Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. Jack originates from Glasgow and is a Fellow, a board member, an examiner, an advisor, a judge, a writer and a speaker and has received the epic honour of being selected as the D&AD President for 2023/24. Part 2 of Jack’s story dives into the pressures of perfectionism, overcoming life-threatening surgery, and invaluable career advice for young creatives. We discuss: -Becoming a creative director and nearly getting fired -The differences women faces in the workplace -Dealing with perfectionism and anxiety -Getting a kidney transplant from your brother -Resigning from your job and starting your own agency -Buying a holiday park… -The importance of teaching creative subjects at school Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. In this episode, we explore the journey of growing up in Glasgow, discovering a passion for graphic design, and the crucial role determination plays in achieving success. We Discuss: - Growing up in the high-rise flats of Glasgow - Experiencing your parents' separation at 15 - Cultivating a passion for art and graphic design - Landing what seems to be your dream job - Meeting a person who will transform your life - Applying to and getting into art school - Winning a coveted D&AD Pencil Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Rob Pierre is a renowned investor, advisor, and one of the UK's most successful media leaders. In 2005, he co-founded the digital marketing company Jellyfish. As CEO, he expanded the business to over 2,000 employees across 28 global offices, serving high-profile clients such as Google and Netflix. In June 2023, Jellyfish was acquired by The Brandtech Group. Today, Rob is dedicated to sharing his wealth of experience and passion for innovation to inspire the next generation of business leaders. This week, we delve into Rob's personal journey, discussing the loss of his brother at a young age, the significance of entrepreneurial spirit, and the importance of using one's privilege to help others. We Discuss: - Experiencing the vibrant culture of growing up in Trinidad - Discovering the world of entrepreneurship from a young age - Overcoming the profound loss of a brother during childhood - Embarking on a journey with an IBM Computer Studies degree - Achieving the milestone of becoming the highest-paid employee at Sunglass Hut - Meeting a life-changing mentor - Launching and growing Jellyfish into a successful business - Sharing insights for building a multi-million dollar enterprise - Emphasising the crucial role of challenging the status quo - Navigating the process of selling your company - Offering valuable advice for aspiring investors Watch on YouTube Chapters: (00:00:00) Early Life in Trinidad (00:05:44) Vegan Chicken and Jam Delish (00:11:24) Childhood Memories in Trinidad (00:17:17) The Undercurrent Incident (00:22:52) A Tragic Accident at Sea (00:28:40) Accepting Tragedy and Moving Forward (00:34:46) The IBM Opportunity and Academic Failure (00:40:34) Struggling with Reading and Joining Sunglass Hut (00:46:01) Optimising Store Operations (00:51:05) The Genius Banana Milkshake Sales Technique (00:56:40) A Chance Encounter at the Bar Leads to Love and Marriage (01:02:42) Traits and Values in Hiring Employees (01:08:10) Managing the Pyramid Hierarchy Mindset (01:13:34) The Importance of Sustainable Processes and the Right Rewards (01:18:50) Partnering with Google and Digital Marketing Strategies (01:24:10) Building a Global Presence (01:29:46) Moving into London Bridge and The Shard (01:35:05) Distributed Accountability and Support Network (01:40:21) Creating Value Exchange and Ownership (01:45:20) Creating Efficiency with Salesforce and Financial Force (01:50:53) Inclusion and Equity (01:56:20) The Challenges of Selling a Company (02:02:02) Moving on from Jellyfish (02:07:42) Investing in Social Mobility (02:13:12) The Role of Financial Advisors and Accountants in Investment Schemes (02:18:53) The Journey of Jellyfish and Distributing Accountability (02:24:30) Gems to Growth and Scale Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live at Spotify Beach in Cannes Olympic swimmer and Syrian refugee Yusra Mardini fled the Syrian Civil War with her sister Sara, making the perilous journey to Europe at only seventeen, including a treacherous crossing of the Aegean Sea in 2015. After finding refuge in Germany, Yusra was selected to compete as part of the inaugural Refugee Olympic Team at the 2016 Olympics in Rio de Janeiro and again in Tokyo four years later. On World Refugee Day 2023, Yusra announced the launch of her nonprofit, The Yusra Mardini Foundation, which aims to improve access to sports and education for refugee communities. Yusra has become a powerful advocate for forcibly displaced people worldwide. Episode 61 explores the challenges of living in a war-torn country, the importance of not judging refugees, and how to use your voice to make a positive impact. We discuss: - Being born in Syria - Beginning to swim at age 3 - Dreaming of becoming the next Michael Phelps at age 9 - Facing the onset of war at age 13 - Enduring the traumas of the Syrian conflict - Undertaking a 25-day journey from Syria to Germany - Crossing the Aegean Sea on a dinghy - Keeping the Olympic dream alive - Helping establish the Refugee Olympic Team - Aims to change the perception of refugees Chapters: (00:00:00) Fleeing Syria at 13 years old (00:02:18) From Syria to Olympic Swimming (00:04:48) Starting Swimming at a Young Age (00:07:27) The Daily Routine in Damascus (00:09:55) Witnessing the Start of War in Syria (00:12:23) Mourning the Loss in Syria (00:14:51) The Youth Olympic Games and Political Reasons for Quitting Swimming (00:17:10) Pursuing a Different Path in Life (00:19:22) Life in a War Zone (00:21:30) Packing for the Journey (00:26:24) The Expensive Boat Journey (00:28:44) Guardian Angels on the Boat (00:31:10) Heartbreaking Journey across the Ocean (00:33:25) A Life-Threatening Situation at Sea (00:35:40) The Rescue at Sea (00:37:58) Journey to Germany (00:40:26) Impressive Syrian Swimmers (00:42:39) Representing a Refugee Olympic Team (00:45:14) The Impact of the Olympic Stadium (00:47:37) Competing at the Olympics (00:49:54) The Struggles and Dreams of Refugees (00:52:19) Refugees and Stereotypes in the UK (00:54:49) The Importance of Welcoming Immigrants in Society (00:57:10) Supporting the Refugee Olympic Team (00:59:32) A Heartwarming Moment (01:01:59) A Heartfelt Story of Gratitude Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live at Spotify Beach in Cannes Dustee Tucker Jenkins is a seasoned leader with nearly two decades of expertise in communications, media relations, executive positioning, government affairs, community relations, and reputation management. Currently, she serves as the Chief Public Affairs Officer for Spotify, where she oversees Government Affairs, Public Policy, Global Experiential & Content Productions, and manages enterprise-wide communications across 183 markets. In Episode 60 of "How I Became," Dustee shares her journey from a small town to thriving in big cities, offers advice for those starting their careers, and provides tips on balancing motherhood with a demanding career. We discuss: - Growing up in a small Texas town - Uncertain about your future path - Experiencing a new world by moving to New York - Landing your first job on Capitol Hill - Aspiring to work in journalism and breaking into the press room - Advancing to press secretary - Receiving a call from the White House - Transitioning to Crisis Communication - Managing a data breach at Target - Joining Spotify - Balancing motherhood with a demanding career Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh Chapters: (00:00:00) Intro (00:02:30) Dustee Jenkins: From Tiny Town to Spotify (00:04:57) Politicians and Breakfast Tacos (00:07:26) Spotify's Chief Storyteller (00:10:00) A Conversation with a Genius (00:12:29) Growing Up in a Small Town (00:14:44) Small Town Life and Rodeos (00:17:17) The Influence of New York City (00:22:25) Building a Relationship with a Senator (00:24:40) The Magical Appearance of Clips (00:27:10) A Shot of Opportunity (00:29:34) From Texas to the White House (00:31:53) Transitioning to Consulting, Crisis Communication, and Target's Proxy Challenge (00:34:16) Target Data Breach and its Impact on Retail Season (00:36:43) The Hack at Target (00:39:09) Addressing the Press and Protecting Consumers (00:41:23) Giving Birth After an Interview (00:43:50) Balancing Work and Family Life (00:46:12) Being Intentional About Work-Life Balance (00:48:30) Balancing Work and Personal Life (00:50:45) Joining Spotify and the Power of Friends (00:57:42) The Power of Relationships and Being Gracious (01:00:07) The Journey of a Tenacious Texan (01:02:31) Opportunities and Graciousness
Recorded Live at Spotify Beach in Cannes Joy Taylor, a seasoned sports journalist and host, has been a prominent figure in the media industry for nearly a decade. She hosts the Fox Sports 1 show "Speak" alongside LeSean McCoy and Emmanuel Acho. In addition to her hosting duties, Joy runs the "Maybe I’m Crazy" podcast, where she delves into stories from the NFL, NBA, and the broader sports world. She also hosts "The Hang" on Facebook Live. In a special episode recorded at Spotify Beach in Cannes, we explore Joy's journey of growing up in an abusive home, her invaluable advice on achieving your goals, and the vital importance of resilience. We discuss: - Overcoming an abusive childhood - Battling depression and suicidal thoughts - Finding motivation to succeed - Escaping through sports - Aspiring to become an opinion show host - Tips for achieving your goals - Persevering despite rejection Chapters: (00:00:00) Paving your own Path (00:01:48) Pursuing Passion in Sports Broadcasting (00:03:35) Book Recommendations and Favourite Music Artist (00:05:32) The Influence of Steph Curry on Basketball (00:07:19) Growing Up in an Abusive Home (00:09:10) A Chaotic Early Memory (00:11:00) The Cycle of Abuse (00:12:38) Suicidal Thoughts and Overcoming Them (00:14:23) Using Sports as an Outlet (00:16:09) Dealing with Abuse in Relationships (00:17:49) Recognising Toxic Relationships (00:19:22) Seeking Support for Toxic Relationships (00:20:57) Advocating for Yourself in Relationships (00:22:41) Career Paths in the Creative Space (00:24:17) Starting in Sports Talk Radio (00:26:03) Gaining Confidence through Experience and Repetition (00:27:45) The Importance of Pursuing Your Dream (00:29:25) The Power of Connections and Energy (00:31:09) Putting Energy into Making It Happen (00:32:43) The Process of Success (00:34:25) The Importance of Personal Growth and Collaboration (00:36:06) Embracing Rejection (00:37:46) The Stress of Public Relationships (00:39:40) Deep Conversations and Connection (00:41:24) Being Honest about What You Want in Dating (00:43:05) Plenty More Fish in the Sea Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Tolani Shoneye, popularly known as Tolly T, is best known as one half of The Receipts Podcast, a leading UK podcast she co-hosts with Audrey Indome. Beyond the podcast, Tolani has made her mark as a writer, host, and influencer, contributing to publications such as Elle, The Independent, OK, and The I. She is a respected voice on topics like dating, love, race, culture, and self-empowerment. This week, we explore her experiences with racism in the UK, her journey in hosting one of the UK's biggest podcasts, and her advice for women aspiring to start their own ventures. We discuss: -Moving from the UK to Nigeria - Reconnecting with your mum for the first time - Growing up in Dagenham and facing racism - Surviving an abusive relationship - Navigating an estranged relationship with your father - Working at Buzzfeed - The birth of The Receipts Podcast - Co-hosting the UK's biggest podcast - Do women cheat? - Love is the closest thing to magic - The challenges of being a visible woman on the internet Chapters: (00:00:00) The Receipts Podcast: Real Conversations Among Women (00:05:43) The Millennial Agony Aunts (00:10:59) Creating a Safe Space for Sharing Stories (00:16:04) The Love for Celine Dion (00:21:30) Growing Up in Nigeria (00:26:40) Reuniting with Mom in England (00:31:33) Dealing with Racism in Dagenham (00:36:28) Overcoming Racism Together (00:41:34) Reflecting on Past Relationships (00:46:25) Recovery from a Toxic Relationship (00:52:01) Starting the Dream Job (00:56:55) Navigating Bias in the Workplace (01:01:46) Unconscious Racism and the Need for Self-Education (01:11:28) Starting the Podcast Journey (01:16:40) Starting the Podcast and Early Success (01:21:31) The Journey to Signing with Spotify (01:26:18) Reflecting on Leaving BuzzFeed and The Receipts Podcast (01:31:43) The Fear of Public Failure and Pivoting (01:36:34) Embracing Change (01:41:46) Stories of Cheating and Emotional Infidelity (01:47:11) The Complexity of Love and Infidelity (01:52:15) Love Languages: Acts of Service and Gift-Giving (01:57:13) Looking for a Partner (02:02:36) Privacy and Sharing Personal Stories (02:07:35) The Excitement of Live Shows and Writing Achievements (02:12:43) Education and Challenging Bias Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Simon Cook is the CEO of the LIONS Division, overseeing LIONS, WARC, Contagious, and Acuity Pricing to promote impactful creative marketing. Over the past decade, Simon has driven the creation of two-thirds of the Lions awards. He has also expanded LIONS' offerings to include year-round intelligence and advisory services, in addition to its renowned Cannes Lions International Festival of Creativity. A fervent advocate for creative marketing excellence that enhances business performance, Simon also founded the Global Chief Marketing Officers Growth Council. With over 15 years in the branded communications industry, Simon's career includes significant agency-side experience before joining LIONS. In this week's episode, we explore crucial topics such as discussing racism, navigating life with divorced parents, and the importance of inclusivity. We discuss: - The power of creativity - Journey from Devon to Brixton - Coping with parental divorce - Discussing the impact of racism - Rising from the mailroom to CEO of Cannes Lions - Tips for climbing the career ladder - Conquering imposter syndrome - Receiving an important letter - Prioritising mental health - Insights into Cannes Lions 2024 Watch on YouTube Chapters: (00:00:00) First Impressions in Devon (00:02:53) The Beginnings of Creativity (00:06:06) Childhood Memories and Parents' Divorce (00:09:14) Navigating Divorce as a Child (00:12:27) Navigating Different Experiences (00:15:30) Experiencing Brixton for the First Time (00:18:51) Empathy and Representation (00:21:51) Understanding Different Life Experiences (00:24:57) Fostering Environments and Psychological Safety (00:27:45) Dealing with the Breakdown of a Parent's Marriage Again (00:30:53) Strategies for Coping with Divorcing Parents (00:33:47) Unexpected Jobs and Transferable Skills (00:36:52) From the Mail Room to Cannes Lions (00:40:05) Cannes Lions Festival Highlights (00:42:59) A Significant Moment (00:45:59) Climbing the Career Ladder (00:48:58) Overcoming Imposter Syndrome (00:51:51) What Makes a Good Managing Director (00:54:48) The Bonding Experience of Events (00:57:48) Lack of Inclusivity and Representation at Cannes Lions (01:00:46) Dear Simon... (01:03:55) Constructive Conversation and Change in Brazil (01:07:01) Positive Changes in the Industry (01:10:16) The Importance of Taking Time to Think Creatively (01:13:06) Applying a Strategic Lens to Business Decisions and Cannes Lions Preview (01:16:16) The Power of Creative Output and Inspiring Others (01:19:12) Thank You for Joining Us Today Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Anna Priest, the Senior Vice President and Head of Paramount+ for the UK and Ireland, played a pivotal role in the successful launch and rapid growth of the streaming service. Her efforts were instrumental in building the brand and expanding its subscriber base through strategic partnerships with major players like Sky, Three, and Virgin. Before her tenure at Paramount+, Anna held senior marketing positions at A+E Networks, Britbox and Comic Relief. She cut her teeth and learned her craft at the BBC. She is a commercially savvy, results-driven business leader with a knack for launching and scaling products and brands. Her expertise lies in driving significant growth in complex organisations, while also inspiring, motivating, and unifying teams to deliver their best work and advance their careers. In this week’s episode, we delve into Anna's experiences and the pivotal moments that shaped her: dealing with divorced parents, coping with the loss of a close friend, and making impactful changes in her career. We discuss: - Navigating life with divorced parents - Moving from London to Blackpool - Landing her first job opportunity at the BBC - Meeting a special person at Radio 1 - Contributing to CBeebies, CBBC, BBC Three, and Comic Relief - Managing burnout - Advocating for equality in the workplace - Understanding the significance of ‘treading water’ in your career - Grieving the loss of a close friend - Rising to SVP, Head of Paramount+ UK & Ireland Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh Chapters: (00:00:00) Intro(00:04:10) Yellowstone recommendation and childhood experiences(00:08:41) Life in the North(00:12:58) Life Changes and Moving Forward(00:17:31) Navigating Relationships and Life Lessons(00:22:12) From Children's TV Presenter to Media Planning(00:26:18) From Media Planning to Marketing(00:30:25) Falling in love and career progression(00:34:34) Balancing Work and Life(00:52:04) Remembering a Dear Friend(01:01:04) Music and Laughter during Difficult Times(01:05:48) Finding Healing and Moving Forward(01:10:24) Finding Solace in Grief and Friendship(01:14:42) Crossroads in Career(01:18:44) Working at Paramount(01:23:04) Transitioning to a General Manager Role(01:27:09) Being Comfortable with Discomfort(01:31:13) Running a Great Company and Weekly Business Review(01:35:35) Taking Risks and Driving Momentum(01:39:47) Prioritising Profitability and Balance in Parenting(01:44:18) The Importance of Being Available for Your Children(01:48:31) Exciting Shows and Spin-offs Coming Up(01:52:50) The Web of Life
Leigh Thomas, formerly the Vice President of Global Partnerships for Meta in EMEA, has led a senior team providing strategic C-suite support and advice to some of the world’s most sophisticated businesses across industries such as CPG, Autos, Retail, Tech/Telco, and eCommerce. She brings over 20 years of experience from her tenure in creative agencies, including her roles as Managing Director at Saatchi & Saatchi, London, and CEO at DARE, awarded Digital Agency of the Decade. Beyond her professional achievements, Leigh is deeply committed to gender equality and serves as an enthusiastic executive for WACL (Women in Communications and Marketing London). She also contributes her expertise as an advisor on the board of Pennies, driving forward the digital micro-donation movement in the UK. Recognised as a Campaign A-lister and a BIMA top 100 achiever, Leigh's contributions to the industry are extensive. Episode 55 of our podcast delves into real-life experiences of apartheid in South Africa, provides guidance for those looking to pivot their career goals, and discusses strategies for creating positive global change. We discuss: Experiencing apartheid in South Africa during childhood Facing a transformative life event at the age of five Embarking on a ballet career and achieving professional status Transitioning from ballet to the world of advertising Insights on meeting a significant other and maintaining a healthy marriage Climbing the career ladder to become CEO of Dare Managing parental challenges during a child’s difficult times Achieving leadership at Meta, one of the world's most renowned companies Strategies for fostering global equality Chapters: (00:00:00) Overcoming a Life-Changing Surgery (00:05:53) Formative Years and Finding Inner Resources (00:11:35) Apartheid and Rebellion in South Africa (00:17:00) Ballet: A Storytelling Art (00:22:16) Pursuing a Career in Dance (00:27:37) Breaking Down Barriers through Dance (00:33:02) Nelson Mandela's Time in Prison and Building a Better Future (00:38:51) The Reality of Coincidence Bias and Checking Bias & Privilege (00:44:24) From Ballet to Advertising: A Love Story (00:50:01) The Liberating Idea of Having Wings (00:55:37) The True Gods of Happiness (01:01:20) Empowering Others for Better Solutions (01:06:31) Selling Your Agency and Understanding Context (01:11:43) Collaboration in Business and Marketing Services (01:17:10) Salary Negotiation and Interview Process (01:22:31) Working with Partners in the Auto Manufacturing Business (01:28:03) Working with Extraordinary Leaders at Meta and Facebook (01:33:23) Focusing on Goals and Supporting Leadership (01:38:34) Investing in Success (01:43:53) Bullying and Supporting a Child in Pain (01:49:23) A Mother's Graceful Response (01:55:04) The Shift in Business Strategy (02:00:23) Seeking Support and Finding a New Identity (02:05:58) Living a Bold and Extraordinary Life in the Next Year (02:11:06) Setting Crazy Goals for a High Performing Life (02:16:22) A Journey of Inspiration and Growth (02:22:24) How I Became and How I Am Becoming Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live At SXSW 2024 At The British Music Embassy. We sat down with Co-Producer Adam Strawford and Skepta at SXSW to discuss his debut film Tribal Mark. Flipping the script on James Bond, Tribal Mark is the first glimpse of a complex Black Secret Service story that Skepta, together with co-director Dwight Okechukwu, have been working on since 2021. We discuss: - Embracing Nigerian heritage in the UK - Bringing Tribal Mark from vision to reality - Tips for aspiring creatives - Crafting a superhero for Black actors - Advocating for diversity on set - Transforming challenges into creative fuel Chapters: (00:00:00) Idris Elba and the Black Secret Service (00:01:05) Supporting the Podcast's Growth (00:02:31) The Creation of Tribal Mark (00:03:51) Dissociation and Paranoia in the Character (00:05:02) Turning Passion into Fruition (00:06:16) The Origin Story of Tribal Mark and His Immigration Experience (00:07:23) The Relationship with Food as an Immigrant (00:08:31) Nigerian Restaurant Recommendations in Austin (00:09:36) The Pain of Nigerians (00:10:42) Tribal Mark: Creating a Superhero for Black Actors (00:11:51) Creating Representation in the Film Industry (00:12:54) Feeling Safe in the Nigerian Film Industry (00:14:02) The Future of Tribal Mark (00:15:07) Creating a New James Bond (00:16:16) Making an Impact through Storytelling and Identity (00:17:23) The Power of Self-Control (00:18:26) Unscripted Projects and How to Stay Updated (00:19:30) Filming Techniques and Animation Ideas (00:20:45) Animated and Dramatic Nigerian Scenes (00:21:52) Representing Africa in Film (00:23:03) Growing Up in London and Being African (00:24:03) Immigrant Stories (00:25:14) Pushing Through Negativity and Struggle (00:26:36) The Misconceptions of Money in Other Countries (00:27:44) The Artistic Process in Filmmaking (00:28:44) Layers of Reference in the Film City of God (00:29:54) A Trip to Nigeria Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live At SXSW 2024 At The British Music Embassy. Frank Turner kickstarted his musical journey as the frontman of post-hardcore outfit Million Dead, later transitioning to a predominantly acoustic solo career after the band's disbandment in 2005. Throughout his solo career, Frank has launched nine studio albums, with his latest release, "FTHC," hitting the number 1 spot on the UK albums chart in 2022, just a week after its debut. In the second instalment of a four-part special recorded at SXSW, we explore themes of pursuing one's dreams despite contrary opinions, resisting conformity, and confronting the challenges of addiction. We discuss: -Being sent to boarding school at 8 years old -Securing a scholarship to Eton -Picking up the guitar at 11 and forming a band -Drawing inspiration from Joe Strummer and immersing in the Punk scene -Engaging in band performances and touring -Embarking on the first tour at the young age of 16 -Going to Cambridge University or never returning home again -Navigating a journey marked by struggles with addiction -Transitioning into the realm of Acoustic/Folk music -Not being confined to one specific box Chapters: (00:00:00) The Start of a Folk Album Journey (00:01:41) Reinventing and Sustaining Success (00:03:29) Childhood in Hampshire (00:05:14) Sent Away to Boarding School (00:06:47) Privatized Education and Elite Schools (00:08:20) Boarding School Experience and Punk Influence (00:10:02) Discovering the Punk Scene (00:11:30) The Class Stratification in the UK Music Industry (00:12:59) Following My Own Path (00:14:36) Discovering Iron Maiden (00:16:08) Discovered Punk Music (00:17:40) Hardcore Bands and Underground Shows (00:19:11) Punk and the Straight Edge Movement (00:20:38) Pursuing a Career in the Music Industry (00:22:09) Estranged relationship with father (00:23:53) Beginnings with Drugs (00:25:26) The North London Music Scene (00:26:55) Struggling with a Work-Life Balance (00:28:19) The Nihilistic Period (00:29:51) My Musical Journey (00:31:30) Transition to Folk Music (00:33:06) Following an Artistic Imperative (00:34:35) Encouraging Artistic Experimentation (00:36:10) Ambition and Success in the Music Industry (00:37:35) Frustrating Times and Handling Success (00:39:00) Doing Things My Way (00:40:27) A Poem: Finding Inspiration and Filling Empty Rooms Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
With over 25 years of experience spanning global network and medium-sized independent advertising, integrated, and digital agencies, Mat brings a wealth of expertise in creative, and digital strategy. Beginning his career as a Senior Account Manager at Ogilvy in the early 2000s, Mat has since climbed the ranks and successfully established and sold his own companies. Currently serving as CEO of the Amigo Partnership, an integrated creative agency, Mat leads a team dedicated to seamlessly integrating human and artificial intelligence to enhance the effectiveness and efficiency of every stage of the creative process. From commercial insight and creative ideation to emotional engagement and evaluation, their approach ensures deeper, smarter, stronger, and faster commercial impact for their clients. In this week's discussion, Mat shares valuable insights for business owners, delves into the entrepreneurial mindset and explores the transformative potential of AI in shaping the future of businesses. We discuss: - Growing up in a family of entrepreneurs and engineers - Commencing your marketing career in Australia - Returning to London and joining Ogilvy - Contemplating entrepreneurship and launching your own venture - Building a thriving business, expanding its reach, and eventually selling it - Experiencing a transformative epiphany while on vacation - Taking a period of gardening leave for reflection - Inception of the agency 'Amigo Partnership' - Achieving a turnover exceeding one million pounds - Exploring the impact and implications of AI Chapters: (00:00:00) Seeking Happiness and a New Beginning (00:03:51) Influences and Inspiration (00:07:43) A Fascination with Advertising and Marketing (00:11:38) Starting a New Agency (00:15:14) Setting Yourself Up for Success (00:19:10) Starting a Company: Dreams and Passions (00:22:59) Taking Calculated Risks and Managing Costs (00:26:27) Increasing Your Pipeline through Networking (00:30:35) Building a Boutique Network (00:34:34) The Calculation for Selling Your Company (00:38:30) The Moment of Realisation (00:42:30) Taking a Risk and Exiting the Business (00:46:25) Reflections on Leaving a Company and Starting a New Venture (00:50:19) Differentiation and Collaboration in Business (00:54:14) Highlights from Recent Projects (00:58:11) Breaking Through Revenue Growth Barriers (01:02:18) Filling Talent Gaps, Empowering Diversity in the Workplace (01:06:15) The Goldman Sachs 10ks SB course (01:10:26) Augmented Creativity and Intelligent Progress (01:14:29) Understanding your audience and AI integration in business (01:18:21) Adding Value through AI in the Service Industry (01:22:32) Advantages and Concerns of AI in Business (01:26:40) The Machine's Lack of Empathy and Potential Bias (01:30:51) The Potential Danger of AI-generated Content (01:34:43) Supporting Children to Live Their Best Life (01:38:34) The Superpower of Dyslexia Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Paul Wright, as Head of Uber Advertising for Uber UK&I, spearheads a dedicated team focused on driving business success. His career journey began at Sky, transitioning from TV sales to the burgeoning commercial web arena. Along the way, he co-founded a sports-focused ad network and held pivotal digital roles at Bauer and AOL. Venturing into Apple's inaugural ad business, iAd, Paul assumed leadership across international markets. He's also played integral roles in various Adtech ventures, notably contributing to Sizmek's acquisition by Amazon in 2019. A fervent advocate for the potency of digital advertising in bridging brands with consumers, Paul champions diversity and inclusion in the workplace. In this week's episode, we delve into strategies for scaling businesses, addressing workplace bullying, and offering valuable advice for aspiring entrepreneurs. We discuss: - Childhood spent in a boarding school environment - Commencing career journey at Lloyds Bank - Securing a position at the then-unknown TV company, Sky - Witnessing the emergence of the internet era - Going bust on the first day of the 2002 World Cup - Establishing and expanding the first business venture - Extracting valuable lessons from roles at Apple and Amazon - Confronting workplace bullying challenges - Managing dyslexia while navigating career challenges - Embracing a new career path with Uber Chapters: (00:00:00) Overcoming Challenges: Dyslexia to Entrepreneurship (00:04:18) Uber Ads and Brand Targeting (00:08:11) Creating an Ecosystem within Uber (00:12:09) Unusual Upbringing and Starting in Advertising (00:16:080) The Revolution of Sky TV (00:20:02) The Rise and Fall of Sports.com (00:23:56) Starting a New Business (00:27:41) Starting a Business and Seeking Funding (00:31:32) The Sales Process and Validation (00:35:38) Finding Opportunities After Unemployment (00:39:34) From Omnicom to Apple: A Journey in Digital Advertising (00:43:28) Working with Eddie Cue at Apple (00:47:39) The Second Bounce of the Ball (00:51:45) Dyslexia and Entrepreneurship Challenges (00:55:38) Embracing Neurodiversity in the Workplace (00:59:29) Managing a Team During Uncertainty (01:03:14) The Importance of Values in Business (01:07:14) Dealing with Workplace Bullying (01:11:14) Strain on Relationships and Confidence Issues due to Bullying at Work (01:15:34) The Importance of Listening to Teams and Preventing Bullying (01:19:43) Culture and Leadership Training (01:23:32) Joining Uber and Building a Team (01:27:19) Building Trust and Providing Value (01:31:10) Collaboration and Feedback in Leadership (01:35:12) Learning from Pirates and the Hype Cycle of AI (01:39:01) The Business Model of AI and its Impact (01:43:04) Leading a Team in an Uncharted Direction Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Recorded Live On Stage At SXSW 2024 At The British Music Embassy During the early '90s, Simon Williams pioneered the renowned indie label Fierce Panda, which became synonymous with launching singles by iconic bands such as Coldplay, Supergrass, Death Cab For Cutie, Ash, Keane, The Maccabees, and numerous others. Serving as a cornerstone of London's independent music scene, Fierce Panda bridged the gap between the UK's vibrant musical underground and mainstream charts. In one of four special episodes filmed at SXSW, we delve into the Britpop era of the '90s, addressing topics ranging from coping with suicide and mental health struggles to emphasising the importance of vocalising one's experiences. We discuss: - Childhood in Clapton - Coping with the loss of your father at the tender age of 5 - Emergence of Britpop and Grunge movements - Transitioning from NME to establishing your own record label, Fierce Panda - Collaborating with renowned artists such as Coldplay, Keane, The Bluetones, and others - Releasing the single that transformed Coldplay's trajectory - Navigating mental health challenges during a difficult period in 2019 - Offering advice and support for individuals grappling with their mental health Chapters: (00:00:00) Finding a Way Out (00:01:00) Unscripted Journeys of Inspirational Figures (00:02:14) Simon Williams: The Journey (00:03:22) Celebrating Life (00:04:29) Uncovering a Childhood Trauma (00:05:38) The Subconscious Impact of Personal Trauma (00:06:42) The Birth of the Camden Town Scene (00:07:45) Starting Out with Compilation EPs (00:08:50) Bands on Major Labels and Cold Play's Journey (00:09:54) Changing the Music Scene in 1999 (00:10:58) Reflecting on the Journey of Fierce Panda (00:11:58) Mental struggles and the music industry (00:13:05) A Personal Journey through Mental Health (00:14:07) A Close Call and a Lifeline (00:15:13) Seeking Help for Mental Health (00:16:14) A Mission to Keep You Alive (00:17:18) Writing as Therapy and Reflection (00:18:17) Embracing Life and Overcoming Mental Challenges (00:19:21) Celebrating 30 Years (00:20:31) Ignoring the Advice of Others (00:21:33) Challenges in the Music Industry (00:22:32) The Power of Being Honest with Yourself (00:23:37) Celebrating 30 Years of Fierce Panda (00:24:44) A Boiling Pot: The Journey of an Artist (00:26:07) Birthday Wishes from Friends and Fans (00:27:33) Happy 30th Anniversary to Fierce Panda Records (00:28:38) Not actually dead yet Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh
Alison Hutchinson CBE, CEO of Pennies, an award-winning fintech charity, also serves as Senior Independent Director at DFS plc, Yorkshire Building Society, and Foresight Group Holdings Ltd. Awarded a CBE in 2016 for her contributions to the economy and charities, Alison has a diverse background, including 15 years at IBM overseeing global operations, leading e-commerce solutions in the financial services sector, and serving as CEO of a digital subsidiary joint venture with Accenture and Barclays at Barclays Bank. Her tenure at The Kensington Mortgages Group PLC as Group CEO culminated in a successful sale to Investec in 2007 just before the financial market crisis. In this episode, we delve into the keys to business success, underscore the significance of diligent work ethic, and share invaluable career insights. We discuss: - Growing up in West Scotland - Early exposure to family businesses from the age of 8 - Commencing University studies at the young age of 16 - Navigating the loss of your father - Embarking on a career journey at IBM - An encounter with a special individual during a skiing trip - Ascending to the role of CEO at Barclays B2B - Balancing decisiveness with compassion in leadership - Guiding a company through the challenges of a financial crisis - Transitioning to the role of CEO at Pennies, marking a significant career change Chapters: (00:00:00) The Importance of Career Change and Impact (00:04:17) The Mission of Penny and Digital Giving (00:08:18) Growing Business Independently (00:12:23) Valuing and Supporting Employees (00:16:09) Overcoming Challenges in Dance (00:20:05) Advice to My Younger Self, Building Inner Strength (00:24:17) Handling Grief and Moving Forward (00:28:28) Starting my Journey at IBM (00:32:31) IBM's Position in the Global Smart Card Market (00:36:21) A Ski Trip Love Story (00:40:24) A Tough Time in Tamworth (00:44:19) The Importance of Asking for Help (00:48:20) Presenting to the CEO of IBM (00:52:25) Joining Barkley's B2B (00:56:25) Transformations and Restructuring (01:00:35) The Importance of Mentors and Tough Conversations (01:04:39) Lending to the Self-Employed (01:08:26) The CEO Offer and Decision Making (01:12:13) Challenges and Decisions in the Financial Crisis (01:15:57) Transitioning to a New Chapter (01:19:49) The Birth of a Charity (01:23:46) Running a Charity Business (01:27:47) Finding Balance and Managing Energy in Life (01:31:48) Living Honestly and Making Choices (01:36:03) Giving Back to Communities (01:39:50) Sharing Ideas and Technology in the Charity Sector (01:44:13) Boosting Charity through Technology and Teamwork Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
With over three decades of immersion in the Music Industry, Phil boasts extensive experience, particularly on the International stage. His career spans collaborations with major and independent record labels, wherein he has played pivotal roles in the development, marketing, and promotion of artists and catalogues across diverse musical genres, both in the UK and globally. He’s worked with the likes of Amy Winehouse, David Bowie, Queen, Barry White and many more Currently serving as a Music Industry Specialist and consultant for the UK government's Department for Business & Trade, Phil dedicates his expertise to the advancement of the industry at large. Phil is one of the key people behind making the British Music Embassy what it is today. A key event in the SXSW festival that promotes some of the best new music talent in the UK. It was here that Charles and Ashley hosted a live episode of How I Became with Skepta. Episode coming soon… Through Episode 48, Phil shares invaluable insights on goal pursuit, navigating job loss, and the fundamental value of treating everyone with respect. We discuss:- Growing up in Newcastle upon Tyne - Navigating the challenges of your parents' divorce during childhood - Forming a band during your teenage years, igniting your passion for music - Embarking on your career journey in the dynamic realm of the music industry - Pouring your heart and soul into chasing your dreams - Collaborating with iconic figures such as Barry White, David Bowie, Queen, Blur, Iggy Pop, and Amy Winehouse - Experiencing a pivotal moment of realisation: "I don't want to go to work today..." - Ascending to the role of Director at EMI International, a prominent business group and record label conglomerate - Facing the unexpected challenge of job loss - Transitioning to a role as a Music Specialist for the Department for International Trade - Championing positive changes and initiatives to uplift the music industry Chapters: (00:00:00) A Change of Career Journey (00:03:12 ) Working with Artists from Chrysis Records to EMI (00:06:53) Growing Up in the North of England (00:10:25) Surviving a Traumatic Childhood (00:13:50) Early Gigs and Memories (00:17:11) The Rise of Pirate Radio Stations (00:20:28) Career Entry into the Music Industry (00:23:59) The Birth of Commercial Radio (00:27:28) Working with David Bowie (00:30:56) Iggy Pop's Interview Mishap (00:34:43) Meeting Iggy Pop at the Hotel Bar (00:37:59) Pursuing Goals and Making Career Changes (00:41:23) Working at Polydor Records in the 1970s (00:45:07) The Cure and Motorhead Backstage at the Reading Festival (00:48:37) Discovering Queen's Hit Record (00:51:55) A Change of Career Paths (00:55:17) Transitioning to International Marketing (00:58:30) Doing What You Love (01:01:47) Transition to Emi International (01:05:29) A Change in Management Perspective (01:08:58) Finding a New Job Opportunity (01:12:25) Moving Forward and Embracing Opportunities (01:15:56) Meeting influential people in the music industry (01:19:27) Trade Missions and Showcases in the Music Industry (01:22:48) Showcasing Amy Winehouse (01:26:10) The Birth of the British Music Embassy (01:29:39) Part One: Telling His Journey Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Natalie Campbell MBE, an acclaimed social entrepreneur and distinguished broadcaster, assumes the role of Co-CEO at Belu Water during the day—a beverage enterprise prioritising people and the environment. Belu's impactful contributions to WaterAid have surpassed £5.4 million, aiding WaterAid's mission to provide clean water, decent toilets, and improved hygiene worldwide. Recently appointed as the Chancellor of The University of Westminster, Natalie unveiled the groundbreaking 'Chancellor's Circle' initiative during her installation. This initiative seeks to forge connections between London businesses and the student community, fostering a symbiotic relationship. In a bold move, Natalie is now running for the Mayor of London in the 2024 election. Join us as we delve into Natalie's inspiring life narrative, explore her perspectives on London's current state, and discover why Natalie believes she should be your next Mayor of London… voting is on the 2nd March. We discuss: - Nurtured in a Jamaican family - Deciding to become a CEO at the tender age of 15 - Confronting discrimination challenges during university years - Activating the entrepreneurial spirit and entering "business mode" - Establishing a personal clothing franchise venture at the age of 21 - Overcoming the setback of franchise bankruptcy - Transcending as a board member, impacting and transforming lives - Assuming the role of Co-CEO at Belu Water merely three weeks before lockdown - Embracing the ambitious goal of becoming the Mayor of London - Compelling reasons why your vote should go to Natalie Campbell... Chapters: (00:00:00) Broken National Politics (00:03:28) Boldness and Leadership (00:07:05) The Independent Streak (00:11:08) Growing Up in a Nonconventional Way (00:15:17) The Importance of Living in the Present Moment (00:18:59) Navigating Challenges and Becoming the CEO (00:22:56) Chasing Freedom and Overcoming Racism and Challenges (00:26:39) Becoming a Morgan Girl (00:30:19) Bankruptcy and Starting Over as an Entrepreneur (00:34:00) Facing Personal and Public Failure (00:37:28) The Hustle and Determination (00:41:12) The Role of an Entrepreneur in Leadership Positions (00:44:36) Joining boards and creating change (00:48:06) Applying for Opportunities despite Fear (00:51:51) Leading through Challenging Times (00:55:32) Sustainability and Environmental Commitment (00:59:02) Investing in Climate Activities and Learning and Development (01:02:45) The System and the Desire for Power (01:06:33) Running for Mayor of London (01:10:09) Signature Collection Process (01:13:59) Winning the Mayor's Election with New Voters (01:17:35) Rebuilding trust with the Met police (01:21:10) Embracing Fun and Joy in Life (01:25:10) Finding Time for Myself and Exploring London (01:28:45) Connecting with Authenticity (01:32:53) A Journey of Trailblazing (01:36:40) T-shirt with the poems Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Aline commenced her journey with Unilever Brazil in 1989, embarking as a marketing trainee. Her initial decade was dedicated to Brand Building within Local Marketing Operations, followed by an impressive 17-year stint in Brand Development on a global scale. Accumulating a wealth of 35 years at Unilever. Beyond her marketing endeavours, Aline assumed the role of Unilever’s Chief Diversity & Inclusion Officer. In this capacity, she orchestrates strategies and initiatives aimed at fostering gender balance and inclusivity throughout the organisation. Notably, by early 2020, the representation of women in management at Unilever had achieved a significant milestone of 50%. Aline's overarching purpose revolves around empowering individuals of diverse backgrounds—regardless of race, ethnicity, sexuality, gender, or ability—to unlock their full potential both within the workplace and society at large. In February 2024, as Aline marked her remarkable 35-year journey at Unilever, she announced her decision to step down from her role, gracefully embarking on a new and exciting chapter in her life. It was a privilege to capture her story as she closed this significant chapter of her career. In Episode 46, delve into insights on navigating a male-dominated workplace, integrating principles of inclusion into your professional environment, and garnering tips for cultivating enduring and fulfilling relationships. We Discuss: -Nurturing childhood experiences in Brazil -Experiencing a transformative moment while watching Ridley Scott’s ‘Alien’ -Becoming the first SalesWoman at Unilever Brazil -Navigating a male-dominated professional environment -Evolving perspectives on diversity and inclusion in the workplace -Confronting the potential loss of your spouse -Exploring the secrets to fostering a lasting and meaningful relationship -Revolutionising the landscape of advertising for positive change -Embracing metaphysics as a guiding principle in life -Recognising the paramount importance of inclusive leadership Chapters: (00:00:00) A Shocking Revelation and a Paradigm Shift (00:04:34) Getting People on Board with Positive Ideas and Stories (00:08:54) Growing up with Freedom (00:13:33) A Sense of Self-Confidence and Belonging (00:18:00) The Impact of a Film on my Life (00:23:06) Beginning a Career in Sales (00:27:58) Striving for Better Representation in Business (00:32:25) Creating a Female Bathroom in a Male-Dominated Board Room (00:37:00) Gaining Trust and Influencing Others (00:41:36) The Scary Moment (00:46:01) The Terrifying Experience of a Heart Attack and the Life-Changing Decision (00:50:59) The Importance of Healthy Relationships and Self-Discovery (00:55:47) Embracing Self-discovery and Personal Growth (01:00:28) Representation in Advertising (01:05:01) Changing Behavior for Inclusivity (01:09:34) Changing Perspectives for the Future (01:14:02) Breaking Stereotypes in Advertising (01:18:34) Self-mastery through metaphysics (01:23:37) Managing Thoughts and Emotions (01:28:12) The Power of Benevolent and Inclusive Leadership (01:32:42) Celebrating Love and Bold Choices Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh
Tess Alps, currently serving as a Non-Executive Director of Channel 4, boasts over 40 years of profound experience in the dynamic realm of advertising. Notably, she held the positions of Founding CEO and Chair at Thinkbox, the influential marketing body for commercial TV in the UK, representing a staggering 99% of TV advertising revenue. Establishing this company in 2006, Tess embarked on a mission to underscore TV's enduring effectiveness, articulate its dynamic future across all technologies, and fervently advocate for creativity. Before her pivotal role at Thinkbox, Tess Alps served as the Chairman of the PHD Group in the UK. During her impressive 13-year tenure with PHD, she assumed various roles, including a notable six-year stint leading Drum, the content division of the group, where she pioneered the revolutionary concept of brand content. In Episode 45, Tess shares invaluable insights, addressing challenges faced by women in the workplace, navigating the emotional terrain of miscarriages and grief, and emphasising the empowering mantra, "It's Never Too Late." We Discuss: - Embracing a distinctive upbringing that shaped your perspective - Nurturing aspirations of becoming an actress - Initiating your professional journey in the dynamic fields of advertising and sales - Navigating the challenges of being a woman in a predominantly male-dominated career - Coping with the profound loss of your mother - Confronting the emotional hurdles of dealing with miscarriages - Unveiling the pathway to becoming a chairperson in your career journey - Emphasising the significance of perpetual learning in personal and professional growth - Pioneering the establishment of Thinkbox - Discovering the empowering truth that it's never too late to pursue your dreams Chapters: (00:00:00) The Power of Women in Leadership (00:04:12) Lessons on Running Businesses and Organizations (00:08:13) TV Series and Mantras (00:12:33) Channel 4's Ownership of IP and Rise of On-Demand Viewing (00:16:39) The Influence of Drama in My Life (00:20:43) Navigating a Male-Dominated Environment (00:24:52) The Power of Listening in Sales (00:28:46) Making a Career Change (00:33:11) Grieving and Regrets (00:37:32) Grief and Loss in Pregnancy (00:41:57) Professional Counseling and Recovery (00:46:24) The Role of a Media Agency (00:50:51) The Importance of Valuing Differences and Teamwork in Leadership (00:55:05) Nurturing Talent for Success (00:59:29) Learning from Failures and Long-Term Goals (01:03:45) Expanding the Chairperson's role in external organizations (01:08:22) Reflections on Career and Future Plans (01:12:42) The Origins of Thinkbox (01:16:49) The Importance of Independent Research in Advertising Effectiveness (01:21:10) Appointment Process and Privatization of Channel 4 (01:25:16) Ensuring the Future of Channel 4 (01:29:26) Channel 4 Board Meetings and Decision Making (01:33:57) The Power of Data in Media Advertising (01:38:14) What Makes a Great CEO (01:42:36) The Catholic guilt of confessing sins (01:46:43) Never Too Late (01:50:49) Magic Skills and TV Show Appearances Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh