasts on its head. We talk to real practitioners and get straight into the data. We want to know what's working, what's not and tie actual numbers to it.
Show Me The Data podcast is powered by LeadSift. A contact level intent data provider for B2B companies.
Show Me The Data podcast is powered by LeadSift. A contact level intent data provider for B2B companies.
36 Episodes
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In this episode of the Show Me The Data podcast, Tukan spoke with Marin Sakhri - Director of Demand Generation at Evolv.
During this conversation, Tukan chatted with Marin about Evolv's event series: "Think CX"
Marin breaks down how they map out all of the content for each of their sessions and what goes into the distribution/promotion of the series.
(She also shares how they doubled their attendance rate to their sessions...)
If you want to connect with Marin, click here
In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j.
Let's jump back 18 months...
It's March 2020.
The Pandemic has hit.
And every marketer and their grandma is sending out virtual event promotional emails.
How on earth do you stand out? 🤔
Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event series: "Connected"
If you want to connect with Lauren on LinkedIn, click here
In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
A) They had to get onboard.
And...
B) They had get onboard FAST.
6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
During this conversation, Marlo talks through that journey from start to finish.
P.S. If you want to connect with Marlo, click here
In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest.
What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔
Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest.
And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model.
P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅
If you want to connect with Andy, click here.
In this episode of the Show Me The Data podcast, Tukan spoke with Justin Berger - Director of Demand Generation at Kibo Commerce.
Like a lot of organisations, Kibo hit a ceiling with their inbound activity and realised they had to start taking outbound more seriously.
So, what did they do?
📈 Tripled their SDR headcount in THREE months, massively scaling their outbound function in the process.
During this discussion, Tukan chats with Justin to uncover how they were able to scale their headcount that quickly and the data behind their new outbound machine.
If you want to connect with Justin, click here
In this episode, Tukan spoke with the Senior Marketing Manager at Health Recovery Solutions - Elena Muller.
When the pandemic hit last year, it became more critical than EVER for hospitals to figure out how they could deliver as much care virtually, as possible.
And for Health Recovery Solutions, a company that specialises in helping hospitals do exactly that, they knew they had to devise a campaign to get the word out about their product.
A.K.A "The hospitals at home" campaign.
During this discussion, Tukan chatted with Elena Muller - one of the masterminds behind this campaign about:
✅ How they came up with the idea/strategy for the campaign.
✅How they approach the content for the campaign.
✅The data/results behind the campaign & ultimately how it led to generating over $2M in annual contract influence.
To connect with Elena, click here
In this episode, Tukan spoke with the Director of Demand Generation at Madkudu - Hana Jacover.
How do you create a monthly event that gets 100's of IDEAL buyers to tune in? 🤔
Well, for todays discussion we've brought on Hana Jacover - who's done exactly that with the Madkudu 'Marketing Ops Confessions' series.
During the conversation, Hana breaks down:
➡️ The hack they used to 7x their event registrants number.
➡️ How they come up with the topic & narrative for each session.
➡️ Why they avoided calling the event a webinar OR podcast.
Plus, much more!
If you want to connect with Hana - click here
In this episode, Tukan spoke with the Vice President of Marketing/Business Development at Klyck.io - Dave Karr.
It's 2021 and it seems every marketing & sales "thought leader" has an opinion on marketing/sales alignment.
...with most advice being very generic/non-useful chatter.
Which is why for this episode of the Show Me The Data podcast, we wanted to bring someone on who literally lives & breathes the topic.
A.K.A. Dave Karr.
Dave is the VP of Marketing/Business Development at Klyck.io - a sales enablement tool for B2B companies.
During this discussion Dave & Tukan go below the surface to seek out what true marketing/sales alignment actually means, with practical implementation examples from Dave on how Klyck.io are doing it for themselves as well as with their customers.
If you want to connect with Dave on LinkedIn, click here.
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Here are the links mentioned in the episode:
How to improve B2B sales and marketing alignment article:
https://www.klyck.io/blog/how-to-improve-b2b-sales-and-marketing-alignment
MJ Peters LinkedIn profile:
https://www.linkedin.com/in/mjpeters1/
In this episode, Tukan spoke with the Co-Founder at Gradient Works - Jenn Deering Davis.
"You should really double-down on SEO as a startup" - said no one ever.
Question: what do you think of when I say "SEO?"
Probably...
- Takes ages;
- Not as effective as it used to be;
- Very hard...
Right? 🤔
If you're nodding your head in agreement, you're not alone.
And if you're a startup - who needs results *tomorrow* - you're definitely nodding your head.
So... how in the hell have Gradient Works, who're just over one year old, managed to overcome the "SEO odds" and turn this channel into one of their primary growth levers?
Well, in this episode that's exactly what Tukan wanted to find out... and believe me Jenn didn't disappoint.
If you want to connect with Jenn on LinkedIn, click here.
In this episode, Tukan spoke with the Director of Growth at Reonomy, Puneeth Ghodgeri.
Every SaaS company dreads it...
😬The transition from targeting SME's to mid-market/enterprise companies.
i.e. moving up-market & actually having to try that good olde' thing called "outbound sales."
"How do we support our sales when they've always been used to warm inbound leads.... and now all of a sudden there's little to no 'inbound' leads?"
It's questions like that, that are on the minds of every SaaS exec team - when making this kind of transition.
Which is why for this episode of the Show Me The Data podcast, we've brought on Puneeth Ghodgeri who's helped companies make this transition not once but SEVERAL times.
He's key piece of advice?
It requires *culture change* not just *tactical changes* to make this transition.
If you want to to connect with Puneeth, click here
In this episode, Tukan spoke with the Director of Demand Generation at Replicant, Veronica French.
Getting 400 *ideal* customers to signup for an event... I think is every marketers dream 🏆
(Particularly, when you're working at a small startup)
But where do you even start with driving that many signups? 🤔
Well - Veronica French may know a thing or two about that...
Recently, Veronica and the team at Replicant ran a "chocolate tasting" experiential event session - that drove over 400 event signups & significant pipeline activity.
During this conversation with Tukan, she broke down exactly HOW.
If you want to connect with Veronica, click here.
It’s 2021.
And it seems like everyone and their Grandma is talking about ‘starting a podcast’
But what usually doesn’t get talked about in that conversation is “guest podcasting”
i.e. not starting your own podcast BUT guest-ing on someone else.
Nope.
...not revolutionary or as sexy as starting your own.
But for Jeroen from Salesflare its proved to be brilliant brand building play and an SEO gem.
Tune into the episode to find out how Jeroen was able to guest on 150+ podcasts over the last year and his process behind it all!
In this episode, Tukan spoke with the Head of Marketing at Breakthrough, Tyson Wigfall.
Since March last year, it seems like everyone and their Grandma has had their hand in virtual events.
Still, to this day, my inbox is flooded with invitations to this webinar over here and this virtual event over here... it's madness 🤯
So, where do you even start with crafting a virtual event strategy that actually drives engagement with key accounts? 🤔
Well, for today's episode we've got none other than the virtual pro himself - Tyson Wigfall.
Over the last year Tyson has helped Breakthrough drive over 7+ figures in pipeline through virtual events and in this episode, he's here to explain how!
If you want to connect with Tyson on LinkedIn, click here
In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan.
Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release"
So how do you make your new, shiny feature stand out? 🤔
Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out.
In the episode you'll learn:
1️⃣The distribution channels Aubrey leveraged to promote the feature-release.
2️⃣How they executed a "product-webinar" to show-off the feature to prospective customers.
3️⃣The data behind the feature launch campaign!
In this episode, Tukan spoke with the Head of Marketing at Finmark, Nicole Markisohn.
How do you achieve product of the day on Product Hunt? 🤔
...that is the million dollar question, right? 💰
Well, luckily for today's episode - we've got someone who's actually done it.
No, not an "expert" or "guru"
Someone who's actually achieved product of the day.
A.K.A. Nicole Markisohn.
If you want to connect with Nicole on LinkedIn, click here
In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray.
Ask most B2B marketers about: "LinkedIn Ads"
And I think the general sentiment/feeling you'll get back will be pretty negative.
👉"They're really expensive"
👉"Google/Facebook ads are better"
👉"Just use organic LinkedIn"
These are the common 'knee-jerk' reactions you'll hear from marketers.
So, why then... if the general consensus is that they're "too expensive" and that "organic is better" - do they still make sense?
Well, according to Rowen from Balto - they make A LOT of sense.
Especially, when you're trying to educate buyers about a new category & create demand from SCRATCH.
And in this episode - Tukan get's to the bottom of just how Rowen & the team at Balto are using LinkedIn ads so effectively as well as what they're doing differently from most others "trying to run LinkedIn ads"
If you want to connect with Rowen to ask him about LinkedIn ads, click here
In this episode, Tukan spoke with the Paid Marketing Manager at Reply.io, Alex Panchuk.
Sales engagement platforms = highly competitive category.
(And very expensive keywords)
Meaning... every. single. dollar. really does count when you're playing in that space.
But HOW DO YOU make every dollar count when you're going up against the likes of SalesLoft & Outreach? 🤔
Well, in short - you have to get creative.
(Like REALLY creative)
SOOOOO creative that you figure how to play Google at it's own game, confusing the tag manager and reduce your adwords CPA by $100.
YEP.
That's what our guest for today's episode, Alex Panchuk, figured out how to do (a true "growth hacker" at heart ❤️)
During this conversation, Alex broke down the EXACT process behind how he's been able to setup this up and within just a few weeks, reduce his CPA from $200 to $100.
P.S. If you want to connect with Alex on LinkedIn - click here
In this episode, Tukan spoke with the Chief Revenue Officer at GetSling, Aaron Davies.
10 years ago... driving 6,500 leads a month (strictly using SEO) would have been seen as a MASSIVE achievement.
So... how does one - in the now incredibly competitive SEO market - still drive those kind of lead numbers? 🤯
Well, for todays episode, we had on the B2B SEO expert that is Aaron Davies.
Over the last 5 years Aaron and the team at GetSling have created an SEO engine that today, drives 6,500+ leads a month!!
(No... that's not a typo)
And during this discussion Aaron broke down EXACTLY how he & his team have been able to build this engine from scratch (using a combination of clever content + an amazing backlinking strategy)
If you wan to connect with Aaron on LinkedIn, click here
In this episode, Tukan spoke with the Head of Marketing at RevOps, Mark Lerner.
No the title isn't clickbait...
Mark *actually* reduced his newsletter unsubscribes by 50% 🤯
And in this episode, he broke down EXACTLY how he did so along with how he's grown RevOps's newsletter to become their #1 demand gen driver.
Oh... and by the way, he doesn't create any of the newsletter content himself 🤯
If you're starting a B2B newsletter OR trying to grow a pre-existing one - LISTEN to this episode.
Because It may just save you weeks/months of time.
P.S. If you want to connect with Mark, click here
In this episode, Tukan spoke with the Head of Marketing at Cylindo, Aleksandar Atanasov.
Standing out with your content strategy in 2021 - is super HARD.
Your competitors can copy:
👉 Your podcast
👉 Your LinkedIn text posts
👉 Your blog
👉 Your newsletter
But something they can't copy?
✅ Original research.
More to the point... original research reports.
But how do you go about creating an "original research report?"
Good question.
Well in this discussion Aleksandar (the original research report wizard) sat down with Tukan to break down Cylindo's EXACT process for creating these reports... from A-Z.
During the discussion you'll hear:
1️⃣ How to actually create the report & make sure it's relevant for the end consumer.
2️⃣ Distribution strategies for a research report & how to repurpose it.
3️⃣ Data behind Cylindo's latest research report.
To connect with Aleksandar on LinkedIn, click here
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