DiscoverHow I Built This with Guy Raz
How I Built This with Guy Raz
Claim Ownership

How I Built This with Guy Raz

Author: NPR

Subscribed: 528,311Played: 5,672,824
Share

Description

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.
214 Episodes
Reverse
Each week, Guy will be hosting brief online conversations with founders and members of the How I Built This community about how they're navigating these uncertain times. This past Friday, Guy spoke with Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams. Jeni's company battled a Listeria outbreak in 2015 that almost broke her business, but she bounced back stronger than ever and is confident her company will survive this crisis, too.
Ken Grossman was experimenting with beer before he was old enough to buy it. As a high school student in the late 1960s, he bought his first home brewing kit and mixed the ingredients in a bucket, hiding his early batches from his mother. About ten years later, before most Americans knew what craft beer was, Ken decided to build a brewery in Chico, California. With $50,000, a few piles of scrap metal and some hand-me-down dairy tanks, Ken and his partner built Sierra Nevada Brewing Company, and crafted a beer with a distinctive, hoppy bitterness. Today, as the third largest craft brewer in the U.S., Sierra Nevada Brewing Company – like so many other businesses – faces unprecedented challenges due to the Coronavirus crisis.
In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey Coffee, Mocha Walnut, and Mint with Oreo Cookies. In 1981, the regional brand spread across the country after Time magazine called it the "best ice cream in America." Today, Ben & Jerry's is one of the top selling ice cream brands in the world. And, like the original founders, the company doesn't shy away from speaking out on social issues. PLUS for our postscript "How You Built That," we check back with Clay McCabe of Zipper Rescue, a repair kit that helps people fix their broken zippers at home.
Birchbox: Katia Beauchamp

Birchbox: Katia Beauchamp

2020-03-1601:08:051

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.
Our ninth episode from the 2019 How I Built This Summit features Stacy Madison, co-founder of Stacy's Pita Chips. In this live conversation with Guy, Stacy explains how pita chips became a passion--even though they didn't start out that way. We'll be releasing one more episode from the Summit in the next few weeks, so keep checking your podcast feed.
Brothers Patrick and John Collison founded and sold their first company before they turned 20. They created software to help eBay users manage inventory online, which set them on a path to help make e-commerce frictionless. Today, John and Patrick are the founders of Stripe, a software company that used just a few lines of code to power the payment system of companies like Lyft, Warby Parker, and Target. PLUS in our post-script "How You Built That," we check back with Kirby Erdely, who saw a problem with flying beach umbrellas and developed a new kind of tent stake—with a twist.
Video Artist: Casey Neistat

Video Artist: Casey Neistat

2020-03-0201:34:573

When Casey Neistat was a teenager, the odds were against him; he had dropped out of high school, was washing dishes to pay rent, and was a father by age 17. But he eventually scraped together enough money to buy a camera and an iMac, and began churning out short films that went viral even before YouTube took off. Despite having to start his career over several times – Casey Neistat became a brand name in social media and advertising, and is now one of the biggest names on YouTube, with an audience of nearly 12 million. PLUS in our post-script "How You Built That," Pat Erley explains how struggling with a perpetually stopped-up sink inspired him to design Dripsie, a no-clog sink strainer.
Our eighth episode from the 2019 How I Built This Summit features Jeni Britton Bauer, the founder of Jeni's Splendid Ice Creams. In this live conversation with Guy, Jeni talks about maintaining authenticity while growing her company, and how Columbus, Ohio played a key role in her company's success. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed.
After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS in our post-script "How You Built That," we check back with Kate Westervelt who took an overwhelming experience and turned it into a gift box for new moms--filled with essential items women need to recover from childbirth
Eventbrite: Julia Hartz

Eventbrite: Julia Hartz

2020-02-1701:05:37

In the early 2000s, Julia Hartz was helping develop TV shows for MTV and FX Networks, and seemed headed for a promising career in television. All of that changed in 2003 when she went to a wedding and found herself sitting next to a serial entrepreneur named Kevin. They started dating, and Julia eventually quit her job and joined Kevin in the Bay Area. In 2006 they married, and co-founded the online ticketing service Eventbrite out of a warehouse closet. 14 years after launch, Eventbrite is a publicly-traded company with 1,100 employees and offices around the world. PLUS in our post-script "How You Built That," Tomo Delaney describes how raising two picky eaters led him to create Noshi For Kids; brightly colored fruit puree that kids can paint with.
Our seventh episode from the 2019 How I Built This Summit features David Neeleman, the founder of JetBlue Airways. In this live conversation with Guy, David talks about the benefits of having ADD, and why he thinks it's important to talk to the passengers on his airlines. We'll be releasing a few more episodes from the Summit, so keep checking your podcast feed.
In the early 1980s, Ron Shaich bought a small, struggling Boston bakery chain called Au Bon Pain, and built it out to 250 locations nationwide. Ron then saw an opportunity to build something even bigger: Panera Bread. It was the start of "fast casual" – a new kind of eating experience, between fast food and restaurant dining. Today, Panera Bread has over 2,000 stores, and $5 billion in annual sales. PLUS, for our postscript "How You Built That," we check back with Lisa Dalton, who turned a relationship mishap into a game-changing braille label that solves a daily problem for blind consumers.
M.M.LaFleur: Sarah LaFleur

M.M.LaFleur: Sarah LaFleur

2020-02-0301:15:59

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley. PLUS in our post-script "How You Built That," Taylor Mali explains how he created Metaphor Dice, which ease the pain of writing the first line of a poem.
Our sixth episode from the 2019 How I Built This Summit features Stewart Butterfield, the co-founder of Flickr and Slack. Both companies emerged out of failure. In this live conversation with Guy, Stewart describes how he pivoted from two unsuccessful video games into two multi-million dollar brands. We'll be releasing a few more episodes from the HIBT Summit over the next few weeks, so keep checking your podcast feed.
During the dot-com boom of the late 1990s, Jimmy Wales was running an internet search company. That's when he began to experiment with the idea of an online encyclopedia. In 2001, Wales launched Wikipedia, a website where thousands of community members could contribute, edit, and monitor content on just about anything. Today, the non-profit has stayed true to its open source roots and is one of the ten most visited websites in the world. PLUS in our post-script "How You Built That," we check back with Leigh D'Angelo, who explains how her sister's break up inspired them to create a dating app—for dog owners.
While she was a student at business school, Shazi Visram ran into an old friend-- a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy meals. That gave Shazi her initial idea: why not make organic pureed baby food, and sell it frozen instead of jarred? People told her she was crazy to take on Gerber, but she convinced dozens of friends and family to invest in Happy Baby. 15 years later, the brand is known as Happy Family Organics and reportedly makes more than $200 million a year. PLUS in our post-script "How You Built That," after learning that many restaurants use gallons of running water to defrost food, Dylan Wolff invented CNSRV WTR-- a recirculating tub that keeps water from going down the drain.
Spindrift: Bill Creelman

Spindrift: Bill Creelman

2020-01-1301:06:43

Bill Creelman graduated from college in 1996 with a business plan — to sell smoked fish from Nantucket. But over time, that idea morphed unpredictably into a brand that sold cocktail seasonings and supplies. After selling that company to liquor giant Diageo, Bill wanted to stay in the beverage industry. As a way of kicking his Diet Coke habit, he started making sparkling water with a fresh squeeze of lemon or grapefruit. That deceptively simple idea grew into Spindrift, a beverage that came with huge production challenges. Today, the company has an annual revenue topping $100 million. PLUS in our post-script "How You Built That," Gaurav Chawla loved home-made chai but hated how long it took to make. So he quit his engineering job and started the five-year process to create Chime — an automatic chai brewer that uses tea and spices from India.
Our fifth episode from the 2019 How I Built This Summit features serial entrepreneur Marcia Kilgore, founder of Bliss, FitFlop, BeautyPie and more. The animating question behind all of Marcia's business ideas is 'So What?'— if she can't answer it, she doesn't pursue it. We'll be releasing more episodes from the HIBT Summit over the next few weeks, so keep checking your podcast feed!
Before it became fashionable to start a tech company in your dorm room, Michael Dell did exactly that. In 1983, he began selling upgrade kits for PC's out of his dorm at UT Austin. A few months later he dropped out of school to focus full time on the PC business. At age of 27, he became the youngest CEO to head a Fortune 500 company. Today, Dell has sold roughly 700 million computers. PLUS in our post-script "How You Built That," we check back with Vanessa and Casey White, who turned their grandfather's pierogi recipe into Jaju Pierogi, hand-made Polish dumplings that are sold across the Northeast.
For many of us, chicken salad is just another sandwich filling, but Stacy Brown turned it into a $75 million business. In 2007, she was a divorced mother of three looking for a way to make ends meet. So she started making chicken salad in her kitchen and selling it out of a basket, door-to-door. She eventually turned that home operation into Chicken Salad Chick, a chain that now has close to 150 locations in the U.S. PLUS in our post-script "How You Built That," we check back with Ofer and Helene Webman who developed the Tonewood Amp, a device that can change the way an acoustic guitar sounds without bulky pedals and amps.
loading
Comments (301)

Tom Deltz

xss brf. b.vttr Berger brf. 4. bv, z CBC. b7u is. . u zdx. z CB. by nun by. bgg. 6. 8. nunu. NcNcunn. brb. nunn Nunn. vfc. 3 x zzz. bub. 7. , . cynf u we. BBC cc c bubAf. NBC. zdx. b. NBC. , . nhi cc cc. 87 xss. b.vn. no. n no. 6. the bv. zdx, zdx. zech. xss

Mar 24th
Reply

Mustafa Thunder

luck happens to those who are active. you cannot sit idly and complain about why nothing happens to you. start moving. start looking for new horizons ... couldn't agree more. also, don't be afraid of trying. read and learn the theory, but also explore and push back the frontiers.

Mar 15th
Reply

Hassan Rasmi

he's my hero. a huge inspiration.

Mar 10th
Reply

Mustafa Thunder

I think I can make better bars than this proverbial bitter pill to swallow ... and that is how a personal need led to a big business.

Mar 5th
Reply

Mustafa Thunder

to be an entrepreneur, having a business degree is not really a necessity. if you are connected to your idea/ product on a deep level, and if you really truly believe in it, the rest will take care of itself. Spanx story was an inspiring one.

Mar 5th
Reply

Mustafa Thunder

listen to this podcast if you think you are not as smart as you should be. listen to this podcast to realize the value of hustling.

Mar 3rd
Reply

Kamilah Amica

love this one ❤️

Mar 2nd
Reply

xa

fantastic episode

Mar 2nd
Reply

Marina B.

Absolutely wonderful, thought-provoking story.

Feb 29th
Reply

Marina B.

Wonderful episode, thank you for presenting this story, what a great lady.

Feb 17th
Reply

xa

why are there only reuploads now

Feb 13th
Reply (1)

Corey Alix

I love this womans story.

Feb 11th
Reply

YESH

Like like like like... How many likes per sentence?

Feb 6th
Reply (1)

Austin Peek

Seems like after HiBT blocked me on Twitter, they decided to take my thoughts (& others below) into consideration & let ppl know when you're doing re-runs within the episode titles... You're welcome everyone, only took 3 years... 👍🤔😙💋

Jan 28th
Reply

Matilda Phiri

very inspiring story.

Jan 27th
Reply

Lexington Fitness

every sentence is post-able! She is one of my favorite speakers - thanks for having her on your show

Jan 22nd
Reply

Teresa Ellis

I need to tell my sister-in-law about this episode. I think she will enjoy it.

Jan 20th
Reply

JML

This guy has a voice for sign language.

Jan 13th
Reply

Zach G

I was enjoying this podcast until I heard that you are sponsored by Koch industries. I don't know how many listeners are paying close enough attention to notice, but I can't trust anything that they are willing to support.

Jan 12th
Reply (1)

Wen Byar

Love listening to the shows, lots of interesting people. I do find the background music distracting; sometime it interferes with my ability to follow the conversation.

Jan 11th
Reply (1)
loading
Download from Google Play
Download from App Store