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How I Built This with Guy Raz

Author: Guy Raz | Wondery

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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting https://wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

632 Episodes
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S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their products in competitive markets. Today we meet Chiara, a recent college grad who invented a protein-packed chickpea hot cereal. Then Jesús, who left his tech job to go all-in on a line of greeting cards inspired by his Latino heritage. And Adam, a former X Games gold medalist who launched a brand of razors for men who shave their legs.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to S’well’s founding story as told by Sarah on the show in 2020.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a one-time indulgence for Mother’s Day. But once word spread about the perfect hybrid pastry, his Manhattan bakery was overwhelmed by endless lines and Cronut scalpers. Dominique eventually learned to manage the hype and grow his business while maintaining his craft. Named the World’s Best Pastry Chef in 2017, he has found an entrepreneurial sweet spot in three brick-and-mortar locations and a mail-order business, which will overnight a Cronut to your door, sans the line, and scalpers be damned.  This episode was produced by Carla Esteves with music by Ramtin Arablouei.It was edited by Neva Grant with research help from Katherine Sypher. Our audio engineer was Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. And sign up for Guy’s free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three early-stage founders about building brands and reaching new communities.Today we meet Rivky, an Orthodox Jewish woman who's redefining modest clothing for plus-size women. Then Shyam, a rocket engineer who wants to introduce Americans to a popular South Asian tabletop game. And Änna, a boutique owner who wants to translate her hip brick-and-mortar vibes into the digital space.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out Bombas's founding story from Randy’s first appearance on the show in 2022.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dave’s Hot Chicken began as a tiny pop-up, selling spicy chicken tenders and fries from a tent in East Hollywood. Their homemade take on Nashville Hot Chicken was an overnight sensation in a city that had barely heard of it, and within days, co-founder Arman Oganesyan and his partners were working frantically to serve the long lines out front. Since launching seven years ago, the pop-up has grown into a chain of 200 stores, with franchises across the country, and a beloved rubber chicken mascot.This episode was produced by Sam Paulson with music by Ramtin Arablouei.It was edited by Neva Grant with research help from Katherine Sypher. Our audio engineers were Robert Rodriguez and Patrick Murray.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.And sign up for Guy’s free newsletter at guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In case you missed it, we’re rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium Whiskey founder Fawn Weaver joins Guy on the Advice Line, where they answer questions from three early-stage entrepreneurs about telling their brand story. In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out the origin story of Uncle Nearest Premium Whiskey, told by Fawn on the show in 2021.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and sign up for Guy’s free newsletter at guyraz.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full-on business: ECKO UNLTD, a streetwear brand known for its iconic rhino logo. By the 1990’s, the brand had become a cultural force, but not without its share of bad deals, daunting debt, and a close brush with bankruptcy. Eager to keep innovating, Marc launched COMPLEX, a media company hyper-focused on “convergence” culture: hip hop, fashion, sports and pop culture. Within a decade, COMPLEX had weathered the financial crisis, and emerged profitable. After being bought–and sold–by Buzzfeed, it was purchased by a video shopping company for over $100 million, and ECKO UNLTD just celebrated its 30th anniversary. This episode was researched and produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their marketing strategies.Today we meet Kristina, who’s designed sweat-wicking underwear that's both functional and stylish. Then Ashley, who recently launched a line of chemical-free hair care products. And Marcelle, the owner of an international career coaching service.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out Tarte’s founding story from Maureen’s first appearance on the show in 2023.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of being on the water. Initially made of bicycle parts in a Vermont barn, the machines had a limited market at first: mostly rowing clubs and schools that competed in the sport. But in the 2000’s, business began to take off when Greg Glassman, the founder of Crossfit, began putting the machines into his gyms. Today Concept2 sells rowing machines to thousands of gyms and teams around the world, plus rowers, stationary bikes and skiing machines for people who train at home.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about refining their brand identities. Today we meet Wendy, a former comedian whose sugar scrub takes the sticky-icky off your hands. Then Allyson, who went from producing reality television to trucker hats designed for women’s heads. And Zephyrus, an opera performer with a new way for kids to hear their favorite bedtime stories.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Sun Bum’s founding story as told by Tom on the show in 2023.This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Therabody: Jason Wersland

Therabody: Jason Wersland

2024-05-2001:19:433

The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland was studying to become a chiropractor when he got injured in a motorcycle accident. While casting about for solutions, he discovered that the percussive massage from his jury-rigged power tool helped ease his pain and increase range of motion.Jason soon discovered the device worked on his patients, so he MacGyvered hundreds more jigsaws, initially using fence posts and cat toys as add-ons.  Over time, with endorsements from top athletes and celebrities, Jason grew his business into Therabody, a wellness brand with revenue in the hundred of millions of dollars.This episode was produced by Chris Maccini with music by Ramtin Arablouei.Edited by Neva Grant, with research from Melia Agudelo. Our audio engineers were Gilly Moon and Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.And sign up for Guy’s free newsletter at guyraz.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically positioning their products.  Today we meet Brynn, who’s tackling cavities and dental anxiety with an electric flosser. Then Turner, a radiologist mixing up craft cocktails for the golf course. And Catherine, whose pasta sauces and dressings help ease the weeknight dinner juggle. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out Orgain’s founding story from Andrew’s first appearance on the show in 2023. This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
nutpods: Madeline Haydon

nutpods: Madeline Haydon

2024-05-1301:05:291

When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She was a woman of color, pregnant with her second child, and had no experience in the food industry. At first, almost all of her sales were through Amazon, and she struggled to convince investors to take a risk on her. But over 10 years, she grew nutpods from a $30,000 Kickstarter campaign into a leading coffee creamer brand, now available in 15,000 stores across the US. This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Gilly Moon and Patrick Murray.You can subscribe to Guy’s brand new newsletter at guyraz.com.You can also follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their customer base.Today we meet James, who recycles water bottles into one of the most sustainable plastics on the market. Then Valerie, a leathercrafter with a co-op of artisans born from a strike against Etsy. And finally, Elsie, who accidentally invented a pet hair remover while cleaning her dog’s muddy pawprints.If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out Clif Bar’s founding story from Gary’s first appearance on the show in 2016.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.You can follow HIBT on X & Instagram, email us at hibt@id.wondery.com, and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time connectivity—being able to write a post and have people read it seconds later—was the future of engagement online. A Nebraska farm boy who dropped out of college, Ev ran into several business failures before starting Blogger, and—after it sold to Google—launching Twitter with Jack Dorsey and others. Ev also came to learn that he understood product better than people, a trait that would contribute to his eventual ouster as Twitter CEO. After that crushing blow, he returned to his first love by starting Medium, a blogging site for posts that are neither too short or too long.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant. Our audio engineers were Josh Newell and Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab. In this episode, we’ll meet Jennifer, a sourdough bagel slinger thinking about taking on 'big cream cheese.' Then Brandi, a tea shop owner hoping to bring her blends to big box retailers. And finally, Jake, an Alaska native trying to bring fresh wild salmon to Utah…even if he has to knock on every door north of Salt Lake. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out how Pete and his partner Rashid scaled the Chomps brand, from his first appearance on the show last year.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dhar Mann Studios: Dhar Mann

Dhar Mann Studios: Dhar Mann

2024-04-2901:32:453

Five years before he became a massively successful content creator, Dhar Mann was nearly broke and living in a studio apartment. It’s the kind of story he might tell in one of his videos: bite-sized, live-action morality tales that have earned 60 billion views across YouTube, Facebook, and other platforms. Raised in an Indian Sikh family, Dhar had a strong entrepreneurial drive, which led to early business success, but also a spectacular downfall when he got pulled into a Ponzi scheme. A few years after losing nearly everything, he began making short, dramatic videos that conveyed life lessons. Nobody watched at first and critics called them cheesy, but today, Dhar has a huge production studio in Burbank, where dozens of  employees make content for tens of millions of subscribers.This episode was produced by Alex Cheng and Casey Herman, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Former guest Fawn Weaver, founder of Uncle Nearest Whiskey, joins Guy for an “Advice Line” edition of HIBT Lab. Three early-stage entrepreneurs call in for advice on telling their brand story. In this episode, we’ll meet Kevin, the owner of a coffee trailer and roastery who grew up on a coffee farm in Honduras. Then Elisabeth, whose jewelry company aims to make a difference in the developing world. And finally, Joanne, a home baker looking to turn her love of pecan pie into a full-time business. If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And check out the origin story of Uncle Nearest Whiskey, told by Fawn on the show in 2021.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
With over 14.5 million subscribers, Rosanna Pansino has one of the most popular baking channels on YouTube But she never would have imagined her success back in 2010 when she started making videos as a hobby. At the time, she was a working actor in Hollywood with dreams of landing a leading role, but after receiving an ultimatum from her agent, she was forced to choose between a career in traditional television or the nascent digital world of YouTube. More than a decade after her fateful choice, Rosanna has come full circle with her dreams in entertainment as she hosts her own shows on The Food Network — while continuing to post on YouTube and adding to her catalog of over 1,400 videos with more than 4.7 billion views.This episode was produced by Carla Esteves, with music by Ramtin ArabloueiEdited by Neva Grant and Casey Herman, with research help from Melia Agudelo.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Growing up, Danielle Walker’s family often convened for big meals prepared by her Italian grandmother, Grandma Marge. Back then, Danielle enjoyed a wide variety of food without restriction; but she began experiencing severe abdominal pain in her 20s that ultimately led her to totally transform her diet—cutting grains, lactose, sugar and more. As Danielle found relief in this approach—and realized that others with similar ailments could as well—she began compiling her recipes in an online blog called Against All Grain. Before long, the self-taught chef became a bestselling cookbook author, more recently branching out with her own product lines and cooking courses. This week on How I Built This Lab, Danielle talks with Guy about being an ‘accidental entrepreneur’ as she chronicles her journey to building a multifaceted business centered around healthy eating. Plus, Danielle shares her advice for other creators looking to build an audience and discusses food’s potential to help millions suffering from autoimmune diseases.This episode was produced by Katherine Sypher with music composed by Ramtin Arablouei. It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Robert Rodriguez.You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
CrunchLabs: Mark Rober

CrunchLabs: Mark Rober

2024-04-1501:17:033

As one of the most successful creators on YouTube, Mark Rober doesn’t see what he does as a business. Instead, it’s a way to celebrate science in the most joyful way possible. While working as an engineer at NASA, he made his YouTube debut with a tutorial on how to make a gory Halloween costume with two iPads and a lot of duct tape. Over time, his videos became more elaborate, including a belly flop into a pool full of Jello, and a demo of a glitter-fart bomb to get revenge on porch pirates. Within a few years, Mark was teaching online science classes and selling subscription boxes for kids. Today, his YouTube channel has 5.5 billion views, 48 million subscribers…and–astonishingly, given that audience–less than 150 videos. This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Comments (462)

Denial Brown

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Jun 10th
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Robert Hale

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Apr 23rd
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Richard L. Hanson

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Apr 16th
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Hamid R

It was very intersting to hear a success story from Iranian in USA.As an Iranian I hope Isaac will be succeed in his business like before.

Mar 26th
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wahyu waluyo

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Mar 2nd
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Disha Shah

nice

Mar 1st
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Jan 27th
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Paula Sun

the Tom 's episode is also my favorite.

Jan 23rd
Reply

juana Witmore

Lucie Basch of Too Good To Go offers a refreshing perspective on combating food waste in "The surprise that's saving food." Insightful and inspiring, a must-listen for sustainable living enthusiasts.

Nov 30th
Reply

juana Witmore

Certainly! "How I Built This with Guy Raz" is an inspiring podcast that delves into the stories of entrepreneurs and innovators who have built successful businesses. Each episode provides a glimpse into the challenges, triumphs, and unique journeys of these individuals. Guy Raz's engaging interviewing style and the diverse range of guests make this podcast a must-listen for anyone interested in the world of business and entrepreneurship. The insights shared by the guests offer valuable lessons and motivation for aspiring and established entrepreneurs alike.

Nov 30th
Reply

A

Support killing babies under the banner of 'my body'. 'Maternal Health' champion, but smiles with Planned Parenthood - gross.

Oct 27th
Reply

Douglas Gallardo Jr

"Our job as millennials is to turn the corner on climate change." So true, Kyle. So true.

Oct 4th
Reply

Aakash Amanat

I absolutely love "How I Built This" with Guy Raz! This podcast has been such an incredible source of inspiration for me. Each episode offers a deep dive into the stories of entrepreneurs and visionaries who have turned their ideas into successful businesses and movements. https://about.me/packaging-mart Guy Raz's interviewing style is engaging and insightful. He has a knack for asking the right questions that uncover the challenges, triumphs, and lessons that these individuals have experienced on their journeys. It's not just about the success stories, but also about the raw and authentic moments of struggle that make these narratives so relatable and motivating. https://wellfound.com/u/packaging-mart

Aug 21st
Reply

shohreh sadeghirad

👍

Aug 20th
Reply

Naini Network (Zulqarnain jabbar)

Amazing

Aug 12th
Reply (1)

Zoe Effa

This is a pretty great episode. Love the story

Jul 26th
Reply

Paula Sun

Tim is so funny and upbeat and optimistic!

Jun 15th
Reply

Sia Mozaffari

oh to start an entrepreneurial journey with all the money and all the connections! how relatable and inspiring 🤣

Jun 12th
Reply

Shontay Turner

This show is so awesome!!!! There was something really special about this episode - thank you for an incredible interview & to Justin for telling his story. I'm fully inspired by the "what's stopping you?" line.....whew!

May 9th
Reply

Douglas Gallardo Jr

The luckiest founder story I've ever heard!

Apr 18th
Reply