Human-Machine Relations

I talk to Madeline De'Cort, a rising PR professional and Communications Coordinator at the pharmaceutical giant AstraZeneca to find out what it is like to climb the early PR career ladder in today’s fast-changing, pressurised world. We look at how to navigate the culture shock of moving from a small PR agency to a corporate in-house role, the challenges of the modern job market, and exploring how AI is actively reshaping the day-to-day reality for the newest generation of communicators.

Do you say 'please' and 'thank you' to ChatGPT? Do you perhaps think of Claude as male, or Gemini as feminine? Have you noticed a colleague viewing a new AI software as an active rival for their job and refusing to use it? If the answer to any of those questions is yes, you're already embroiled in the complex, highly emotional reality of artificial intelligence. In today’s episode of Human-Machine Relations, I’m joined by Dr. Agnieszka Piotrowska, an award-winning filmmaker, psychoanalytic scholar, TEDx speaker and author of the recently published book "AI Intimacy and Psychoanalysis" to explore the psychological side of our working relationship with AI and the dangers of getting too close to our favourite LLM.

Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this first episode of Season 2 we will explore how comms practitioners can monitor and manage what LLMs say about our organisations. I'm joined by Dennis Bylov Dalgaard, who has researched and published on the issue of AI relations, and he will be sharing his insights on why LLM should be viewed as a stakeholder and how PR practitioners can go about that task in a practical sense.

Today’s episode is the last episode in the first season, but fear not! Human-Machine Relations will be back in October with a brand new season, and a fresh lineup of guests who will be give us their expert insights. Before we say goodbye, I will highlight a few comments and questions from listeners, including the big "what will we all be doing in PR in 10 years" question, managing LLMs as a reputational stakeholder, and the Movchan fake PR profile scandal, so I'll outline some thoughts on these before signing off for the summer.

Welcome to Human-Machine Relations, the podcast that explores how people and technology are shaping the future of work, creativity and communication. In this episode we are joined by Nicola Hooper, Deputy Director, MA International Public Relations and Global Communications Management at the School of Journalism, Media and Culture at Cardiff University. We talked about the role that academia plays in the comms profession and ask whether it is keeping up with the PR industry’s changing requirements.