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It’s important for customers to like your website design because getting eyes on your site is the best way to start your guest’s journey, the longer they stay, the higher the chance they will book. Here’s what you need to do.Website Design IntroductionThe last couple of years has made a clean sweep of the past decades of hospitality property strategies. As of today, almost all of the experience acquired during these years has become nothing more than a distant memory. While it can be frustrating to dismiss such hard-earned and valuable insights, it can also be refreshing to start from the beginning. By developing the right strategy, you can reopen your hotel, resort, inn or bed and breakfast on solid ground and distinguish yourself from the competition. Let's take a look at your website design. The way to make visitors stay on your website is by giving them reasons why they should stay, be it information, good service, special price, etc. • Keep your website design limited to make it look more professional. • Your website design should be personal and appealing. • You should provide a detailed description of your property and services. • Your website should be simple and straightforward.Your goal should be to make your hospitality properties website a pleasure to look at.Whether you’re overhauling your property's existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, professional, and well-designed.Here are 22 Details You Need to Consider When Designing Your Website1. A website should be easy to useIf visitors are confused when looking at your website it will be a great way to dissuade them from making their booking decision. Ensuring your website is easy to navigate around will keep your visitors on your site for longer and increase the chances of conversion. Test the ease of using yourself by seeing how many clicks it takes for you to find a piece of information, such as your room descriptions or your list of facilities – if it’s more than three clicks, it’s probably too many.2. Your homepage First impressions count. You have less than 15 seconds to impress a visitor when they hit your website for the first time.Your website needs to build trust and show a user that you’re professional. You also have to make it clear that every piece of information can be found on your property's website, in an uncluttered way. 3. The about us pageThe ‘About Us’ section is the perfect place to tell your story, explaining why you love to host your guests, the kind of experience your property offers them, the history of your property, the local attractions, and a way to introduce your team. 4. Delightful imagesYou only have to look at the statistics surrounding Instagram to realize how powerful images have become.Delightful imagery is more than just a passing trend, and hoteliers are well-placed to make the most of their aspirational surroundings. 5. Quality contentContent is king’ and your website needs lots of it.Interesting content helps to keep your prospective guests on your website longer. Content increases the rate of conversion, especially if it’s authentic, accurate, and informative. Ideas include:• detailed descriptions of your rooms and other facilities • local attractions• history of your hotel • an up-to-date blog • guest reviews• your bar• dining room• spa Continue listening or reading and I will share 17 more details you need to consider for your website design...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/website-design-22-ways-to-get-eyes-on-your-site-293Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/0wjwAMrPqVcA Division of Keystone Hospitality Property Development
Booking a hotel, resort, inn or bed and breakfast has become a more manageable process with the introduction of the online reservation system but do you know what you need? In this episode, I’ll explain how to pick the best system for your property.Online reservation systems are designed to simplify the process of booking rooms and have made it more convenient for the traveller.This technology is capable of handling all aspects related to booking a property, such as finding and comparing rates, making reservations, and paying for them. The software also provides information about different properties in different areas so that travellers can find the best one that suits their needs.The software also allows travellers to book rooms on their smartphones or tablets, making it even more convenient for them because they don't have to go through long processes just to book a room.What are the benefits of having an online reservations system?As I had mentioned, hotel, resort, inn and bed and breakfast online reservations systems are designed to make booking a room as easy and efficient as possible. Some of the other benefits include:- The ability to book rooms from anywhere in the world,- The ability to compare different properties and their rates,- An overview of all available property’s near you,- And more.Continue watching or reading and I’ll talk about choosing the right online reservation system…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/10-questions-to-ask-when-choosing-an-online-reservation-system-292Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/T6XRtTAXUF8A Division of Keystone Hospitality Property Development
How do you get found online and get more direct bookings? By using the right content management system.In this episode, I’ll tell you what to look for.What is a Content Management System (CMS)?A content management system (CMS) is a software package that allows the creation, organization, and editing of content for websites.A CMS can be as simple as a blog, or it can be a complex system with many modules. Some CMSs are open source and some are commercial.Being around since the early 1990s, they have proven to be a marketing plus for hospitality properties who have taken advantage and if implemented effectively, a CMS will be the pillar of your website's content marketing operations. All you have to do is upload your content, set a publish date, and you're all set. You'll have better search engine rankings and attract more visitors without the need for any technical expertise.Your CMS can have a significant impact on your hotel, resort, inn, bed and breakfast etc. and your web presence, which means it can be intimidating to determine which system is right for your property.To help you get started, continue listening or reading. We have completed the top questions to ask before investing in a CMS...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/7-crucial-questions-to-ask-when-choosing-a-content-management-system-291Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehhttps://youtu.be/7VnBbtyCsgEA Division of Keystone Hospitality Property Development
The goal of a hospitality property pricing strategy is to maximize revenue while minimizing vacancy rates. In this episode, I talk about why this is important.The Basic Principles of Room PricesWe live in a world where travellers have to make decisions, and the decision of what hospitality property to stay at is no exception. With so many choices available, it can be difficult to stand out from the crowd and provide potential guests with the best value for their money.There are many factors that go into pricing a hospitality property room. The location, amenities and quality of service are all important factors.However, one of the most important aspects is demand. Properties can charge more for rooms if they know they can sell them out quickly or if there is high demand during certain times of the year.What is a hospitality property pricing strategy?A pricing strategy is a set of rules that help properties decide how much to charge for rooms. It is a crucial part of the marketing strategy and can be used to attract customers or discourage them.There are two main pricing strategies: Cost-based pricingCost-based pricing strategies are the easiest to implement. Hoteliers/ innkeepers simply calculate the sum of all expenses involved in running their property, divide that cost by the number of rooms or units, and then markup each unit or room based on the profit they hope to make.Demand-based pricingDemand-based pricing, sometimes called customer-based pricing, is where the hotelier/innkeeper adjusts a room or unit price (often in real-time) according to customer demand and the perceived value.Other factors that affect the pricing of a room include:- The location and type of the property (luxury, budget, etc.)- The time of year and day of the week- The quality and reputation of the propertyContinue watching or reading and I’ll share what else you need to consider when developing your pricing strategy...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/tactics-for-a-successful-pricing-strategy-why-should-you-care-290Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/aeRztygMC8AA Division of Keystone Hospitality Property Development
Our interview this month is going to be with RealTime Reservation founder, Shawn Tarter.RealTime Reservation is a centralized inventory management system that automatically promotes and sells experiences, activities, amenities, etc. from pre-arrival to check-out all in real-time in hospitality properties of all sizes.Continue watching to find out more about RealTime Reservation…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/shawn-tarter-founder-of-the-realtime-reservation-289Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/s3z-45efAEcA Division of Keystone Hospitality Property Development
Hospitality properties of the future have to be green. Establishments across the world that have seen the light are reaping the benefits so I’ll show you how to make your property eco-friendly.According to recent reports, 70% of global travellers say they would be more likely to book accommodation knowing it was eco-friendly, whether they were looking for a sustainable stay or not.Investing in renewable & eco-friendly resources for hospitality properties used to be a luxury, but now is necessary. Today, it can help you improve your property's overall profit and patronage. Renewable power, including wind and hydroelectric power, is set to rise by 40 percent over the next five years. While less than 2% of the world’s electricity is currently generated through solar technology, a recent report estimated that this figure could increase to as much as 13% by the year 2030.It’s clear that renewable energy is here to stay as more companies embrace it and in this group, the travel industry stands out. Without a program in place, hospitality properties can be very wasteful and consume a huge amount of resources but don’t panic, many greening initiatives are not expensive to implement and can provide substantial benefits to your business!There are three key areas of the environmental impact that properties should consider; energy, water, and waste.Energy - Excessive energy use is extremely costly but with minor adjustments, it can lead to massive cost savings. Waste - One study estimate identified that an average hotel produces in excess of one kilogram of waste per guest per day. The good news is that approximately 30 percent of waste in hotels can be diverted through reuse and recycling.Water - Tourists and residents alike require a clean and dependable supply of water for survival including drinking, cooking & cleaning. Water is also integral to the amenities usually expected by tourists, such as swimming pools, landscaped gardens, and golf courses. Water also supports industries such as agriculture that support the tourism industry. Several studies have indicated that economic benefits can be gained in hospitality properties through implementing environmental and social initiatives; many with little or no capital. In addition to cost benefits, there are also benefits to choosing an environmentally sustainable strategy.These include:• Gaining competitive advantage by being a leader in the industry• Customer loyalty• Employee retention• Awards and recognition• Regulatory compliance• Risk management• Increased brand valueBut the major benefit is because it’s the right thing to do!Continue reading and I’ll share with you examples of renewable power being used by the travel industry, right after a word from our sponsor…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/how-to-make-your-property-eco-friendly-288Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/u1DXI0qjjkwA Division of Keystone Hospitality Property Development
If you have not done so yet, it is imperative that you are finding ways to improve your hospitality property’s operational performance.Here are 7 ways to improve operations.There is always room for improvement in various aspects of a business, whether it is making the right decisions, optimizing work processes, providing higher quality service, or aligning departments and objectives.The key to providing exceptional customer service, and creating a successful hospitality property business, start with operations at the base. Especially now, as we are hopefully heading to post COVID-19, losing focus or neglecting operations is likely to cause major performance issues. How does this work, in times when travel is not fully recovered, and staffing levels are not back at what they used to be? Regrettably, this is not the time to sit back and wait for better times - now is the time to take action and make your property stand out. 1. PrioritizationIt is easy to get overwhelmed by the number of tasks and opportunities that are always at hand. For this reason, you need to set priorities. Without establishing the right set of priorities you run the risk of overlooking more important responsibilities that can directly compromise the service quality of your property’s operations.When looking at your to-do list, the first thing you should do is decide:“What brings the most value to my guests?”Then you can start establishing which processes and initiatives constitute building a great guest experience. This can be done on a case-per-case basis that is adaptable to your accommodate.Continue watching or reading and I’ll share 6 more ways to improve operations…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/how-to-use-digital-technology-and-stand-out-286Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/sPQCR4t52BkA Division of Keystone Hospitality Property Development
By ignoring new technologies, hotels, resorts, inns, bed and breakfasts etc. risk being left behind at a time when standards are increasing dramatically.A major example of technology becoming standardized in hospitality properties is free Wi-Fi. Just a few years ago, Wi-Fi at properties was considered a unique selling point, but today it’s considered a basic requirement for guests. Booking rooms online, once an innovation, is now normal, and being impressed by large TVs and pay-per-view films are long over with the introduction of Netflix and other multimedia platforms. Nonetheless, digitalization doesn’t only compel hospitality properties to keep up, it also offers the opportunity for properties to exceed guests’ expectations. Hoteliers and innkeepers can impress their guests with a whole new era of modernism instead of offering the basic bed in a room.Today, travellers expect state-of-the-art technology at hospitality properties that is as good as or better than they are used to at home.What guests experience at home includes much more than just Wi-Fi. They are used to seamlessly switching between tablets, laptops, and smartphones, listening to music on internet-based platforms or streaming movies or their favourite show on their Ultra HD Smart TV. And as far as communication goes, today, we communicate via Facetime, Skype, Facebook Messenger, or WhatsApp.Continue reading or listening and I’ll talk about how to use digital technology…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/how-to-use-digital-technology-and-stand-out-286Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/9liLIBkSrqEA Division of Keystone Hospitality Property Development
Pre-COVID-19, travel commonly meant visitors coming from far-away places. 2020 changed all that.Today, your focus should be on how to attract local guests.COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.In the past many property owners and managers did not concentrate on their own backyards and now are paying a pretty serious price for that. The pandemic has made the hospitality property world much smallerThis means that hoteliers and innkeepers need to consider changing their marketing strategy to attract local guests. But how to get this in-demand – sometimes even elusive audience – through the door?Let’s look at a few strategies to attract local guests.1. Focus on the off-seasonIf you’re eager to draw locals to your property you shouldn’t ignore the off-season months and this can be done without spending a ton of effort. Remember: it’s the offseason for your community, too and chances are locals are itching for a little change of scenery… even if it’s just down the block. It will help them unwind at a place not so far from home. Selling last-minute deals including vouchers and staycation coupons is a good idea. It’s an effective way to play with the psychology of your guests wherein they get a chance to feel lucky. Continue reading and I’ll share 6 more ways to attract local guests, right after a word from our sponsor…Continue listening or reading and I’ll share 18 qualities of a top hotel manager...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/7-ways-to-attract-local-guests-285Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/RxeIOMrI5mwA Division of Keystone Hospitality Property Development
A successful manager requires a perfect mixture of skilful hospitality & tight organizational skills, never settling for less than A +. I’m going to share 18 qualities of a top hotel manager.In any hospitality property, first impressions are everything. The way your staff greets and attends to guests can make or break the image of your property. And that goes for a small B & B or inn to a thousand room hotel.The secret of any successful hospitality property lies in its manager, pulling all the strings not only in the front of the house but also behind the scenes. And just to be clear, if you are a one-person operation – you are the manager.If your personality is a perfect mixture of skilful hospitality and tight organizational skills, then being the manager at a hospitality property might be an invigorating and fulfilling career. While some qualities of a successful manager may seem natural, such as composure, patience, being a "people person," and leadership, most hoteliers/innkeepers will tell you that a lot of blood, sweat and tears are involved in being in that position. The role of a manager is an incredibly varied one with no two days ever the same. While this does make the role a hugely inspiring and motivating one, it also means that success requires a very broad set of skills.Continue listening or reading and I’ll share 18 qualities of a top hotel manager...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/18-qualities-of-a-top-hotel-manager-284Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/7zXh3mpeEh4A Division of Keystone Hospitality Property Development
Operating a hospitality property is a never-ending journey that requires your constant and continuous attention. I am going to highlight 10 productivity traits that waste time and ways to correct them.Just like guest services and your colleagues, your productivity will never be perfect, but you can always benefit from taking a breath and determining what is working, what is not and how to improve moving forward.#10 – Being a perfectionistPerfection is a great thing if you want to cut diamonds, perform open-heart surgery or defuse a bomb. Not so much in your hospitality property. Being a perfectionist can drive all your employees crazy and be a waste of time. Shooting for very good is the sweet spot you want to strive for because it is efficient and quite suitable for almost everyone.#9 – Not having a routineEveryone can benefit from a routine to be more productive. In your property, the key is making sure you have an up-to-date operations manual and you are leading the way by modelling the proper procedures. A goal would be to work on one job at a time and to do it right. Multitasking rarely works.Continue watching or reading and I’ll share 8 more productivity traits that waste time...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/10-productivity-traits-that-waste-time-283Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/hlkhO7rD8oUA Division of Keystone Hospitality Property Development
As a hotel-resort-bed & breakfast etc. owner/manager, your goals are to operate at a profit and keep your guests and employees happy and safe.To achieve the last goal, it is imperative to boost security at your hospitality property.Trying to make sure your guests have an enjoyable and worry-free stay at your property comes with its own share of challenges. From making sure it’s safe from viruses to hiring great employees to help operate it, to verifying that the breakfast buffet will be ready on time, you regularly have your work cut out for you. One issue that often arises for many hotel-resort-bed and breakfast etc. owners and managers is the question of security. It’s a common misconception that only lower-star properties labour with these types of issues, but this could not be further from the truth. Even higher-end properties can encounter problems like petty theft, unpleasant parties lurking outdoors, and rowdy guests getting into trouble. If you want to improve the safety and security of your property without alarming your guests or invest in methods that don’t work, then these seven measures can help you gain the peace of mind you deserve.Compassion MattersOne of the most effective ways to help bolster the security at your hospitality property is by spreading a little bit of human compassion. This works in two ways. For starters, one of the biggest security issues many property owners and managers face is employee theft. It’s very easy for an unhappy employee to pocket things that aren’t theirs, or to lie on their reported hours during a work shift. By treating your staff with compassion, you can help reduce the chance that they’ll steal from you and your property.And your guests. It’s no secret that providing an exceptional experience is the cornerstone to making sure they want to return. However, this very same customer service also allows your staff to keep tabs on your guests as they come and go. This sends a subtle message that “we’re aware of you and your activities,” and gives your employees the ability to identify any odd behaviours.Continue watching or reading and I’ll share 6 more verified techniques to boost security at your hospitality property…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/7-verified-techniques-to-boost-security-at-your-hospitality-propert-282Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/-YpyiqWg3DIA Division of Keystone Hospitality Property Development
Uniforms Are an Important Aspect of BrandingWe will be talking uniforms with Jim Snediker of Stock Mfg.Our interview this month is going to be with Jim Snediker, co-founder and CEO of Stock Mfg, a company that creates custom uniform programs for some of the greatest establishments, restaurants and hotels in the world.Continue watching or reading and I’ll share 17 more amenity ideas…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/jim-snediker-ceo-of-stock-mfg-hotel-restaurant-uniforms-281Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/g-xjjogGTaEA Division of Keystone Hospitality Property Development
No two hospitality property guests are identical. Each will arrive with their own opinions, expectations, & hopes. Due to these differences, you need the right amenities to cater to their unique needs. Here are 30 amenity ideas.The last thing you want to do is inadvertently alienate a guest, no matter what type of property you have.What better way is there to draw the right kind of guests to your property than by offering them the exact type of amenities that would best resonate with them. 30 amenity ideasThe basics1. Toiletries (e.g. Shampoo, lotion, etc.)2. Personal care (combs, shaving cream, razor, shower cap, hairdryer)3. Coffee Kit (maker, coffee and creamer)4. Tissue box For Business Travellers5. High-speed internet6. Plenty of wall outlets so they can easily plugin and charge their gadgets at night7. A full-sized desk For Honeymooners8. To help set the right ambiance and mood for these guests, you want a more romantic and intimate vibe.9. An on-site spa for a couples’ massage10. Plush bathrobes11. A jacuzzi tub in the bedroom12. A bottle of champagne upon arrival13. Turndown service complete with fancy chocolates on their pillows. Continue listening or reading and I’ll share 17 more amenity ideas…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/33-amenity-ideas-you-need-to-consider-now-280Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/C5qp8posaSsA Division of Keystone Hospitality Property Development
While the relaxing of restrictions in some regions of the world has been a good thing for cash-strapped property owners, an alarming and unprecedented drop in guest satisfaction has emerged. What caused this guest satisfaction crunch? I’ll tell you.Why has guest satisfaction dropped?Even though demand levels have returned to near pre-pandemic levels, the travel purpose, trip locations and segment mix are different. Given this, there are seven possible reasons why satisfaction has declined:Hospitality property type Travellers are selecting different properties that might have lower satisfaction scores in general, so the hospitality property type drove the satisfaction decline.Traveller typeThe travellers themselves have changed or the trip purpose has changed to one that tends to have lower satisfaction in general, so the traveller type drove the satisfaction decline.While there was a spike in family travel during the return to travel period, the satisfaction declines held across family travel, couples travel and business travel—with business travellers experiencing the highest satisfaction decline.Continue reading and I’ll share 5 more reasons guest satisfaction has dropped, right after a word from our sponsor…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/7-reasons-guest-satisfaction-has-dropped-279Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/RMs155tAvLcA Division of Keystone Hospitality Property Development
The Great Resignation. The Big Quit. Whatever you want to call it, it’s here, it’s real and the hospitality industry has been hit harder than just about any other industry.I’m going to share 6 strategies for dealing with labour shortages.When it comes to a turnover crisis, one would be hard-pressed to find a sector in more trouble than the hospitality industry.With COVID-19 as the spur, and other factors adding energy — like relief funding, additional virtual training opportunities, and uncertainty for employees, the hospitality industry is facing extraordinary labour shortages.In the early days of the pandemic, layoffs and furloughs became commonplace as stay-at-home orders were in effect and the government restricted travel. However, as the world begins to reopen and travel is top-of-mind, the industry is struggling to re-hire or even retain the employees they have. This is especially true for hospitality properties from bed and breakfasts and small boutique hotels all the way up to chain brands.Properties are grappling to hire as years of low pay, long hours, and poor benefits catch up with them leaving many hospitality property’s short of staff. Even before the pandemic, the hospitality industry had a reputation problem.According to a 2018 UK YouGov study, the number one reason people choose to work in hospitality is that it’s the last option. That says a lot, don’t you think? Envision hiring someone who really doesn’t want to work for you, but you’re the only option in town. So, what can you do to hire and retain great employees? Given the cost of losing an employee can be between 0.5X and 1.5X their salary, it’s pretty clear that hospitality property’s need to make employee retention a strategic priority. Continue listening or reading and I’ll share 6 strategies for dealing with labour shortages…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/6-strategies-for-dealing-with-labour-shortages-in-the-hospitality-property-industry-278Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/d-QtuKDe1KMA Division of Keystone Hospitality Property Development
Hospitality property marketing teams have to become masters of data.Leveraging a deeper understanding of data flows and ensuring that it’s being captured cleanly, shared seamlessly and parsed profitably will drive results.Here’s how to turn data into bookings.Data is the fuel that powers the marketing engine, but this fuel requires more refining and care than ever before.Looking ahead to 2022, the most impactful trends in hospitality marketing fall into three groups: the advancement of privacy, the marketing operations manual and enhancing the guest experience.Here are a few key trends that shape both high-level strategy and ground-level tactics that will help turn data into bookings.The marketing manualWhile marketing has long been the domain of imagination and ingenuity, it’s now also a requirement to have a firm grasp on marketing operations. With data driving so many decisions and swaying the effectiveness of a given marketing campaign, property marketers now have to be one part imagination, one part ingenuity and one part data master.The impact of Apple’s privacy changesWith the update of Apple iOS 15, email marketing has changed. Hospitality properties will no longer be able to see when a subscriber opens their emails and must adjust to a new privacy concept.Properties will now be completely reliant on the data that they can gather themselves, meaning the technology they use to manage and make sense of this data will be vital. How well they can manage their data will determine how successful their marketing and success will be. As data streams into a hospitality property's website, booking engine, newsletters, surveys, etc., the data gathered can provide high-quality figures to power guest communications, services, and personalized marketing. All this while having a detailed account of where that data came from and ensuring the ability to meet global privacy regulations. This will allow properties to evaluate guests’ RFM value (Recency, Frequency, and Monetary). Segment audiences for marketing campaigns, and target guests with personalized messaging. Third-party data is coming to an endEven though it has been pushed to 2023, the end of cookies is going to happen. This has given hospitality property marketers more time to adapt to a world without cross-site behavioural tracking.The upcoming end of third-party data is the perfect moment to pivot to first-party data. As already mentioned, these are data sources collected directly from your property also including, website clicks, booking patterns, search behaviour, and everything captured in your rich guest profiles. All of that data can be used to optimize, personalize and enhance your efforts and initiatives across other tools and platforms.Continue reading and I’ll share 5 more ways that will help turn data into bookings…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/guaranteed-ways-to-make-your-hospitality-property-memorable-ep-275Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/ENT3FZbpj_oA Division of Keystone Hospitality Property Development
Over the past few years, internet integration has had a major impact on hospitality property operations and the guest experience. Here is how 5G is changing the hospitality property industry.Maintaining fast, reliable Wi-Fi and a consistent connection have become one of the leading goals for hospitality properties looking to improve guest loyalty.With more and more guests signing into hospitality property networks and business operations shifting to the cloud, the call for a solid internet infrastructure has become crucial, stretching some properties to the edge of their abilities.Introducing 5G. While this technology has slowly been rolling since 2019, it is estimated that 40 percent of the world will be using 5G networks by 2024, accounting for a quarter of all mobile traffic data and the biggest benefit - speed. Using 5G, data delivery speeds will reach an estimated 2.5 gigabytes per second, outstripping 4G’s current potential reach of 12.5 megabytes per second. While the benefits are clear for the guest-facing side of hospitality, these speeds will also allow business owners to attain unprecedented levels of connectivity for back-of-house operations. To reach this point, a lot of preparation has to be accomplished first. Continue reading and I’ll share the facts about 5G and the benefits to hospitality properties, right after a word from our sponsor…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/how-5g-is-changing-the-hospitality-property-industry-ep-276Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/44OajwpySccA Division of Keystone Hospitality Property Development
Standing out Post COVID-19 is going to be challenging.Independent hotels, resorts, inns and bed & breakfasts will need to use different methods to make an impression on their guests and here are some methods for you to try.What do I mean by memorable?We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable breakfast. There is nothing wrong with this hospitality property and you feel satisfied paying.You get what you paid for.Does this make this hospitality property memorable?I am sorry to tell you, nope!Now, what I have just stated should be the minimum standards every property would strive for, understanding the fact that sometimes a good view might not be possible.What can you do to go the extra step, to make your hospitality property memorable?The possibilities are endless but let’s look at a few.Start from when your guests arrive - make sure your hospitality property is inviting and to do this you need to look at your property from your guest’s perspective:Is your entrance is well lit; with a welcoming, attractive company sign is posted.Is it easy for your guests to park and get to the front door without getting soaked if it’s raining?Is it easy to get luggage through the front door?Are your guests welcomed with a smiling face and help if necessary?Are your guests treated the way you would want your parents or grandparents to be treated?Are there specialties in your region that could be unique to your hotel that guests can take home or share with others? e.g. fruits, maple sugar, woodcarvings, wine glasses with the properties name etched into them. These are items that could be available to sample or buy?Ensure you have a simple and seamless registration system.Tell an interesting story. What makes your hospitality property unique? Is there a historical or family store you can share? This can be done in the form of a small booklet or a postcard your guests can take with them.Encourage your guests to send the photographs they have taken during their stay and if suitable, post them on your website's gallery.Send personalized follow-up thank you cards a few days after your guest’s departure. I know this may seem like a lot of work but if you calculate the revenue from return business against the time it takes to write the cards, you will soon find that is more than worth it.Continue watching or reading for more ways to make your hospitality property memorable...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/guaranteed-ways-to-make-your-hospitality-property-memorable-ep-275Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/5Ua4ZRx3NKQA Division of Keystone Hospitality Property Development
Have you ever landed on a hospitality property website and felt confused?This terrible user experience is the result of a poor branding strategy.There are things you can do so this doesn’t happen to your website and I’ll explain.Why is branding strategy for your hospitality property important?One of the easiest ways to build a relationship between your hospitality property and customer is with a convincing brand. But what does it take to create a brand that creates trust?A hospitality property should be more than a place to sleep. A hospitality property is an integral factor of the travel experience, one that can make or break the entire trip. This is why your hospitality property must start sharing its unique experiences from the very beginning – way before the customer chooses your hospitality property and checks in.You can do this by making branding a priority in your hospitality properties' marketing strategy. The key to branding is to have a very clear and distinctive selling proposition that will appeal to your target audience.If potential guests only see that you're offering the same experiences as your competition, the only thing left to set you apart is price, which can be a risky precedent, as there’s always someone out there willing to undercut you.Continue watching or reading and I'll tell you the benefits of appropriate branding...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/branding-strategy-cheat-sheet-hotels-resorts-bed-and-breakfasts-ep-274Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/OHl2WY6rZYMA Division of Keystone Hospitality Property Development
Comments (2)

Brett B

Hi J. I've like the lawyer Podcast and found tremendous value in them. However this on was very poor. It was a 14 minute repeating commercial. Maybe there is an upload error, it's just not what I'm used to hearing from you as far as quality content

Nov 13th
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