Today we are joined by Micah Miller of Easton Outdoors (@EastonOutdoorsLLC) to talk about his content marketing strategy, how he first decided to work on content to promote his business, and why he calls himself a Managing Member.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we are joined by Carla and Joe Policastro of Cycle CPA to talk about scaling, onboarding and training employees, and working with your spouse.Sponsors:Cycle CPA
Today we are joined by John Karpov of Action Home Services (@ActionHomeServices) to talk about growing people, investing in education, implementing actionable items, and marketing.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we are joined by Chuck from DTE Landscaping (@DTELandscapingCo) to talk about takeaways from the KTC x COIVIC event, how him and his business partner discuss and implement changes in the business, recent struggles in the business, and much more.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we are joined by Adam Anderson of Little Yukon Landscaping (@LittleYukon_Landscaping) for an in-person interview with co-host Chuck from DTE Landscaping (@DTELandscapingCo). Adam talks about how he got into the industry with his family and about his personal journey to take care of himself and those around him.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to discuss the differences between consulting, coaching, and advice. We talk about how he categorizes companies he consults, what he looks for first when he analyzes a company, how important it is to understand the numbers, importance of operations and leadership, and when you should grow or optimize.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we talk about how you can make the most of your leads through your return on ad spend. We talk about marketing, leads, and upsells to help increase your return on your ad spend with show do not tell tactics.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we talk with Co-Founder of Hidden Creek Landscaping Jason Cromley. He talks about how he started and grew Hidden Creek with his partner Matt, his roles and responsibilities today as CEO, acquiring Capital City Pools, and much more!Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we talk with Owner and President of Coivic Contracting, George Coito. We talk about the beginnings of the business, him taking over as owner and changes he made, the various avenues of revenue within the business, and the structure of a 50 employee business.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we go back into the archives to talk about branding, selling a business, and profits. These are 7 things that stand out to me from interviewing guests on the podcast.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we go live on Instagram to talk about the beauty of small projects, how to get projects when you are first starting out, how Facebook ads have helped and what the Return on Ad Spend is like for smaller projects, and much more!Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today I talk about budgeting, estimating, direct and indirect costs, gross profit vs net profit, why you should not listen to other company's numbers, overhead recovery systems, close ratios, and sales process.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today I talk about how I have marketed through a slower season to lineup work involving lift and re-lay projects, what my sales process is like to upsell, and how I present a proposal to a client to close.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North America (Code: VIPHTH for 50% off Tickets)How to Hardscape Headquarters
Today we have Cycle CPA taking over the podcast with an episode on capacity planning in your business. They discuss the differentiation of Field and Overhead Labor to provide an accurate Gross Margin and a percentage of sales. These help when setting sales goals and projecting the number of employees needed. They also discuss bottlenecks in scaling your business.
Today we talk with returning guest Dan Wasson (@The.Dan.Wasson) of Wasson Nursery (@WassonNursery) on how he has improved his sales process, efficiency, and the organization through continual improvements.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHardscape North AmericaHow to Hardscape Headquarters
Today we talk with Shane of Nowak Landscape (@NowakLandscape) for another episode in our #IAmaHardscaper Series where we sit down with a hardscape business owner and do a deep dive into their business. We touch on how Shane went from studying marine biology to working alongside his father in their landscape business, completing intricate inlays, how he uses a call service for his incoming calls, and so much more.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHow to Hardscape Headquarters
Today we talk with James Reed of Affordable Patio and PatioSEO about how he is able to sustain 3 locations and get enough leads to do 90 estimates a week. We talk branding, websites, SEO, Google and Facebook paid ads, and much more!Sponsors:Cycle CPAPatioSEO.comKnowledge Tree Consulting EventHow to Hardscape Headquarters
Today we air an Instagram Live we did to see how the start of the 2025 hardscape season has been going for everyone and received mixed responses on leads and closing sales. The conversation turned towards marketing and sales process in this live.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHow to Hardscape Headquarters
Today we are joined by Adam of Craievich Landscape Services (@CraievichLandscapeServices) for another #IAmaHardcaper episode. We talk about his startup in the industry through a Summer Job Program, beginning in maintenance and adding hardscape installation, his amazing John Deere inlays, and line item pricing.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHow to Hardscape Headquarters
Today we are joined by George Urvari of Oriole Landscaping and Knowledge Tree Consulting to discuss equipment. George discusses why you are a landscaper and an equipment dealer, what to budget for your equipment life, utilization rate, among many other subjects.Sponsors:Cycle CPAPatioSEO.comKnowledge Tree ConsultingHow to Hardscape Headquarters