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How I Got Backstage
How I Got Backstage
Author: Jade Driver & Cassie Petrey
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© Jade Driver & Cassie Petrey
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The co-founders of Crowd Surf, a marketing, publicity & artist management company, based out of LA, Nashville & NYC, have teamed up to answer the question: “How do I get a job in the music industry?” Packed with over a decade of on the job stories, comedic anecdotes, valuable information and a ton of inspiration, Jade Driver and Cassie Petrey aim to guide listeners on creating their dream jobs in the music industry.
Each week the podcast will host guests from all facets of the industry ranging from publicists, producers, photographers and even music artists to tell their own stories.
Each week the podcast will host guests from all facets of the industry ranging from publicists, producers, photographers and even music artists to tell their own stories.
36 Episodes
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We are wrapping up our 3rd season of HIGBS with the fabulous Jackie Jones, V.P. of Artist and Industry Relations at RIAA. Most of you probably think of the beautiful gold and platinum plaques presented to certify music sales when you think of the RIAA, but in reality they do so much more! Jackie spends her time on the ground with with legislators negotiating change to help artists and music professionals financially and legally. Hear how she does it in this week’s episode!
This week we are joined by Gabz Landman, artist manager and VP of A&R Warner Records to discuss the process behind your favorite songs and how she grew from fan girl to working with songwriters to create hits for artists like Dua Lipa, Selena Gomez and Harry Styles.
The ladies of EVA started booking their friends’ gigs in college and are now changing the booking game for everyone by integrating technology and virtual events. Hear how two female entrepreneurs managed to get their idea off the ground and grow their company through a pandemic.
This week we hang out with Sheila Hozhabri who has worked on the digital and management teams for many superstar artists including Miley Cyrus, Steven Tyler and Fifth Harmony. Hear how Shelia made herself invaluable during her early career in the country music industry and how she genre hopped to the pop world in LA.
Join us this week as we talk about the not so glamorous world of touring with Jon Lucero & Stacy Pyle, who run the show for acts like Why Don’t We and Eben while they tour the world! Think you want to be a tour manager? You better listen to this first!
This week we welcome Pete Stormer, Digital Marketing Manager at Vector Management. We discuss the hustle, the hard work and long hours it takes to make it in the music industry and some key things you can do to help move you along your journey. There is a place in this industry for anyone that truly puts in the effort to get there.
This week we sit down with Josh Terry, founder of Workshop Management, which woks with Mayday Parade, Ashland and Chad Copelin to name a few. Getting his start in South Carolina and moving to Chicago to work at Aware Records for 9 years, Terry has now planted his roots in Nashville with Workshop Management.
Artist management is no easy street. We touch on the boundary issues that run rampant in the music industry, the delicate relationship between artists and their managers and the importance of changing course when you feel it’s not right anymore.
Recorded and edited by: Tom Michael / Zodlounge
Additional editing by: Hannah Humphress
Music by: Cody Falkosky
Art by: Summer Dominquez
Produced by: Crowd Surf
Jade Driver and Cassie Petrey are back with Season 3 of HIGBS! They survived, and maybe even thrived in 2020 by being forced to get to those long term tasks that have been hiding in their to do lists for years. Cassie got her life organized and Jade jogged a few blocks.
There's a long road ahead to getting everyone in the music industry back to their normal paying gigs, but until we can be backstage, on stage, side stage or in front of the stage again, we'll keep that spirit alive on this podcast!
This week we sit down with the Manager of Music Strategy at CMT, Stacey Cato. After getting his start in Silicon Valley, Stacey followed his heart to Nashville in the late 90s and found himself working at Country.com - an early version of CMT - as a web developer. After 20 years of working at CMT through the digital revolution he’s seen it all and worked closely with the biggest stars in country music along the way. This episode is chock full of advice and anecdotes and also guest stars our surprise co-host Benny Driver - Jade’s mom and Crowd Surf Billing Manager.
This week we sit down with 14 year old actor and musician Jet Jurgensmeyer to hear about his southern upbringing hanging out at his parents' honkey-tonk, The Nashville Palace, with legends like George Jones to his success in Hollywood working alongside Tim Allen on "Last Man Standing." Jet is now embracing his Nashville roots and has recently released his debut self-titled country album. Hear about his songwriting process, inspirations and enjoy a live performance!
Johnny Garcia, band director for country artist Trisha Yearwood since 1991, joins us to talk about how the stars aligned to lead him to country music, the new generation of artists he’s working with and how an overheard anecdote from Loretta Lynn lead to the hook in the latest release from his artist Sarah Ryder who joins us to talk about the song and launch of her career.
At age 16, Ford Fairchild, a street team member, was snuck into a club by Cassie and Jade because he was too young to get in and see his favorite artist Michelle Branch perform a showcase. As a fan, Ford was obsessed with artist imagery and photographs. He ran a successful Michelle Branch fansite, which he eventually sold and used the money to buy his first camera. Ford is now a full time music photographer and videographer and has professionally photographed artists like Jason Aldean, Greta Van Fleet, Maggie Rose and Lady Gaga.
Continuing our convo with Courtney Allen from BMG on her path to a job she loves while facing many challenges including broken promises, unfulfilling positions and challenges with finding a balance with the music industry and mental health.
Recently Ones To Watch published an article written by Cassie Petrey and Jade Driver called: "INDUSTRY INFILTRATION: 7 Things I Wish I Knew Before Starting My Music Business." In this Mini-cast, the two dig into the article and talk about "the bro deal," chasing checks and karma.
Dive into your dream rock and roll wardrobe with Krystal Douglas, owner of Music City Sewing! Krystal has created custom pieces for everyone from Lana Del Rey to Michelle Obama. WHAT!? We talk boy bands - obviously! - girl boss hustle and ripping the leather panels out of her friend’s dad’s vintage Mustang to make a jacket for Jon Bon Jovi. If that’s not rock and roll, we don’t know what is!
Recorded backstage at the 8 Letters Tour in Nashville, TN - July 28, 2019 - Jade catches up with Eben ON TOUR! So much as happened since we recorded our first episode with EBEN in Nov 2018 and we wanted to catch up on his progress and successes. We talk about life in Los Angeles, closing old chapters and starting new ones and of course, share stories from the road.
This episode was recorded in Nov 2018 in Los Angeles, CA. Eben has just finished up nearly 2 years of touring with Why Don’t We and is working towards releasing his next EP, Last Hundred Days. We talk about Eben’s early years in music, the boy band that didn’t work and the determination that made him drive his car from Cincinnati to Los Angeles, having everything he owned stolen along the way and knocking on his manager's door asking to learn everything he could about the entertainment industry What is the future of EBEN?. Find out in Part 2 coming Aug 8!
This week we invited one of our listeners, Maya Kaspi, to come in the studio and share her story about being a fangirl, loving Justin Bieber and Why Don't We and working towards evolving that passion into a budding career. Cassie shares many creepy stories about her young days as a Backstreet Boys fan including being thrown to the ground by a security guard! Glad she got back up and kept going.
Country artist Abby Anderson (Black River Entertainment) joins us in Nashville this week, along with co-host Kaitlyn Gruber from Crowd Surf, to talk about her upbringing, living the dream and life lessons she learned from The Lion King. Remember who you are!
Time to kick off Season 2 straight from Music City USA! AKA - Nashville, TN! This week we welcome our first guest host, Elise Stawarz, and day to day manager of superstar country act Day + Shay, Lisa Ray of Sandbox Entertainment. For some of us, working in a record store was the ultimate dream and Lisa got to do just that. However, most of you probably never had the pleasure of skipping school and visiting a dirty old record store on a Tuesday morning to buy a new album. It was magic! We talk about that magic as well as the great distinction of being a true fangirl and turning that into a career this week on the How I Got Backstage podcast.





I almost cried this was the best one yet