How'd She Do That?

Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers. Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life. You'll be inspired every time you listen!

250. From Orchard to Vanity: The Story of Le Prunier with Allison Taylor

What if the secret to radiant skin was hiding in your family’s orchard? In this episode of How’d She Do That, Emily sits down with Allison Taylor, co-founder of Le Prunier, the clean beauty brand harnessing the power of plums from her family’s century-old California farm.Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes journey of building a sustainable beauty business, and what it takes to balance innovation with heritage. From farm life to beauty counters, this conversation is full of entrepreneurial insights, beauty wisdom, and inspiration for anyone dreaming of starting something new.What You’ll Hear in This Episode​ The story of Allison’s family farm and how Le Prunier came to life​ Why plums are a powerhouse ingredient in skincare​ Challenges and breakthroughs in launching a beauty brand​ Advice for aspiring founders and creatives​ How Le Prunier blends sustainability, wellness, and legacy

09-16
43:12

249. Kristi Lord & Lindsay Droz on Launching L’AVANT Collective

In this episode of How’d She Do That?, Emily sits down with Kristi Lord and Lindsay Droz, the powerhouse founders behind L’AVANT Collective, to talk about the journey of building their business from the ground up.Together, they discuss: • The inspiration behind launching L’AVANT Collective • The early challenges of starting a business and how they overcame them • Lessons on partnership, collaboration, and trust when co-founding a brand • Their unique approach to brand building and community creation • Advice for aspiring entrepreneurs who want to pursue their own big ideasThis candid conversation offers listeners a behind-the-scenes look at what it really takes to launch, grow, and sustain a business with a co-founder—and why Kristi and Lindsay believe in building something bigger than themselves.

09-09
44:35

248. Designing the Future: Rebecca Goesling on Storytelling & CMF Design

In this episode, Emily welcomes Rebecca Goesling — a forecaster, brand storyteller, and color material finish (CMF) designer, as well as the visionary behind The Goesling Group.Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of products through CMF design, she offers a behind-the-scenes look at how creativity meets business.We also dive into the founding of The Goesling Group, where Rebecca channels her expertise into helping brands and teams anticipate what’s next and craft meaningful connections with their audiences.This conversation is rich with insights on creativity, leadership, and carving out a career path that doesn’t always follow a straight line.

08-26
42:22

247. How Kay Stanley Built Spartina 449 from a Dream to a Beloved Brand

In today’s episode, Emily sits down with Kay Stanley, the visionary founder of Spartina 449, a lifestyle brand inspired by the charm and beauty of Daufuskie Island, South Carolina. What began as a passion project has grown into a beloved company known for its handbags, accessories, apparel, and home goods, each carrying the coastal elegance of its Lowcountry roots.Kay shares how she made the leap from her previous career into entrepreneurship, what sparked the idea for Spartina 449, and how she’s built a business that has both a strong regional identity and national recognition. Listeners will love hearing about the early challenges, the role of storytelling in branding, and the lessons Kay has learned about leadership, creativity, and resilience along the way.Whether you’re an aspiring founder, a lover of Southern style, or simply curious about how someone turns a creative vision into a thriving brand, this episode is full of wisdom and encouragement.

08-19
33:36

243. Building Classic Six: Diana LoMonaco on Creating a Capsule Wardrobe Brand

In this inspiring episode of How’d She Do That, Emily sits down with the effortlessly chic and incredibly driven Diana LoMonaco, the founder and creative visionary behind Classic Six, a timeless clothing brand redefining capsule wardrobes. Diana shares her unexpected journey from working in fashion magazines to creating her own brand rooted in versatility, quality, and simplicity.Listeners will hear the story behind the name “Classic Six,” the highs and lows of launching a fashion startup, and the intentionality Diana brings to everything from fabric selection to customer experience. She opens up about managing business growth, maintaining a strong brand identity, and the value of timeless design in a world of fast fashion.Whether you’re a fashion enthusiast, an aspiring entrepreneur, or simply someone seeking inspiration to pursue your own dreams, this episode is filled with wisdom, warmth, and a behind-the-scenes look at what it really takes to build a beloved brand from scratch.Episode Highlights:​ How Diana’s career path took a sharp and exciting turn toward entrepreneurship​ The moment she realized there was a gap in the market for versatile, quality staples​ What “Classic Six” really means—and why it resonates with so many women​ The challenges (and joys!) of building a business during uncertain times​ Diana’s advice for women looking to take their next bold stepConnect with Diana:​ Website: classicsixny.com​ Instagram: @classicsixny

07-22
56:38

EMILY IS PREGNANT!

…and sharing all about it in today’s episode!

07-01
42:10

242. FOSTER the Spirit: Collegiate Style with Heart

Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.In this episode, we chat about: • The origin story of FOSTER and how the idea took shape • What it’s really like to build a brand as mother and daughter • Finding success in a niche market by honoring authenticity and style • The creative process behind their iconic products • How they balance business, family, and their shared creative visionIf you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.

06-24
44:00

241. Founders of Half Past Seven on Hosting Well, Designing with Purpose, and Building a Brand

In today’s episode of How’d She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story.Listeners will hear how Jen and Margaret met through work, connected as moms of young boys, and went on to build a business rooted in the mantra “more joy, less stress.” From the origins of the brand name to their passion for traditional craftsmanship and Mexican artisanship, this episode is full of wisdom, inspiration, and laughter.With product lines ranging from hand-blown glassware to hand-painted ceramics and pewter serveware, Half Past Seven empowers women to entertain with ease and confidence—elevating the everyday with products that hold both purpose and style.Whether you’re a design enthusiast, aspiring entrepreneur, or someone who simply loves gathering people together, this episode will leave you deeply inspired.

06-10
46:48

240. From Nike to Bugaboo: Jeanelle Teves on Global Leadership and Motherhood

In this inspiring episode, Emily sits down with Jeanelle Teves, the dynamic Chief Commercial Officer of Bugaboo North America. Jeanelle shares her remarkable journey from a first-generation Filipina-American upbringing in Sacramento to leading one of the most innovative parenting brands globally. With a decade-long tenure at Nike and a passion for empowering women and parents in the workplace, Jeanelle offers invaluable insights into navigating corporate success while maintaining personal harmony.   What You’ll Learn​ Early Influences: How Jeanelle’s entrepreneurial parents instilled a “you can figure it out” mindset that propelled her career.​ Global Experience: The impact of international exposure on her professional trajectory, including her time at Nike’s European headquarters.​ The 1% Gain Philosophy: Jeanelle’s approach to incremental growth and how small, consistent improvements lead to significant life changes.​ Work-Life Integration: Strategies for balancing a high-powered career with motherhood.​ Productivity Hacks: Her morning routine, prioritization techniques, and the concept of “biological prime time” for peak performance.​ Personal Branding: Tips on building a personal brand as a corporate leader and content creator, and the power of authenticity in leadership. Don’t forget to subscribe, rate, and review the podcast on your favorite platform!

06-03
36:40

236. How Kim Lapin Turned Her Eye for Style into a Thriving Business

In this episode of How’d She Do That?, Emily sits down with the incredibly talented Kim Lapin—founder and principal designer of Kim Lapin Interiors, a boutique interior design studio known for creating timeless, personalized, and effortlessly stylish spaces.Kim shares the story of how she transitioned from modeling into carving out a space in the competitive world of interior design. From building her brand and finding her signature style to working with clients across the country, Kim takes us behind the scenes of her creative process, her business evolution, and the lessons she’s learned along the way.What You’ll Hear in This Episode:​How Kim discovered her passion for interiors and took the leap into design​The early days of starting her own studio and finding her first clients​How she balances creativity with the realities of running a business​Advice for aspiring designers and female founders looking to turn passion into purposeWhether you’re a design lover, a creative entrepreneur, or simply curious about how women build beautiful businesses, this conversation is packed with insight and inspiration.Connect with Kim:​Website: kimlapininteriors.com​Instagram: @kimlapininteriors

05-06
52:14

April Reflections: Back Pain, Rest, and What’s Next for the Show

In this bonus episode of How Did She Do That?, Emily shares a personal update and pulls back the curtain on an unexpected hiatus during the month of April.After suffering a lower back tear that left her navigating debilitating pain, Emily took time to rest, heal, and regroup. This candid update gives listeners a glimpse into the realities of juggling wellness and work, especially when life throws you a curveball.But the good news? She’s back—and more excited than ever.What You’ll Hear in This Episode: • Why the podcast took a pause in April • Emily’s experience with intense back pain and what recovery has looked like • A sneak peek at what’s coming this spring and summer • Big-name guests who are lined up (yes, the names in our inbox!) • Gratitude for the community that continues to listen, support, and show upIf you’ve missed the show, you’re not alone—and if you’re new here, welcome. Big things are coming, and this is just the beginning of a beautiful new season.Support the Show:Love what you hear? It would mean the world if you could take a moment to leave us a 5-star review on Apple Podcasts. Your reviews help more listeners discover the show—and make it possible for us to bring on even more incredible guests.

05-06
13:34

235. Short Stories, Big Moves: Elisabeth Edelman on Selling Her Business and Writing Again

Elisabeth Edelman returns to the podcast with a major update: she has sold her PR and social media agency, Golden Word. In this episode, Elisabeth opens up about the journey of building her company, navigating the emotional and strategic complexities of selling it, and what it feels like to step into a new chapter of creative and entrepreneurial life.We also explore her latest venture—Plot Twists, a delightful Substack newsletter where Elisabeth is publishing pocket-sized fiction weekly. We talk about the creative spark behind the stories, the freedom she’s found in short-form storytelling, and how she’s redefining success on her own terms.Whether you’re an entrepreneur, a writer, or simply navigating your own season of reinvention, this conversation is a must-listen.In This Episode We Cover: • Why Elisabeth decided it was time to sell • The acquisition and what that transition looked like • Launching Plot Twists on Substack • The power of short fiction and creative pivots • Advice for anyone entering a plot twist of their own

04-08
45:08

234. Monica Lavin on Designing Welcoming Spaces from the Outside In Through Art of The Entry

In this episode of How’d She Do That?, host Emily sits down with Monica Lavin, the Charleston-based designer and entrepreneur behind Art of the Entry. Monica shares her journey from working at NASA and teaching at institutions like the College of Charleston and SCAD, to launching Lavin Label, a celebrated design blog.She delves into how her passion for design and keen observation of overlooked exterior details led her to create Art of the Entry—a brand dedicated to crafting timeless accents for home exteriors, such as elegant mailboxes, doormats, and wreaths.Monica discusses the importance of first impressions, the inspiration she draws from Southern heritage design, and offers insights into entrepreneurship and balancing creativity with business acumen.Listeners will be inspired by Monica’s dedication to enhancing the beauty of homes, starting from the outside in.

04-01
44:37

233. From Skin Struggles to Skincare Success: The May Lindstrom Story

In this episode, we delve into the inspiring journey of May Lindstrom, founder of May Lindstrom Skin. May shares her personal battles with severe skin sensitivities and how these challenges propelled her to create a skincare line dedicated to healing and nourishing the skin. Her story inspires us to embrace our challenges and transform them into opportunities for growth and contribution.Tune in to hear the full conversation and discover how May turned her skin struggles into a source of healing for many. We know listeners are going to love today’s episode - one they will want to share with a friend!

03-25
53:19

232. Inside the Business of Fashion: Mary Scott Jameson on Growing Sitano

In this episode of How’d She Do That?, we’re sitting down with Mary Scott Jameson, the visionary founder of Sitano, a brand known for its effortlessly chic and elevated designs. What started as an idea has grown into a sought-after brand that blends timeless style with modern sophistication. But how did she do it?Mary Scott shares the behind-the-scenes story of launching Sitano, the lessons she’s learned as an entrepreneur, and the challenges she’s overcome along the way. We’ll dive into:✨ The inspiration behind Sitano and how it all began✨ Navigating the ups and downs of building a fashion brand✨ The realities of entrepreneurship✨ Advice for aspiring business owners looking to bring their own vision to lifeIf you’ve ever dreamed of starting your own brand or love hearing real stories of women making their mark in business, this episode is for you!

03-18
55:03

231. From Fashion Editor to Founder of Elizabeth James the Label with Elizabeth Ackerman

In this episode of How’d She Do That?, we’re sitting down with Elizabeth Ackerman, the creative force behind Elizabeth James the Label. A former fashion editor and stylist, Elizabeth saw a gap in the market for effortless, modern silhouettes with vintage-inspired prints—pieces she wanted for her own wardrobe but couldn’t find. So, she set out to design them herself!Join us as Elizabeth shares her journey from working in the fast-paced world of fashion in New York to launching her own label and embracing the charm of Charleston. We’ll talk about how she blends Southern charm with city sophistication, what it takes to build a brand from the ground up, and her best advice for aspiring entrepreneurs in the fashion industry.Whether you’re a fashion lover, a business dreamer, or just looking for inspiration, this conversation is full of insights, creativity, and the magic of following your passion.Tune in to hear:✨ How Elizabeth’s background as a fashion editor shaped her brand vision✨ The challenges and triumphs of launching a fashion label✨ What makes Elizabeth James the Label unique✨ Her move from NYC to Charleston and how it influenced her designsDon’t forget to subscribe, rate, and review How’d She Do That?—and let us know what you think of this episode!

03-11
50:44

230. Corporate to Community: Lexie Townsend’s Journey to Full-Time Founder with Happy Hours

In this episode of How’d She Do That?, our host, Emily Landers, sits down with Lexie Townsend, the founder of Happy Hours, a thriving social club connecting young women in cities like Dallas, Fort Worth, Houston, Tampa, and Jacksonville. Lexie shares her journey from the corporate world to going full-time with content creation and hosting monthly gatherings that bring women together. Tune in to hear how she made the leap, what she’s learned along the way, and her advice for building a business rooted in connection. We know you’ll love today’s episode - it’s one you’ll want to share with a friend!

03-04
46:19

228. Midspring: Where Style Meets Sport with Shannon & Meredith

In this episode of How’d She Do That?, we sit down with Shannon and Meredith, the childhood friends and founders of Midspring, a brand redefining golf and performance wear for the modern woman. Drawing inspiration from their Connecticut upbringing, they’ve created a collection that blends fashion, function, and femininity, ensuring women feel confident both on and off the course.Shannon and Meredith share how they turned their love for style and sport into a thriving business, the challenges of launching a brand in the competitive athleticwear industry, and what it takes to merge classic elegance with high-performance fabrics. From their early inspirations to the creation of ‘Birdies in Blue’ and ‘Under Par in Pink’, they reveal the thought process behind their collections and how they stay true to their vision while evolving with the industry.If you’ve ever dreamed of starting your own brand or wondered what it takes to blend style, sport, and entrepreneurship, this episode is for you!✨ How childhood friends turned their shared vision into a business✨ The inspiration behind Midspring and its signature collections✨ What it takes to bridge the gap between fashion and function in golf attire✨ The challenges and wins of launching a brand in the sportswear industry✨ Advice for aspiring entrepreneurs looking to break into fashion

02-18
51:28

227. My Year of Only Purchasing 7 Items of Clothing And Why I Think You Should Do It Too

Shopping My Closet in 2024! 🎙️In this episode of How’d She Do That?, I’m sharing my journey of shopping my own closet in 2024—what I learned, what I loved, and what I ended up purchasing along the way. I’ll take you through the 7 key pieces I bought and why they made the cut, plus why this practice has been such an eye-opening experience in understanding what truly matters in life.If you’ve ever felt the urge to refresh your wardrobe without over-consuming, this episode is for you!Tune in now & let’s chat intentional style! ✨

02-11
32:16

224. In 2025 I would like to…

Welcome to the first episode of the year! In this reflective and inspiring kickoff to 2025, I take a deep dive into an Instagram post that resonated deeply with you all and sparked thoughts about growth, change, and the new year. I’ll also share what I’m leaving behind in 2024—the habits, fears, and mindsets—and what I’m embracing in 2025. From personal goals to broader intentions, this episode is all about setting the tone for a year of purpose and possibility. I hope you enjoy it!Let’s start the year intentional and ready to grow—together. Tune in now!🔗 Links Mentioned:Instagram Post✨ Connect with me for more updates and conversations.

01-07
34:46

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