How to Spin It

This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message. In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand. Thea shares their journey from journalism, including several years worki...

This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts. In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR. Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how ...

This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room. In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people. Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become rele...

This episode is about ambition and what it’s like to operate for years in high-pressure communications roles. I’m joined by Lee Griffith, founder of sunday skies, to reflect on her career in senior communications roles and the shift that led her to retrain and build a different way of working. Lee spent nearly two decades working in communications across large public sector environments most recently as a Communications Director. We talk about advising leaders, navigating expectations in PR, ...

Christmas is one of the biggest commercial moments of the year, and a super important time for PR and advertising people. Now is the time of the year where everyone has an opinion on a Christmas ads, so it felt like the right time to speak with someone who really knows the season. In this episode, I’m joined by Hannah Sharratt, Associate Director at Axe + Saw, a multi-award-winning independent creative agency. Hannah began her career in travel PR before moving into global roles at Ogilvy, wh...