Hypercritical

John Siracusa and Dan Benjamin end the Hypercritical podcast with a discussion of the show itself, followed by a final Q&A where Dan asks the questions and John attempts to provide sensible answers. Many thanks to all the listeners and the folks in the 5by5 chat room. The journey was the reward. Links for this episode:"I modded my GameCube pad into a Wii Classic Controller", by gummowned - RedditAddress Resolution Protocol - WikipediaBasic guide to mod a GameCube controller with a Wii Classic Controller PCB - GummoHypercritcal (Song A Day #1450) - YouTubeJonathan MannSong a Day: The AlbumWii RetroPad Adapter 2 - Sparrow's Domain"If you liked our Bad At High School episode, …" - @theincomparableHypercritical - Ars TechnicaJerry Maguire - WikiquoteMore Hypercritical Length Analysis - Super Jeffective

John Siracusa and Dan Benjamin follow up on iTunes 11 and Apple's continuing failure to grok online services, then discuss the Wii U, starting with the painful setup process and continuing on to New Super Mario Bros. U, Nintendo Land, and, inevitably, the Wii U GamePad controller. Links for this episode:Order of authors on publications - Academia Stack ExchangeDoes your brain really have the power to see the world upside-down?Dropbox: The Linchpin - Daring FireballDropbox: The Linchpin - Michael TsaiHow Nintendo DRM trapped $400 of downloaded games on my failing Wii - Ars TechnicaThe long, frustrating road to recovering my Wii downloads - Ars TechnicaThe incredibly true story of how I bricked my Wii U - The PA ReportWii U GamePad battery compartment - iFixItNew Super Mario Bros. U - Amazon.comWii U - NintendoNintendo Land - Amazon.comSponsored by Hover (use code DANSENTME for 10% off), Shutterstock (use code DANSENTME12 for 30% off), and Sourcebits.

John Siracusa and Dan Benjamin follow up on taping out silicon chips, Apple's seemingly bottomless silicon ambitions, and the pitfalls of labeling people, then discuss Twitterrific 5, the new Google maps app on iOS, iTunes 11, Tim Cook's national news tour, and Apple's upcoming "Made in the USA" Mac. Links for this episode:How to use rlwrap to get a command history in sql*plus - Lutz HartmannHow To Tell People They Sound Racist - YouTubeInnovation is a Fight - Rands In ReposeRands - WikipediaHow I Learned to Stop Worrying and Love Discussing Race - TEDxHampshireCollegeA comment on The new age of Capital Intensity - Asymco.comNBC's Rock Center interview with Tim Cook - Part 1NBC's Rock Center interview with Tim Cook - Part 2Google Maps for iPhone shows Apple how to do mapping right - Ars TechnicaiTunes 11 review: Simple is as simple does - Ars TechnicaiTunes through the ages - Ars TechnicaApple CEO Tim Cook to Brian Williams: “Don’t bet against us.” - Ars TechnicaTim Cook's Freshman Year: The Apple CEO Speaks - BusinessweekOpenStreetMapTwitterrific 5Jeff FosterKitsune: Efficient, General-purpose Dynamic Software Updating for C (PDF)Muir Island - WikipediaKremlinology - WikipediaHypercritical T-Shirt PollFor Apple, change could be a good sign - Jason SnellText of Steve Jobs' Stanford commencement address (2005)Apple CEO Steve Jobs at D8: The Full, Uncut Interview - AllThingsDApple's "Made in USA" computer likely to be Mac Pro - Philip Elmer-DeWittThe Pipeline #23: John SiracusaThe Setup / John Siracusa

John Siracusa and Dan Benjamin follow up on silicon chip making and misogyny in geek culture, then dive into Hypercritical's first—and likely only—listener Q&A show. All questions entertained! Some questions answered! Links for this episode:No Movie for Old MenOn Dickwolves, Ethics, and Why I'm Not Attending PAX East - arthur-ignThe Pratfall of Penny Arcade - A TimelineFive Geek Social Fallacies - Michael Suileabhain-WilsonRaymond Chandler's Private Dick - The AtlanticInternational maritime signal flags - WikipediaBlue Peter Frequently Asked Questions - BBCJohn Scalzi - WikipediaThe Way Games Work - Wii U GamePad - YouTubeBare Bones Software: BBEdit 10.5BBEdit 10.5 Release NotesQuicken Mac 2007 - IntuitWho Gets To Be a Geek? Anyone Who Wants to Be - John ScalziThe AnandTech PodcastBono - WikipediaLarry Elmore: The Complete Elmore Artbook - KickstarterPerceptual adaptation - WikipediaLarry Elmore, Fantasy ArtistJonathan Coulton - WikipediaDan Moren's Boston Globe article (mostly behind a paywall, unfortunately)Macworld: The Best Mac EverThe Flop HouseRoderick on the LineFresh AirThis American LifeSponsored by Shutterstock (use code DANSENTME12 for 30% off), Squarespace (use code DANSENTME12 for 10% off), Hover (use code DANSENTME for 10% off), and Prop 'n Go (use the code DANSENTME for 17% off).

John Siracusa and Dan Benjamin reveal John's Wii U in transit, then talk more about Apple, Intel, ARM, and silicon chip fabrication, and finally, the Fake Geek Girl meme, misogyny, and problems with Geek Culture in general. Links for this episode:Code: The Hidden Language of Computer Hardware and Software, by Charles PetzoldFrom NAND to Tetris: The Elements of Computing Systems - nand2tetris.orgCabel's tweet about The Wii U GamePadIf Samsung doesn't supply Apple's processors, who will? - FortuneNative Client: Technical Overview - GoogleNative Client: A Sandbox for Portable, Untrusted x86 Native Code (PDF)Ring (computer security) - WikipediaBroadwell (microarchitecture) - WikipediaLand grid array - WikipediaIndium gallium zinc oxide - WikipediaBlue Peter - WikipediaMultiply–accumulate operation - WikipediaTransactional memory going mainstream with Intel Haswell - Ars TechnicaIntel's Haswell CPU Microarchitecture - RealWorldTechHaswell has on-die voltage regulator - fudzilla.comIdiot Nerd Girl - Know Your MemeFake Geek Girl Meme - The Mary SueThe Incomparable #28: Bad at High SchoolRBC: Intel in talks with Apple to build iPhone processors - FortuneHypercritical - Ars TechnicaWyld Stallyns #1 : Be Excellent To Each Other - YouTubeMoore's law - WikipediaOS X 10.8.3 beta supports Radeon HD 7900-series chipsets - MacNNWild Speculation: Why a $2B AMD purchase would be a puzzle piece fit for Apple - 9to5MacIntel kills off the desktop, PCs go with it - SemiAccurateNerds: Stop hating women, please - New StatesmanOn the “Fake” Geek Girl - The Mary SueDear Fake Geek Girls: Please Go Away - ForbesForget the Sixaxis - the Wii U’s GamePad has nine-axis control - VentureBeatApple may tap TSMC to move A-series mobile chips to 28nm process - Ars TechnicaWho Gets To Be a Geek? Anyone Who Wants to Be - John ScalziSponsored by Shutterstock (use code DANSENTME11 for 30% off), Koku, and Sourcebits.

John Siracusa and Dan Benjamin discuss the upcoming end of this show, more on Intel vs. ARM, Apple's CPU/GPU needs, and the newly revealed internals of the Wii U console and GamePad. Links for this episode:Advanced Vector Extensions - Wikipedia5by5 Specials #10: State of the Union for 2012Intel to fab ARM chips for Apple? It’s possible… - Ars TechnicaIntel's Tick Tock strategy (image)Silicon - WikipediaSilicone - WikipediaIntel set to expand its Hillsboro research fab, D1X - OregonLive.comHaswell’s GPU prowess is due to Crystalwell - SemiAccurateCrystalwell is very wide memory for Haswell GT3 - SemiAccurateNintendo Wii U Teardown - iFixitRayman developer: Wii U GamePad latency is 1/60th of a second - Ars TechnicaHands-On with Wii U (GamePad lag video) - Digital FoundryIwata Asks : Wii U: The Console : Hardware as StagehandWii U GamePad battery compartment - iFixItSkylandersCrashPlan's Black Friday saleState of the Union Address for 2012 - 5by5 BlogSponsored by Mailgun (use code 5BY5 for 10% off), Shopify, Hover (use the code DANSENTME for 10% off), and Shutterstock (use code DANSENTME11 for 30% off).

John Siracusa and Dan Benjamin revisit the topic of voting technology, then discuss the possibility of Apple using ARM processors instead of Intel processors in its Macs: RISC vs. CISC, process nodes, the x86 burden, and…sewing machines. Links for this episode:Apple Said to Be Exploring Switch From Intel for Mac - BusinessweekRISC vs. CISC: the Post-RISC Era (1999) - Ars TechnicaReduced instruction set computing - WikipediaComplex instruction set computing - WikipediaRISC vs. CISC in the mobile era (2008) - Ars Technicax86 instruction listings - WikipediaSecret Life of Machines The Sewing Machine Part 1 - YouTubeSecret Life of Machines The Sewing Machine Part 2 - YouTubeHow a Sewing Machine Works (animation) - swiss-miss.comMicro-operation - Wikipediax87 - WikipediaSSE (Streaming SIMD Extensions) - WikipediaSSE2 - WikipediaSSE3 - WikipediaSSE4 - Wikipediax86-64 - Wikipedia, the free encyclopediaLithography - Wikipedia22 nanometer - WikipediaIvy Bridge (microarchitecture) - WikipediaApple A6 - WikipediaUnderstanding Moore’s Law - Ars TechnicaIvy Bridge: 1.4B Transistors - AnandTechIntel 8086 - WikipediaHaswell (microarchitecture) - WikipediaTSMC - WikipediaPicking up the pieces: John Siracusa mourns the Power PC (2005) - Ars TechnicaIntel's Haswell CPU Microarchitecture - Real World TecheVoting after Nedap and Digital Pen (video) - events.ccc.deeVoting after Nedap and Digital Pen - events.ccc.deLuddite - WikipediaWhy You Can't Vote Online Yet - On The MediaSponsored by Hover (use code DANSENTME for 10% off), Squarespace (use code DANSENTME11 for 10% off), Lynda, and Mutual Mobile

John Siracusa and Dan Benjamin talk more about Forstall's departure from Apple, Surface storage, and Fusion Drive, then discuss US voting technology, Google voice search, and how Apple's design problems are more than skin deep. Links for this episode:Why Executives Are Never Fired - Michael CamilleriGardening leave - WikipediaAvailable disk space on Microsoft Surface - Microsoft.comSDXC - WikipediaApple fusion drive on late 2010 MacBook Pro - Tomasz KorwelFusion drive on a pre-10.8.2 version of OS X - Alexandre TorresAchieving fusion—with a service training doc, Ars tears open Apple’s Fusion Drive - Ars TechnicaEnd-to-end auditable voting systems - WikipediaDavid Bismark: E-voting without fraud - TED.comGoogle Voice Search vs. Siri - Daring FireballGoogle Voice Search vs. Siri: Who’s the Best... - Gizmodo.comApple’s design problems aren’t skeuomorphic - counternotionsFrogger! The Frogger Musical - Paul and StormKonami Code - WikipediaBYOD FusionDo It Yourself Apple Fusion Drive on Your Mac - YouTubeAppleCD Audio PlayerSponsored by Hover (use code DANSENTME for 10% off), Squarespace (use code DANSENTME11 for 10% off), MailChimp, and Symbolicons (use code DANLOVESICONS for 15% off).

John Siracusa and Dan Benjamin discuss the latest information about Apple's Fusion Drive and the first big executive reshuffling at Apple in the post-Steve Jobs era: Forstall and Browett are out; Ive, Cue, Federighi, and Mansfield are in. Links for this episode:AnandTech - The Windows RT ReviewTweet from Tanner Silva about the cost of a Retina MacBook Pro screen replacementTweet from Stephen Hackett about glass-covered MacBook Pro screensTweet from Thomas Brand about screens glued to laptop lidsTweet from jackslash about the Apple logo on the front of the iMacMac notebooks: About the "Ignoring accidental trackpad input" option - Apple.comFusion drive on older Macs? YES! - Patrick SteinMore on BYO Fusion drive - Patrick SteinFusion Drive - loose ends - Patrick SteinCore Storage in Mac OS X 10.7 Lion: the Ars Technica review - Ars TechnicaApple Announces Changes to Increase Collaboration Across Hardware, Software & Services - Apple.comApple CEO Tim Cook: Steve “taught me that the joy is in the journey” - Ars TechnicaOp-ed: Apple Store may be shifting from customer experience to profit machine | Ars TechnicaBehind Silicon Valley's Un-Retirement of Apple's Bob Mansfield - AllThingsDSkeuomorphism in Mac OS X 10.7 Lion: the Ars Technica review - Ars TechnicaSkeuomorphic applications in OS X 10.8 Mountain Lion: the Ars Technica review - Ars TechnicaJonathan Ive interview: simplicity isn't simple - TelegraphFile system API unification in Mac OS X 10.6 Snow Leopard - Ars TechnicaDaring Fireball: Forstall Out; Ive UpNeven Mrgan's post on App.net about Jony Ive's carBertrand Serlet to Leave Apple - Apple.comAvadis Tevanian - WikipediaCraig Federighi - WikipediaBertrand Serlet - WikipediaDaring Fireball: The Good, the Bad, and the AvieApple Technical Note 2034 (PDF)The Incomparable #114: When You Wish Upon a "Star Wars"From inside Apple, the Scott Forstall fallout - Om MalikHypercritical #45: Star Wars is Not a Blog PostFusion Drive quick look: Our predictions confirmed! - Ars TechnicaBrowett seen as bad for Apple thanks to Dixons’ poor reputation - Ars TechnicaSponsored by Lynda, Shutterstock (use code "dansentme10" for 30% off), and Shopify (use code "5by5" and get 3 months free).

John Siracusa and Dan Benjamin discuss the new hardware announced at the October 23rd Apple event: the latest Retina MacBook Pro, whether the new iMac is too skinny or too fat, the little information we currently know about Fusion Drive, and, of course, the new iPads, both mini and Retina. Links for this episode:Intel Z68 Chipset & Smart Response Technology (SSD Caching) Review - AnandTechHypercritical #17: Intruding GooseneckAnandTech - Seagate's Momentus XT Reviewed, Finally a Good Hybrid HDDMacminicolo Blog (Impressions of the 2012 Mac mini (updated))Does this aluminum back make me look fat? Hands-on with the thumb-able iPad mini and the ultrathin iMac - Ars TechnicaApple Fusion Drive—wait, what? How does this work? - Ars TechnicaA short history of btrfs - LWN.netHypercritical #57: Computational SkeuomorphismB-Trees, Shadowing, and Clones (PDF) - Ohad RodehMac mini (Late 2012) and iMac (Late 2012): About Fusion Drive - Apple.comApple's white iPad mini sells out in 20 minutes - Apple 2.0 - Fortune TechStrange Game - The MagazineAnandTech - Understanding Apple's Fusion DriveApple Special Event October 2012Sponsored by Shutterstock (use code DANSENTME10 for 30% off), MailChimp, Hover (use code DANSENTME for 10% off), and CacheFly

John Siracusa and Dan Benjamin ponder the upcoming Apple event, assess picayune physical details of the iPhone 5 and iPod touch, compare the newly announced pricing for the Microsoft Surface to its possible competitors, and discuss John's approach to getting value from Twitter. Links for this episode:Pentagon Paradox: The Development of the F-18 Hornet, by James P. StevensonHypercritical #73: 22 DegreesDaniel Siders on sending a POST for each follower in TentOctober 23 Apple event confirmed: “We’ve got a little more to show you” - Ars TechnicaMcDonnell Douglas F-15 Eagle - WikipediaiOS portfolio price distribution - asymcoThoughts on the Display, Price, and Name of the Impending Smaller iPad - Daring FireballiPad (3rd generation) - WikipediaMicrosoft Surface will start at $499Just one example of a Totoro-themes iPad case on EtsyThe Brief, by Richard Dunlop-WaltersSponsored by Harvest (Use promo code 5by5 for 50% off first month), Hover (Use code DANSENTME for 10% off), Squarespace (Use code DANSENTME10 for 10% off), and CacheFly

John Siracusa and Dan Benjamin relax on a Sunday afternoon and chat about Apple's taste for brute force solutions, the foibles of decentralized systems like Tent and email, and The Magazine, Marco Arment's new Newsstand publication. Links for this episode:The MagazineThe Magazine - ForewordAppnetizens Analytics: Posts Per Hour History - appnetizens.comGoogle Realtime Search Goes Offline - Time.comThe Secret of Google's Book Scanning Machine Revealed - NPR.orgThe FeatureThe BriefThe Brief Explained - Marco.orgMarco's tweet about his "LOL" FAQ answerMarco's tweet about the The Magazine's App Store ranking on launchNewsstand - WikipediaLazy Sunday - NBC.comThe Apple Strategy Tax - Ars TechnicaSponsored by HelpSpot (use offer code 5by5 for $100 off), Hover (use code DANSENTME for 10% off), Sourcebits, and CacheFly

John Siracusa and Dan Benjamin discuss the latest events in the burgeoning App.net community, then explore the competing(?) Tent.io protocol for decentralized real-time social networking. Links for this episode:Real-time computing - WikipediaPaying Developers is A Bad Idea - Charlie KindelBall bearing - WikipediaAnnouncing the App.net Developer Incentive Program - App.netSay Hello to Netbot - Tapbots BlogNetbot - Tapbots.comProtocols don't mean much - Dave WinerTent - the decentralized social webTent.is (alpha) - Simple Tent HostingJohn's tent.io account - siracusa.tent.isAs of 2011, what is the average number of followers for a Twitter user? - QuoraIs a federated Twitter even possible? - Dan WinemanA response to Brennan Novak - Dalton CaldwellHypercritical #37: A Story of TriumphWedge - A Mac client for App.netSponsored by Shutterstock (use code DANSENTME10 for 30% off any package), Squarespace (use code DANSENTME10 for 10% off), Shopify (three months free on signup), and CacheFly

John Siracusa and Dan Benjamin follow up on Apple's slippery little devices and Apple's mapping woes, then discuss the new iPod touch and iPod nano. John's hypothetical Ferrari is briefly mentioned. Links for this episode:iPod touch - Apple.comiPod nano - Apple.comA letter from Tim Cook on Maps - Apple.comLightning connector, disassembled - iFixit.comiPhone 5 Teardown, connector portion - iFixit.comAcer AZ3731-UR21P, with PS/2 ports - Amazon.comClose-up picture of those Acer PS/2 portsiPhone 5 wall charger vs. earlier modelHow Google Builds Its Maps—and What It Means for the Future of Everything - The AtlanticMerlin's Tweet: "You’re dead to me, Dan. DEAD."Merlin's Tweet: "He USED to have a web site…"Speaking for Yourself - Merlin MannPC System Design Guide - WikipediaSponsored by Igloo Software, Harvest (use code 5by5 for 50% off first month), Gazelle, and MailChimp.

John Siracusa and Dan Benjamin discuss the new iPhone 5: its physical design, the case for cases, the new lightning connector, and Apple's trouble with maps. Let the iPhone 6 speculation begin? Links for this episode:iPhone 5 - Apple.comThe Amazing iOS 6 MapsThe Incomparable #108: Journey: Then We Touched, Then We SangiPhone 5 deconstructed: packed with power efficient parts - Ars TechnicaLightning connector: a follow-up - brockerhoff.netLightning connector - brockerhoff.netThe ImpromptuBlack iPhone 5 Anodized Aluminum Susceptible to Scratching? - Mac RumorsMcDonnell Douglas F/A-18 Hornet - WikipediaMcDonnell Douglas F-15E Strike Eagle - WikipediaOn the rumor that Google has submitted an iOS 6 Maps app and Apple is sitting on itSponsored by Treehouse, Gazelle, Hover.com (coupon code DANSENTME for 10% off), and Squarespace.com (coupon code DANSENTME9 for 10% off).

John Siracusa and Dan Benjamin discuss all the things that went wrong during John's Mountain Lion ebook publishing experience. There's more than enough blame to go around. Please note that this episode was recorded before the September 12th Apple event. Links for this episode:OS X Battery Life Analysis from Snow Leopard to Mountain Lion - The Mac ObserverApple MagSafe Airline Adapter - Apple Store (U.S.)Apple's battery guide for laptops - Apple.comApple's battery guide for iPad - Apple.comApple's battery guide for iPhone - Apple.comApple's battery guide for iPod - Apple.comAbout My Mountain Lion Review - John SiracusaMobipocket - WikipediaAmazon Kindle - WikipediaEPUB - WikipediaKindle Format 8 - WikipediaKindleGenKindle PreviewerEPUB on the Threepress Consulting blogPricing for Amazon's Kindle Direct PublishingIt's a Unix system - YouTubeSponsored by Gazelle, Shutterstock (use coupon DANSENTME9 for 30% off), and Hover (use coupon DANSENTME for 10% off)

John Siracusa and Dan Benjamin discuss Amazon's new Kindle and Kindle Fire products. Is Amazon Apple's most dangerous competitor, or are the two companies not really in competition at all? Who is Amazon's ideal customer? Finally, John and Dan make their predictions for next week's Apple press event. Links for this episode:Amazon shows off Kindle Fire HD with 4G LTE for $499, WiFi for $299 - Ars TechnicaKindle Fire’s 4G package offers 250MB of data a month for $50 a year - Ars TechnicaAmazon’s new $119 Kindle Paperwhite e-reader comes with front-lit screen - Ars TechnicaKindle Fire HD 8.9" 4G - Amazon.comKindle Fire HD 8.9" - Amazon.comKindle Fire HD - Amazon.comKindle Fire - Amazon.comKindle Paperwhite - Amazon.comKindle - Amazon.comHow to Store Batteries - Battery UniversityHow to Prolong Lithium-based Batteries - Battery UniversityAmazon FreeTime Gives Parents More Control Over What Kids WatchiOS Version History ChartVolume of the iPhone 4S vs. the (rumored) iPhone 5 - iamconcise.comLive Updates From Amazon's Press Event - NYTimes.comIMDb: Internet Movie Database - WikipediaSponsored by Hover (use coupon DANSENTME for 10% off), Squarespace (use coupon DANSENTME9 for 10% off), and Sourcebits

John Siracusa and Dan Benjamin discuss the Apple v. Samsung court case, the near-comprehensive rumors and leaks about the next iPhone, the possible internals of the rumored iPad mini, and which company we'd like to buy Twitter, if it were actually for sale. Links for this episode:Predicting the “iPad Mini” internals - Marco.orgMore new iPhone parts, A6 processor, more new 9-pin cables - 9to5MacPreparing for the iPhone Next: Rumors Analyzed - AnandTechApple v. Samsung verdict is in: $1 billion loss for Samsung - Ars TechnicaHypercritical #67: A Pill That Helps with WhateverHypercritical #68: Patent HandsHypercritical #69: Sport of KingsThunderbolt Lite - Richard StellingAgainst Intellectual Monopoly, by Michele Boldrin and David K. LevineOS X icons for generic PC hardware in John's Leopard review - Ars TechnicaWhy Thunderbolt Won't Come to the iPhone Anytime Soon - AnandTechNew Part Leaks Include Taller iPod Touch Front Panel, 'iPhone 5' Cameras - Mac RumorsRat king (folklore) - WikipediaWhat Is the Open Web and Why Is It Important? - Coding In ParadiseMacBook Pro Mountain Lion Battery Life: 10.7 vs 10.8 vs 10.8.1 -The Mac ObserverShopify (get 3 months free), Squarespace (10% off with code DANSENTME8), and Textastic.

John Siracusa and Dan Benjamin finally complete their discussion of John's Mountain Lion review. Topics include power management, UI simplification, automatic termination, Facebook integration, and plagiarizing from yourself. Links for this episode:OS X 10.8 Mountain Lion: the Ars Technica reviewSecrets, the OS X hidden feature database and preference pane - secrets.blacktree.comGithub OS X hidden feature project - mathiasbynens/dotfilesGoogle's reverse engineering of Mountain Lion's overlay progress bar APIMountain Lion OS X 10.8.1 Improves Battery Life Somewhat - Mac RumorsGoogle Chrome updater technology - dev.chromium.orgSponsored by Hover (use coupon DANSENTME for 10% off), Igloo Software, and Sourcebits.

John Siracusa and Dan Benjamin discuss the latest round of Twitter API changes that further marginalize third-party "traditional" Twitter client applications, with the inevitable follow up about App.Net, the nascent Twitter-like service that takes money directly from its users, rather than selling access to its users to advertisers. Links for this episode:Changes coming in Version 1.1 of the Twitter API - dev.twitter.comDisplay Guidelines - dev.twitter.comDelivering a consistent Twitter experience - dev.twitter.comTwitter hands down new, strict rules for third-party developers - MacworldThe Princess Bride (1987) - Memorable quotessiracusa on App.netdan on App.netjkottke's "Twitter is Vader" tweetSponsored by Hover (use coupon DANSENTME for 10% off), Squarespace (use coupon DANSENTME8 for 10% off), and HelpSpot (use coupon 5BY5 for $100 off).