Hustle Inspires Hustle with Alex Quin

In this episode of Hustle Inspires Hustle, Alex Quin sits down with Greg Vetter, founder of Tessemae’s, to discuss how a stolen bottle of his mom’s homemade salad dressing sparked the creation of a national clean-food brand. Greg shares the realities of building a business from scratch, including cold-calling executives for insights, inventing clean manufacturing, and scaling Tessemae’s to a $300–$500 million valuation—only to later face investor conflict and a complete collapse of the company. He opens up about writing his book Undressed, launching new ventures like Altaresh, Quenchers, and Tushies, and how staying grounded through family, routine, and faith helped him rebuild and support other entrepreneurs through his brand accelerator.Episode Outline:[00:00:04] Greg Vetter joins Alex Quin; summer recap and background[00:01:45] Exposure to wealth at college sparked entrepreneurial curiosity[00:04:22] Cold-calling executives to learn about success[00:05:29] Developing a sales system for tracking daily productivity[00:06:26] How a stolen bottle of dressing sparked a business idea[00:08:02] Early reactions from wife and mom to Tessemae’s concept[00:09:00] First retail demo and 660 bottles sold in 5 days[00:11:35] What made Tessemae’s different: clean ingredients and taste[00:12:55] Early marketing strategies: Facebook, in-store demos[00:14:12] Building a manufacturing plant from scratch[00:15:54] Business valued at $300M–$500M[00:17:27] Investor conflicts, legal battles, and business implosion[00:20:39] Launching the book Undressed after losing the company[00:23:20] Daily routines, mindset, and resilience as a dad and entrepreneur[00:26:33] New venture: Altaresh, and major partnerships with Sam’s Club and Costco[00:28:59] Other businesses: Quenchers (vodka beverage), Tushies (portable toilets & wipes)[00:31:30] Brand accelerator and helping others scale their product companies[00:32:51] Legacy thoughts and personal branding symbolsWisdom Nuggets:Curiosity Fuels Success: Greg’s success started with asking questions—first to wealthy teammates' parents, then to CEOs. Curiosity and the willingness to learn opened massive doors.Track Progress, Not Busyness: By creating a point-based system to track real sales progress, Greg focused on results over appearances. Real productivity drives outcomes, not just effort.Clean Ingredients, Clear Value: Tessemae’s succeeded by removing unnecessary ingredients and offering better taste and transparency. Consumers valued authenticity, especially when paired with a strong story.Chaos Isn’t the End—It’s the Shift: Even after investor lawsuits and the collapse of Tessemae’s, Greg used the experience as fuel to write a book and build new businesses. Failures can spark reinvention.Build Systems That Serve Others: Altaresh streamlined grocery prep with pre-portioned kits. Solving industry pain points and making others' jobs easier can be a path to big wins.Power Quotes"We were the first clean ingredient salad dressing on the market." - Gregory Vetter "We got valued between 300 and 500 million bucks." - Gregory Vetter Connect with Gregory:Website: (https://www.gregoryvetter.com/)Instagram: (https://www.instagram.com/glvetter/)LinkedIn: (https://www.linkedin.com/in/gregvetter/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can’t serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won’t carry your brand if the team’s morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That’s where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn’t trained, you’re leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Swanwick, founder of Swanick Sleep and the Stop Drinking coaching program, joins Alex Quin to discuss how choosing an alcohol-free lifestyle can transform health, wealth, and relationships. James shares the personal and professional milestones that led him to create Swannies blue light blocking glasses and a coaching platform helping professionals take back control of their lives. He breaks down the cultural stigma of sobriety, the financial and cognitive cost of drinking, and the growing wellness trend reshaping consumer habits.Episode Outline:[00:00:03] Introduction & Medellín living[00:04:20] Life before entrepreneurship: ESPN and Bali years[00:08:50] Launching Swannies & Stop Drinking program[00:14:10] Cultural shift toward wellness and alcohol-free lifestyle[00:21:00] Customer transformations and generational impact[00:28:15] The business cost of casual drinking[00:34:40] Why younger generations are skipping alcohol[00:38:30] Swannies: Sleep benefits and productivity explained[00:40:00] Closing thoughts and where to find JamesWisdom Nuggets:1. Alcohol-Free is a Strategic Advantage:Removing alcohol from your life can dramatically enhance clarity, energy, and decision-making—especially for high performers and entrepreneurs.2. Productivity Isn’t Just Effort—It’s Clarity:You don’t need to work harder, you need to remove the blocks. Alcohol often functions as a productivity brake without you realizing it.3. Wellness Trends Aren’t a Fad:The shift away from alcohol is part of a broader, long-term cultural move toward wellness. Businesses that ignore this change risk being left behind.4. Modeling Over Preaching:Kids emulate what they see. If you want future generations to live healthier, show them through your own habits—not just words.5. Sleep is Non-Negotiable for Peak Performance:Artificial light and alcohol sabotage your rest. Quality sleep, enhanced by tools like Swannies glasses, is foundational to success.Power Quotes“Removing alcohol is a superpower for your love life and business life.” - James Swanwick“Every day you don’t drink is a special occasion.” - James Swanwick“In 30 years, we’ll see alcohol the same way we see cigarettes.” - James Swanwick“Most of our problems have simple roots we often ignore.” - Alex Quin“It's wild how hard we fight to keep things that hurt us.” - Alex QuinConnect with James:Website: https://alcoholfreelifestyle.comInstagram: @jamesswanwickBook: Clear – Available on AmazonConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this brand spotlight, Alex Quin explores how Diplo, the world-renowned DJ and producer, created a unique blend of fitness and music with Diplo’s Run Club. Starting in Miami after a spontaneous half marathon, the idea grew into a multi-city wellness experience where Diplo both runs a 5K and performs a post-race DJ set. This episode breaks down the branding strategy, community engagement, and logistical challenges behind this innovative concept.Episode Outline[00:00] Intro to the show and episode format[00:52] Diplo’s background and the birth of Diplo’s Run Club[02:12] 2024 San Francisco debut: 11,000 runners, 14,000 partygoers[03:07] Expansion to 8 cities in 2025–2026 season[03:40] Miami 2026 event preview at Bayfront Park[04:01] 3 brand pillars: authenticity, experience-driven marketing, purposeful scaling[05:22] Challenges: balancing celeb image with runner credibility & managing city-wide events[06:14] Wrap-up and final thoughtsWisdom NuggetsDiplo doesn’t just slap his name on the brand—he runs every race. This personal involvement makes the brand feel real to both fans and serious runners.The Run Club is more than a 5K. It's an immersive event with music, recovery booths, and media-friendly moments—marketing built into the experience.Scaling wasn’t rushed. Diplo partnered with wellness brands and event experts like PlusOne, Mascot Sports, and Wasserman to keep the mission clear while expanding.Balancing Diplo’s celebrity persona with the expectations of authentic runners is tricky. Success lies in walking both lines without alienating either group.The blend of music, movement, and shared post-run celebration creates a lasting impression that fuels loyalty and word-of-mouth.Power Quotes:“Diplo’s Run Club expanded to eight major cities in a single season.” – Alex Quin “Scaling with purpose means aligning with the right partners from the start.” – Alex QuinConnect With Diplo Run Club :Website: (https://diplosrunclub.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Yvan Jacqueline, President of the Americas for Parfums de Marly and Initio Parfums Privés. They unpack the world of luxury fragrance branding, retail strategy, and the power of genuine customer connections. From starting in hypermarkets to leading two top-tier fragrance brands carried in major department stores like Nordstrom, Saks Fifth Avenue, and Bloomingdale's, Yvan shares how purpose, risk-taking, and people-first values fueled his career. You’ll also hear about groundbreaking products like functional fragrances and their revolutionary scent diffuser system, all rooted in science, innovation, and unmatched customer experience.Episode Outline[00:00] Intro: Meet Yvan Jacqueline, President of Parfums de Marly & Initio[02:20] Moving to the U.S. to build brand presence[05:45] How Parfums de Marly became #1 at Nordstrom[07:50] Yvan’s career shift from hypermarkets to luxury fragrance[13:15] The importance of doing every job with pride and integrity[18:05] Traveling to build global fragrance presence[23:00] In-store experiences vs. online fragrance marketing[27:00] Initio’s unique approach to functional fragrance[33:30] Customer trust, education, and staying true to brand DNA[38:40] Packaging innovation and detail in luxury marketing[44:10] Organic TikTok impact and connecting with Gen Z[51:00] Closing thoughts on values, leadership, and being rememberedWisdom NuggetsLead with Purpose: Yvan emphasizes the importance of doing your work with pride and ethics, no matter your current role. You never know which connection will shape your future.Listen to Your Customers: True growth happens when brands remain open to feedback. Yvan's team excels because they prioritize listening and adapting to customer needs.Packaging is Experience: Luxury goes beyond product—it’s about the total experience, from unboxing to scent memory. Details matter in high-end branding.Risk the Right Way: Leaving a secure CEO position to join a then-small brand took guts. But trusting your instincts, when paired with strategic vision, can lead to massive success.Stay Accessible, Stay Human: Whether speaking with celebrities or 12-year-olds, Yvan believes in genuine human connection—something even the best marketing can’t replace.Power Quotes:"People think fragrance is for others, but it’s about how you feel." - Alex Quin"Perfume has a powerful emotional connection—it’s not just a scent." - Yvan Jacqueline"Great sales happen when clients talk about the product at home." - Yvan JacquelineConnect With Yvan:Instagram: (https://www.instagram.com/yvanjacqueline)Linkedin (https://www.linkedin.com/in/yvan-jacqueline-8b672173/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promoteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin spotlights Latin music powerhouse De La Ghetto, breaking down how he’s built a lasting brand through strategic collaborations, genre fluidity, and sharp media instincts. From his memorable verse on Bad Bunny’s “Acho PR” to his calculated hiatus and comeback, De La Ghetto reveals how he treats each release as a full campaign—balancing creativity with business acumen. He shares insights on staying grounded, leveraging authenticity, and aligning visuals and timing to elevate his presence. This episode offers valuable lessons in branding, consistency, and navigating the evolving music landscape with intention.Episode Outline[00:00] Alex Quin introduces the Spotlight Series and De La Ghetto's impact[01:14] The story behind the “Acho PR” feature with Bad Bunny[02:30] In-studio chemistry, process, and quick turnaround[03:06] On Bad Bunny's humility and longstanding connection[04:23] Dela’s genre versatility and global music collaborations[05:15] Strategic brand focus and return to solo projects[05:43] How De La Ghetto wants to be remembered[06:00+] Final thoughts on branding, strategy, and artistic identityWisdom NuggetsVersatility Wins: De La Ghetto’s identity as “El Mas Versati” isn’t just a nickname—it’s his strategic advantage. Crossing genres and languages keeps him relevant and adaptable in a changing music scene.Every Release Is a Campaign: From visuals to timing, Dela treats each song drop like a full-scale brand launch. Musicians can learn from his emphasis on storytelling and media alignment.Stay Real Off-Camera: Authenticity breeds connection. Dela and Alex highlight how consistency off-camera builds trust and strengthens fan relationships.Strategic Collabs, Not Just Features: His work with major artists isn’t random—it's planned to grow his brand reach and appeal. It’s not about stacking names; it's about making the right moves.Reignite When It’s Time: After a period of helping others, Dela’s October 2024 pivot to focus on his own music is a reminder that stepping back doesn't mean you're out—it can be setup for a strong return.Power Quotes:“I come from the gutter, from the gully.” - De La Ghetto“Be good, but don’t be a fool.”- De La GhettoConnect With De La Ghetto :Instagram: (https://www.instagram.com/delaghetto)Youtube (https://www.youtube.com/channel/UCRp097cJIVS-cQ_GuZWQkJg)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Alex Quin sits down with Mikael Hamaoui, founder of Riviera Horizons and one of the visionaries behind Pagani Residences—a groundbreaking collaboration with the Pagani family that merges ultra-luxury living with cutting-edge design. Known globally for crafting some of the most exclusive hypercars on the planet, Pagani Automobili is synonymous with performance, craftsmanship, and Italian artistry. Mikael shares how this legacy of precision and innovation is now being translated into elite real estate. He opens up about the concept and creative process behind the project, the collaboration with the Pagani brand, and how his background in luxury event design shapes unforgettable living experiences. The conversation also explores the business challenges and triumphs of building at the top tier of the luxury market.Episode Outline[00:00:03] Alex Quin welcomes listeners to the show[00:01:40] Mikael’s background and the origins of Riviera Horizons[00:04:50] Early influences and the leap from design to events[00:08:10] Conceptualizing Pagani Residences with the Pagani family[00:11:25] What makes Pagani Residences a new standard in luxury[00:14:00] Lessons learned from working in high-pressure luxury markets[00:17:30] How Riviera Horizons blends creativity with operational execution[00:21:00] The long-term vision for Pagani Residences and future projects[00:24:20] Advice for creatives and founders entering luxury markets[00:27:00] Final thoughts from Mikael and closing by Alex QuinWisdom NuggetsDesign with Emotion: Mikael emphasizes that true luxury isn’t about flash—it’s about how a space makes you feel. Emotional design creates lasting impact.Collaborate with Legacy: Working with the Pagani family brought decades of design excellence into a new space. Aligning with iconic brands elevates your own.Translate Creativity Across Fields: From events to real estate, Mikael applies the same principles of storytelling and precision. Creative skills can scale across industries.Build a Brand on Trust: Pagani Residences reflects years of trust between Mikael and his collaborators. Relationships, not just vision, drive long-term projects.Lead with Vision, Adapt with Skill: Balancing big-picture goals with real-world constraints is key. Mikael shows that strong leadership means being visionary and flexible.Power Quotes:“You can’t fake luxury—it has to be felt in every detail.” - Mikael Hamaoui“We wanted Pagani Residences to feel like a sculpture you live in.” - Mikael HamaouiConnect With Mikael :Pagani Residences Instagram: (https://www.instagram.com/paganiresidences)Pagani Residences Website (https://paganiresidences.com/)Riviera Horizons Website (https://rivierahorizons.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promoteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Alex Quin sits down with Alicia Grande, founder and CEO of Grande Cosmetics—a beauty powerhouse known for its iconic GrandeLASH-MD serum. Alicia shares how she turned a single product into a $100 million+ brand without outside investors. From grassroots trade shows to landing shelf space at retailers like Sephora, Ulta, and beyond, she breaks down the branding, grit, and customer obsession that fueled her success. Alicia also opens up about the challenges of scaling while staying authentic in a competitive industry.Episode Outline[00:00:03] Introduction and welcome by Alex Quin[00:01:45] Alicia's media background and shift to beauty[00:04:12] The creation of GrandeLASH-MD[00:07:00] Leveraging trade shows for grassroots marketing[00:09:30] The power of before-and-after images[00:12:20] Early business struggles and breakthroughs[00:15:05] Building credibility in the beauty industry[00:17:40] Scaling with Sephora and e-commerce growth[00:21:10] Staying innovative and customer-focused[00:24:30] Key challenges and advice for entrepreneurs[00:27:45] Alex Quin's final thoughts and wrap-upWisdom NuggetsStart Where You Are: Alicia leveraged her radio background to connect authentically with potential customers at trade shows. Your current skills can translate into unexpected successes.Proof Sells Products: Real customer results, showcased through authentic before-and-after photos, helped build trust and credibility. Visual evidence trumps flashy ads.Bootstrapping Builds Grit: Without outside investment, Alicia learned to be scrappy and disciplined. She emphasizes the strength that comes from doing more with less.Evolve With Feedback: Customer feedback directly informed product development at Grande Cosmetics. Listening isn't just polite—it's profitable.Growth Requires Risk: Alicia took major steps by expanding into Sephora and doubling down on e-commerce. Calculated risks are often the bridge to the next level.Power Quotes:“I started with one product and a passion for helping women feel beautiful.” - Alicia Grande“Don’t rush into partnerships. Vet them like your brand depends on it—because it does.” - Alicia GrandeConnect With Alicia :Instagram: (https://www.instagram.com/ceoaliciagrande)Grande Cosmetics Instagram: (https://www.instagram.com/grandecosmetics/)Website (https://grandecosmetics.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Chef Adrianne Calvo joins Alex Quin to discuss her rise from an accidental high school cooking class to becoming a celebrated chef, restaurateur, author of seven cookbooks, and culinary ambassador for St. Jude. Chef Adrianne shares the pivotal moments that shaped her path, including her appearance on Montel Williams, her early passion for journalism, and her sharp business acumen that’s helped sustain her independent restaurant for over 18 years. Tune in for a conversation full of insight on branding, resilience, and using your craft with purpose.Episode Outline[00:00:03] Alex welcomes Chef Adrianne and highlights her achievements.[00:03:45] A class mistake led her to culinary arts.[00:06:20] Her first book at 19 and national TV debut.[00:13:30] Competitions, flavor focus, and early hustle.[00:21:10] 18 years in business and leading with a team.[00:34:10] Work with St. Jude, kindness, and long-term impact.Wisdom NuggetsAccidents Can Be Opportunities: What seemed like a class schedule error in high school introduced Chef Adrianne to culinary arts. Embrace unexpected changes—they might lead to your true calling.Build With Purpose, Not Just Hype: Chef Adrianne emphasizes that her brand is rooted in authenticity and service, not trends. She built her empire by staying grounded, creative, and consistent.Storytelling is Strategic: From social content to books, Chef Adrianne shows how chefs can transform their stories into strong personal brands. Passion plus storytelling equals connection.Invest in People, Not Just Processes: Chef Adrianne’s success is also a product of training and retaining loyal staff. One skilled person is more valuable than three under-trained ones.Patience Pays Off: Success didn’t come overnight—seven books, 18 years of restaurant growth, and national recognition came from years of consistency, learning, and community service.Power Quotes:"I do think that God has really held me in the palm of his hand.” - Chef Adrianne Calvo“Nothing replaces word-of-mouth. That’s still king." - Chef Adrianne CalvoConnect With Chef Adrianne :Instagram: (https://www.instagram.com/chefadrianne)Linkedin (https://www.linkedin.com/in/chefadrianne/)Restaurant (https://chefadriannes.com/)Personal Site (https://adriannecalvo.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin talks with Chris Mirabile, founder of Novos, a company using science from Harvard and MIT to help people live longer and healthier lives. After surviving a brain tumor at 16, Chris committed to mastering health and aging, eventually becoming biologically 13.6 years younger than his chronological age. He shares low-cost lifestyle strategies like fasting, clean eating, consistent sleep, and moderate exercise, as well as advanced tools like Novos supplements and hyperbaric oxygen therapy. Chris also cautions against trendy, untested biohacks and stresses the importance of prioritizing fundamentals. His goal: to add over a billion years of healthy life to humanity.Episode Outline[00:00:00] Introduction of Chris Mirabile and Novos [00:03:00] Chris’s brain tumor diagnosis and recovery journey [00:08:00] Impact of health struggles on self-esteem and mindset [00:12:00] Realizing aging is modifiable through lifestyle [00:15:30] Creating Novos and the science behind it [00:20:00] How lifestyle affects 70–90% of lifespan [00:24:30] Low-cost health tips: fasting, diet, activity, sleep [00:34:00] Higher-cost biohacks: Eight Sleep, supplements, hyperbaric chambers [00:40:00] Novos Core, Boost, and Vital explained [00:48:30] Risks of trendy health fads: grounding and peptide injections [00:55:00] Chris’s vision: a billion years of healthy life for humanity [00:58:00] Final thoughts and where to follow Chris and NovosWisdom NuggetsLifestyle Over Genetics: You Have More Control Than You Think : Up to 90% of your lifespan is influenced by how you live—not your DNA. Chris emphasizes that the power to extend your healthspan is mostly in your hands.Build the Foundation First: Health Before Hacks : Chris stresses mastering sleep, diet, movement, and mindset before jumping into expensive tools or supplements. The basics drive the biggest results.Don't Fear Aging—Understand It : Aging is not a random process. It's driven by 12 known biological mechanisms, which you can slow with proper interventions backed by real science.Intentional Living: Reframe Hardship Into Purpose : Chris turned a brain tumor and his mother’s cancer into fuel for building a health-driven company with a mission to help others live better, longer lives.Be Cautious with Health Trends : Not everything hyped in the wellness world is safe. Chris breaks down the importance of risk vs. benefit and why skepticism is healthy when it comes to biohacks.Power Quotes:""People have normalized feeling like shit.” - Alex Quin"Your body is the most advanced computer ever made." - Chris MirabileConnect With Chris :Instagram: (https://www.instagram.com/slowmyage/)Novos Instagram: (https://www.instagram.com/novoslabs)Linkedin (https://www.linkedin.com/in/iandeloney/)Website (slowmyage.com)Company: (novoslabs.com)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian’s background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian’s creative work [00:16:00] Alex’s experience with content creation and its value in advertising [00:19:30] Ian’s proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian’s social handles and closing thoughtsWisdom NuggetsTalent Isn’t Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don’t Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they’re desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it’s your favorite design doesn’t mean it’s right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what’s best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin unpacks the fast-growing cultural trend of alcohol-free events and wellness-based social experiences. From Miami’s "Coffee and Chill" to Charlotte’s "Chile Coffee Club," Alex highlights how intentional communities are forming around wellness, connection, and authentic living. He also covers brands like Breeze that are innovating in the beverage space, creating products for those who seek balance and clarity without sacrificing their social life.Episode Outline[00:00:00] Alex Quin introduces the podcast and today's topic: alcohol-free events and wellness-based experiences.[00:00:25] Miami’s "Coffee and Chill" event: cold plunges, adaptogenic drinks, and exclusive waitlist access.[00:01:10] Charlotte’s "Chile Coffee Club": house music, coffee, and wellness without the hangover.[00:01:50] Breeze and other functional beverage brands offering non-alcoholic, mushroom-infused drinks.[00:02:30] The real insight: people want energy, clarity, and meaningful community—not just parties.[00:03:00] Brands building tribes through curated experiences and functional products.[00:03:40] Closing thoughts: encouragement to align with healthy habits and an invitation to share the podcast.Wisdom NuggetsExclusivity Drives Demand: Creating a waitlist or invite-only event builds excitement and loyalty. It's not just about throwing an event—it's about offering a rare opportunity to connect.Energy Over Escape: More people want to feel energized and focused after a social gathering, not drained or foggy. Designing experiences that prioritize wellness meets this rising demand.Product as Lifestyle: Brands like Breeze aren’t just selling a drink—they're selling a way of life. Building a product around a community’s core values makes it stick.Community Beats Crowds: Smart brands focus on building tight-knit tribes rather than chasing mass followings. A strong community creates deeper loyalty and organic growth.Authenticity Wins: In today’s wellness-focused world, fake doesn’t fly. Brands and events that are true to their mission are the ones earning trust—and business.Power Quotes:"Functional beverages are creating a whole new category of social experience." - Alex Quin"Wellness-focused events are changing the way we think about socializing." - Alex Quin"The hangover-free lifestyle is becoming the new normal. - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Alex Quin highlights a massive shift impacting digital marketing and business strategy: the global rollout of Google's AI Overviews. Initially tested as the Search Generative Experience, this AI feature now delivers summarized search results, drastically altering consumer behavior and brand visibility online. Alex explains how traditional SEO and SEM rules are rapidly changing, why businesses must adapt their content strategies, and how AI-driven search is shaping purchasing decisions. If your brand isn't optimizing for AI, it risks losing market share to competitors who are.Episode Outline[00:00] Introduction to AI Overviews and the future of search[01:00] How AI summaries are changing SEO and user behavior[02:00] The impact on organic traffic and traditional ranking goals[03:00] Adapting your content and paid strategies for AI search[04:00] Final thoughts: embrace AI or risk fading out of searchWisdom NuggetsAdapt or Fade: AI summaries are transforming search behavior. Brands that don't adjust their content and advertising strategies will quickly lose relevance.Structure is Power: Content needs clear structure and authority for AI to easily summarize it. Success online will depend on how easily AI can pull from your material.Immediate Value Wins: Consumers expect fast, trusted insights. If your brand doesn’t deliver immediate value, you’ll lose them before they ever click through.New Metrics, New Game: Success isn't just about ranking #1 anymore. It's about being featured or referenced by AI Overviews.Future-Proof Marketing: Optimizing for AI now builds a long-term advantage. Waiting means playing catch-up while competitors solidify their presence.Power Quotes:"People are making decisions straight from AI summaries." - Alex Quin"Content needs to be something an AI can easily parse and summarize." - Alex Quin"Are you building with AI in mind?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this Brand Spotlight episode, Alex Quin covers the unexpected resurgence of Saratoga Spring Water, a premium bottled water brand dating back to 1872. Originally celebrated for its distinct cobalt blue bottle and sourced from Saratoga Springs, NY, the brand recently skyrocketed in popularity after fitness influencer Ashton Hall featured it in a viral TikTok video. Alex explains how organic influence, visual branding, and quick social media engagement turned Saratoga into the internet's favorite wellness water almost overnight. He also explores the competition Saratoga faces in the saturated premium water market and how this viral moment opens new opportunities—and new challenges.Episode Outline[00:00] Introduction and setting the stage for Saratoga experience[00:00] Behind the scenes: key moments and memorable interviews[00:01] Reflections on growth, connections, and opportunities[00:01] Big lessons learned from covering events like Saratoga[00:02] Final takeaways and advice for future event creatorsWisdom NuggetsTrust the Power of Visual Identity: Saratoga’s distinct cobalt blue bottle made it instantly recognizable and memorable—proving the importance of a strong visual signature.Organic Influence is Gold: The best marketing moments often aren't paid. Authenticity from influencers can spark movements money can't buy.Stay Ready for Virality: When opportunity knocks, speed matters. Saratoga’s social media team embraced the attention immediately, maximizing their momentum.Heritage Adds Value: A 150-year history isn't just nostalgia—it's brand trust. Legacy can be a strong competitive advantage if positioned correctly.Adaptation Is Key: Markets evolve, and even century-old brands must innovate and interact with new audiences through modern channels like TikTok.Power Quotes:"When virality knocks, you've got to open the door and fast." - Alex Quin"Competing with giants means every edge counts." - Alex Quin"Your brand's look and quality always matters." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney’s start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can’t replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand’s Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with personal branding strategist and business coach Maya Elious to talk about building a purpose-driven, profitable business rooted in clarity and confidence. Maya shares how she helps female entrepreneurs, especially women of faith and color, identify their value, articulate their message, and charge what they're worth without guilt or confusion. The conversation covers the shift toward faith-based entrepreneurship, overcoming underpricing, the true meaning of humility in business, and the power of storytelling for positioning. With actionable advice on packaging offers, launching effectively, and aligning with meaningful values, Maya offers insight for anyone looking to grow their brand with intention and impact.Episode Outline[00:00] Introduction and welcome [02:00] Who is Maya Elious? Her mission with Build to Impact [04:50] Blogging origins and the faith-based business connection [09:20] Cultural shifts: Talking money, faith, and taboo topics [14:30] The misconception of humility in business [20:00] The power of personal branding without oversharing [26:15] Discipline, resilience, and the youth mindset shift [33:40] Why building community values is critical in today's world [39:20] Finding clarity through passion and frustration [43:00] Common pricing mistakes and how to overcome them [50:30] How to move past hourly rates and offer high-ticket packages [55:45] What truly makes an offer valuable? [01:02:00] Why value-based clients matter [01:08:10] The power of storytelling in positioning [01:13:00] Final thoughts: legacy and ripple effectWisdom NuggetsKnow What You Hate: Clarity doesn’t always come from what you love—it can start with what frustrates you. Maya explains how the things that make your blood boil can help shape your message and mission.Don’t Shrink to Be Humble: True humility doesn’t mean undervaluing yourself. If being "humble" leads you to hide your skills, you're doing a disservice to those who need your gifts.Announcements Aren’t Launches: Saying your offer exists is not the same as launching it. A successful launch involves consistent marketing, campaigns, and multiple touchpoints—just like major celebrities still do.Your First Testimonial is Your Own: Even without paid clients, your own results matter. Maya teaches how to build credibility by sharing personal transformation stories to attract aligned clients.Positioning Beats Pricing: Stop comparing prices—focus on creating value. Clients who see the value in your offer will care less about the price tag and more about the transformation they can achieve.Power Quotes:"People don’t know how much to charge because they’re always thinking from a place of lack." - Alex Quin "If being humble causes you to shrink, then you need to be something else." - Maya EliousConnect With the Podcast Host Maya Elious:Website: (https://www.mayaelious.com/)Instagram: (https://www.instagram.com/mayaelious/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode 179 of Hustle Inspires Hustle, Alex Quin takes us behind the scenes of the 2025 Sundance Film Festival. Returning for a second year, Alex and his expanded team captured the energy and creativity of the festival like never before. This episode explores how strategic content creation, meaningful industry partnerships, and a firsthand appreciation of the filmmaking process played a crucial role in amplifying emerging projects. Alex shares his insights as an executive producer and marketing professional, shedding light on what it takes to launch and promote a film on an international stage.Episode Outline[00:00] Introduction and Sundance recap[00:00] Lessons learned covering Sundance and building credibility[00:01] Brand building insights and networking strategies[00:02] Overcoming doubts and maintaining long-term vision[00:03] Final thoughts on resilience and creative growthWisdom NuggetsStrategic Content = Amplified Stories : Smart, collaborative content can shine a spotlight on independent projects and get them industry-wide attention. Alex's team used social media strategy to elevate visibility for indie films.Think Bigger with the Right Team : An expanded team means more hands, more talent, and a bigger impact. With more people involved this year, Alex's crew was able to produce better content and deeper coverage.Celebrate the Process: : Seeing how films are marketed, pitched, and received helped Alex understand the film industry’s real backbone—marketing, storytelling, and grit.Collaborate to Elevate: From doing collab posts with Rotten Tomatoes event to collaborating with actors, Alex emphasizes that powerful partnerships can make creative projects go further and reach wider.Stay Rooted in Purpose : No matter the spotlight, staying grounded in your mission—to inspire, connect, and educate—will always lead to the most impactful results.Power Quotes:“We came back to Sundance with a bigger vision and a stronger team.” - Alex Quin“Seeing our content amplify indie films was the biggest win.” - Alex Quin“It’s not just about showing up—it’s about showing up with a purpose.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special return episode, Alex Quin welcomes back Josh Troy, Founder and CEO of WFS Group – "Wires From Strangers." Since his first appearance on Hustle Inspires Hustle back in 2021, Josh has continued to make major moves in the sales space. Now a leading figure in high-ticket offer scaling, Josh breaks down how to build performance-based sales teams, the true difference between validation and scale, and the frameworks behind a strong sales call structure. Whether you're just breaking into high-ticket or ready to optimize your sales systems, this is one to take notes on.Episode Outline[00:00:00] Welcome back: Josh Troy returns to the podcast[00:02:30] Growth and milestones since the 2021 episode[00:06:15] WFS Group’s edge in outsourced sales[00:09:40] Ideal client profile and red flags to avoid[00:15:10] What makes an offer scale-ready[00:20:00] Founder-led sales and product-market fit[00:27:00] Choosing between one call and two call models[00:36:45] How to create urgency without sleazy tactics[00:42:30] Team structure, metrics, and scaling strategies[00:48:00] Follow-ups, no-show protocol, and nurturing leads[00:53:00] Using application questions to pre-qualify prospects[01:02:00] Flipping the “we tried this before” objection[01:07:30] Josh’s 10-step sales call framework[01:12:00] What Josh wants to be known for in the industry[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsValidate Before You Scale: Your sales team can’t fix an unvalidated offer. Make sure your funnel, product-market fit, and fulfillment are locked before adding reps.Simplicity Scales Better: Too many funnels and offers slow down scale. Josh advises sticking with 1–2 high-performing funnels for million-dollar months.Sales Ops > Just Salespeople : Success isn't about throwing bodies on the phone. It’s about having systems, frameworks, and processes to support consistent performance.Internal Urgency Beats Discounts : While incentives can push fence-sitters, real urgency comes from helping clients see the cost of inaction through a strong discovery.Metrics That Matter Most : Gross and collected revenue per booked call are the truest measures of sales team efficiency—not just close rate or show rate.Power Quotes:“We’re a scale team, not a validation team.” - Josh Troy“Lead flow times sales performance equals revenue.” - Josh Troy“Urgency comes from solving pain, not just fast-action discounts.” - Josh Troy“Someone’s life can change almost overnight with the right offer.” - Alex Quin“Warm traffic converts very different than cold traffic.” - Alex QuinMeet the Guest : Josh TroyInstagram: (https://www.instagram.com/troy.joshua)WFS Group Website : (https://thewfsgroup.com/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Quin chats with Stuart Warren Dansby, executive producer and subject of the award-winning documentary Taking the Fight. At 56, Stuart stepped into a kickboxing ring against much younger opponents—transforming a 15-year battle with self-doubt, physical setbacks, and fear into a public display of resilience and strength. They explore the mindset needed to overcome challenges, the value of authentic storytelling, and how fighting shaped Stuart’s outlook on life and business.Episode Outline[00:00:00] Intro by Alex Quin and guest welcome[00:01:30] Stuart shares how kickboxing started at 48[00:05:45] Why Greg Choplin challenged Stuart to fight[00:08:30] Training vs. living as a fighter[00:10:50] Facing younger opponents without asterisks[00:14:20] Support from Stuart’s wife and emotional grounding[00:19:35] Mindset shift: Challenges over problems[00:23:00] Black belt testing and personal growth[00:30:20] Learning vs. winning – what failure teaches[00:37:50] Business takeaways from fight training[00:41:10] The importance of authentic storytelling[00:45:00] Stuart on legacy and how he wants to be remembered[00:48:40] Where to watch Taking the Fight and follow StuartWisdom NuggetsChallenge vs. Obstacle: Reframing problems as challenges shifts our mindset into solution mode. This small change makes big hurdles feel like surmountable goals.You Win or You Learn : In fighting and life, losing is a lesson, not a failure. Every round teaches something—if you’re open to learning.Authenticity Resonates : Stuart emphasizes the power of truth in storytelling. Real pain, real effort, and real growth connect with people more than perfection.Serve to Lead: Even in high-stakes scenarios like a UFC training session, showing up for others can be one of the strongest forms of leadership.Support Systems Matter : Stuart’s wife didn’t just stand by—she stood with him. The people around us can fuel us if they believe in our goals as much as we do.Power Quotes:"People respect truth. Be your authentic self." - Start Warren DansbyMeet the GuestInstagram: (https://www.instagram.com/stuart_warren_dansby/)Documentary on Prime Video : (https://www.amazon.com/Taking-Fight-Carlos-Arreita/dp/B0D7224TCJ)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this solo episode, Alex Quin guides you through a hands-on exercise to break down your dream lifestyle—everything from the house and car to vacations, fitness, and more—and map it into a realistic monthly budget. Alex explains how to compare your current income to your dream life cost, calculate the income gap, and create a step-by-step plan to close it. This episode blends mindset, strategy, and action to help you stop guessing and start planning with precision.▶️ Pro Tip: Watch the full episode on YouTube to follow along with the spreadsheet on-screen. [https://youtu.be/IfMN3EXSELw]Access HIH 2025 Dream Life Budget Sheet [https://docs.google.com/spreadsheets/d/1CGVIUTPhzK_nAxsNkUv28jC6g7jUzUwKWuNEySO75NE/edit?usp=sharing]Episode Outline[00:00:00] Intro and episode overview[00:01:05] Why visualizing your dream life matters[00:02:40] Step 1: Define your ideal lifestyle[00:06:30] Step 2: Build your dream life budget[00:10:55] Step 3: Calculate the income gap[00:13:45] Step 4: Close the gap with real strategies[00:18:40] Step 5: Set a timeline and track progress[00:21:15] Tools and spreadsheet access[00:22:30] Final thoughts and action planWisdom NuggetsDream Life Math > Daydreaming: Don’t just imagine your ideal life—do the math. Assigning real costs to your dream helps turn it from fantasy into a strategic goal.Reverse Engineer Your Income Goals: Work backwards. Once you know what your dream life costs, calculate how much you need to earn daily or monthly to reach it.Build Multiple Income Streams: Relying on one income source can slow you down. Consider freelancing, digital products, or investments to boost your income.Learn Skills That Print Money: Skills like digital marketing, sales, and coding can quickly increase your income. Stay current, especially with tech and automation.Track or Stay Stuck: If you don’t track your goals with a realistic timeline, you’ll lose focus. Measure progress weekly or monthly to adjust your strategy.Power Quotes:“When you assign a real price tag to these things, your life stops being a fantasy.” - Alex Quin“You can’t work towards something if you don’t know what it actually costs.” - Alex Quin“Your dream life isn’t far—it’s just uncalculated.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.