How To Start, Grow and Monetise Your Podcast

In this episode of Start, Grow and Monetise Your Podcast, Alex Chisnall and James Burtt share how to transform a single podcast episode into a full content marketing machine. They explain how one ten minute recording can generate nine or more pieces of content, from short clips to blogs, carousels, and LinkedIn posts. Discover how to use tools like Opus Clip, Riverside, and Canva to repurpose episodes into engaging video, social media snippets, and articles. Alex and James also highlight why consistency matters more than perfection, why the 80/20 rule is key for content creation, and how audience engagement can be built with even simple, “good enough” posts. If you want to scale your podcast and brand visibility without endless time or budget, this is the episode for you.What You'll Learn in This Episode:How to turn one podcast episode into multiple content assetsWhy consistent posting builds credibility and trust even without likes or commentsHow to use AI tools like Opus Clip for quick clip generationWhy short form content drives attention for long form episodesHow Gen Z and Millennial audiences prefer video contentThe importance of A/B testing thumbnails and titles for better engagementWhy “good enough” content often wins using the 80/20 rule🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A ten minute podcast can fuel an entire week of marketing contentConsistency of posting builds authority even if engagement looks lowVideo content attracts younger demographics and boosts discoverabilityAI editing and clipping tools save time and money while improving reachRepurposing content across LinkedIn, Instagram, YouTube, and blogs maximises valueGood enough content is better than waiting for perfectionJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast marketing, repurpose podcast content, podcast growth strategies, content marketing for podcasts, how to grow a podcast, podcast tips 2025, opus clip tutorial, ai tools for content creators, podcast content repurposing, short form podcast clips, long form podcast strategy, podcast promotion ideas, podcast content marketing, start grow monetise podcast, alex chisnall, james burtt

Podcasters are rushing to use YouTube Shorts, TikTok, and Instagram Reels as their primary growth strategy. But is it the right move from the very beginning? In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall share contrarian advice about why you should not immediately rely on YouTube Shorts when launching your show. They explain why short form clips can build awareness but rarely convert into long form listeners, which is where brand growth, sponsorship, and monetisation opportunities happen.The conversation covers the balance between short form attention and long form engagement, debates around focusing on audio versus video, and real world examples of creators using short form successfully. If you are serious about growing a podcast that builds authority, attracts sponsors, and drives loyal listenership, this episode will help you decide how and when to use short form content as part of your strategy.What You'll Learn in This Episode:Why starting with YouTube Shorts can mislead you about your true audienceHow short form clips differ from long form engagement in terms of sponsorship and brand growthWhy directing short form attention to full episodes is the most effective approachThe ongoing debate between audio only and video podcasting strategiesHow to set clear goals for your podcast content before choosing formatsReal examples of creators who use short form as their business modelWhy knowing your outcome is critical before investing in video or short form🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Short form content drives attention but does not guarantee long form engagementSponsors and advertisers care most about consistent long form consumptionDo not launch a podcast with Shorts alone, build a library of strong episodes firstShort form works best when it points directly to long form episodesVideo content is increasingly valuable but must align with your overall outcomeA clear strategy is more important than chasing trendsJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:YouTube Shorts podcast strategy, podcast growth 2025, short form vs long form podcast, grow your podcast YouTube, podcast monetisation strategies, TikTok for podcasters, Instagram Reels podcast marketing, audio vs video podcast, podcast sponsorship growth, YouTube podcast tips, how to grow a podcast, podcast marketing tips, podcast discoverability, entrepreneurs podcast growth, content creators podcasting

Paid advertising can be one of the fastest ways to grow your podcast audience, yet most podcasters never touch it or waste money on ineffective boosted posts. In this episode of Start Grow and Monetise Your Podcast, Alex Chisnall and James Burtt reveal how to use paid ads strategically to attract listeners, test content, and understand your audience. From Spotify ads to YouTube campaigns, Google and Meta ads, LinkedIn targeting, and platforms like Mowpod, you will learn how to spend wisely, test effectively, and measure results. With case studies and real world examples, this episode shows you how to maximise ROI and use paid ads to build a podcast that grows faster and reaches the right audience.What You'll Learn in This Episode:Why boosted posts waste money and what to do insteadHow to use Spotify ads to target podcast listeners already on the platformThe pros and cons of YouTube ads, Google ads, Meta ads, and LinkedIn adsHow Mowpod drives traffic with banner ads and landing pagesThe importance of landing pages and clear calls to actionHow to use small budgets to gather valuable demographic dataWhy testing thumbnails, formats, and messaging improves click through ratesHow to measure ROI and identify what drives downloads and engagement🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Do not rely on boosted posts. They deliver poor results and waste money.Meet your audience where they already are, such as Spotify or YouTube.Use advertising platforms with precise targeting and clear conversion goals.Landing pages give listeners context and improve conversion rates.Even small ad budgets can reveal detailed audience insights.Testing creative elements like thumbnails and formats improves performance.Always measure results to understand what works before scaling spend.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast ads, paid advertising for podcasts, podcast growth strategies, Spotify podcast ads, YouTube ads for podcasts, podcast promotion 2025, google podcast ads, Meta podcast ads, LinkedIn podcast promotion, Mowpod advertising, podcast marketing tips, podcast ROI, how to grow a podcast, podcast promotion strategies, marketing for podcasters, entrepreneurs growing podcasts, podcast community building, podcast discoverability

Podcasting has evolved rapidly, and with so many tools available it can be hard to know which ones are worth your time and money. In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall break down the top five podcasting tools you need in 2025. Whether you are launching your first show or scaling an established podcast, these tools will save you hours of editing, improve your audio and video quality, and make your content more discoverable across Apple Podcasts, Spotify, YouTube, and beyond.From AI-powered editing software to all-in-one recording platforms, transcription tools for SEO, and distribution platforms for growth, this episode will show you how to upgrade your podcasting workflow and engage your audience more effectively.If you want to save time, cut costs, and reach more listeners with professional-quality content, these are the tools you cannot afford to ignore.What You'll Learn in This Episode:Why Autopod is the ultimate AI editing tool for multi-camera podcastsHow Riverside outperforms Zoom as a portable podcast studio for creatorsThe role of Otter.ai in boosting podcast accessibility and SEOHow to use ChatGPT for podcast research, strategy, and social media contentWhy Spotify for Creators and Captivate are essential for podcast distribution and audience growth🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Podcasting is easier to start but harder than ever to get noticed. Tools can give you an edge.Autopod saves hours by automatically cutting between multiple camera angles.Riverside offers high-quality remote recording, echo cancellation, and AI transcription.Otter.ai provides fast and affordable transcription that boosts accessibility and SEO rankings.ChatGPT accelerates research, workflows, and content creation but needs human oversight.Spotify for Creators and Captivate simplify hosting, uploading, and managing your podcast.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast tools 2025, best podcast tools, podcast editing software, podcast AI tools, podcast recording platform, podcast hosting platform, Autopod podcast editing, Riverside podcast studio, Otter.ai transcription for podcasts, ChatGPT for podcasters, Captivate podcast hosting, Spotify for Creators tutorial, how to start a podcast, grow your podcast audience, podcast SEO tips, podcast monetisation strategies, tools for podcasters, podcast community building, podcasting for entrepreneurs

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive into how podcasts can become powerful tools for customer engagement, retention, and community building. They explore why retention is the new growth, how podcasts can be used for onboarding and upselling, and why intentional content creation is key to building deeper connections. Alex shares lessons learned from growing a fast-paced Facebook group and the pitfalls of treating it like a sales funnel, while James highlights how podcasts can drive people into meaningful communities. They also discuss how Screw It Just Do It will become the official podcast of the Festival of Entrepreneurs, bridging live events and ongoing engagement. This episode is packed with strategies for turning listeners into loyal customers, building community-driven podcasts, and creating intentional content that drives long-term impact.What You'll Learn in This Episode:Why podcasts are one of the best tools for customer engagement and retentionHow to use podcasts for onboarding, upselling, and loyaltyThe difference between a group and a true community and why it mattersHow to integrate podcasts with live events to sustain energy and connectionWays to involve listeners directly through interactive content like voice notesWhy intentional content creation is key for long-term podcast success🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Retention is the new growth: engage the listeners you already have.Communities thrive when people feel part of something, not when they’re sold to.Podcasts can bridge live events and ongoing digital engagement.User-generated content (like voice notes) deepens trust and belonging.Being intentional with podcast content makes it more engaging and impactful.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal exactly how to grow your podcast on Spotify without spending a penny. With Spotify’s creator tools leveling up fast, podcasters now have access to game-changing features like video podcasting, clickable thumbnails, and algorithm-boosted clips. James and Alex unpack how these tools can supercharge discoverability, increase engagement, and even lead to viral growth, sharing a real-life example of a clip that pulled in 180,000 downloads overnight. They also explain Spotify’s monetisation model, why it’s the only major platform investing heavily in podcast creators, and how you can leverage it to build a loyal audience while generating revenue.Whether you’re just starting or looking to scale, this episode gives you the step-by-step tactics to get more reach, more listeners, and more opportunities without blowing your budget.What You'll Learn in This Episode:How to grow your podcast on Spotify without spending moneyWhy Spotify’s algorithm boosts creators who use new toolsHow to upload and optimise video podcasts for maximum reachThe power of clickable thumbnails and viral clipsHow a single clip generated 180,000 downloads overnightSpotify’s monetisation model and how to activate itTips for repurposing content for multiple platforms efficiently🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Spotify is the only major podcast platform currently investing heavily in creator tools and discoverability.Adding video, thumbnails, and clips increases algorithmic reach and attracts new audiences.Clips aren’t just for social media, Spotify uses them to drive traffic to full episodes.Monetisation opportunities now rival YouTube, with ad revenue and premium subscriber share.The upload process is similar to YouTube, so it’s easy to integrate into your current workflow.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads

Think podcasting is just about chasing sponsors and ad revenue? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall pull back the curtain on how you can use your podcast as a powerful lead generation machine, especially if you’re a B2B business, coach, consultant or expert in a niche market. Learn how to convert listeners into paying clients, turn interviews into discovery calls, and use your podcast to open doors that cold emails can’t. They also reveal how a single podcast guest led to £40K in recurring revenue, how a podcast in a hyper-niche market closed 6 out of 25 dream clients, and why your show should be set up intentionally to attract leads, not just listeners.What You'll Learn in This Episode:Why lead generation should be your podcast’s #1 goal (especially for B2B)How to use podcast interviews to convert potential clientsWhy post-interview conversations often lead to high-ticket dealsThe biggest monetisation misconception in podcasting (and what to do instead)How to build a funnel from podcast to conversion using content repurposingWhy your call to action really matters — and what it should look like🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:You don’t need sponsors to monetise a podcast — you need strategyA 10-minute guest interview can be more effective than a sales call.Even niche podcasts (like geological deep piling recruitment!) can land dream clients.Content repurposing drives traffic and conversions — if funnelled intentionally.A strong CTA and purpose-built landing page are non-negotiables for podcast lead gen.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast lead generation, podcast monetisation, podcast strategy, how to grow a podcast, podcast marketing, B2B podcasting, podcasting for business, podcast tips for beginners, start a podcast, grow podcast audience, podcast sales funnel, podcast guest strategy, podcast cta, content repurposing, alex chisnall, james burtt, start grow monetise your podcast, podcast tips 2025, how to monetise a podcast without ads

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall break down the step-by-step tactics to transform casual podcast listeners into engaged super fans and ultimately, paying customers. From using email newsletters to building community through live events and social media interaction, this episode is packed with actionable strategies to deepen audience relationships and increase podcast ROI. Whether you’re just starting out or looking to grow your brand and business, this is a masterclass on audience engagement, loyalty, and monetisation through podcasting.What You'll Learn in This Episode:Why you don’t need thousands of downloads to have a valuable podcastHow to use newsletters to understand and engage your audienceThe power of live events even with small listener basesSmart ways to respond to your listeners and drive loyaltyHow podcast superfans convert into paying clients🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A small, niche audience can be more powerful than a large but passive oneNewsletter engagement builds stronger audience insight and loyaltySocial proof and community can be created through simple interactions and live meetupsSuper fans often become brand ambassadors and buyersStart where you are: Appreciate the few, and the many will comeRecommended Tools & Resources:Otter.ai – for accurate episode transcriptionAuphonic – for easy, AI-powered audio editingCanva – for on-brand episode artwork and content sharingInstagram & YouTube – for building direct engagement through comments, DMs, and repostsPat Flynn’s book Superfans – for deeper insight on building podcast communityJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast growth, podcast monetisation, podcast marketing tips, build podcast audience, podcast super fans, email list for podcasters, start a podcast for free, grow your podcast, podcasting 101, podcast launch strategy, podcast community building, pat flynn superfans, podcast engagement, podcast listener retention, how to build a podcast brand, podcasting for coaches, podcasting for entrepreneurs

Think you need a big budget to launch a successful podcast? Think again. In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start your show using nothing more than a smartphone and a few clever (and free) tools. They break down exactly what equipment and platforms you need, how to get broadcast-quality audio with zero spend, and which AI tools are best for editing and promotion. Whether you’re bootstrapping your first show or looking to reduce production costs, this episode gives you a step-by-step guide to launching without breaking the bank—proving that budget is no longer a barrier to building a professional, profitable podcast.What You'll Learn in This Episode:How to record, edit, and publish a podcast using just your phoneThe best free and low-cost tools for podcasting in 2025How to use Riverside, Auphonic, Opus Clip, Otter.ai, and Canva for podcast productionWhere to host your podcast for free with RSS distributionWhy budget isn’t an excuse to delay your podcast launch🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:You can launch a podcast with zero budget using free mobile apps and built-in micsRiverside.fm offers powerful video/audio recording + AI editing in oneAuphonic dramatically improves audio quality with AI-driven post-productionOpus Clip extracts video highlights with context-aware trimmingSpotify for Podcasters offers free RSS syndication across major platformsDIY podcasting doesn’t mean low-quality—if you use the right tools wiselyRecommended Tools & Resources:Riverside.fm – 4K video and multi-track audio recording with magic clip editingAuphonic – Free AI audio enhancement for clean, pro-quality soundOpus Clip – Automatic video clipping with YouTube URL supportOtter.ai – Free transcription for accessible and searchable episodesCanva – Free design tool for cover art and promotional graphicsSpotify for Podcasters – Free RSS distribution to Apple, Amazon, and moreJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:start a podcast for free, how to launch a podcast, podcasting on a budget, free podcast tools, podcasting tips 2025, how to record podcast with phone, podcast equipment under $100, how to publish a podcast free, riverside podcast tutorial, spotify podcast hosting, canva podcast artwork, opus clip tutorial, otter ai podcast, auphonic audio editor, your podcast course, launch podcast step by step, free podcast software, zero budget podcast setup

In this episode of Start, Grow, Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the age-old debate: podcasting or YouTube? What's best for your brand? Discover why this isn’t a battle but a blueprint for growth. Whether you’re an audio-first creator or video-savvy entrepreneur, learn how leveraging both platforms can boost your reach, authority, and revenue. From real client success stories to the surprising truth about demographics, platform algorithms, and monetisation—this episode is packed with value for podcasters and creators who want to scale smarter and faster.What You'll Learn in This Episode:The core differences between podcasting and YouTube—and how to choose based on your goalsWhy you shouldn’t fear splitting your audience across platformsHow to repurpose content effectively for both audio and video formatsMonetisation strategies that work on YouTube and podcasting (even with small audiences)How demographics vary across platforms—and what that means for your strategy🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Podcasting and YouTube are complementary, not competitive—use both to maximise growth.Demographics differ drastically: YouTube skews younger and male, while podcasts attract a broader mix.Repurposing is gold: Done right, one piece of content can dominate multiple platforms.Monetisation doesn't need big numbers—it's about targeting and authority.Platform-specific formatting matters—tailor your thumbnails, episode art, and structure for success.Recommended Tools & Resources:YourPodcastCourse.com: 55+ on-demand videos teaching you how to launch, grow, and monetise your podcast, even with zero experience.🛠️ Tools to explore: YouTube Studio, Anchor by Spotify, Headliner.app (for audiograms), and TubeBuddy for video SEO.🔗 Use YouTube Shorts + podcast snippets to cross-promote platforms and grow discoverability.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcasting vs youtube, podcast vs youtube 2024, podcasting tips, youtube podcast strategy, grow your podcast, podcast monetization, youtube monetization, podcasting for beginners, youtube for podcasters, repurpose content, podcasting strategy, podcast tips 2024, youtube growth strategy, podcast discoverability, expert authority podcasting, start a podcast, video podcast tips, how to grow on youtube, podcast vs video, content repurposing tips

Think you need millions of downloads to monetise your podcast? Think again. In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt break down the myth that podcast growth must come before monetisation. You’ll hear real-life examples of creators landing $2.5K+ sponsorships with just 8,000 downloads and using expert authority and cross-platform reach to drive income. Whether you're just starting out or looking to scale, this episode is packed with actionable strategies to help you turn your podcast into a powerful revenue-generating tool, regardless of your listener count.What You'll Learn in This Episode:What You’ll Learn in This Episode:Why you don’t need massive downloads to start monetisingHow expert authority can drive high-value clients and consulting workReal sponsorship and monetisation examples (including exact figures)The difference between front-end and back-end podcast revenueThe power of delayed gratification in podcast growth🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Monetisation can come before growth: With the right positioning and brand, you can secure sponsors early—even before launch.Download numbers ≠ value: Sponsors care about your audience quality and reach, not just quantity.Play the long game: Growing a loyal audience over time can dramatically increase the value of your podcast.Expert authority converts: Many podcasters land high-ticket consulting gigs purely based on their podcast content and presence.Short-form content matters: Don’t underestimate the impact of social impressions and repurposed podcast clips.Recommended Tools & Resources:YourPodcastCourse.com – 55 on-demand video modules for launching and monetising your podcast.Podseeker – A paid tool ($50/month) for finding podcast contacts for guest outreach and sponsorship pitches.Canva – Design your one-pager or pitch deck for sponsors or guesting opportunities.Apple Podcast & Spotify Charts – Use platform-specific rankings to discover where your show sits and whom to target.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast monetisation, how to monetise your podcast, get podcast sponsors, make money from podcast, podcast without downloads, podcast growth tips, expert authority podcasting, Alex Chisnall podcast, James Burtt podcast tips, Your Podcast Course, podcast sponsorship, start a podcast, grow your podcast, make money from content, revenue from small podcast, how to start podcasting, podcast marketing strategy

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt reveal a step-by-step strategy for getting booked on 10 podcasts in just 30 days — perfect for product launches, course promotions, or brand visibility campaigns. From crafting a powerful one-pager to writing a bespoke email that actually gets replies, this episode is packed with actionable tactics for landing high-quality podcast guest spots. They also break down how to target the right podcast categories (hint: don’t just say “business”), the power of follow-ups, and how to stand out to busy podcast hosts. Whether you’re a coach, founder, or content creator, this guide will help you amplify your reach and grow your audience fast.What You'll Learn in This Episode:How to create a punchy one-pager that opens podcast doorsWhat makes an irresistible guest email (and what to avoid)Why personalisation and follow-up are more powerful than automationThe podcast pyramid strategy for building authority and momentumHow to identify subcategories that match your niche and goalsTools and platforms to find podcast contact details fast🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:A great one-pager should show how you help the audience, not just list your bioAvoid long, generic outreach emails — go bespoke, specific, and value-firstUse tools like PodSeeker to find podcast email addresses and streamline your outreachBe strategic — focus on shows that align with your topic and sub-niche, not just the top 10Follow-up is everything: persistence wins, especially with busy hostsBuild authority by starting with smaller shows and working up the podcast pyramidRecommended Tools & Resources:YourPodcastCourse.com – 55+ on-demand videos, cheat sheets, and blueprints for launching and scaling a podcastCanva – Easily design a visually appealing, professional one-pagerPodSeeker – Find verified podcast email addresses and contact infoSpotify & Apple Podcast Charts – Research niche-specific shows to targetVoice Notes on Instagram – A creative hack for standing out when following upJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast guesting strategy, how to get on podcasts, podcast pitching, podcast marketing, how to be a podcast guest, podcast outreach, grow your brand with podcasts, podcast visibility tips, how to write a podcast pitch, podcast one-pager, personalised podcast email, podcast launch strategy, business podcast guesting, podcast email template, entrepreneurs, coaches, authors, course creators, personal brands, marketing consultants, podcast hosts, content creators, founders, startup teams

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into how to turn your podcast listeners into qualified leads — and why most podcasters are missing out on one of the easiest lead-generation tools: your show notes. With podcast listeners 14x more likely to click a link in show notes than on other platforms, James and Alex reveal how to create compelling CTAs, use quizzes and lead magnets effectively, and take back control from algorithms by building your own email list. Whether you're just starting out or looking to monetise a mature podcast, this episode is packed with actionable insights to help you grow your audience, capture data, and convert your content into revenue.What You'll Learn in This Episode:Why podcast show notes are your most underrated lead-generation toolHow to craft high-converting calls to action (CTAs) for your podcastThe importance of capturing listener data via lead magnets and landing pagesHow to use quizzes and score apps to drive engagement and email signupsWhy building your email list is essential for long-term monetisation🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Clickable show notes matter — podcast listeners are 14x more likely to click than other media usersAvoid too many CTAs — a confused audience takes no actionControl your platform — drive traffic to landing pages, not just your website homepageLead magnets work best when they solve one specific, high-value problemQuizzes and score apps are a fun, effective way to collect data and deliver valueEmail lists are your safety net — never rely entirely on social platformsRecommended Tools & Resources:ScoreApp – Ideal for creating engaging podcast quizzes to capture leadsMeta/Facebook Ads – Run traffic to your lead magnet or podcast quizChatGPT – Use AI to generate SEO-optimised show notes, titles, and lead magnetsJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast monetisation, podcast lead generation, grow your podcast, podcast marketing, podcast CTA, podcast show notes SEO, how to turn podcast into leads, podcast lead magnet, podcast quiz, build podcast email list, podcast conversion strategy, email list for podcasters, podcasters, content creators, digital marketers, coaches with podcasts, entrepreneurs, podcast course, lead gen for podcasts, podcast business growth

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into one of the most overlooked growth hacks in podcasting: creating irresistible thumbnails and cover art. Whether you're on YouTube, Spotify, or Apple Podcasts, your podcast thumbnail is your first impression—and it can make or break your episode’s reach. From using Canva for pro-looking designs to leveraging AI tools like ChatGPT for SEO-optimised titles and descriptions, Alex and James unpack the strategies that globally successful shows like Diary of a CEO and High Performance are using to dominate the charts. Plus, they share their own workflow for thumbnail testing and cover art optimisation that’s helped launch over 400 podcasts. If you're ready to get more clicks, more listens, and more growth—this is the episode you can't miss.What You'll Learn in This Episode:The psychology behind what makes people click on a podcast thumbnailWhy your thumbnail title and episode title should never be the sameHow to design eye-catching graphics with Canva (no graphic designer needed)Beta testing thumbnails on YouTube for higher engagementUsing ChatGPT and AI to generate SEO-friendly titles and show notesHow individual episode artwork boosts discoverability on Apple, Spotify, and more🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Faces sell: Use high-resolution images with eye contact for maximum engagementContrast is key: Pair strong emotions in the title and thumbnail for curiosity clicksKeep it under 7 words: Your thumbnail copy needs to grab instantlySquare it up: Reformat thumbnails for Spotify, Apple, and Amazon MusicDouble the hooks: Your title and thumbnail headline should be different but complementaryUse the algorithm to your advantage: New features like individual episode artwork are prioritised by platformsRecommended Tools & Resources:Canva – For easy, professional-looking graphic designChatGPT – For SEO-optimised show notes, YouTube descriptions & episode titlesYouTube Thumbnail A/B Testing – Built-in feature to test click performanceYourPodcastCourse.com – 55+ video modules, cheat sheets, and proven blueprints for launching and scaling a podcastJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:podcast thumbnail design, how to design podcast artwork, YouTube podcast growth, podcast SEO, Canva for podcasters, how to grow your podcast, podcast cover art tips, thumbnail A/B testing, ChatGPT for podcasters, Spotify podcast artwork, Apple podcast cover image, how to launch a podcast, Your Podcast Course, Alex Chisnall, James Burtt, podcast growth tips, DIY podcast branding

In this value-packed episode, Alex Chisnall and James Burtt dive into one of the biggest format questions for podcasters: solo episodes vs guest interviews. Whether you're just starting or looking to grow and monetise your podcast, understanding how each format contributes to reach, authority, and audience engagement is crucial. From storytelling strategies to content repurposing hacks, this episode gives you a real-world, no-fluff comparison backed by personal experience and hundreds of podcast launches.What You'll Learn in This Episode:The biggest benefits (and drawbacks) of solo episodesHow guest interviews can organically boost your reachWhy doing both formats can supercharge your podcastThe role of thought leadership in the expert economyReal-life examples from top podcasters like Steven Bartlett and Gary VeeTips for scripting, pacing, and bullet-point prompting in solo episodesHow to build a deeper connection with your ideal listener🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Solo episodes help build expert authority and position you as a thought leaderGuest episodes are brilliant for growing your reach and tapping into new audiencesYou don’t have to pick one—mix formats based on what serves your audience bestPre-recorded content allows you to be human—don’t aim for perfectionAlways make content with your ideal listener in mindRecommended Tools & Resources:YourPodcastCourse.com — Step-by-step tools, templates & trainings to launch and grow your podcastOtter.ai — Our go-to tool for fast, accurate podcast transcriptionsGary Vee's Content Deck — Google this free guide for repurposing macro content into 70+ micro piecesJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:solo podcast episodes, guest podcast format, how to grow your podcast, podcasting for entrepreneurs, podcast tips 2025, how to monetise your podcast, start a podcast, podcast launch strategy, B2B podcasting, podcast thought leadership, Alex Chisnall podcast, James Burtt podcast, Your Podcast Course, solo vs guest podcast, content repurposing podcast, podcasting tips YouTube

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal the complete strategy for repurposing podcast content to dramatically increase reach, boost brand awareness, and position yourself as a thought leader. From using AI tools like Otter.ai and ChatGPT to generating blog posts, carousels, and viral short-form clips for YouTube Shorts, Instagram Reels, and TikTok—this is your step-by-step blueprint for turning one episode into a month’s worth of engaging, multi-platform content. Whether you're a new podcaster or scaling a growing show, these actionable tips will help you work smarter and get more visibility with less effort.What You'll Learn in This Episode:The smartest way to repurpose podcast episodes for multi-platform contentHow to use Otter.ai for accurate transcriptionsHow to turn transcripts into blogs, newsletters, and social postsThe power of YouTube Shorts, Instagram Reels, and TikTok clipsHow ChatGPT can help you build a week’s worth of content in under an hourThe benefit of batch content creation and scheduling tools🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Repurposing content helps you extend the life and reach of every episode.Use transcription tools like Otter.ai to kickstart content creation.Short-form video content is crucial for discoverability in today’s algorithm-driven platforms.AI tools like ChatGPT can streamline and scale your content marketing efforts.Batch-creating content monthly saves time and boosts consistency.Recommended Tools & Resources:Otter.ai – AI-powered transcription toolChatGPT – Generate blog posts, carousels, captions, and LinkedIn articlesYouTube Shorts / Instagram Reels / TikTok – Platforms to distribute short-form clipsGary Vee Content Deck – Framework for scaling macro to micro contentYourPodcastCourse.com – Access to a dedicated training video on repurposing podcast contentJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to repurpose podcast content, podcast content marketing, podcast marketing strategy, grow your podcast, AI for podcasters, how to use ChatGPT for podcasts, podcasting tips, how to use Otter.ai, YouTube Shorts for podcast, Instagram Reels podcasting, TikTok podcast clips, start grow monetise podcast, podcast content creation tools, podcast growth hacks

In this game-changing episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how you can start earning money from your podcast before you even publish a single episode. From brand sponsorships and Patreon memberships to leveraging existing networks and offering services, they unpack actionable strategies used by podcasters around the world to generate revenue from day one. Whether you're planning a launch, already recording, or relaunching an existing show—this episode will help you build a podcast that doesn’t just grow an audience, but grows your income too.What You'll Learn in This Episode:How to secure sponsors and brand deals pre-launchWhat makes Patreon and other membership platforms effectiveThe hidden costs of Apple podcast subscriptions (and how to price correctly)Why client acquisition > sponsorship for most podcastersThe exact pitch strategy that landed a £50,000 deal before a single episode aired🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Start monetising early—you don’t need huge audience numbers to earn.Sponsorships can come before launch if your brand or network is strong.Exclusive content and early access can drive paid subscriptions.Use your podcast to attract high-value clients, not just advertisers.Serving a niche market can be more profitable than trying to reach the masses.Recommended Tools & Resources:Patreon – A leading platform for building podcast memberships.Graphtreon.com – Track top-earning podcasters and see what works.Spotify for Podcasters – Use for subscriptions and exclusive content features.Apple Podcasts Subscriptions – Monetisation with platform-specific considerations.YourPodcastCourse.com – 55-video step-by-step system to start, grow & monetise your podcast.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to monetise your podcast, podcast sponsorship before launch, patreon for podcasters, podcast revenue tips, make money podcasting, podcast launch strategy, grow podcast audience, start a podcast 2024, podcast business model, podcasting for entrepreneurs, how to get podcast sponsors, podcast client acquisition, podcast pre-launch strategy, podcast monetisation tips, build podcast membership, Your Podcast Course

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall unpack one of the most powerful—and underrated—strategies for growing your podcast organically: podcast guesting. Fresh from guesting on other shows himself, James shares exactly how showing up on the right podcasts can help you build awareness, grow your subscriber base, and drive real results. They discuss why guesting often outperforms paid podcast ads and traditional press, and how to make sure your appearance converts listeners into loyal fans. Plus, they share actionable tools and platforms to help you start booking guest spots today. Whether you're relaunching a podcast or launching from scratch, this episode is a must-listen.What You'll Learn in This Episode:Why podcast guesting is more effective than traditional PRHow to choose the right shows for your nicheTactics to ensure your podcast gets mentioned (and linked!)How to overcome the platform-switching challengeThe biggest mistake podcasters make when pitching themselves🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Relevance matters: Target podcasts that serve your ideal audienceEase of discovery: Link directly to your show on the platform listeners are already onGuesting = visibility: Showing up on other shows beats most other promo methodsStart small, grow up: Don’t pitch yourself to the biggest shows right awayThe magic is in the follow-up: Most opportunities are missed due to lack of follow-throughRecommended Tools & Resources:www.YourPodcastCourse.com – The ultimate step-by-step guide to launching and monetising your podcast (55 videos, on-demand access)Matchmaker.fm – Find podcasts to guest onPodbooker.com – Connect with hosts looking for guestsGuestio – A marketplace for podcast interviews with influencersJoin the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:Podcast guesting, how to grow a podcast, podcast growth hacks, podcast marketing, Spotify podcast tips, Apple Podcasts SEO, Matchmaker.fm tips, Podbooker guesting, how to get podcast listeners, podcast audience building, how to get 100 podcast downloads, organic podcast growth, podcast promotion strategies, best podcast launch tips, how to get podcast guests, how to grow a podcast audience, James Burtt podcast, Alex Chisnall podcast

If you're launching a new podcast and wondering how to attract your very first 100 listeners, this episode is packed with actionable tips you can start using today. James Burtt and Alex Chisnall reveal real-world strategies for building early momentum, including how to get your guests to share your show, how to leverage friends, family, and WhatsApp broadcasts, and how to use online communities for organic reach. This episode is a masterclass for first-time podcasters and growing creators looking to break through the noise in 2025.Whether you're podcasting for business, brand-building, or storytelling, these tips will help you build a loyal audience from Day One.What You'll Learn in This Episode:How to get your first 100 podcast listenersWhy your guests can make or break your podcast reachHow to make it easy for guests to share your contentUsing WhatsApp broadcasts to increase engagementTapping into family, friends, and online communitiesThe importance of follow-up and simple sharing instructions🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:Always provide guests with ready-made share assets and pre-written captionsTrack and follow up with guests who don’t share—don’t be afraid to nudgeUse WhatsApp groups and DMs with visuals to demonstrate how to follow, review, or shareDon’t underestimate your personal network when launchingPrepare everything ahead of time to reduce friction and boost promotionRecommended Tools & Resources:Google Drive / Dropbox for asset sharingWhatsApp BroadcastsCanva (for easy visual creation)Otter.ai (for transcription)ChatGPT (for repurposing transcripts)Your Podcast Course – https://yourpodcastcourse.com/Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:how to get podcast listeners, grow your podcast, podcast launch strategy, podcast promotion tips, podcast marketing, how to grow a podcast from 0, podcast guest sharing, podcast social media strategy, WhatsApp podcast promotion, podcast growth tips, start grow monetise podcast, podcast tips for beginners, podcast success hacks, how to build a podcast audience, podcasting 2025, best podcast course, your podcast course

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the ever-growing battle of YouTube vs audio in the podcasting world. Discover why YouTube is now the top platform for podcast listening hours, and how visual storytelling and short-form content can drive massive organic growth.Whether you're a new creator deciding between formats, or a seasoned podcaster wondering if it’s worth switching on the camera, this episode breaks down discoverability, audience behaviour, and revenue differences between audio and video podcasts. Learn how to use platforms like Spotify for Podcasters, YouTube Shorts, and social media to expand your reach and turn passive listeners into loyal subscribers.What You'll Learn in This Episode:The pros and cons of YouTube vs audio-only podcastingHow to drive discoverability using short-form contentWhy video podcasts may grow faster than audio-onlyHow platforms like Spotify and YouTube recommend your showRevenue comparisons (CPM) between audio and video monetisation🎙️ Ready to Launch or Level Up Your Podcast?Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue. 👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!Key Takeaways:YouTube is now the #1 platform for podcast listening hours.Discoverability is driven by short-form content like Reels, Shorts, and TikToks.Audio-only podcasts can still thrive, but video offers greater reach.CPMs can vary massively: $2 (meme content) to $32 (business podcast).You can grow separate audiences on both platforms—video doesn’t cannibalise audio.Always test and measure what format works best for your audience.Recommended Tools & Resources:Spotify for Podcasters – Use video + short-form clips for better discovery.YouTube Studio – Track analytics and reach using Shorts and long-form uploads.Opus Clip & CapCut – For repurposing long episodes into high-impact clips.Riverside.fm – For recording high-quality remote video podcasts.Otter.ai & ChatGPT – Turn transcripts into blogs, carousels, or social posts.Join the Conversation:If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.Follow Us:Instagram: @podschoolTikTok: @podschool.communityYouTube: @stargrowmonetiseyourpodcastLinkedIn: James Burtt & Alex ChisnallIn this show, we discuss:YouTube Podcasting, Podcast Marketing, Podcast Growth, Video Podcasting, Start Grow Monetise, Monetise Your Podcast, Podcast Tips, Spotify Podcasting, Podcast SEO, Podcast Strategy