How to Get a Meeting With Anyone

What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In this podcast, Heinecke asks a simple question to each of his guests: “When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?” You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. This podcast should be required listening for every enterprise sales team.

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76: Michael Hurley on using Marketing to get Jobs in Advertising

76: Michael Hurley on using Marketing to get Jobs in Advertising. 

02-11
23:38

75: David Walter on Million Dollar Closing and Contact Marketing

David Walter on Million Dollar Closing and Contact Marketing

12-03
30:29

74: Marva Bailer, Master Connector

Marva Bailer, Master Connector

11-20
24:29

73: David Brier on the Value of Branding in Contact Marketing

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10-29
36:38

72: Mario Martinez Jr. on Selling with Video

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10-22
32:17

71: John Jantsch on Self Reliance and Marketing

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10-18
19:01

70: Curtis Brooks on Connecting Through Unsolicited Proposals

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09-24
19:03

69: Sarah Fricke on Sales Enablement and Contact Marketing

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09-16
17:26

68: Barbara Weaver Smith Whale on Hunting and Contact Marketing

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09-02
21:13

67: James Carbary and LinkedIn Engagement Strategies

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08-26
27:29

66: Adam Schoenfeld and Email Automation Strategies

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08-12
23:12

65: Brian Wallace and Infographics As Contact Campaigns

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08-05
25:11

64: Jimmy Coleman and LinkedIn Connection Strategies

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07-29
30:06

63: Alec Browstein and Dream Job From A $6 Text Ad

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07-22
19:23

62: SETI’s Search for the Ultimate Meeting

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07-15
15:28

61: Nicole Darnsey and Jared Kleinert On Non-Profit Fundraising

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07-08
26:55

60: Jeff Davis and 69,500,000% ROI

69,500,000% is the new record for ROI for a Contact Marketing campaign. It's probably the record ROI for any form of marketing.  Hear former CEO Jeff Davis's amazing story of how he used a $28 Facebook ad to generate an immediate $1.5 million sale and a 10X jump in his company's value—all from a single response to a contact campaign that changed the scale of everything. Learn more about your ad choices. Visit megaphone.fm/adchoices

07-01
23:37

59: Using DocSend Feedback To Produce Compelling Content with Brett Chester

The most difficult challenge for any marketer is determining whether the content they’re creating is good content.  How do you determine the quality, utilization, and impact? On this episode, I interview Brett Chester, Vice President of Marketing for Sitetracker, about how they’ve utilized the DocSend service to track and then adjust their content for better engagement. The kind of insight document tracking provides is integral in determining whether the content is high quality, does what intended, or opens up new opportunities you may not have even considered. Learn more about your ad choices. Visit megaphone.fm/adchoices

12-10
25:55

58: Using A Book For More Than Advice w/ Mike Kim

In contact marketing, we send a lot of things to intrigue potential clients and break through to important meetings.  When someone tells me they’ve used my book to get a meeting it’s very exciting and flattering! In this episode, Mike Kim, CMO of Chefmetrics and former Business Development Manager at Kwanso, talks with me about how he used my book to get meetings.   He didn’t just take the advice; he literally sent the book to potential clients.   They got the message! Learn more about your ad choices. Visit megaphone.fm/adchoices

12-03
26:42

57: How Podcasting Massively Impacts Your Personal Brand And Influence with Logan Lyles

If you’re listening to this, you might be considering launching your own podcast.   With a growing audience that search and consume media that’s convenient and profound, having a podcast makes you part of the media by giving you an audience. In this episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, talks with me about the advantages of having your own podcast and why partnering with the pros in the space can help exponentially increase the reputation and reach of your personal brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

11-26
28:49
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MUHAMMAD YOUSAF AWAN

can you please share linked profile link of amanda

07-30 Reply

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