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Hustleburg

Hustleburg

Author: Beyond Your Side Hustle

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Hustleburg is a podcast featuring small businesses in Saint Petersburg (and the rest of Pinellas County), discussing those businesses, how they were built, and what they do in the community. It is an interview-style show featuring small business owners throughout Pinellas County. Starting with Episode 49, all episodes are now in video at https://beyondyousidehustle.com/youtube
70 Episodes
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Watch the Interview with Meet Me Locally’s Jacklyn Crisanti Here: https://youtu.be/I_kJsGUw3xc See all of the Hustleburg interviews here.Listen to the Audio-Only Version with Jacklyn Crisanti Here: “My Number One Rule is Nobody Sits Alone” It’ll get personal with Jacklyn Crisanti when you attend one of her events, whether it’s business networking with Meet Me Locally, or the dating and Latin events she creates. She wants to get to know you, so that she can tailor your experience to suit what you’re looking to get out of it. Meet Me Locally’s Jacklyn Crisanti “It Doesn’t Matter if You’re the CEO or Just Starting Out, You Fit In” Meeting Jacklyn is just the start of your Meet Me Locally networking experience, as she will plug you into the network where you get the most value from attending. Because of her nervousness at other events, she seeks to create a different experience that really makes any attendee feel welcome and valuable. Business Networking with Meet Me Locally Connect to network for your business: Website Facebook Meet Me Locally Facebook Group Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
Watch the St. Pete Salt Works Interview Here:  https://youtu.be/Wboz97PEYTY Subscribe to see all of the Hustleburg episodes here.“We All Need an Adult Time Out” Whether you’re stressed, in pain, having trouble sleeping, or just need to let go for an hour, floatation therapy may work to help you relax, be creative, or relieve your pain. Mark Anderson found that floating helped him after hearing about it on the Joe Rogan podcast, and he took what was a note on his Blackberry and created St. Pete’s first float center, St. Pete Salt Works. What Can a Thousand Pounds of Medical Grade Epsom Salt and Ten Inches of Water Do For You? Mark took his idea and made it a reality, bringing St. Pete a dedicated float center with three float rooms, but more importantly a place to escape for an hour. Float on Through It Connect with St. Pete Salt Works: Website Facebook Instagram (727) 641-4427 E-Mail Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
Watch ShapeShifter Fish and Friends' Interview here: https://beyondyoursidehustle.com/ssfishandfriends   Subscribe to see all of the Hustleburg episodes here: https://beyondyoursidehustle.com/youtube Listen to the audio-only interview with Maria and Andrew here Subscribe to Hustleburg on your favorite podcast player here: http://hustleburg.com “Friends Come in All Shapes and Sizes” Starting with the Trout as their first design, lovers of the outdoors and former athletes Maria Aller and Andrew Hill were inspired to start shifting shapes to create new animals for sportswear apparel. With a ten-year-old who also loves the outdoors, they created apparel with him in mind, as their first entry into apparel focused on the youth market with activewear long sleeve shirts with UPF50+ sun protection and antimicrobial technology to prevent bacteria growth. We’ve Gotten a Lot of Inspiration from Our Customers Like many business owners, they found so much value in listening to the community they serve. Not only has this inspired new designs, it has also led Maria and Andrew to offer adult sizes as well, expanding to provide their colorful fish and friends to everyone. Make a New Friend Connect with ShapeShifter Fish and Friends: Website Facebook Instagram (727) 873-7581 Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
Watch Nikki Hage’s Interview here: https://beyondyoursidehustle.com/hagefencerepair Subscribe to see all of the Hustleburg episodes here: https://beyondyoursidehustle.com/youtubeListen to the audio-only interview with Nikki Hage here Subscribe to Hustleburg on your favorite podcast player here: http://hustleburg.com “We Put Quality Over Sales Everyday” In the competitive home services industry, differentiating your business from another can be difficult. Nikki Hage with Hage Fence Repair sets out to make sure that quality is what they’re known for. Rather than sub-contracting out some of their work, they ensure that the best players on their team provide the work for their customers, specific to the job. “We’re Not Allowed to Say the ‘F’ Word” In a family business, it can be difficult to separate work life and family time, and one thing she and her husband Darryl make sure of is that they don’t say the “F” word when it’s family time, so you probably won’t hear them say “fence.” Nikki and Darryl Hage of Hage Fence Repair Fix Or Build Your Fence with Hage Fence Repair Website Facebook Instagram Learn more about Birthday Candles for Kids, the charity mentioned in the episode, started by Chelsea and Kayla Hage. This 501c3 organization serves the community by who throwing birthday parties for homeless & less fortunate children in Pinellas County. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
From Broke Dad to Seven-Figure Trading Business When the economic meltdown in 2008 collapsed around Casey Stubbs, he was not able to find a job in the construction industry after getting laid off. Faced with a future that was uncertain at best and bleak at worst, he took the initiative to turn things around. He started trading stocks while on unemployment, documenting the process of what he learned along the way. He used this hands-on education and experience to build a community around his success, training and educating others with what he learned as he went. “Make Something Happen With What You Have” Before boot-strapping was really as widely known as it is today, Casey’s journey started with a mid-level laptop and the time to learn. When money isn’t plentiful, you need to take an inventory of what you do have and make the most of it. By the time his unemployment benefits ran out, he didn’t need to find a job because he started his new career, helping others join him on the path to financial success. Trade Like Casey Stubbs Connect with Casey: Website Trading Strategy Guides on YouTube YouTube Twitter Trading Strategy Guides on Facebook LinkedIn Finance and Markets Newsletter How to Trade It Podcast Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
“The Last Resort with the Best Results” To subscribe to Hustleburg video interviews, please click here.Often, people with chronic pain, neuropathy, and a variety of other issues not addressed by their earlier course of medical treatment seek out acupuncture for relief. Dr. Rebecca Gibbons, AP, DOM, RN began her practice, Achieve Acupuncture and Integrative Medicine, to serve those patients who have tried everything else but have had little success, as she integrates her Western medicine background with Eastern medicine strategies. “Surround yourself with people are going to challenge you” For many professional services, the focus of their post-graduate education is on the direct application of their study, with business practices and application being an afterthought. Dr. Gibbons shares that her story is no different, learning about the business side of things in her practice and that simply opening the doors doesn’t mean that the patients will start coming in. Need Achieve Acupuncture and Integrative Medicine’s treatment options? Connect with Dr. Gibbons and her team to see if acupuncture is right for you: Website Facebook Instagram Dr. Gibbons on LinkedIn 727-272-3587 Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
“Starting Slow Helps You Understand What You’re Doing, Why You’re Doing It…” As COVID and the pandemic-related shutdowns kept many at home in 2020, Madison Blake started her blossoming bakery, Maddie’s Cakes, as a side hustle, preferring to “start slow.” That intentionality allows her to fully work through each business decision and give each step her full attention. Whether a cake for your birthday, brownies for the office, or cookies as a gift, everything is customizable and made to order. Additionally, it’s delivered to you, if local. For those outside the Tampa Bay area, you can order a cake for delivery through the website. “Small Now.. Wanna Be Big” Growth is most definitely on Madison’s mind, as she takes the steps necessary to grow, keeping the ever-changing business climate and prevailing consumer attitudes in mind. You should expect to see Maddie’s Cakes grow into the business of her wildest dreams. You can watch our conversation on YouTube: https://youtu.be/lbi7fFlpkMU It’s All Local Delivery… Contactlessly Connect with Maddie's Cakes for made to order baked goods, delivered contactlessly: Website Facebook Instagram – You can order through DM! LinkedIn E-Mail Phone – (727) 218-8504 Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
“You can’t do everything, and you can’t be everything to everyone.” A recent transplant from Minnesota (BRRR!), Lorinda Hanson brought Daizy and Co. with her to Madeira Beach as a solopreneur. With 30 years of graphic design experience and a decade-plus operating Daizy and Co., she knows the value of sticking to what you’re passionate about and the areas you excel. That means that you surround yourself with the smartest people in the industry as collaborators to do the rest. “I take that experience working with the big clients to a smaller scale.” For smaller businesses, the cost of hiring an agency to handle your marketing and design work can blow up any budget, so Lorinda works to bring top-notch, professional website design, logo design, brochures, ads, direct mail, signage, email marketing, and more to them. Watch this conversation on YouTube: https://www.youtube.com/watch?v=rLfZoA5aSYo Fresh Ideaz for Your Business Connect with Daizy and Co. to make your website and printed materials stand out: Website Facebook Instagram Twitter Lorinda on LinkedIn Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year. In Episode 46, we shared some of the most valuable moments from the Q&A episodes of Hustleburg. Today, we offer the rest of the segments from the Q&A episodes from 2020 that elicited so much feedback from our podcast community. Top Podcasts for the Budding Entrepreneur It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur: Akimbo: A Podcast by Seth Godin EntreLeadership Podcast HBR IdeaCast The John Maxwell Leadership Podcast The GaryVee Audio Experience You can read why these are our top 5 podcasts for the budding entrepreneur here. Re-Purpose Pillar Content It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over.  It Can’t Be Hustle All The Time One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment.  If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them.  We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent. Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
“I’m Born and Raised in the Community, and Any Way I Can Give Back” Having always had aspirations of opening his own law firm, Frank Marsalisi returned to his native Saint Petersburg after law school at the University of Pittsburgh. He came home to serve his community by opening a personal injury firm on Central Avenue. Giving back to the community where he was born and raised is evident with the personal, one-on-one attention for his clients' personal injury legal needs. “As an Entrepreneur, Your Business is Always on Your Mind. 24/7.” As we've found with many professional services providers (attorneys, pharmacists, and therapists) in prior Hustleburg interviews, the business side of their entrepreneurial efforts isn't taught in grad school, rather IN the field itself. With experience at other firms prior to starting his own, as well as a strong group of mentors, family, and support staff, Frank harnessed that entrepreneurial desire in opening his own firm.  Get Personal Connect with Marsalisi Law: Website Facebook Instagram Meet Frank 727-800-5052 Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe now to be the first to see our video episodes, premiering in December Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year.  Why Is So Important! Every entrepreneur should be able to point to their mission to know how to best serve their customer and operate their business. Without this guiding star, it's easy for your business ship to be rudderless. In this part of Episode 2, Brett shares his why, as well as why that question is so important.  There is No Such Thing As Too Much Content This derived from a question asking how much is too much when it comes to content in Episode 8. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform. Kindness Is Free And Can Kill Your Competition In Episode 40, Brett shared one of the greatest ways to differentiate your business from others in your industry, and it's free. What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it.  The best part? Kindness is free. Don’t let that price tag fool you about the value of it. Make Social Media Work FOR You In the first week of a three-week strategy to lead you to ideal engagement for your business, Episode 30 begins with this game-changer to force the social media platforms work for you, instead of using you for their own purposes. Here's how to start: Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you. Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value. Simply “like” them.  Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
"People were looking for a reason to get out and make a connection" Even the most introverted people are social creatures, and they desire community, even a small one. In this episode, Blush Tea and Coffee‘s Lori Bishop shares how she left her 9-5 job in the corporate world to build a retail tea and coffee shop here in Saint Petersburg. Learning as she went, Blush Tea and Coffee offers tea and coffee lovers the opportunity to embrace their love of their favorite hot beverage while being a part of the community that populates Blush's cafe. "Bringing people together" After being turned onto tea by her daughter, Lori combined her desire to bring the people of Saint Petersburg together with her newfound love of tea without leaving behind her longtime coffee-drinking roots. Adding pastries and loose-leaf tea in her retail space to the mix, as well as an e-commerce option for those looking to have their favorite teas shipped, Lori and her team serve a wide variety of tastes throughout Saint Petersburg and beyond.  Sharing her biggest lessons learned, Lori offers a look at the difficulties of building a new business and the patience it requires. That prepared her for the pivots necessary to adapt to the challenges that the COVID pandemic and various stages of shutting down and re-opening brought about.  Grab a Cup of Tea or Coffee with Blush Connect with Blush Tea and Coffee: Website Facebook Instagram Meet the Blush Team! (727) 485-8359 Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube - Subscribe now to be the first to see our video episodes, premiering in December Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.   
Hear the Journey Through a Side Hustle This episode is a Q&A episode featuring Tony Johnson from Ignite Your Service to share his journey through the side hustle and into the full-fledged business. It's one thing to hear from Brett about going beyond your side hustle, and Tony can share his experience as a proof of concept for starting a side hustle with your day job and transitioning into making your entrepreneurial venture into your career and ditching that 9-5.  Tony Johnson is an award-winning keynote speaker and customer experience strategist.  He is the founder of Ignite Your Service training and consulting.  He has a background in hospitality and front line leadership and he currently lives here in Florida with his wife, Melissa. In the episode, Tony mentions his free masterclass, where you can get a free 45-minute coaching session with him. This is where you can find that class. Don't forget that we will have 2 interview episodes in December that are video episodes, available on YouTube. Subscribe now to be the first to access them when they publish ahead of their audio-only versions. All 2021 episodes of the podcast will be available there as well as where you currently listen to Hustleburg. Connect with Tony Johnson and Ignite Your Service: Website Facebook Twitter Instagram YouTube Get Tony's Masterclass Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
"If not me, then who?" Most people don't actually hate math, rather they hate the bad experiences they've had with math as it's been presented to them. Deborah Peart of My Mathematical Mind works with teachers and students who feel like they just "aren't math people" to develop lasting positive math identities, and improve achievement in mathematics. Often, it's a matter of not having questions answered, as Deborah experienced in her early childhood education, which silences the student as their curiosity and interest is dampened. “Why Are Your Students so Excited About Math?” When your peers in the education field ask you that question, you know you're doing something right. Whether it's the one-on-one coaching with elementary school-aged students, mentorship with educators, or the scholarship and public speaking on the subject, My Mathematical Mind offers the tools to create and nurture educational environments that grow confidence around mathematics. Grow Your and your Child's Confidence Around Mathematics Connect with My Mathematical Mind: Website Twitter LinkedIn Read about guiding students to a healthy math identity Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.     
This episode is a Q&A episode answering questions from you about taking care of yourself while being an entrepreneur working on your business. At the beginning, you'll get the lowdown on what to expect for episodes of the podcast and our social media presence for the upcoming Thanksgiving and Christmas holidays, as well as find out about our first video episodes.  You can subscribe to YouTube to get them on their early release schedule, starting in December. It Can’t Be Hustle All The Time One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment.  If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them.  We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent. Taking Proper Care of Yourself We’ve all heard the sage wisdom from those wise flight attendants, who remind us before every take-off to affix our own mask before attempting to help someone else, and that’s an attitude that many entrepreneurs who are always going, going, going should adopt. First, sleep. Sleep is necessary. It is healthy, and it’s rejuvenating. Sleep spurs creativity. Sleep improves your performance. There cannot possibly be something of value you gain for your business by denying your body its natural recharging activity constantly. Take a moment and imagine if you put your cell phone through its paces without putting it on the charger. You need to serve yourself before you can serve others. There’s more to your overall well-being than just sleep and energy, and you should be investing in yours to be the most effective at what you do. Dr. Jenna Elwart noted in Episode 23 of this podcast, there is a benefit to taking a holistic approach to work on all the interdependent aspects of what makes up each of us. We should be ensuring that we stay physically active through exercise and activities that enrich our bodies, eat well, and get the right amount of sleep. One thing that really helps me stay at peak productivity and separate aspects of my life is meditation. It serves as a sort of bridge between "work" time and "play" time. Personally, I find myself far more engaged, effective, and efficient in all that I do and am when I work on the totality of my well-being.  How Can You Do All of That? I’m sure you’re a busy person, and you’re probably asking yourself (and me, by extension) how you can fit all of that in, when you’re working, building your business, participating in hobbies, and spending time with your family. Stop letting others dictate their action item or to-do list to them and create their own, focusing on what is important to their success. I found one thing that helped me be at my most productive at work, no matter the job, and that was to “batch” my work. Focus on doing one thing at a time. Even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone's productive time.  Often, you think that you can manage your time better by taking every single thing you “have to” do and scheduling them. Forget prioritizing your schedule. Schedule your priorities.  Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
“It’s a more spectacular way to connect with people.” Much like yoga's ability to merge our bodies and our minds, in this episode The Body Electric Yoga and Athletic Company's Katelyn Grady shares how she and her partner Jenny Miller found how they could combine their passion for mindful fitness and their careers. Studying mindful spirituality in college, Katelyn sought to share that knowledge and way of living with as many people as possible. Once she found that could pursue her passion as her work, the yoga studio was born. “Your light lights other people up.” Motivated to light up as many others as possible, the pair grew The Body Electric beyond the studio, reaching out in the community with free classes at the Sundial, the Pier, and throughout St. Pete to get their name and their style of practice into the minds and bodies of the yoga community. In early 2020, they expanded to include the offerings of a "baby gym," bringing the same approach to fitness workouts that they used for yoga practice. As with most small businesses in 2020, the name of the game has been to pivot to find a sustainable model going forward.  In this episode, Katelyn mentions that every Saturday at 2 PM, The Body Electric partners with the Urban Yoga Foundation for the People's Practice, a "pay what you can" practice that benefits the foundation. BE Mindful, BE Fit, BE Active Connect with The Body Electric: Website Yoga Facebook Athletic Facebook Yoga Instagram Athletic Instagram YouTube BE App iOS BE App Android See Their Yelp! Reviews (727) 490-9361 Katelyn on Instagram Jenny on Instagram Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
This episode is a Q&A episode answering questions from you about "Racing to the Top" with your business. Instead of treating what you do like a commodity and continually racing to the bottom, here's how you can race to the top! What Do You Mean By "Race to the Top"? When you starting a business, many entrepreneurs make decisions about who they’ll serve. If you try to serve the masses right away, you’re sitting there with your fingers crossed that you will become an overnight success. I hate to break it to you, but there is no such thing as an overnight success. We shouldn’t race to the bottom by trying to find advantages to exploit the status quo. We shouldn’t compete on price, location, or speed, because someone can always do it cheaper, closer, or faster. Compete by adding more value for your customer than the price they pay. Find Your Community "People like us do things like this." -- Seth Godin The people like us are the people around us who see some aspect of the world similarly or who have similar experiences to ours. We encounter others through these early community connections that bring them into a similar orbit that find themselves drawn to our shared experiences, and we find that they also encounter many of the same problems we do. When you solve a problem of this community, you’re adding value to their lives. You have just found the smallest viable audience. You’re solving problems, and in return, they are paying you for it. They are the first to have their problem solved by you, and you serve them well. They tell others they know that have similar issues needing to be solved… Other people like us. They all had this problem but you solved it. I bet you can solve it for others too with this thing. The thing like this. Brand as Reputation The bottom line when it comes to brand is that it’s not your name, a logo, or a sign. Your brand is the reputation that others have about you and your business. When you’re starting out, your reputation is a blank slate. You have no experience, but also you have no baggage. Through time, your experience grows, and your reputation will as well. Like attracts like, and your reputation spreads, and you end up with a clientele that expects that from you and will act accordingly. Kill Them With Kindness What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it.  The best part? Kindness is free. Don’t let that price tag fool you about the value of it. Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
"It's Been Prepared with Love, Caring, and Blessings" With their gourmet brittle in over 30 locations through Saint Petersburg, it's hard to find someone who hasn't tried Psalms' Gourmet Brittle. Who hasn't seen their kiosk during the holidays at Tyrone Square Mall or found their brittle at Mazzaro's and Rollin' Oats? In this episode of Hustleburg, Psalms herself, joined by her son Carlton Owens, share their story behind the creation and operation of their family business. Starting with baking peanut brittle during the holidays for friends and family to expanding beyond the traditional into brittle with pecans, mixed nuts, almonds, and other specialty, made-to-order options, they are spreading the Psalms' love with this tasty treat throughout the 'Burg. Break Off a Piece of their Gourmet Brittle Connect with Psalms to find out where, when, and how you can get some yum: Website Shop Their Online Store Facebook E-Mail 727-201-3371 Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
This episode is a Q&A episode with questions from you about creating content for your business. In the first podcast Q&A episode, I seem to have struck a chord with many of you, as many of you have been asking questions about content creation generally and pillar content specifically. This episode is for you! There is No Such Thing As Too Much Content I’ve often been quoted as saying there is no such thing as too much content. We aren’t going to be creating content for the sake of creating content. Everything that you create needs to add value for your community and it needs to be a part of The Five, your five focus areas for content. This isn’t as tough as it may seem. Here’s the good news: Each tweet you send, each link you share on Facebook, each photo you post to Instagram, and each video you share on TikTok is a piece of content. If you have a podcast, you can re-purpose it by slicing and dicing audio clips, create memes of important quotes within the episode, use your show notes to create blog posts, and record not just audio, but video to create for YouTube. You can also ask your community to create their own content around their vision and use for what you do. Look around. There are a ton of aspects to your business and your life that you’ve never shared with the community you’ve created. Re-use your content with context - Use content on multiple platforms, creating multiple posts using the same words, images, videos, etc. The key thing to think about here is context, not simply cross-posting Re-purpose pillar content - Have a long-form evergreen piece of content that you can break down and re-purpose into multiple pieces of content. White papers, podcasts, videos, and webinars can be very helpful here.  Ask for user-generated content - Engage your community and have them create content for you. Your many fans and followers are definitely willing to share their ideas, create content that you ask for, or even create content for your business without anything more than an ask. Document your life - Use your daily routine and the activities of your to create content around your business. Treat your life like you’re on a reality show and share the results. Re-Use Content Across Platforms with Context The REASON behind your post and the value you bring to the community on THAT platform make up your context. Also, your content can’t be about your calls to action. It should be about adding value to your community. With all this in mind, you can’t increase your content creation by simply cross-posting your Instagram photos to Facebook, which they’ve made super easy to do with only a slide of the switch. Your community on each platform expects something different from you, because they interact with you on THAT platform, not to be a part of a marketing effort. The key is to treat each post as an individual piece of content and craft it as such. You’re reaching out to two or three different audiences on each of the platforms you share it, so you need to consider each of them differently. There is a TON of content out there, waiting to be consumed. So, you have to be great to reach people where they are and engage them. So, DEFINITELY post that photo across every platform you use, but only do so if you can offer something different to each audience that consumes it. Re-Purpose Pillar Content It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over.  Engage Your Community for User-Generated Content Take some of the pressure off by getting your community to create content for you. Whether video, photo, or written work, featuring user-generated content will not only ease your mind about creating enough content, featuring how your community uses your product or service will highlight them. Reach out to your customers to create content for you, based on how they interact with what you do. Your team is second, only to you, in being an expert in what you do, and they may have helpful tips, hacks, or suggestions to make what you do even better for your clients. Focus some of your user-generated content on the people you do business with. This is an easy way to engage your community, both internally and externally, to make content for you. Sounds like a win-win. Document Your Life It may not seem like it right now, but by the end of this episode, inspiration will spark you to realize how interesting you are and how interesting what you do is to other people. We love to look at what others do, think, and surround themselves with when it’s not like us or obvious to us. Right now, you could probably create 100 pieces of content based on your view, your desk set up, the tools you use and how you use them, and your calendar.  Like the environment you find boring, your process may seem to be as well, but there will be an audience ready to get a glimpse of how something works or how you get from raw materials to finished product. We come to care about those we know. Even if we’ve never met, we want to know about the people we interact with.  Documenting is easier than creating, and it’s just as interesting. Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email. Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.  Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here. 
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Comments (11)

Morgan A. Dean

Had to give it another listen it’s so good!!

Jan 12th
Reply (1)

Morgan A. Dean

Love how authentic you are!

Jan 12th
Reply (1)

Morgan A. Dean

Fantastic!

Jan 12th
Reply

Morgan A. Dean

LOVE IT

Jan 12th
Reply

Morgan A. Dean

What a FANTASTIC first episode! Keep up the good work!

Jan 7th
Reply (2)

Morgan A. Dean

So excited!!

Dec 31st
Reply (1)
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