How'd They Do That?

In this episode, Skot Waldron sits down with Andrea Ediger, founder of Seventy, a full-service administrative solution built for coaches, consultants, and leaders. Andrea has spent years helping high performers hand off the work that drains them so they can stay in their strengths. She breaks down the surprisingly low bar for knowing you're ready for help, if you're losing an hour a day or half a day a week to work that isn't your strength, that's the signal. You'll hear what to delegate first, why "where do you want to be in 90 days?" is the better starting question, how to run weekly check-ins that actually move things forward, and what separates assistant relationships that thrive from the ones that quietly fall apart. Skot also shares the very real moment his assistant caught two events booked on the same day in two different states, and saved his reputation. If you've been telling yourself it's cheaper and faster to just do it yourself, this one's worth your time. You don't have to build your business alone. Chapters: 00:00:01 – Cold Start & Intro 00:00:48 – Why an Admin Changes Everything 00:04:58 – How to Know You're Actually Ready 00:07:09 – The Real Breaking Point Most Coaches Hit 00:10:04 – "But I Don't Want to Train Someone Again" 00:16:33 – What to Hand Off First 00:18:28 – The Weekly Check-In That Keeps It Working 00:20:25 – The Follow-Up Fix That Saved Skot 00:27:20 – Why Some Assistant Relationships Fall Apart 00:34:51 – Getting 20 Hours a Month Back Links: Guest: Andrea Ediger Website: findseventy.com LinkedIn: www.linkedin.com/in/andreaediger

In this episode of How'd They Do That?, Skot Waldron sits down with negotiation and influence expert Attia Qureshi to talk through what really happens when coaches, consultants, founders, and service-based business owners negotiate for themselves. Attia breaks down why we are often great at advocating for clients but weirdly bad at advocating for our own value. They get tactical with a real pricing scenario from Skot's business, including how to anchor your fee, when to ask about budget, how to create three options, what to do when a prospect has a cheaper quote, and how to respond when someone says there is no budget this year. Timestamps: 00:00:00 – Cold Start & Intro   00:01:19 – Why Negotiation Matters for Coaches   00:03:57 – Why We Get Weird About Our Own Fees   00:08:15 – How to Anchor Without Guessing   00:09:25 – The Two-Minute Fear Reset   00:16:02 – Skot's Real Pricing Scenario   00:26:41 – Why Three Options Work   00:33:05 – When They Found Someone Cheaper   00:38:03 – Turning No Budget Into Not Yet   00:45:03 – Practice Negotiation in 30 Seconds a Day Links: Guest: Attia Qureshi Website: https://www.attiaqureshi.com LinkedIn: https://www.linkedin.com/in/attiaq Instagram: https://www.instagram.com/attiaq

Speaking can be one of the best ways to grow a coaching or consulting business, but only if you treat it like a strategy instead of a really long trust fall with a microphone. In this episode, Skot Waldron talks with Arel Moodie, speaker, entrepreneur, and co-founder of Talkadot, about how coaches, consultants, founders, and service-based business owners can use speaking to build trust, generate leads, and create real business opportunities. Arel breaks down why "just winging it" is usually a bad plan, how to know when a free speaking gig is worth taking, what audience feedback can teach you, and how data can help turn a talk into consulting revenue. If speaking is part of your growth plan, this conversation will help you get more intentional, more useful, and a lot less random. Timestamps: 00:00:00 – Cold Start & Intro 00:03:17 – The Biggest Lie About Speaking 00:05:22 – What Your Audience Remembers 00:09:01 – When Free Gigs Make Sense 00:12:37 – Referrals Without the Sales Sting 00:15:07 – Turning Talk Data Into Revenue 00:17:56 – Why Trust Is the Real Sale 00:23:00 – How to Spot Paid Speaking Gigs 00:25:22 – Stop Perfecting, Start Booking 00:30:37 – Final Takeaway & Outro Links: Guest: Arel Moodie Website: https://arelmoodie.com Talkadot: https://www.talkadot.com/s/arel LinkedIn: https://www.linkedin.com/in/arelmoodie

Building a great keynote can feel like trying to organize a junk drawer while people are watching. You've got ideas, stories, experience, maybe even a few great slides but if there's no structure, the audience can feel it fast. In this episode of How'd They Do That?, Skot Waldron talks with Michael Hidalgo about a simple, practical framework for building talks that people actually remember. Michael brings 25+ years of speaking experience and breaks down how story structure, screenwriting, and the idea of orientation, disorientation, and reorientation can help coaches, consultants, founders, and creators craft more compelling keynotes. You'll learn how to find the "inciting incident" in your message, why one clear sentence can save your entire talk, and how to stop piling on good content that doesn't serve the main point. It's practical, experience-driven, and surprisingly freeing like your keynote finally got a GPS. Timestamps: 00:00:00 – Cold Start & Intro 00:03:16 – Why Keynoting Matters for Coaches 00:05:02 – The Story Structure Behind Great Talks 00:08:32 – The Mosquito Hook Example 00:12:17 – What Cars Teaches Speakers 00:14:01 – How to Hook an Audience 00:17:19 – The Simple Talk Template 00:20:08 – Why Speakers Lose the Room 00:25:54 – Michael's Advice for Coaches and Consultants Links: Guest: Michael Hidalgo Website: michael-hidalgo.com

Planning an off-site can feel like a gamble. You book the place, fill the agenda, hope everyone has a good time, and quietly wonder if any of it actually moved the business forward. This episode flips that script. Skot Waldron sits down with Joe Gonzalez, a real estate developer and hospitality operator behind Silvarra, a luxury cabin retreat in North Georgia built specifically for executive off-sites and leadership retreats. Joe spent 15 years in tech before building a space designed to help teams think clearly, connect deeply, and make the big decisions that rarely get made in the day-to-day noise. If you coach, consult, or run a service-based business, this conversation is full of usable ideas. You will hear why environment changes the way people think, the three beliefs behind every great off-site, the "one thing" rule that beats over-planning, how long a retreat should really be, and why the best gatherings leave room for silence and unscheduled moments. Timestamps: 00:00:00 – Cold Start & Intro  00:04:20 – The Idea Behind the Retreat Business  00:07:01 – Where Most Off-Sites Go Wrong  00:10:08 – The Science of "Sleep On It"  00:13:32 – The 3 Beliefs Behind a Great Off-Site  00:17:47 – The One-Thing Rule That Beats Over-Planning  00:21:16 – How Long an Off-Site Should Actually Be 00:24:25 – Designing Spaces Worth Every Penny  00:28:11 – Where to Start & Who to Learn From  00:31:08 – Tie the Trip to Real Business Results Links: Guest: Joseph Anthony Gonzalez Website: www.silvarrablueridge.com Silvarra Instagram: www.instagram.com/silvarrablueridge Personal Instagram: www.instagram.com/wakingupexcited LinkedIn: www.linkedin.com/in/josephagonzalez Resources You May Find Helpful:  Favorite Book: Unreasonable Hospitality Priya Parker — Purposeful Gatherings Author of The Art of Gathering Patrick Lencioni — Team Health & Executive Alignment Author of The Five Dysfunctions of a Team Adrian Segar — Participant-Driven Event Design Author of Conferences That Work Download: The Executive Offsite Framework Download: Sample 2-Day Executive Offsite Agenda