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Hospitality Marketing

Hospitality Marketing
Author: Loren Gray
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© 2019
Description
A weekly recap of the Live Video show "This Week in Hospitality Marketing Live Show" with additional tools and techniques to generate better revenue for your hospitality business. Full show notes are available at www.hospitalitydigitalmarketing.com/podcasts
15 Episodes
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Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #257 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;0:01 — Our tools for review this week are; https://restream.io/ https://onestream.live/ https://obsproject.com/00:08— Our Technique this week is; “Stop Selling, Communicate, and What the Heck Does That Mean to a Hotelier or Restaurant Owner?”00:13 — News and Show ReviewCoHostsAdele GutmanEdward StOngeTammie CarlisleValyn PeriniLily MockermanStuart ButlerHolly ZobaDean SchmitShow Notes00:01 — current events and the USAToday article about canceling any travel.00:27 — the real impact of what is happening to our industry right now00:41 — how to redesign how we do business, Local schools using the conference space?Housing homeless saved one hotel’s bottom line, for now https://hotelnewsnow.com/Articles/303436/Housing-homeless-saved-one-hotels-bottom-line-for-nowRemember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #238 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool for review this week is; Facebook Insights
00:09— Our Technique this week is; Using Facebook Insights (and others) to create personas of guests and filters for targeting ad campaigns
00:12 — News and Show Review
CoHosts
Robert Cole
Kat Mohammad
Show Notes
00:02 — Coronavirus impact on Hospitality
00:45 — Expedia cutting 3,000 jobs following ‘disappointing’ year
01:00 — Marriott Reports Q4 Results; Unable to Predict Coronavirus Impact
01:45 — The World’s 50 Most Beautiful Cities, Ranked by Travel Experts
02:05 — Clearview AI has billions of our photos. Its entire client list was just stolen
02:15 — Show Ends
Top Story
After CDC confirms the first US coronavirus case of 'unknown' origin, it sends out new testing guidelines
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #237 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
0:01 — Our tool(s) for review this week is; https://quokka.io/
00:07— Our Technique this week is; 'Retargeting in all its forms without irritating our potential guest'
00:15 — News and Show Review
CoHosts
Stephanie Smith
Tim Peter
Robert Cole
Lily Mockerman
Dan Wacksman
Stuart Butler
Show Notes
00:02 — OYO watching the spiral?
Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.
https://skift.com/2020/02/18/googles-customized-travel-search-features-receive-massive-traffic-in-the-u-s-new-skift-research/
What’s Next in Travel: Nature Treks, Trips to the Past and Conscious Dining
https://news.airbnb.com/2020-travel-trends/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #236 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started;
00:01 — Our tool(s) for review this week is three; www.lumen5.com https://invideo.io https://multimedia5.com
00:08— Our Technique this week is "The use of Video Content"
00:13 — News and Show Review
Co Hosts
Edward StOnge
Lily Mockerman
Kat Mohammad
Robert Cole
Stuart Butler
Show Notes
00:02 — Travel insights: How people plan a trip from beginning to end — Q — what do we do to try and recapture cancelations?
00:33 — ADA friendly and the real value
00:36 — Today’s Traveler: Infinite Paths to Purchase
00:55 — Coronavirus effects color Hilton’s 2020 outlook
01:06 — Why Airbnb is suddenly struggling to make money — Airbnb has devoured London – and here’s the data that proves it
01:10 — Brand execs say consumers decide brand tipping point
01:41 — Expedia Stock Jumps on Strong Earnings and Cost-Cutting Plan. — Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’
01:56 — Forbes Travel Guide unveils 70 new five-star hotels after global expansion
02:00 — The FTC is about to crack down on influencers, big time. "This is illegal payola."
02:17 — Show Ends
Top Story
1. Travel insights: How people plan a trip from beginning to end
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/travel-data-and-insights/
a. Today’s Traveler: Infinite Paths to Purchase
https://www.bain.com/insights/todays-traveler-infinite-paths-to-purchase/
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #235 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started
00:01 — Our tool for review this week is https://userway.org/
00:07— Our Technique this week is ADA Compliance and how it benefits your bottom line
00:13 — News and Show Review
CoHosts
Robert Cole
Lily Mockerman
Show Notes
00:04 — Corona Virus update on stats
00:11 — The CIO challenge: Modern business needs a new kind of tech leader
00:25 — Do Dual-Branded Hotels Outperform Single-Branded Hotels?
00:38 — OUCH: Marriott Hotel Category Changes 2020
00:46 — Oracle Hospitality Takes Hotel and Vendor Gripes Seriously At Last
01:01 — Travel suppliers need to be thinking more about "second wallets”
01:15 — Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties
01:20 — How to Spot a Fake Influencer
01:30 — 12 Essential Steps to Creating a Robust Digital Strategy in 2020
01:50 — Avast’s Shutdown of Jumpshot Will Harm the Web and the World
01:55 — The 10 Best All-Inclusive Resorts in the Caribbean 2020
01:57 — Man Uses Rodents to Scam Hotels Into Offering Free Stays
02:17 — Show Ends
Featured news item for the podcast
Travel suppliers need to be thinking more about "second wallets"
https://www.phocuswire.com/Distribution/Enterprise-Ireland-complete-retailing/44229
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon's Alexa. No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!


