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How I Built This with Guy Raz

Author: NPR

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Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
183 Episodes
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Evite: Selina Tobaccowala

Evite: Selina Tobaccowala

2019-11-1101:05:286

At the height of the first dot-com boom, Selina Tobaccowala and college friend Al Lieb were determined to start a tech company. After a few false starts, they landed on the idea for Evite—an on-line invitation business that within its first year, attracted a million followers and $37 million in investment. When the tech bubble burst, Selina and Al were forced to lay off dozens of employees before selling Evite in 2001. But the company has survived to this day, and Selina remains a role model for women in tech. PLUS in our postscript "How You Built That," Jamia Ramsey describes how her frustration with pink ballerina tights led her to create Blendz, apparel for dancers that matches darker skin tones.
Luke Holden grew up in Maine, working on lobster boats and in his father's lobster processing plant. But his parents pushed him to find a more stable career, so after college, he moved to New York and got a job in finance. One of the things he missed most about home was lobster rolls, so he decided to open his own lobster shack as a side project. Luke posted an ad on Craigslist looking for help, and linked up with Ben Conniff, a history major with a passion for food but no restaurant experience. Ben and Luke opened a 200-square-foot take-out restaurant in the East Village in 2009. Ten years later, Luke's Lobster has over 500 employees, and more than 40 locations in the U.S. and in Asia. This show was recorded live at the Back Bay Events Center in Boston.
FUBU: Daymond John

FUBU: Daymond John

2019-11-0400:55:1516

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. PLUS in our post-script "How You Built That," we check back with Loren and Lisa Poncia who turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.
LÄRABAR: Lara Merriken

LÄRABAR: Lara Merriken

2019-10-2800:56:278

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back with Gerry Stellenberg who combined his knack for technology with his love of pinball to create a company for modern pinball enthusiasts called Multimorphic.
Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life. In 2014, convinced that podcasts could make money, he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber. Every doubt, triumph and humiliation of building the business was documented on the podcast Startup, which included the back-and-forth over how the company got its name: Gimlet. Many more successful podcasts followed, and five years after launch, Gimlet sold to Spotify for roughly $200 million. PLUS in our postscript "How You Built That," after years of researching how women's shoes wreak havoc on the joints, Casey Kerrigan quit her job in medicine to start 3D printing more comfortable designs: Oesh Shoes.
For Christina Tosi, baking wasn't just a delicious childhood hobby – it was a daily creative outlet and a way to blow off steam. After college, she went to culinary school and honed her pastry technique at high-end restaurants in NYC. But she also craved the opportunity to make unfussy, nostalgic desserts like the ones she grew up eating. So in 2008, Christina opened her first Milk Bar bakery in the East Village, with the help of her mentor, Momofuku chef David Chang. Soon, people from around the country were calling her up, begging for her gooey pies, confetti birthday cakes, and pretzel-potato-chip cookies. Today, Milk Bar has spread to 16 locations, and reportedly brings in tens of millions of dollars a year. This show was recorded live at The Town Hall in New York City.
When Carley Roney and David Liu got married, they had a seat-of-the-pants celebration on a sweltering Washington rooftop. They never planned to go into the wedding business, but soon saw an opportunity in the market for a fresh approach to wedding planning. In 1996, they founded The Knot, a website with an irreverent attitude about "the big day." The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $500 million. PLUS in our postscript "How You Built That," we check back with Tyson Walters who got so tired of his St. Bernard shedding everywhere that he created a zip-up body suit for dogs: the Shed Defender.
The very first time Tristan Walker shaved, he woke up the next morning with razor bumps all over his face. "I was like, what is this?" he remembers saying. "I am never shaving again—ever." He soon discovered that like him, many men of color were frustrated by the lack of shaving products for coarse or curly hair. Fifteen years after that first disastrous shave, and after countless meetings with doubtful investors, Tristan launched Bevel, a subscription shaving system built around a single-blade razor. Eventually his brand Walker & Company grew to include 36 hair and beauty products, used by millions of men and women across the U.S. In 2018, Walker & Company was sold to Proctor & Gamble, and Tristan became P&G's first black CEO. Recorded live in Washington, D.C.
Andy Puddicombe is not your typical entrepreneur – in his early twenties, he gave away everything he owned to train as a Buddhist monk. But after ten years, he decided he wanted to bring the benefits of his meditation techniques to more people. While running a meditation clinic in London, Andy met Rich Pierson, who had burned out on his job at a high-powered London ad agency. Together, they founded Headspace in 2010. Nine years later, Headspace's guided meditation app has users in 190 countries and an annual revenue of over $100 million. PLUS in our postscript "How You Built That," how a quick fix to a broken pair of sunglasses inspired Jensen Brehm and Nikolai Paloni to create an armless set of shades: Ombraz Sunglasses.
Stitch Fix: Katrina Lake

Stitch Fix: Katrina Lake

2019-09-1600:54:2223

In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has about three million customers and brings in more than a billion dollars in annual revenue. PLUS in our postscript "How You Built That," we check back with Justin Li, who created wearable equipment to keep cool and hydrated called IcePlate.
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Comments (246)

Kamilah Amica

funny!💖

Oct 26th
Reply

Xiyan Han

like it

Oct 18th
Reply

Xiyan Han

like it

Oct 18th
Reply (1)

Mitul Shah

it's so hard to listen to this if ur a headspace user bcus u just expect to be meditating with his voice

Oct 11th
Reply

xa

i love this one, her voice is so soothing.

Oct 8th
Reply

D_Range 211

I think the name of the company was said once. why is that?

Oct 6th
Reply

Rasam Rostami

"His name was. Dre. Not the doctor." Classic :))

Oct 5th
Reply

Alex P

Lost so much money with this company

Oct 4th
Reply

Zach Shell

A very good interview. However the music isn't necessary, and I found it distracting.

Oct 1st
Reply

feldspar

Lovely lads, such a treat to listen to them

Sep 23rd
Reply

Larry Jones

Really hoping to hear some new episodes soon!

Sep 18th
Reply

Mauro Acuña

me encantaría que a todos sus audios les pusieran los metadatos con el cover, autor(artista), track(episodio) año genero ya que soy de las personas que prefiere descargar los audios y luego escucharlos sin tener que estar conectado o por wifi o datos, aparte esté app como reproductor molesta si no estoy conectado, me gusta más usar mi reproductor de audio ya que no consume tanta batería y recursos del sistema, entenderán que no es el único podcast que escucho pero cuando los bajo y los busco en mi dispositivo aparecen como una serie de números sin metadatos para identificar los, se que si se puede ya que bajo los de all ears English podcast y ellos si le colocan los metadatos y realmente son los que suelo escuchar más que de otros por qué no los identico, por cierto muy chebre todo lo que narra me encanta pa lante y esto es más una retroalimentación de alguien que quiere que mejore más y más (gracias por la atención brindada)

Sep 16th
Reply (1)

Sara Maleki

amazing🔥

Sep 12th
Reply

Saurabh yadav

amazing background music. Are these soundtrack available?

Sep 9th
Reply (3)

Cheng Zhang-Stoddard

So crazy that she was fired from the business she herself created from scratch. Very inspirational story though.

Aug 26th
Reply (1)

Corey McCoy

what's up with the constant skipping almost every episode....no other podcast on this platform does that. it's annoying

Aug 6th
Reply (1)

Rolando Bonilla

I just skip the very repetitive and obvious "luck or hard work" question, and it gets much better.

Aug 5th
Reply (1)

Suroosh Khosh

her voice is so soothing

Aug 2nd
Reply (1)

Raol F

James dyson, my hero

Jul 30th
Reply

Anne Chung

So touched and inspired by the Soul Cycle episode!😍

Jul 23rd
Reply (1)
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