HighLevel Spotlight Sessions

The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing. The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.

Andrew George: How the HighLevel Dallas Chapter Brings Entrepreneurs Together

In this Spotlight Session, we sit down with Andrew George, Founder of SaaSSuite and co-leader of the HighLevel Dallas Chapter, to talk about growing authority through content, branding and in person events.With 4 years of experience building brands and software businesses, Andrew has helped entrepreneurs reach thousands of active software users by building systems that sell on authority, using funnels, automation, AI and end-to-end HighLevel systems.We dive into:💥 Why authority in a hyper niched audience moved the needle harder than ad spend on the way to his first 200 to 300 users💥 What actually happens when Dallas entrepreneurs get in a room together and why Andrew said yes to co leading the chapter💥 The biggest misconception about content creation in 2026 and how he approaches personal branding💥 How HighLevel supports scalable growthCatch the full episode to learn how Andrew is helping entrepreneurs and SaaS founders scale with simple systems and smart automation.Andrew is also taking the stage at LevelUp 2026, October 26 to 29 at the Hilton Anatole in Dallas. Grab your ticket here 👉 https://levelup.gohighlevel.com/

09-11
25:04

Neil Patel: How a Side Hustle at 16 Became a Global Marketing Empire

Want to get started with HighLevel? Start your 14-day FREE trial here 👉 http://gohighlevel.com/ghl_ytIn this session, we sit down with Neil Patel, Founder of NP Digital, to talk about how he built and scaled multiple marketing businesses and how he runs his agency today with AI and automation built into every system.With over 20 years of experience in digital marketing, Neil has helped businesses generate millions in revenue using funnels, automation, AI and end-to-end HighLevel systems.We dive into: 💥 Why Neil believes execution matters more than ever in the age of AI, and how being slow to ship compounds against you 💥 The unconventional way his team uses Voice AI to simulate live sales calls and train new reps before they burn real leads 💥 The one hiring lesson from a former investor that changed how he builds every team at NP Digital 💥 How HighLevel supports scalable growthCatch the full episode to learn how Neil is helping agencies and SMBs scale with simple systems and smart automation.

09-05
49:23

Smarter Lead Generation with Jotform + HighLevel

In this Spotlight Session, we sit down with Erman Ergun, Director of Channel and Marketing Partnerships at Jotform, to talk about smarter lead generation using the native Jotform + HighLevel integration.With almost 8 years at Jotform, a 20-year-old, fully bootstrapped company that's grown from 3 million to nearly 40 million users, Erman has helped small and mid-sized businesses turn a single form into a full lead-gen and workflow engine, no website required.We dive into: 💥 Why a form + URL can act as a "minimum viable landing page" for businesses that don't have a site yet 💥 The advanced Jotform features (conditional logic, approval workflows and e-signatures) that go beyond a basic native form 💥 How Jotform's AI builder lets you create, theme and add logic to a form just by typing or talking to it 💥 How HighLevel supports scalable growthCatch the full episode to learn how Erman is helping agencies and small businesses scale with simple systems and smart automation.

09-01
31:17

Inside LevelUp 2026 with HighLevel Co-Founder Robin Alex

Go backstage with HighLevel Co-Founder Robin Alex and Sr. Director of Product Marketing Chase Buckner for a special conversation about LevelUp 2026.From how LevelUp grew into HighLevel’s biggest community event to LevelUp Day, product surprises, Open Office Hours, the legendary parties and what the team has planned for Dallas this year, Robin gives us a look at what makes LevelUp unlike any other HighLevel event.And yes… there are still a few surprises they’re keeping under wraps. 👀🎟️ Don’t miss LevelUp 2026. Get your tickets today! https://levelup.gohighlevel.com

08-28
14:19

From College to AI and Entrepreneurship: Inside HighLevel’s Intern Program

In this Spotlight Session, we sit down with five interns from HighLevel's internship program to talk about what it actually takes to build an AI and automation agency from scratch while still in school.Meet the cohort: Michael Geary (Trinity University, Finance and Marketing), Valentina CastroRedondo (UT Austin, Finance and Entrepreneurship), Sachien Ravi (UT Dallas, Business), Mohammed Khan (Dallas College, Computer Science) and Becker Ibrahim (University of Houston).Selected from a pool of roughly 900 applicants, this group spent the summer prospecting local businesses, choosing niches, building offers and running AI systems on HighLevel. Several closed their first paying clients inside the first month.We dive into: 💥 Why local business owners reject the word "AI" and how to sell the outcome instead 💥 Why in-person prospecting closes faster than calls, texts and emails 💥 How your niche decides your pricing before you ever write an offer 💥 How HighLevel supports scalable growthCatch the full episode to learn how a group of college students is helping local businesses adopt AI using simple systems and smart automation.Interested in the next round? Details here: gohighlevel.com/ownyourfuture

08-24
48:04

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