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2023 is knock, knock, knocking on your door, with all the jingling of Santa's bells. It's time to talk graphic design trends in 2023.I'll cover 6 design trends to avoid in 2023, summarise what we saw in 2022, and explain why you should avoid looking at trends.12 Design trends to avoid in 20226 Design trends to avoid in 2023
Martin, when should I rebrand? How much does a rebrand cost?I regularly get asked these types of questions. And there’s a bunch of things to consider.What's your biggest challenge right now?How do you overcome it?Is it a revolution or evolution?A rebrand is about redesigning or rewriting your story. It's more about revamping who the brand is and how you want to be perceived. In this episode, I'll run through 20 signs that it might be time for a rebrand.Book a Vision callVisit Snapper Studio website
If you're struggling to pick your brand colours, this episode is for you.When you have a clear direction, picking your brand colours will feel less like picking colours out of thin air and more wahoo!In this episode, I discuss the thought process behind choosing brand colours and the considerations you need to make when selecting yours.I cover:Why you can't choose your colours until you understand what you're trying to communicate and to whoWhy looking at your closest competitors can help guide your colour choiceAn example of a brand colour palette that I would pickAnd tips on how to pick the right coloursResources:• Follow me on lnstagram:• Meet me in real life• For more information and to work with me visit
A tub-thumping brand personality and tone of voice will shape how customers engage with your brand. It will make storytelling simpler, so you no matter the platform, you can talk to them like humans. What you'll be left with is a vibrant, authentic, unique way to market your business.In this episode, we cover:Transforming your brands personality and increasing your brand awarenessHow to uncover engaging brand personalitiesHow to apply brand personalitiesExploring personality traitsBalancing your brands personalityCome and learn more about branding at 
By elevating your customer experience, you create an army of loyal customers who will be out there talking up your brand and saving you marketing dollars.This is a big task, and you will continue to do this as your business evolves. It pays out in trust and improved customer experience.In this episode I run through two methods to build your customer experience.Come and learn more about branding at 
Learn how to nurture your brand's promise and successfully deliver exceptional service to your customers.In this episode of the Hot Metal Brand Podcast, I'll show you 4 ways to build your brand promise.Including: Unifying your team with your missionHiring the right peopleIncluding your team in brand strategy decisionsLearning how to accept feedbackSuccessful businesses deliver exceptional service throughout the whole customer journey.Next week you'll learn how to build that customer journey. In the meantime, come and learn all about me –
When the world zigs. Zag.You probably don't know the origin of this phrase, but the important thing is to embrace it.In this episode, we move into looking at competition, analysing what they do, then tossing it out the window and running your own race. Keeping you one step ahead, and forging your own path.Each month I run workshops on creating your own unique brand strategy, learn some more here - If you're not ready to invest - check out the free download on my website -
Last week, we looked at repelling your non-ideal customers by standing for something, getting to know your ideal customer and setting them expectations.This week we're focusing on working on who is your dream customer.We'll cover:Focusing on a niche rather than a broad marketWhy you should look at buyer/customer personasHow many customer personas you need An example of a customer persona And how to narrow down and ask the right questions to write your personas.If you're interested in meeting me and chatting in real life each month, In Newcastle, Australia. I host a networking event called Chatterbox - a friendly event to chat over any plans and help you get clarity on your brand. You'll also meet many other established, growing or just starting businesses.Take a look at Chatterbox's Instagram.
The first of a 2-part series introducing you to finding your ideal customers.First, you have to work out how to not attract the wrong customers to your business.There's a 3 step strategy to this:Stand for something, people who don't align with your beliefs and values won't be inclined to make a purchaseGet to know what your ideal customers love and thinkSet expectations, so if someone comes to you for one thing, they get just that, and nothing more. You can then build value into that.Connect up with me on Instagram Visit my website
Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.We dive right into: Building a positive reputation by understanding negative reputationsConnecting to your audience with emotionsCreating brand valuesMission and vision statements - outlining your goals and objectives are for your businessBrand Promises - how to outline what the customers' experience isCome and learn more about Snapper Studio -
Welcome back to the first proper episode of the podcast! Where I dive deeper into the foundations of a great brand! I cover:  • What branding is to me. • Common misconceptions of what a brand is.  • Why you need to carefully think about all the decisions in your business. • What branding can do for you. • How to build strong foundations by looking at your brands DNA, your why, unique selling propositions, understanding customers, brand goals and feelings. The feels finder download is the first task I work through with every single client. Come and grab your free download —



Welcome to the Hot Metal Brand Podcast. I'm Martin from Snapper Studio, and I'm on a mission to help you get clarity in your brand and confidence in what you're selling. From thoughtful empowering brand strategies to defining powerful visual stories - I'll arm you with bite-size branding tools to help you improve your brand and leave your own unique mark.Covering:• Naming a podcast• The podcast format• And a little bit about me.Subscribe now and I'll see you on the next
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