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How to Build a Sustainable Music Career and Collect All Revenue Streams
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How to Build a Sustainable Music Career and Collect All Revenue Streams

Author: Emily White

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How to Build a Sustainable Music Career and Collect All Revenue Streams is the podcast version of Emily White's #1 Amazon best-selling book.

White brings each chapter of the book to life with handpicked world-class guests including Bon Iver's Justin Vernon, Imogen Heap, Kam Franklin of The Suffers, Warped Tour Founder Kevin Lyman, legendary attorney Donald S. Passman, Patrick Sansone of Wilco, and more.

Host, Author, and Creator Emily White has been the forefront of the modern music industry throughout her career. She is a Partner at Collective Entertainment and Founder of #iVoted Festivals. Support this podcast: https://anchor.fm/sustainablemusiccareer/support
16 Episodes
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Live streaming was a technology that existed prior to the pandemic. However, the space has since exploded with investment, giving artists new options and tools to connect with their fans. With in-person shows now returning, how can these new innovations create a hybrid model to reach even more fans who might not be able to attend traditional concerts? We explore this and more with Mary Kay Huse, the visionary Co-Founder and CEO of Mandolin, which is one of the top webcasting companies leading the charge. Happy Listening! Questions? Reach out to @EmWizzle on Twitter CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Host Emily White used to tour manage and this episode is the first of three that will cover live performances and touring. Guest Akin Aliu is a booking agent at CAA, or Creative Artists Agency - one of the largest talent agencies in the world. Emily and Akin break down how to book and promote shows, what a booking agent does and is looking for, as well as how to maximize all aspects of your live career both on the road and via livestreams. Here we go! Questions? Reach out to @EmWizzle on Twitter CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Melissa Garcia is a Founding Partner at Collective Entertainment and Host Emily White’s business partner. Melissa also serves as the Chief Marketing Officer of #iVoted Festival. In this episode Melissa and Emily cover FOMO or “fear of missing out” in the age of Instagram and what to do about it, how to announce your release effectively, social media best practices, maximizing Spotify and Pandora, as well as modern PR whether you have a budget or not. Additionally Melissa and Emily break down radio promotion in the United States, music videos in the modern era and discuss brand partnerships. Here we go! Follow Melissa Garcia on Instagram and Twitter. Questions? Reach out to @EmWizzle on Twitter CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Part three of our distribution episodes explores digital distribution companies such as The Orchard, Redeye, and of course Symphonic which today’s guest Nick Gordon is the GM of in New York City. He additionally serves as Symphonic’s Chief Client Officer. Today we’re going to explore the inner workings of this form of distribution as well as the physical distribution of CD’s and vinyl. Host Emily White also explains what SoundExchange is and why now is the time to sign up if you haven’t already. Happy listening! Questions? Reach out to @EmWizzle on Twitter CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
In the previous episode, Host Emily White discusses the importance of "direct to fan" distribution as the foundation of building a sustainable music career. The next step on a musician's journey is to distribute to "DSP's" or digital service providers - e.g. Spotify, Apple Music, Tidal, Deezer, etc. In the book this podcast is based on, Emily explains when artists should use CD Baby and when Tunecore is the right fit. Since its publication Emily has been asked by musicians how DistroKid fits into the space. This episode explains exactly that. Our episode's guest is Milwaukee based musician Cullah, who has been releasing an album a year on his birthday since he was 15. Now 30, Cullah recently released his 15th album 1/2, as he has been releasing music for half of his life. Emily and Cullah discuss aggregators and dig into how Cullah is building a sustainable music career Happy listening! Check out Cullah at Cullah.com & @CullahMusic Questions? Reach out to @EmWizzle on Twitter CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
"Direct to fan" distribution is the foundation of building a sustainable music career. Technology companies are the most valuable entities in the world. Why? Because they have all of our data. Musicians and creators need to view themselves through this lens, instead of just giving their fans' data away to technology companies without knowing who is listening to their music. Musicians can do this by collecting as many email addresses and mobile phone numbers as possible to communicate with their audience directly forever. This episode breaks down why you need to be selling music through your website and on Bandcamp. Bandcamp has been at the forefront of the direct to fan revolution, paying out $751 Million USD over the past decade to artists and rights holders. To dig in further on this crucial topic, host Emily White interviews Bandcamp founder Ethan Diamond. Also! Today’s episode is brought to you by the amazing folks at Bandzoogle. Built by musicians for musicians, #Bandzoogle is an all-in-one platform that makes it easy to build a stunning website and EPK for your music. Head to Bandzoogle.com & try it free for 30 days, +use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription. Happy listening! Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Lauren Ross is an incredibly talented sync pitching representative, music supervisor, musician, and more. She has managed St. Vincent, launched Kill Rock Stars' licensing division and founded Terrorbird Media's sync pitching department. In this episode, Host Emily White interviews Lauren, taking listeners through steps that put musicians in the best position to land a "sync" placement. “Sync” is short for synchronization, which is when music is synchronized with picture - examples used in film, TV, advertisement, web show, etc. Happy listening! Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Music publishing has brought fear and confusion to many songwriters over the years. And Host Emily White understands why! There are horror stories of songwriters signing their publishing rights away for a nominal advance in the 20th century, only for their catalog to go on to make millions. But first, what *is* music publishing? And how do you collect on it? The good news is, music publishing is more simple than you might think, and the modern music industry offers ways to collect on that revenue while also retaining your rights. This episode explores all options for collecting on your music publishing revenue. Emily interviews Songtrust President Molly Neuman for a deeper dive into this topic, while also discussing Molly's incredible career. Happy listening! Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
All songwriters need to sign up for a performing rights organization or "P.R.O." in their country. Unfortunately Host Emily White has met many songwriters who have been fearful to do so. She’s also met young songwriters who figured they would join a PRO when they're further along in their career. This episode is here to quell those fears and encourage you to sign up for a PRO in your country NOW. Emily interviews special guest Loretta Muñoz of ASCAP to explain how to do just that while discussing best practices in working with a PRO. Happy Listening! Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
This episode covers Chapter 4 of the book this podcast is based on, "How to Record With or Without a Budget." Host Emily White does so by interviewing veteran musician, producer, photographer Patrick Sansone of Wilco and The Autumn Defense. Emily and Pat discuss his successful career through the lens of the book. While also sharing best practices for recording whether you're just getting going or would like to learn and grow through hearing from Pat's experience in the studio. Happy Listening! Questions? Reach out to @EmWizzle on Twitter. Patrick Sansone on Instagram: @Sansonic1 CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
E6: Imogen Heap

E6: Imogen Heap

2021-05-0901:02:48

The next chapter in the book this podcast is based on is "How to Record With or Without a Budget." Host Emily White initially thought of Imogen Heap for this episode, as she is the first woman to win Best Engineered Album at The Grammys. However Emily realized she'd be remiss if the interview was limited to recording, and instead interviews Imogen on her iconic career through the lens of the book. Emily used to tour manage Imogen and we hope you enjoy this special conversation where they catch up on Imogen's wide ranging career. And how she is transforming the music industry for artists and us all via the launch The Creative Passport. Enjoy! Questions? Reach out to @EmWizzle on Twitter. Imogen Heap's Creative Passport for Musicians: https://www.creativepassport.net/. Artists should sign up now to truly revolutionize the industry through the power of artists owning and controlling their data. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Today's episode delves into every musician's favorite topic (hint: sarcasm) - business affairs. Business affairs is also known as the legalities and rights around the music you're creating, and is not limited to master recording ownership and songwriting splits. Host Emily White digs in to ensure you're collecting all revenue that's owed to you for your songwriting and music publishing. She also shares best practices on how to handle songwriting splits if you are collaborating with others on writing your music, as well as how to compensate producers, remixers, arrangers and more. In addition, Emily covers putting together a band or group agreement if you aren't a solo artist. All of this precedes Emily's exclusive interview with attorney Donald S. Passman, author of the iconic All You Need to Know About the Music Business, who has also represented artists such as Taylor Swift, Stevie Wonder, Adele, Kanye West, and more. Today's episode is brought to you by Songtrust, the world’s largest and most accessible music publishing administrator. Sign up now to join over 300,000 songwriters and collect your publishing royalties from more than 215 countries and territories. Use promo code SUSTAIN20 at signup for 20% off your Songtrust registration. Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Prior to recording, it's crucial to establish your marketing foundation as you can then authentically connect with fans to bring them on your journey. In short, this includes setting up your email list, text message club and ensuring your social media accounts are in place. No one knows this better than Ariel Hyatt of Cyber PR. Ariel's best-selling books and award-winning Cyber PR® process marks the intersection of social media, PR, and online marketing. She's best known in both the music industry and the business world for her ability to simplify and explain things that creative minds don’t necessarily love: PR, marketing, and social media. Ariel and host Emily White are also old friends. In this episode they discuss modern marketing best practices and laying your foundation before you hit the studio. Cyber PR: https://cyberprmusic.com/ Ariel Hyatt on Twitter: @CyberPR Today’s podcast is brought to you by our friends at Bandzoogle! Built by musicians for musicians, Bandzoogle is an all-in-one platform that makes it easy to build a stunning website and EPK for your music. Listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “SUSTAINABLE” to get 15% off the first year of any subscription.  Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Host Emily White had the privilege of interviewing Bon Iver's Justin Vernon for her students at New York University's Clive Davis Institute prior to the pandemic. White realized this conversation perfectly brought to life Chapter 1 of How to Build a Sustainable Music Career and Collect All Revenue Streams - Get Your Art Together. Bon Iver's management kindly gave their blessing to share this interview in podcast form. White feels that anyone can achieve this book's and podcast's title. However the art must be great to do so. As artists and industry folks, it's natural to get caught up with what happens after music is made (marketing, distribution, etc.). However one will not be successful if the art isn't great. So much so that White is constantly reminding those in her profession of Chapter 1's title - Get Your Art Together. And why one shouldn't move on until they know they are "ripe" and ready to record, ensuring their songs, players, and vision are truly in the best place possible while creating from one's heart and soul. We hope you enjoy this very special interview with Justin Vernon by Emily and her students. Happy listening! Questions? Reach out to @EmWizzle on Twitter. CREDITS Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  Special Thanks to Josh Sundquist and MIDDLE WEST. --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
Zoë Keating is the only musician Host Emily White has ever met that does not need to read the book this podcast is based on. Zoë is an old and dear friend of Emily's, as they first met when Emily was tour managing Zoë and Imogen Heap in the Winter of 2006. Emily interviewed Zoë for the book's foreword which is available via an exclusive excerpt with Hypebot here. This podcast episode is the audio recording of that conversation and contains more than what is available in the book and Hypebot piece. In fact, Emily never planned on releasing this conversation as it was initially recorded so Emily could transcribe Zoë's words for the book's foreword. With Zoë's blessing this conversation is now a podcast episode for the world to hear. Emily personally loves the foreword of the book as much as the entire book! And the feedback from the written version of Zoë's thoughts has been overwhelming from artists in the best possible ways. We hope you enjoy this conversation between Emily White and the incomparable Zoë Keating on how Zoë continues to build a sustainable music career and collects all revenue streams. Happy listening!  Follow Zoë on Twitter HERE. Questions? Reach out to @EmWizzle on Twitter. CREDITS Creator, Executive Producer, Producer, & Host: Emily White Engineer: Nathan Cain Music: Matthew Wang Sponsorship: Michael James Graphics: Neelu Mohaghegh  --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
E1: Introduction

E1: Introduction

2021-04-0526:00

Welcome to How to Build a Sustainable Music Career and Collect All Revenue Streams! Based on Emily White's #1 Amazon best-selling book of the same name, this debut episode gives you an overview of the book and this podcast series. Emily has never seen the modern music industry presented to artists in order - from creation to execution or recording to release. Similarly, as a veteran of the industry, Emily was repeatedly finding money owed to artists. She realized that if this was happening to artists with large followings and teams in place, that it was most likely happening to countless artists. Thus, How to Build a Sustainable Music Career and Collect All Revenue Streams was born. This podcast takes you through each chapter of Emily's book, with hand-picked guests who breathe life into each chapter's topic, taking the listener along their own journey to achieve the podcast's title. Tune in every Monday for a new episode. Next week Emily will be releasing her interview with Zoë Keating, which is the foundation of the foreword of the book, as Zoë is one of the only artists Emily has ever met that doesn't need to read this book. We hope you enjoy and look forward to experiencing this odyssey with you! Questions? Reach out to @EmWizzle on Twitter. CREDITS: Creator, Executive Producer, Producer, & Host: Emily White; Engineer: Nathan Cain; Music: Matthew Wang; Sponsorship: Michael James; Graphics: Neelu Mohaghegh --- Send in a voice message: https://anchor.fm/sustainablemusiccareer/message Support this podcast: https://anchor.fm/sustainablemusiccareer/support
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