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Her Business Beat

Author: Geneva Maresma

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Are you an entrepreneur who wishes to monetize meaningful work?

Do you want to define success on your own terms?

Are you ready to trade the constant work hustle for life harmony?

Do you want to let go of perfectionism and embrace the joy of your often messy business journey?

A purpose and profit couch chat with your business besties, Her Business Beat is here to inspire entrepreneurial women to fuel their greatest ambitions with pure heart. 

We want to encourage a generation of women to embrace grace with grit for strong and effective leadership. 

Whether you’re running a business on the side of a day job, trying to replace your corporate salary, or are making 6 and 7 figures, it’s time for communities of women to celebrate successes on the terms of each woman’s unique dreams.

On our podcast, we’ll dive into real-life, relatable, heart-led business talk with women who span the business spectrum from rising up-and-comers to leading and scaling creatives, CEOs, and community changers. 

Soul Sister, it’s time to check your purpose pulse with Her Business Beat.
23 Episodes
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In this episode, we have Courtney Traflet, your Canva bestie on TikTok. We discuss her journey of pivoting from teaching to digital product sales. Courtney shares how she turned her crafting side hustle into a successful business and emphasizes the value of networking and cultivating relationships. We also touch on the importance of mindset, consistency, and authenticity in achieving success. Courtney shares her experience starting on TikTok with zero followers and offers insights on finding a unique space to connect with customers.  In this episode we share: building trust in career transitions and entrepreneurship starting from scratch on tiktok with zero followers finding a knowledge gap and keeping content simple the importance of self-development and high-quality information transparency and authenticity in online business and so much more!!   Connect with Courtney: Instagram - @canvacreatorcorner TikTok - @canvacreatorcorner Stan Store - CanvaCreatorCorner   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
In this episode, I reflect on the importance of putting people first in our businesses and making a meaningful impact. I encourage listeners to disrupt their industries by fostering trust and providing genuine service. By leveraging our strengths and background, staying informed about industry trends, and prioritizing real connections, we can make a difference and disrupt the industry in meaningful ways.  In this episode I share: reflecting on goals and the need for quiet creating positive disruption in your industry digging into the heart of branding and disrupting industries the power of storytelling and branding in disrupting industries leveraging life experiences to set your brand apart building connections and conversations to disrupt the industry Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
On today's show, we have financial advisor, Jen Aube discussing the concept of "naked wealth" and the importance of being financially open and vulnerable. Jen emphasizes that financial planning is an act of self-care and encourages women not to delay seeking financial advice. We address common reasons for hesitation and highlight the need for personalized financial plans. We also discuss retirement savings, collaboration with professionals, and the importance of taking that first step towards financial goals.  Meet Jennifer: Growing up in a tight-knit family in Gardiner, Massachusetts, Jennifer’s love of helping people started early. With a keen ability to see the present and project to a future goal, she excelled out of college in her first career as a special education consultant. Jennifer eventually started her first business, Mustard Seed Assistive Technology, a company built on the mission to equip children with communication and motor needs with technology. Through assistive technology access, Jennifer empowered children, their educators, and families with more enriching learning and social opportunities. Her life progressed into the roles of wife and mother, and influenced by several members of her family who built legacy businesses, Jennifer realized she could pivot into the financial services industry. She’d learned how to use tools and supports to benefit people’s lives. And now, with her own family to impart a legacy upon, Jennifer was compelled to change course and use the heart of a teacher to serve as a financial advisor. Jennifer holds the distinguished CFP® designation and strives towards constant professional and personal development. When she is not serving her clients, she spends time with her family and friends, visits her Florida home and clients, enjoys a good book, and goes out to local farmer’s markets. Good wine with friends and travel with loved ones are other small but immensely cherished life luxuries that bring her joy. Jennifer looks forward to building lifelong relationships and creating generational transitions of wealth- a life where freedom abounds and legacies carry forward. In this episode we share: The concept of "Naked Wealth" and its significance Reasons why women hesitate to seek financial planning assistance Key considerations for women in the new year Prepare for the unexpected in business  Taking the first step towards achieving your goals   Connect with Jennifer: Facebook - Wironen Aube Wealth Management LinkedIn - Jennifer Wironen Aube Website - www.wawm.lpl.com The Naked Wealth Podcast   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
In this episode of Her Business Beat, we embrace the chaos and imperfection of the holiday season. As entrepreneurs, we must push through challenging situations and find a balance between work and personal life. Reflect on your progress, seek support, and don't be afraid to start over. Find sisters who empower and uplift you. Remember, even in the messiness, you are flawless.    In this episode I share: Balancing Personal and Professional Obligations as an Entrepreneur Reflecting on the Year and Finding Strength in Challenges Overcoming Challenges and Reinventing Your Business Taking Time for Reflection, Planning, and Sisterhood   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
In this episode of Her Business Beat, I discuss the concept of relentless pursuit and its role in driving our success. Drawing from personal experiences, I emphasize the importance of purpose-driven profits and finding harmony in our hustle. I want to challenge listeners to shift their focus to introspection, reflect on their big goals, and recognize the impact they can make as entrepreneurs. Share my personal examples of unwavering pursuit, I hope to encourage listeners to strive for greatness in the upcoming year.  In this episode I share: Fueling your ambitions with pure heart Shifting focus to relentless pursuit in business and life Overcoming challenges and staying true to the why Unstoppable fire and purpose in the face of adversity   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
Today we are diving into the fascinating topic of harnessing your emotional intelligence (EQ) for business growth.  Emotions play a crucial role in our lives, especially when it comes to our businesses. Some may argue that emotions have no place in the business world, that decisions should be purely logical and based on experience. But here's the thing: denying our emotions is denying a part of our humanity.  So today, we're exploring where emotions fit in, how they can benefit us, and also the cautionary side of how they can potentially hurt us. Whether you're experiencing the highs of success or the lows of setbacks, finding the balance is key.  In this episode I share: Managing those emotional roller coasters and make sure they don't lead us astray Our relationships with other women in business How embracing healthy competition can actually lead to amazing opportunities for collaboration and growth Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
In today's episode, we are re-airing an empowering discussion that originally aired as Episode 4. Geneva dives deep into the transformative power of love in the workplace, and how believing in yourself and your mission is the best business strategy. Through personal anecdotes and insightful observations, Geneva reminds us that we are loved just as we are, with all our imperfections. They highlight how our existence is a gift that can be utilized as a platform to spread love and make a positive impact in our families, communities, and businesses.  Geneva encourages us to harness the power of love to fuel our biggest visions and serve those around us. From honoring good work in our industry to embracing conscious capitalism, this episode delves into the vital role that love plays in fostering healthy competition and elevating our game.  In this episode I share: How loving your work culture makes a difference in your business Acknowledging our own role in challenging situations Loving who we serve provides so many positive business outcomes How to share love with the competition Learning to love yourself and what you have to offer   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
When we think of money we most likely think of it in one of two ways….we love having it, or we are struggling with not having enough. For this episode I brought on Christine Peters Staggs to help us find happier ways to look at money and the considerations that go into growing and scaling a business. Christine uses her corporate banking knowledge to help us understand what things should be considered financially when it comes to growing your business, adding team members, or staying a solopreneur.  Meet Christine: Christine Peters Staggs is a financial coach and the owner of Cornerstone Financial Coaching. She helps clients manage the money they have now with their day to day, month to month and yearly financial goals. In this episode I share: The differences between a financial coach and a financial advisor What to think about financially when hiring someone to join your team Keeping track of personal and business finances separately Banking needs for service versus product based businesses How to keep employees loyal to your business Connect with Christine:  Facebook - @CornerstoneMoneyCoach Website - cornerstonemoneycoach.com Instagram - @christine_financialcoach Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
In this episode, we dive into the topic of commitment in business. We explore how saying "maybe" instead of a definitive yes or no can impact our ability to grow and build relationships. I share personal anecdotes where I have experienced the frustration of dealing with indecisiveness and cancellations, highlighting the importance of consistency and dependability. In this episode I share: How to examine your priorities The need for setting goals, accountability and networking Having effective time management and avoiding the “maybe” Pushing through your fears, and the impact of anxiety in your decision-making Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
Having a solid financial foundation is so important to achieve success in small businesses.  In this week’s episode on Her Business Beat, Carrie Williams, the founder of Running Valley Financial, stresses that financial knowledge is crucial for the success of small business owners who often lack knowledge in this area.  We tackle the stigma around discussing finances and highlight the stress and anxiety associated with not understanding them.  Carrie helps us identify common financial pitfalls that small business owners face, provides helpful tips for small business owners on financial management, and recommends seeking advice from trusted sources in the community but validating it with professionals. Starting a business knowing all about finances is one of the most important steps in setting your business up for financial success. Meet Carrie: Carrie Campbell Williams is a Financial Coach, CPA, and owner of Running Valley Financial.  She creates transformational, lasting change in the lives of everyday people by helping them win with money.  After 21 years of working in corporate America in Accounting and Finance, she felt called to serve others and engage in work where she could really make an impact in people’s lives.  She started her business in the middle of the pandemic because she saw a need for common sense financial coaching, when everything around us was far from making sense.  She has a passion for helping small business owners calm the chaos when it comes to their business finances and taxes.  A native of North Dakota, she has called the Tampa area home since 2000, and enjoys spending time with her husband, kids, and volunteering with the United Way Suncoast in their Financial Literacy programs.  In this episode we share: The mindset behind money management What the most common pitfalls new business owners get themselves into starting a business If you are spending too much or too little money in your business How you can’t afford to not spend some money to make money Resources Mentioned: Profit First by Mike Michalowicz Small Business Administration IRS - YouTube From Chaos to Control Course Connect with Carrie:  Follow on Instagram @runningvalleyfinancial  Facebook -  @runningvalleyfinancial Check out their website - www.runningvalleyfinancial.com  Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
Barbara Ellis' love for fashion and personal style began in childhood, learning to sew with her grandmother. Her journey led her to become a sought-after expert in personal style and color analysis, helping women express themselves through their wardrobe choices.  On this episode of the podcast, Barbara shared valuable insights on how to curate one's style to tell and sell their unique story. She reveals the true power of personal style - not just for professional success, but also for personal growth. Tune in to discover how Barbara's passion for fashion has impacted her life, and how it can help you unlock your true potential. Meet Barbara: Barbara is a dedicated personal stylist with an unwavering commitment to helping clients express their unique brand through their personal style. Certified in House of Color's personal color analysis and style consultation processes, Barbara is an expert in determining the right hues and cuts that can transform an individual's look, making her an in-demand resource in the Tampa Bay region. Drawing from her own experiences growing up, Barbara's passion for style and determination to empower others have driven her to create a successful business that exceeds her clients' expectations every day. In this episode we share: How personal style can elevate your personal branding success The power of the neckline The significance of personal style for industry-leading professionals The value lipstick can play in your style and words How to show up on virtual meetings to showcase your brand Connect with Barbara:  Follow on Instagram @thestylishchick & @houseofcolourtampabay_barbara Facebook - @HOCTampaBay/ LinkedIn - @barbaraellis1/ Twitter - @TheStylishChick Check out their website - www.thestylishchick.com Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
Are you tired of attending networking events and not seeing any real progress in your business? You're not alone. The truth is, simply attending events and exchanging business cards won't lead to the growth and success you desire. It's time to ditch that ineffective approach and learn the real strategies for improving your networking skills.  In this episode, I'll show you how to articulate your message, gain industry knowledge, and cultivate mutually beneficial relationships to accelerate your business growth. Don't let another networking event go by without seeing results. In this episode I share: Discover the crucial role networking plays in accelerating business growth and achieving success. Understand how to articulate your message and purpose effectively while engaging in networking. Explore opportunities for gaining industry knowledge, inspiration, visibility, and credibility among peers. Identify the perfect networking groups and the value of formal business education components. Master the art of cultivating mutually beneficial relationships through impactful communication skills. Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
From capturing stunning brand images to guiding clients through the discovery of their unique identity, Jenna Shriver's journey into the world of branding had been nothing short of remarkable. By spreading too thin, you're not able to go deep into anything, and then you start butting up against that mission and vision. - Jenna In this episode, Jenna shares her insights on the three essential components of a dynamic brand, offering valuable advice for small business owners looking to make a lasting impact. Meet Jenna: Jenna Shriver, a talented brand photographer and business mentor based in Maryland and Florida, is known for helping small business owners elevate their brand through her expertise in photography and branding. With a passion for empowering entrepreneurs, Jenna has developed a unique approach to branding that focuses on the unseen components that make a brand truly stand out.  In this episode we share: Discover the significance of unseen aspects in shaping a successful brand. Hone in on your perfect client avatar and industry niche for laser-focused marketing. Delve into the tangible components of a brand, including vital touchpoints and phenomenal customer experiences. Develop a robust brand culture rooted in core values to foster commitment and loyalty. Uncover the power of eye-catching visual branding to captivate and retain customer interest. Resources Mentioned: Headshot Minis Event, Tampa Area - Friday, June 2nd - 4-5pm  Connect with Jenna: Follow on Instagram @jennashriver Check out her www.jennashriver.com Email hello@jennashriver.com Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
Join me as we discuss how our brains affect our business. From the science behind decision fatigue, to exploring new creative activities to re-engage our brains.  If you're feeling frustrated and overwhelmed by the mental energy and decision-making for business success, then you are not alone! In this episode, I delve into the significance of brain health for business leaders and its impact on decision-making and performance.  In this episode I share: Mastering techniques to combat decision fatigue. Gain energy levels through engaging in creative activities. Recognizing the critical role of hydration and nutrition in maintaining brain health. Simplifying your life and ease decision fatigue through the implementation of automation and routines. Develop emotional learning, self-awareness, and stress management strategies for personal growth. Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
We usually talk about businesses in a professional nature, but what about those not-so-professional or glamorous businesses? Today we talk to Lauri Partanio about transforming a not-so-professional business into a profitable and trusted business.  Businesses can be started at all ages and in many different areas that don’t have to be Instagram worthy.  This episode walks you through how this is possible as Lauri shares her journey through entrepreneurship and also introduces us to her program Pizza for Pets.  Her program helps rescue pets become adopted through the help of local pizza businesses. In this episode we share: Taking a not-so glamorous field and turning it into a profitable business How the need for specialized care of animals developed into a business Providing a higher level of service was able to differentiate amongst other businesses  The difference between who Lauri hires versus other pet professionals  Finding a new way to solve an old problem  Resources Mentioned: Misfits Market Pizza for Pets - Facebook Group Connect with Lauri:  Follow on Instagram @professionalpetsnet Connect on Facebook - Professional Pets Florida Check out her website - www.professionalpets.net Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
So many women go through the struggle of finding a career that brings them happiness, and many land on entrepreneurship. Although it is not always easy to start a business, there are several things I learned along the way that I want to share with you. Many of us go through the process of starting a business without  goals or a plan. We must have an idea of where we want to go in order to be successful. Making sure you have the right offers, messaging, and knowing your worth are just a few of the  things we discuss in this episode. In this episode I share: Why having a business plan is so important when starting a business. How you should only have 2-3 signature services as a service provider, or only one message as a product based business.. What it's like to do all of the things in our business, how outsourcing can help, but when is the right time? The ways paying for knowledge will help better your business and get you where you want to be.   Paying close attention to where your referrals are coming from. Ending business engagements as soon as a red flag goes up, or they don’t fall into how you work and operate. How you will need to recalibrate your business many times.    Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
Today, Nicole Lytwyn and I talk about the power of collaboration, and how it can not only benefit you by working well with someone, but how it can amplify your brand and give more value to your customers. What started as me reaching out to Nicole to redo my website, has not only turned into a great friendship, but we are also great collaboration partners.  Together we work to complete client websites...me providing the written portion and Nicole the design and branding. Nicole and I discuss how powerful collaborating with another entrepreneur can be. Especially when the other person provides something to your client that you are just not as passionate about.  We as business owners don’t have to do everything just because we are good at it. Having the trust and confidence in someone you know and collaborate with can make a world of difference in your business and ultimately serve your clients better. Meet Nicole Lytwyn:  Nicole is a website and brand designer with her company, The Mug Creative Agency. She discusses how much her business has grown with the ability to collaborate with other business owners - whether that is a photographer, videographer, or even a copywriter like myself.  She also mentions how beneficial it is to her clients that she has been referred by other business owners who know and value her work. In this episode we share: How a collaboration can benefit your business and clients The differences between collaborating and outsourcing   Ways to find a collaboration partner Reasons how collaborating can save you time and money Connect with Nicole Lytwyn:  Follow on Instagram @themugcreative Check out the website Email - nicole@themugcreative.com Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
Today we are going to explore a word that is scary for many. . . and that word is change. This episode is dedicated to a mentor to me (even though I never met him), Mr. Dave Hollis. In my journal that I write words of impact from books or podcasts, a quote from Dave jumped off the page. I knew then what I wanted to talk about in this episode. His quote, “I left what I know, for what I needed,” is a topic that most of us have a fear of: change. In this episode, I talk about how creating space in my life allowed another journey to grow, and how you can also find your purpose and what brings you joy.       In this episode I share: Taking a leap, knowing the changes you need to make Tips to getting ready for changed you need to make   How change is only scary because it’s different Preparing for income shifts & some wise words from my financial advisor Journal prompts to help attain your goals Finding a network of people who will hold you accountable Pursuing what is on your heart & creating change   If you missed the last episode: 4. Love is the Greatest Business Strategy Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
February is known as the month of love. But what if we used love as a business strategy?    In this episode we are going to explore how love can be your greatest business strategy. Set aside the normal business talk, we are going to talk about how the four letters l-o-v-e can change how we work. When we take things that bring us joy, we can then turn them into strategies that help you love what you do.   In this episode I share: How loving your work culture makes a difference in your business Sometimes we are our own problems and how to shift yourself  Loving who we serve provides so many positive business outcomes How to share love with the competition Learning to love yourself and what you have to offer   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa  
In this episode we have a chat with my very own sister, Christen Burden, on the importance of in-person business networking opportunities and the best way to find the right groups for you and your business..   Networking can not only be intimidating or difficult, but finding like minded people in the entrepreneurial world can be tough, especially when you find yourself more introverted.   Connect with Christen Burden:  Follow on Instagram @christenburden Check out her website - loansbychristen.com   Connect with Geneva: Follow on Instagram @heartsandheelstampa Website - heartsandheels.co Join the Hearts and Heels FB Community - Hearts and Heels Tampa
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