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Household Name

Author: Business Insider & Stitcher

Subscribed: 5,335Played: 92,226


Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

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37 Episodes
36: A town called DISH

36: A town called DISH


When a small town in Texas changed its name to DISH, the satellite TV company gave its residents free TV for a decade. What DISH Network didn’t know was that the name change was a way for one local politician to get revenge on another. PLUS: we take to the phones and answer your questions on our Customer Service line.Sign up for our newsletter:
35: You've got Enron mail!

35: You've got Enron mail!


Enron collapsed nearly 20 years ago, but chances are something you use today was affected by emails sent by 150 of the company’s top employees. These emails — about meetings and energy markets but also affairs, divorces, and fraud — have helped create new technologies, fight terrorism, and added to our understanding of how we communicate. But should these emails have been released in the first place? PLUS: “Uncut” reveals Enron’s former CFO’s second act.Sign up for our newsletter:
Was Atari’s E.T. video game the worst of all time? Did it sink the entire video game industry in the early 1980s? Did Atari really bury thousands of copies in a New Mexico desert to cover it up? We dig into the old legend and uncover some answers.Sign up for our newsletter: 
We have two stories this week: first, the surprising history "elevator music." Turns out, Muzak was a real company. And then we reveal how much Amazon's Alexa and other smart speakers are really listening — and remembering what we do and say.Sign up for our newsletter:
In the 1970s, the Oakland A’s were the most bonkers team in baseball. They had bright yellow and green uniforms, iconic handlebar mustaches, and a live donkey for a mascot. It was an eccentric owner's way of getting attention. But those gimmicks didn't win fans in Oakland. Instead, they started a generation of fights between fans and owners, until both sides learned that success in Oakland means embracing Oakland. Sign up for our newsletter:
31: Bill Nye the GMO Guy

31: Bill Nye the GMO Guy


Back in 2014, Bill Nye The Science Guy was skeptical of genetically modified foods, or GMOs. It raised some eyebrows when he abruptly changed his mind after visiting Monsanto - the huge biochemical agriculture company that was acquired by Bayer. What changed his mind on the trip? Are GMOs good or bad? Plus: in our Customer Service segment, how Vicks VapoRub became a much-loved "cure-all." Sign up for our newsletter:
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes?Sign up for our newsletter:
Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen?Sign up for our newsletter:
28: Victoria's Secret is Out

28: Victoria's Secret is Out


For decades, two men at Victoria's Secret have had immense power. One built the chain into a powerhouse. The other ran the Victoria's Secret Fashion Show, handpicking the models called "angels." Then many started to question its standards of beauty. So what happens when the company won't change? PLUS: Why is there a company called Big Ass Fans?Sign up for our newsletter:
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.Sign up for our newsletter:
Comments (17)

Austin Peek

Jesus, these girls voices made me had to stop listening.

Mar 7th

Meagan Cahuasqui

I think this is my favorite episode of the podcast thus far

Mar 5th

Talia Spierer

I own croc wedges... not sure how I feel about it

Jan 30th

Paterka Town

I'm so glad I stumbled upon this pod! I really like the length of the show and really dig the slices of info. The hosts play well off of one another without overwhelming the show content. Keep it up!

Jan 28th

The Inspirational Mindset Podcast

Paterka Town kkuuu55uyu ulu 80u u0kj96u 90

Feb 26th

Michael Dobbins

Good content and entertaining but the nasally lisp of the shows host almost makes me not want to listen

Jan 8th

Dustin Padgett


Dec 7th

Daniel Marak

This whole episode was just a teaser for another podcast. A waste of time.

Dec 5th

Ebeth K

this is great. This year I traveled and we tried to stop at Cracker Barrel as it was the only place open besides iHop. They were ALL packed....hours of wait to get a table as everyone brought their families there. Needless to say, we did not stop.

Nov 26th


This episode feels cut short. Learned almost nothing from it.

Nov 24th

Tyler Stevenson

ahahaha you never got to any point. not once.

Nov 21st

Keira Evans

Wish they'd actually dug into the lawsuit. why bring it up and not explain why it's being brought against the gangs? This episode would be a lot better with that context

Nov 6th

Marc Kiven

the show is ok but your ads are awful and way too long. enough to dissuade me from listening.

Oct 4th


Marc Kiven you could skip them

Dec 15th

Veronica Alzate Acosta

Can you make an episode with Juan Valdez?

Sep 12th

Daryl Sande

Re:. the coca cola president. Nice hatchet job on President Fox. UNSUBSCRIBED!

Aug 22nd

Michelle Griffin

Daryl Sande ^This guy author's Trump's tweets

Sep 23rd
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