High Voltage Business Builders Podcast

🚀 What should I sell next? Visit: gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine. What matters for e-commerce going into 2026? Freight rates are dropping, tariffs just changed again, TikTok Shop is exploding, Amazon rolled out new updates, and factories in Asia are reporting eight straight months of contraction.In today’s Week in Review, you’ll learn what’s happening in global supply chains, how AI is reshaping buying behavior, what Amazon’s newest changes mean for sellers, and why 2026 is shaping up to be a major reset year for U.S. brands. In This Episode, We Cover:✅ Freight updates and the rare moment of calm in global shipping✅ The new tariff reduction on China imports and what it means for margins✅ Why Asia’s eight months of contracting orders signal big changes for 2026✅ How to secure production windows before the Chinese New Year hits✅ Amazon is turning Black Friday into a 12-day event✅ Sponsored product videos officially launching✅ How Google’s AI Overviews are affecting shopping keyword rankings✅ The collision of AI and margins and why speed is the new moat 📍 Chapters01:02 Freight Update: Rates sliding again01:58 Asia’s eight months of contracting orders02:56 Why you need to lock in production windows now03:11 Amazon turns Black Friday into a 12-day event03:30 Amazon’s AI bot auto-purchasing products04:00 China cracks down on cross-border tax dodgers06:28 Sponsored product videos now available07:36 Walmart CEO steps down + Walmart partners with Voltage08:12 Multi-channel shipping from Amazon inventory08:38 Google AI Overviews affecting search08:52 Platforms, fees, and AI’s effect on discovery09:35 The collision of AI and margins Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

What if you could take a single product idea and build a real business from it, even with zero e-commerce experience?In this episode of High Voltage Business Builders, Neil Twa sits down with community member and entrepreneur Ashley Klaus, who scaled a simple scar-care product into a fast-growing brand doing over half a million dollars in revenue.Ashley opens up about the real work behind launching on Amazon. The early mistakes. The plateau that almost made her quit. The inventory chaos that comes with rapid growth. And how mentorship helped her navigate every stage of the journey.If you’ve ever wondered whether an everyday idea can turn into a real business, this episode gives you a blueprint built on experience, patience, and smart execution.In This Episode, We Cover:✅ How Ashley validated a product idea after her first attempt failed✅ Why structure, support, and mentorship accelerated her success✅ Managing growth from 40 units a day to 120+ units a day✅ How cash flow planning changes when your product takes off✅ Why focus beats chasing every new idea✅ Building a brand vs competing in a price war✅ Using Subscribe & Save to increase recurring revenue✅ The mindset shift every new seller needs to reach seven figures✅ How Ashley balances business, family, and creativity✅ Why e-commerce offers unmatched flexibility for busy parents  📍 Chapters01:06 The Scar-Care Idea and Why the First Launch Failed03:26 Learning the System Instead of Outsourcing Blindly05:20 Launching One Product and Focusing on a Core SKU09:30 Building a Premium Product in a Crowded Market14:30 Inventory Challenges When Growth Explodes17:00 Managing Cash Flow and Forecasting Like a Real Operator22:00 When to Add New Channels Like TikTok and Shopify25:00 Why Community and Mentorship Remove Risk28:00 Hiring for Your Weaknesses and Staying in Your Strengths36:00 Abundance Mindset and Understanding Market Size40:00 Pricing, Premium Branding, and Avoiding Price Wars44:00 Choosing Products With Barriers to Entry47:40 The Temptation to Quit and Why Ashley Pushed Through50:20 What Entrepreneurship Gave Her and What’s NextFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

🚀 What should I sell next? Head to gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine.Most new e-commerce sellers are starting in the wrong place. In 2025, the rules have changed. Tariffs are higher. Social commerce is exploding. Marketplaces dominate global sales. If you're still launching the old way, you're already behind.In this week’s Friday “Week in Review,” Neil breaks down the real starting point for new sellers. You’ll learn the five decisions that determine your success, how to validate products with data, how to choose the right channel, and the early metrics that matter. In This Episode, We Cover:✅ Why most new sellers start in the wrong place✅ The five decisions that determine your success in 2025✅ How to validate product ideas without gambling✅ How to budget your first ninety days and avoid common money traps✅ Why pricing determines your survival in a tariff-heavy market 📍 Chapters00:00 Most New Sellers Start Wrong in 202500:54 The Five Decisions That Shape Your Success01:27 Marketplace First, Not Branding02:04 Validating Products With Real Data03:17 Pricing Determines Your Future Margin04:11 How New Sellers Fall Into the Growth Trap05:30 Find Winning Products With the $5 Product Research GPT Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

What if that old Amazon store you stopped using is still worth thousands of dollars?Most people just walk away, but you can sell your account. In this episode of High Voltage Business Builders, Neil Twa sits down with long-time friend and eCommerce expert Aaron O'Sullivan to break down the real market for Amazon seller accounts. You’ll learn how to legally sell your store, what buyers are looking for, and how to protect yourself from account health pitfalls.If you’ve ever wondered whether your old store could be turned into real cash, this episode will show you exactly how the process works. 💡Visit https://ecomstores.com/voltage and see if your account qualifies!  In This Episode, We Cover:✅ How to tell if your Amazon store is worth selling✅ What makes an account valuable to buyers✅ The legal process for transferring your store without breaking TOS✅ How to protect your account’s health before selling✅ Why focus and mentorship matter more than ever for long-term success✅ The story behind Aaron’s new mission supporting children in the Philippines 📍 Chapters00:00 Why Some Amazon Stores Still Have Hidden Value01:06 Can You Sell Your Amazon Account Legally?03:26 What Buyers Look For: Account Health, History, and Original Ownership05:20 How Much Are Stores Worth ($500 to $20,000+)06:29 Why You Should Sell Before Your Store Goes Dormant07:12 What Disqualifies an Account from Being Bought08:22 How the Sale Process Works from Escrow to Transfer10:06 Beyond Amazon: Can Shopify and TikTok Stores Be Sold Too12:17 The Mindset of Successful Sellers and Why Most Fail14:30 Lessons from Losing Millions and the Power of Focus17:19 Building Wealth Takes Time and the 10-Year Horizon19:32 Purpose Beyond Profit: Aaron’s Mission in the Philippines22:05 Why Every Seller Should Treat Their Store as an Asset Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

TikTok, Shopify, and Amazon are shifting fast. These updates will shape how you sell in 2026.In this week’s Friday “Week in Review,” Neil breaks down the latest data, platform changes, and pricing strategies helping sellers stay profitable as ad costs rise. You’ll learn how a small pricing shift turned into a major profit win, what TikTok’s new tools mean for real sales, and how AI-driven updates from Shopify and Meta are changing how brands grow online. 🚀 What should I sell next? Visit gpt.caimandata.com to generate data-driven product ideas powered by Caiman Data’s AI engine. In This Episode, We Cover:✅ Why raising prices can increase profits (and when to do it)✅ How to cut wasted ad spend on Amazon and keep margins strong✅ TikTok’s new Content Insights and Travel Ads and what they mean for discovery and conversions✅ How Shopify and Meta are using AI to personalize stores and boost lifetime value✅ Why the future belongs to sellers who connect Amazon, TikTok, and Shopify into one system 📍 Chapters00:00 Why 2026 Will Reward Brands That Build Systems, Not Just Sales01:01 How a 10% Price Increase Led to Double the Daily Revenue02:21 Using TikTok’s New Tools to Drive Real Conversions, Not Just Views03:03 How Shopify’s AI and In-Chat Shopping Are Redefining Customer Experience04:03 The Three-Engine Strategy: Connecting Amazon, TikTok, and Shopify for Sustainable Growth05:01 Lessons From “Breaking” Amazon’s Ad System and Finding Its Hidden Limits05:39 Using the $5 Product Research GPT to Find Winning Ideas Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

200 episodes. 5,000 minutes. 83 hours of real conversations with founders, CEOs, and entrepreneurs who’ve built something from the ground up.In this milestone episode, Neil reflects on what 200 interviews have revealed about what it really takes to build a successful business in today’s world, from systems and data to freedom and fulfillment.No theory. No hype. Just the unfiltered lessons that every business builder needs to hear.In This Episode, We Cover:✅ The 5 biggest takeaways from 200 episodes of real entrepreneurship✅ Why systems always beat hustle✅ How data has become the ultimate competitive advantage✅ The evolution of creativity in modern commerce✅ Why retention now matters more than acquisition✅ The most important shift every founder must make: business should fuel your life, not own it📍 Chapters[00:00:00] Welcome to Episode 200[00:00:51] The Vision Behind the Podcast[00:02:40] Systems Beat Hustle Every Time[00:03:18] Data Is Your Competitive Edge[00:03:41] Creativity Isn’t Dead—It’s Evolved[00:04:02] Retention Over Acquisition[00:04:21] Building a Business That Fuels Your Life[00:05:36] Honoring 200 Guests and Their Lessons[00:06:03] What’s Next for High Voltage Business Builders[00:07:00] Final Message to Founders and Entrepreneurs Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Data is the new competitive edge.Neil sits down with Courtney from Nimble Gravity to break down how AI, privacy changes, and Google Analytics 4 are redefining how brands track, measure, and grow online.They discuss what every e-commerce business needs to know to stay profitable in a world where targeting is fading, automation is rising, and smarter analytics now drive the biggest wins.In This Episode, We Cover:✅ How GA4 changes data tracking for every online business✅ The truth about AI-driven analytics and automated insights✅ Why clean data matters more than ever in 2025✅ How to identify your most profitable customers using web data✅ The death of hyper-targeting and what’s replacing it✅ The rise of modeled data and how it impacts marketing accuracy✅ What globalization means for digital teams and collaboration📍 Chapters[00:01:00] Courtney’s Journey from Fashion to Fortune 150[00:03:30] Lessons in Scaling Analytics for E-Commerce[00:06:30] The Evolution of Data-Driven Marketing[00:09:00] Tools That Are Changing How We Analyze Data[00:11:00] How GA4 Impacts Your Website Tracking[00:13:00] Privacy Rules and the End of Hyper-Targeting[00:15:00] How AI Tools Are Simplifying Data Analysis[00:18:00] Will AI Replace Data Analysts?[00:20:00] Building and Leading Global Analytics Teams[00:22:00] The Next Wave of AI in Marketing CreativityFollow Courtney and Nimble Gravity:🌐 Website: https://nimblegravity.com🔗 LinkedIn: https://www.linkedin.com/company/nimblegravityFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Google Ads isn’t dead… But it’s definitely changed. Neil sits down with John Horn, CEO of StubGroup, to unpack how the world’s biggest ad platform is adapting to AI, stricter policies, and changing consumer behavior.They cover everything from rising ad costs to Google account suspensions, Performance Max campaigns, and what actually works for eCommerce and lead-gen brands in 2025. Whether you’re running ads yourself or managing a team, this episode gives you a no-fluff roadmap for staying profitable on one of the most competitive platforms in marketing. In This Episode, We Cover:✅ Why Google Ads still outperforms other ad channels in 2025✅ How AI tools are reshaping ad targeting, automation, and results✅ The #1 mistake advertisers make when tracking conversions✅ Why low-ticket products rarely succeed without strong lifetime value✅ How to recover (and prevent) Google Ads account suspensions✅ The future of ads inside AI search tools like ChatGPT and Gemini✅ What budget do you actually need to start seeing results? 📍 Chapters[00:01:00] Did AI Kill Google Ads? [00:03:00] Why Ad Costs Keep Rising (and How to Compete)[00:05:00] Conversion Tracking and Smarter Optimization[00:07:00] Understanding ROAS vs. Real Profitability[00:09:00] The Role of AI in Ad Targeting and Performance Max[00:13:00] How ChatGPT and Gemini Are Changing Search Behavior[00:15:00] Building Smarter Campaigns and Defining Success[00:17:00] How Much Budget You Actually Need to Start[00:18:30] Avoiding Account Suspensions and Policy Traps[00:20:00] Case Study: Cutting CPC by 51% for a SaaS Brand[00:21:45] What It Means to Be a Google Premier Partner Follow John on LinkedIn: www.linkedin.com/in/johnjhorn1/Visit stubgroup.com to learn how StubGroup helps businesses scale smarter and stay compliant with Google Ads Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

For most sellers, shipping eats the largest slice of the budget. But with the right strategy, it can become your most powerful competitive edge.Lori from Falcon Fulfillment joins Neil to unpack how the fulfillment industry is transforming, from Amazon’s two-day dominance to the rise of smarter, more profitable shipping models.They dive into how brands can cut costs, use AI to optimize logistics, and compete in an eCommerce world where speed isn’t the only advantage. Whether you’re scaling DTC or managing 3PL relationships, this episode breaks down the hidden levers that drive fulfillment profitability.In This Episode, We Cover:✅ Why Amazon’s fulfillment model is no longer the only way to compete✅ How brands are saving thousands by extending from two-day to four-day shipping✅ The rise of flexible “mosaic” carrier strategies that lower shipping costs✅ How AI is changing fulfillment forecasting and decision-making✅ The return of U.S. and North American manufacturing post-COVID✅ What to look for in a fulfillment partner that actually fits your business📍 Chapters[00:01:00] Why Fulfillment Is Getting More Exciting Than Ever[00:02:30] The End of the Two-Day-Shipping Obsession[00:04:00] Amazon vs. Niche Brands: Competing on Value, Not Speed[00:06:00] How Shipping Became the Biggest Lever in Profitability[00:07:45] The Real Cost of “Free” Shipping[00:09:00] FedEx, UPS, and the New Carrier Mosaic Strategy[00:12:45] AI and Data: The Future of Smarter Fulfillment[00:14:00] Reshoring and the Return of North American Manufacturing[00:16:00] The Billion-Dollar Opportunity in Packaging Waste[00:23:40] How to Choose the Right 3PL Partner for Your Brand Explore how Falcon Fulfillment helps eCommerce brands ship smarter and scale faster: falconfulfillment.com Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from eStreamly to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon’s new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification📍 Chapters[00:03:00] How TikTok Shops Created an $18B Market[00:05:00] The Reality of Going Viral: Quantity Over Perfection[00:07:30] Amazon’s Move Into Media and Interactive Ads[00:10:00] Building High-Performing Video Frameworks[00:13:00] Hooks, Engagement, and the Power of Iteration[00:16:00] Why Content Volume Beats Perfectionism[00:21:00] How to Win With Livestream Commerce[00:25:00] Platform Strategy and the Law of Consistency[00:27:00] The Future of E-Commerce and Video Monetization🚀 Learn more about Nicolas and eStreamly https://get.estreamly.com Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most people think of coffee shops or fast food when they hear “franchise.”But the real money is in overlooked industries with high margins, low overhead, and massive demand.In this episode, Neil Twa sits down with Cliff, a veteran franchise owner and consultant, to reveal the five franchise categories with the highest profit potential. From trades to pet care to youth enrichment, Cliff explains where the biggest opportunities are, how to evaluate ROI, and what lifestyle factors to consider before investing. He also shares his personal journey from Wall Street to franchising, including the best (and worst) businesses he ever owned.In This Episode, We Cover:✅ The “Silver Tsunami” and opportunities in senior care✅ How pet humanization is creating billion-dollar businesses✅ Why youth enrichment franchises are booming✅ The truth about franchise ROI and FDD disclosures✅ Cliff’s journey from managing $250M on Wall Street to building franchises📍 Chapters[00:01:13] From Family Priorities to Self-Employment[00:07:17] Leaving Wall Street for Entrepreneurship[00:13:19] Entering Franchising and Early Lessons Learned[00:15:00] The Best and Worst Franchise Businesses[00:17:34] The 5 Franchise Categories That Print Money[00:23:26] Franchise ROI, Net Margins, and FDD Disclosures[00:31:26] Lifestyle, Risk, and Picking the Right Franchise[00:34:48] Why Due Diligence Matters More Than Sales Hype🚀 Learn more about Cliff’s work with franchises:https://www.linkedin.com/in/cliffnonnenmacherFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most entrepreneurs get stuck competing on price.But real growth comes from building around value, purpose, and a formula you can repeat.In this episode, Neil Twa sits down with Solomon Thimothy, founder of OneIMS and co-founder of Clickx, to break down his Growth Formula: a simple framework built on acquisition and retention. Solomon shares how he pivoted from building websites to running a 17-year growth agency, why businesses should stop treating leads as commodities, and how consistent execution creates predictable results. In This Episode, We Cover:✅ Why competing on price kills long-term growth✅ The Growth Formula: acquisition + retention explained✅ How to capture bottom-of-funnel demand before creating new demand✅ The role of retention, nurturing, and automation in scaling✅ Why execution matters more than perfection (with Elon Musk as an example)✅ How Solomon pivoted from “pretty websites” to measurable growth 📍 Chapters[00:01:13] Purpose vs. Price: Why Entrepreneurs Get Stuck[00:03:48] From Websites to Growth: Pivoting the Business Model[00:07:25] Building Around Outcomes, Not Commodities[00:10:59] Competing on Value Instead of Price[00:16:25] The Growth Formula: Acquisition + Retention[00:20:23] Capturing Bottom-of-Funnel Demand First[00:23:35] Retention and Nurturing Leads the Right Way[00:27:15] Why Execution Beats Perfection 🚀 Learn more about Solomon at clickx.io🚀 Visit Solomon on LinkedIn: https://www.linkedin.com/in/solomonthimothy Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley’s journey to balancing business, family, and freedom📍 Chapters[00:01:26] Why Strategy Matters More Than Shiny New Tactics[00:02:30] Paid Media, Email, SMS, and Word-of-Mouth Working Together[00:04:14] The Rise of Authentic UGC and Influencer Content[00:06:27] Managing Brand Guidelines and Legal Risks With Creators[00:08:51] Defining Your Message and Building a Customer Persona[00:11:02] Entrepreneurship, Family, and Building a Life of Freedom 🚀 Learn more about Ice Cream Social at icecreamsocial.ioFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Starting a business is hard. The secret to success isn’t chasing easy money. It’s aligning your business with the life you want to create. In this episode, Neil Twa sits down with Jason, founder of the Goal Crazy Planner and author of Dream Driven. Jason shares how he turned a personal struggle into a product people love, why market validation kept him going, and how he balances e-commerce with real estate to build long-term stability.In This Episode, We Cover:✅ Your business should be the means, not the end✅ The importance of validation before investing heavily✅ Lessons from building the Goal Crazy Planner brand✅ The role of affiliates, influencers, and evergreen content in scaling 📍 Chapters[00:01:13] Choosing the Right Business to Start[00:03:10] Staying Focused Through Passion and Market Validation[00:05:02] Turning a Pain Point Into a Product[00:11:32] Pivoting With Market Shifts[00:12:08] Influencer Marketing, Affiliates, and Evergreen Content[00:13:27] Cold Outreach and Long-Term Relationships[00:16:38] Dream Driven: Jason’s New Book on Starting a Business 🚀 Grab your copy of the Goal Crazy Planner at goalcrazyplanners.com and use code VOLTAGE for 15% off.Connect with Jason Vandevere on LinkedIn: https://www.linkedin.com/in/jasonvandevereFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders  🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Margins are razor-thin on Amazon.Reimbursements are one of the easiest places to lose money. In this live session, Neil Twa and Lisa from GETIDA break down what reimbursements are, why they matter, and the major Amazon policy changes every seller needs to know.They cover how lost and damaged inventory impacts your bottom line, why new claim deadlines are shrinking from 18 months down to as little as 60 days, and how sellers can recover thousands in “found money” by auditing their accounts.In This Episode, We Cover:✅ The new Amazon rules cutting claim timelines from 18 months to 60 days✅ Why ignoring reimbursements is like handing free money to Amazon✅ Case studies: sellers recovering $40,000+ in reimbursements 📍 Chapters[00:01:13] What Counts as a Discrepancy on Amazon[00:04:15] New, Intermediate, and Veteran Sellers: Who Should Audit[00:05:43] Amazon’s Shocking New Claim Deadlines[00:08:12] The Financial Stakes: Lost Inventory = Lost Cash[00:09:17] Case Study: $40,000 in “Found Money”[00:10:29] How GETIDA Is Adapting for Sellers[00:11:17] Performance-Based Service and Transparency[00:12:08] How to Connect With Lisa and Claim Your ReimbursementFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders  🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most Amazon sellers brag about revenue. But revenue doesn’t pay the bills… profit does. David Schomer, co-host of the Firing the Man podcast, breaks down what it really takes to build a sustainable Amazon business. From managing TACoS and uncovering hidden Amazon fees to choosing the right products and using accrual-based accounting, he shares hard-earned lessons from his own journey. David explains why most sellers misunderstand profit, the overlooked costs that cut into margins, and the product strategies that actually work in 2025. In this episode, we cover:✅Why profitability (not revenue) is the real measure of success✅The difference between cash vs accrual accounting for Amazon sellers✅How to calculate and manage TACoS (Total Advertising Cost of Sale)✅The hidden Amazon fees (AFCoS) that erode margins and how to track them✅Product strategies for choosing higher-ticket and oversized items that scale profitably 🚀Chapters[00:00] Profitability Over Revenue. Why Amazon is getting harder and how to stay profitable.[02:17] Cash vs. Accrual Explained: How inventory hits P&L versus the balance sheet.[05:00] Your Financials Are a Report Card. Why treating Amazon like a real business matters.[06:03] Using 4x landed cost and 30% margins to set yourself up right.[06:58] TACoS Over ACOS: The ad metric that reveals if your sales are truly profitable.[10:18] Amazon as a Media Company: Why PPC is now required to compete.[11:10] Higher-Priced Products Win: How $50–$200 items create faster profitability.[12:09] Oversized Products Pay Off: Why heavy, difficult-to-ship items are hidden gems.[17:39] Cut the Duds: How dropping underperforming SKUs can boost account health.[20:29] Customer expectations have changed.[26:15] Launch, Then Refine: Use customer feedback to improve on the second order.[29:18] AFCoS Uncovered: The hidden Amazon fees most sellers overlook.[33:08] Benchmarks That Matter: What healthy AFCoS percentages look like.[36:13] Final Advice: Just get started and stay committed to the process.🚀  Guest: David Schomer Website: firingtheman.comPodcast: Firing the Man (available on all major platforms) Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Most entrepreneurs hit a wall when scaling past a few million. Phil Case has been there, AND he broke through. From 80-hour weeks to building multi-million-dollar agencies, Phil reveals the systems, leadership shifts, and client strategies that allowed him to grow from scrappy startup to powerhouse.Neil Twa sits down with Phil to unpack what it really takes to scale agencies to $10M–$50M+, the hard leadership lessons, and how to balance work, life, and growth without burning out.In This Episode, We Cover:✅ How to build a core leadership team that drives real growth✅ The role of mentors, networks, and surrounding yourself with the right people✅ Lessons in capital, payroll stress, and sustainable client diversification✅ Why Phil now works 35 hours a week and gets more done than ever 📍 Chapters[00:03:36] Building Teams and Leadership that Scale[00:07:57] Shifting from “Athlete” to “Coach” in Business[00:10:23] Lessons from Founders Handing Over the Reins[00:11:23] Capital, Payroll Pressure, and Sustainable Growth[00:13:46] Work-Life Balance, Mentorship, and Redefining Success[00:17:27] Confident Sales and Turning Down Wrong-Fit Clients[00:21:41] Max Connect’s Ideal Clients and Expansion Strategy🚀 Connect with Phil Case on LinkedIn Follow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Industrial real estate has exploded in value, fueled by e-commerce growth, onshoring, and shifting supply chains.Neil Twa sits down with Joel Friedland, an industrial real estate syndicator, to talk about the surge in warehouse demand, why Chicago is a manufacturing powerhouse, and how no-debt investing keeps deals stable even in downturns. They cover the rise of onshore manufacturing, the countries replacing China in the supply chain, and the market forces driving record rent increases.In This Episode, We Cover:✅ Industrial property values are up 50–75% since 2019✅ How onshoring is reshaping U.S. manufacturing demand✅ Mexico is now the largest importer to the U.S. (and its infrastructure problem)✅ The no-debt real estate model that keeps investors safe in downturns 📍 Chapters[00:02:11] How Joel Got Into Industrial Real Estate Syndication[00:08:44] USPS Lease Renewal: From $6 to $19 Per Sq Ft[00:13:27] Redevelopment of Chicago’s Fulton Market[00:17:03] Onshoring, Manufacturing, and E-Commerce Growth[00:21:18] Mexico’s Manufacturing Boom (and Its Grid Problem)[00:27:45] Why Chicago is an Industrial Powerhouse[00:37:22] Balancing Risk and Growth in Commercial Real Estate[00:42:51] Typical Returns for Industrial Real Estate Investors🚀  Connect with Joel Friedland: https://www.linkedin.com/in/joel-friedland  🚀 Want a Free Shopify Website Audit? Grab yours here: https://www.inspiresmallbusiness.com.auFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders  🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

If you haven’t updated your website in years, it’s probably costing you more than you think.Neil Twa sits down with Clayton, Shopify expert and DTC strategist, to unpack how AI is transforming e-commerce, what’s hype vs. what’s real, and how to protect your brand in a marketplace flooded with fake reviews and copycat stores. In This Episode, We Cover:✅ How AI is changing website design, marketing, and product reviews✅ Why connection beats price in the DTC game✅ How one site redesign delivered $25K in extra sales in just a week✅ Pivoting fast when tariffs or market shifts hit your business📍 Chapters[00:06:39] Learning Web Design from Scratch[00:09:22] Why Businesses Resist Change (and Lose Money)[00:13:14] AI Marketing: Efficiency or Ethics Problem?[00:15:22] The Rise of Fake Reviews and AI-Generated Content[00:20:51] Turning Tariff Problems Into Global Sales Opportunities[00:22:48] Building Authentic Connection With Customers[00:24:00] Clayton’s Free Website Audit Offer 🚀 Want a Free Shopify Website Audit? Grab yours here: https://www.inspiresmallbusiness.com.auFollow Neil:🔗 LinkedIn: https://www.linkedin.com/in/neiltwa/📸 Instagram: https://www.instagram.com/neiltwa/📘 Facebook: https://www.facebook.com/neiltwa/🐦 X/Twitter: https://twitter.com/voltagefba🎵 TikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show  Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

You won’t lose your job to AI.You’ll lose it to someone who knows how to use it.Neil Twa sits down with John Gargiulo, AI entrepreneur and founder of AirPost, to unpack how AI is transforming video marketing, content creation, and business at scale. From gigawatt data centers to ugly ads that convert, they explore what’s real, what’s hype, and how you can actually use AI to grow your brand without losing authenticity.In This Episode, We Cover:✅ Why AI is replacing knowledge workers first✅ What industries will be hit hardest and fastest✅ The future of video ad creation using AI + humans Chapters: [00:01:00] Why AI Feels Like the Internet in 1994[00:03:00] The Death of Knowledge Work as We Know It[00:08:40] AI in Marketing: From Ad Targeting to Creative[00:14:20] Human + AI = The Future of Video Ad Creation[00:17:00] The Content Bottleneck Every Brand Faces[00:18:25] Ugly Ads, Real People, and What Actually Converts[00:20:00] How to Use AI to Scale Your Brand's Storytelling🚀 Want to See How AI Can 10x Your Video Ads? Check out John's AI platform: https://airpost.ai Follow Neil:LinkedIn: https://www.linkedin.com/in/neiltwa/Instagram: https://www.instagram.com/neiltwa/Facebook: https://www.facebook.com/neiltwa/X/Twitter: https://twitter.com/voltagefbaTikTok: https://www.tiktok.com/@fbabusinessbuilders 🎧 Like This Episode?✅ Subscribe for weekly conversations with real founders✅ Share this with a brand owner or marketer in your network✅ Drop a review to help others discover the show Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!