DiscoverHometown Marketing with Elian Tyson
Hometown Marketing with Elian Tyson
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Hometown Marketing with Elian Tyson

Author: Elian Tyson

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Enjoy hometown, small business marketing advice, training, and interviews with Elian.
13 Episodes
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In today's episode Elian is talking all about Instagram and how to use it with your business. Be sure to download - 10 Steps To Maximize Your Instagram at eliantyson.com/instagramguideThe next insta challenge eliantyson.com/challengeToday’s episode is broken up into 3 parts:1-Goals2-Strategy3-ReviewLearn about:- Instagram trends and if your business should be on there or not. - How to properly set up your account.- Ways to strategically use IG to maximize your results.- Get Elian's business strategy based on where you are in your IG journey.Don’t miss an episode. Go to https://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
12 - Case Studies

12 - Case Studies

2018-10-2000:11:44

Today's episode Elian gives some case studies. Learn about the following:1.Learn her client process and who she works with.2.Case study – yoga instructor3.Case study – personal coach4.Case study – new book keeping company5.Case study – new printing company6.The steps to getting a great online marketing plan.Don’t miss an episode. Go to https://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
Today's episode Elian talks about putting more of your heart into business and how you can make that a differentiating factor between you and your competition.Listen in as she presents the following:1.Why leading your business with your heart AND mind is super important2.Being strategic and taking a 30,000 foot view of your business3.Some specific techniques and examples you can use to show more heart to your target market4.Learn how to get the bonus material that compliments these topics5.Talking about your ideal client and how to talk to them more easily.Don’t miss an episode. Go to https://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
Today's episode is part two where Elian sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to discuss social media and what is working now.Listen in as we discuss the following:-The importance of good images-How to research your market-Apps they recommend-Ways to save time with your social media-Tips about how to connect with your audience-How to easily utilize youtube-Facebook strategy tips-The answer to “where should I be” as a small business-How to juggle it all-Posting tipsWant to get a list of all the tools with links mentioned in the show? Follow the link to grab that list. Included is my list… which was not recorded on the show. https://eliantyson.com/10bonusDon’t miss an episode. Go to https://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian traveled to Greer, SC to host a discussion on branding. She sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to let them share about the importance of good branding of your business. This is part one of a two part series.Listen in as we discuss the following:- Learn about the services and offerings from these two businesses.- Tips with your branding- What consistency means and where to apply it- How to handle competition- Tips on creating raving fans & words about follower counts- Tips on creating a good brand & consistent messaging- Learn their recommendations to keep sane with all the possible activities you could do to promote your business- Learn different ways to grow with networking… both on and offline- Find out some great tools to use to make things easyDon’t miss an episode. Go to http://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian interviews Paige Bowser of Breezy Quarters, a cute personal care shop in Abbeville, SC. Tune in to learn the secrets of her hometown marketing success.1:13 Learn about the history of her business1:48 Hear about the cool products & the development of her business3:28 Learn about why she moved away from craft sales, festivals & farmer’s markets4:38 Hear about what she did to tweak her business to become profitable5:55 Listen in about how she reached out to her community7:55 Her thoughts about competition10:05 Paige’s strengths & about perseverance13:28 Learn about how she has help with her store15:35 Hear about benefits of having procedures16:04 Learn about her biggest challenges and how she handles things19:54 Techniques for reaching out to her customers and new potential ones22:46 Advice for new business owners27:30 Special discount & wholesale optionsDon’t miss an episode. Go to http://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian talks about how to help your business survive when things are stressing you out. Tune in to learn these secrets.Listen in as she discusses the following:0:59 Learn about 4 businesses on the brink of collapse3:09 Hear about the common themes for these businesses and how to make adjustments5:48 Get exact 6 steps on how to stream line and simplify your business9:18 Learn tips on how to clarity on your long term thinking for your business10:38 Get the list of all the required areas you must cover11:25 Learn the steps of where to get started in refining your company14:33 Learn about the status of the 4 businesses after their “turn around”Don’t miss an episode. Go to http://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian Leslie Schweitzer of 313 CAFÉ in Seneca, SC. Recorded May 9, 2018. Tune in to learn the secrets of this hometown marketing success. Listen in as we learn about her amazing shop.2:05 – Leslie’s background in hospitality2:34 – How Leslie picked just the right "product" for her community3:13 – Learn about some of the CAFÉ’s unique features5:18 – Hear about how they picked their name7:50 – How Detroit is shaping their menu8:18 – Learn how they found their great location12:26 – Hear about how 313 handles competition14:03 – Learn about their biggest strengths15:17 – Discover how they got the wonderful look and feel for their Café17:29 – Hear Leslie’s advise for new business owners21:54 – Learn about finding great staff26:40 – Meet barista Lauren Rick30:54 – Meet barista Wade KellyDon’t miss an episode. Go to http://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian talks about building your business by hosting events. Tune in to learn the secrets of this hometown marketing success.Listen in as I discuss the following:2:08 Find out what a local bakery is doing to build their following.2:46 Learn the things to watch out for when hosting events.3:25 Learn the best way to get feedback.4:14 Hear about a great way to celebrate your fans.4:39 Learn a great trick to multiply your efforts.5:07 I share how frequently you should have events.5:24 Learn some about great promotion.9:20 Hear examples for events by different industries.12:40 Listen in to avoid these top mistakes.Don’t miss an episode. Go to http://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
In today's episode Elian talks with Adam Kelley, owner of Leopard Forest Coffee Company located in Travelers Rest (TR), SC. Tune in to learn the secrets of this hometown marketing success.Listen in as we talk about what it’s like to run a successful 14 year old coffee house in a growing hometown community.1:13 Learn about the longevity of Leopard Forest & it’s history2:48 Learn about the company moving around TR4:21 We talk about the marketing of their brand 5:40 How they reach folks who aren’t using social media6:45 Learn how they market the Café & distribute their coffee beyond8:04 Learn how they handle competition9:08 We touch on standard operating procedures for consistent product delivery11:38 Learn about how they have customer retention and repeat business12:29 Learn about white labeling13:52 Lastly, get advice from Adam if you have a new business or are thinking about starting oneDon’t miss an episode. Go to https://eliantyson.com/vipProduced by http://hooked.studio Send in a voice message:https://anchor.fm/hometown-marketing/message
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