I'll Make This Brief

Welcome To the Legally Aligned Podcast. 

Sage Aubrey the renowned #fashmommy and mastermind behind #styledbysage joins the conversation about creating an authentic brand voice and how we should all be using cooking shows as marketing inspiration! Sage Aubrey is a creator and the founding vision behind the SAGE AUBREY collection. Sage started her career in fashion at 22 when she opened her first women’s boutique. By moving away from traditional wholesale strategies, she has created a thriving direct-to-consumer business focused on buying less - and feeling more. Her style and originality have made Sage a coveted speaker, creator and successful entrepreneur with a dedicated community built around her authentically fierce brand voice. 00:43 - Who is Sage Aubrey? 01:14 - Why building a community is so important. 03:26 - Why is it important to be authentic on Instagram? 04:06 - What was the thought behind #stylingcorona? 06:55 - How are Sage Aubrey handbags manufactured? 08:40 - Why did she give up her corporate partnerships? 11:23 - What does it take to grow a loyal community? 12:45 - Business advice to new entrepreneurs. 13:41 - How important is it to show up consistently? 14:33 - How to speak to your ideal customers. 16:42 - What Sage learned from watching chefs in their craft. 18:20 - Who else inspires you in business?  Work with Lauren Ruiz: https://www.legallyaligned.com  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Legally Aligned” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Sage Aubrey on Instagram: @thesageaubrey https://www.instagram.com/thesageaubrey/ Check out Sage’s website: https://sageaubrey.com/  

This conversation defines how we can stop jeopardizing our value and instead protect the precious value we create for our businesses. Listen in as I outline how to advocate for free and paid content that takes part in the value we need to protect!  01:00 - The most common question I get asked, “Am I a business?” 02:47 - Do you know your worth? 04:21 - Tips for protecting your assets. 04:46 - Trademarks and Copyrights, what’s the difference? 06:25 - How do copyrights work? 07:22 - Inspiration versus infringement.  08:07 - What to do if someone is using your content without your consent. 09:22 - Disclaimers, why you need them. 10:00 - Should you have the copyright notice on your website? 10:17 - NDA’s and Service Agreements, how others can utilize your content. 12:00 - Resources For Defending Yourself And Your Content 13:26 - Infringement, what does it mean? Work with Lauren Ruiz: https://www.legallyaligned.com  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Legally Aligned” Facebook Group: https://www.facebook.com/groups/guidemycommunity Resources Mentioned: https://www.copyscape.com/ https://tineye.com/ https://distill.io/

In this episode, Stephanie Hendrick and I dive into a conversation highlighting strategic ways to overcome fear. Stephanie is an author, speaker and the founder of Meant for More, a platform designed for today’s female entrepreneurs and mom entrepreneurs alike. With her first published book, titled Meant for More, being released Fall 2020, Stephanie’s focus is guiding women to relentlessly pursue their purpose and grow their businesses to increase their impact. 00:33 - Who is Stephanie Hendrick? 01:02 - Steps to publishing a book. 02:00 - What inspired Stephanie to write a book? 03:53 - Why did she launch “Meant For More?” 05:04 - Why did she transition out of the business she had built with her husband? 06:10 - How to push through discomfort, get out of your own way and avoid self-sabotage? 08:30 - STEP 1: Do something physical. 10:25 - STEP 2: Have an accountability partner.  12:54 - Why you shouldn’t overlook advice that seems “too simple.”  Work with Lauren Ruiz: https://www.legallyaligned.com  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Legally Aligned” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Stephanie Hendrick on Instagram: @stephanie_hendrick https://www.instagram.com/stephanie_hendrick/ Check out Stephanie’s website: https://stephaniehendrick.com/  

WELCOME! You can expect to listen to coveted topics shared through meaningful conversations with myself and guests who have mastered their niche. We will share resources, encouragement and tools to help you reach your most aligned self and business.  00:47 - Who is Lauren Ruiz? 01:14 - Why did I decide to start my own law firm? 02:30 - Why am I passionate about supporting small businesses? 03:00 - What is the “Guide My Community” Facebook Group? 05:12 - What is the “Female Attorney Society?” 06:39 - Why start this podcast? Work with Lauren Ruiz: https://www.legallyaligned.com Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Legally Aligned” Facebook Group: https://www.facebook.com/groups/guidemycommunity

Today I’m walking you through my client workflow. You’ll learn how I set up systems to automate the process and provide a better experience to everyone I serve while freeing up extra time in the day for myself.  00:30 - Why are systems important? 01:07 - The first thing you should do when starting to create a system. 02:09 - How I manage leads to my business. 03:28 - How automating the scheduling of my meetings changed the way I do business. 05:01 - Are you afraid you’ll lose clients if your schedule isn’t flexible enough? 06:12 - How do you set up standardized hours that work best for you? 07:52 - When each client is unique, what can you standardize? 09:03 - How to keep ongoing communication with clients to help them know the next steps. 10:13 - Why you should have a “no texting” policy with your clients. 11:28 - How to follow up with your clients after a project. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity

Lindsay Mitrosilis is a hiring, sales, and organizational strategist. She prides herself on empowering female CEOs to find, build, and cultivate their distributed dream team! On this episode of the Legally Aligned podcast, we’re talking about: 00:46 - Who is Lindsay Mitrosilis? 02:30 - What does employee turnover cost a business? 03:55 - When is the right time to hire your first employee/contractor? 06:09 - How to find the “right” team and keep yourself in your zone of genius. 07:30 - Why you need to delegate. 08:48 - How hiring a team helps you grow into being a better leader. 10:30 - You have the opportunity to make an impact on someone’s life with each team member. 11:53 - “Unicorns” are hard to find, who should you be looking to hire? 13:19 - What platforms are the best to find new employees? 16:01 - How to set up an application process? 17:18 - How many questions should be on an application? 18:00 - When doesn’t it make sense to have someone fill out an application? 19:11 - How do you become a great interviewer? 20:13 - What’s your favorite interview question? 22:02 - Is it a red flag when people speak negatively about their previous employers? 23:51 - How can we build diversity and inclusion into our hiring processes? 25:40 - How having a diverse network helps you grow as an individual. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Lindsay Aubrey on Instagram: @lindsay.mitrosilis https://www.instagram.com/lindsay.mitrosilis/ Check out Lindsay’s website: https://lindsaymitrosilis.com/

I am a huge advocate for collaboration, especially the type that has you leaning in and wanting to learn more! We all have people in our communities that we would love to connect others with and pour directly into our audiences. I’m diving into how to make sure you’ve set proper expectations with your contributors about who owns the content, how it will be used, and much more! 00:52 - When you collaborate with another brand, who owns the content?  01:53 - Community Shout Out! 02:37 - Why you need to set clear expectations with your contributors. 03:27 - How do I apply this to the people within “Guide My Community” 04:15 - Tip 1: Share your vision.  04:45 - Tip 2: Make sure your contributors know who your audience is. 04:56 - Tip 3: Be clear about your needs and the timelines for the project. 05:48 - Tip 4: Be clear about how you intend to use their contribution. (Their intellectual property) 06:44 - What is the “Right of Publicity?” 08:01 - What expectations to set upfront with your contributors. 08:48 - When does it make sense to ask for “Exclusive Rights” to content? 09:58 - How do you compensate your contributor? 10:35 - How and When to show up. 11:11 - Example: How I structure my podcast invites. 13:03 - What expectations do I set with my guest? What’s a “Perpetual License?” 14:41 - When can you get contract templates for yourself? Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity

Have you ever struggled to take people who engage with your free content and guiding them to becoming your paying clients? Allee Williams is an entrepreneur, business coach, an expert at helping you create the perfect customer journey! We’re diving into your money mindset, how to get potential clients to take action, and why you have to give yourself permission to try! 00:45 - How has Allee Williams impacted my business? 01:37 - How did Allee get started in entrepreneurship? 03:57 - When your audience is used to free content, how do you ask people to pay? 05:29 - Money comes when you change lives. 06:44 - How to set up a customer journey. 08:59 - What is a cold lead and how to you progress them to be a warm lead? 10:35 - How to show empathy for someone’s situation while still charging your worth. 12:02 - What conversations should you be starting with your current audience? 14:30 - How to get potential clients to take action. Where to show up. 16:25 - Why you should be using polls on your Instagram stories.  17:50 - How to avoid burnout. 19:11 - Why you have to give yourself permission to try! 20:10 - What has inspired Allee this week? Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Allee Williams on Instagram: @rightupyourallee https://www.instagram.com/rightupyourallee/

Do you have trouble creating enough time in your schedule to get everything done? Today I’m going to teach you some of the things I’ve done to give myself more structure, become more productive, and how I shifted my business to a four-day work week! 00:51 - What is Time Blocking? 02:58 - Rescue Time, how to integrate time blocking into your schedule. 04:48 - How to reverse-engineer your goals for yourself and your business. 05:26 - When are the best hours for your team to be working? 05:55 - What do you need to cut out of your day to reach your goals? 06:42 - How to prioritize your work and deadlines. 07:33 - When do you add a task and organize your calendar? 08:48 - How do your group your task? (Phone Calls, Emails, Ect.) 09:53 - How Time Blocking impacted my business. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Check out RescueTime: https://www.rescuetime.com/ Here are some helpful Blogs: https://blog.rescuetime.com/time-blocking-101/ https://blog.rescuetime.com/most-productive-time-of-day/ https://blog.rescuetime.com/how-many-hours-should-we-work/ https://blog.rescuetime.com/alex-pang-four-day-workweek/

We are all going through different levels of anxiety right now. Dr. Morgan Francis is a Licensed Professional Counselor with a doctoral degree in Clinical Psychology. She joins me today to talk about how to deal with the stresses of everyday life and business and how to implement daily mindfulness practices. 00:30 - Who is Dr. Morgan Francis? 01:35 - What are “Mindful Messages?”  04:30 - We’re all going through different levels of anxiety. What can we do to help ourselves? 06:12 - Where does anxiety start? 07:17 - How is social media impacting mental health? 08:17 - What boundaries can you set up on social media to protect your own mental health? 10:15 - How social media comparisons give a skewed version of reality. 12:04 - Does anxiety affect our creativity and businesses? 14:40 - How does mindfulness and creating routine habits help to reduce anxiety? 16:58 - Should we take “mindfulness breaks” during our workday?  19:06 - The 2 Biggest Factors for Reducing Anxiety. 20:00 - What inspires Dr. Morgan Francis? 21:18 - “Loving Yourself Through Loss” Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Text “Hi” Dr. Morgan Francis’ to join her “Mindful Messages:” 1 (202) 759-6205 Connect with Dr. Morgan Francis on Instagram: @DrMorganFrancis https://www.instagram.com/drmorganfrancis/ Visit her Website: https://www.scottsdalepremiercounseling.com/ Check out Her Courses: https://www.scottsdalepremiercounseling.com/courses

Do you have clarity on the financial goals you’d like to reach? Do you have a plan on how to reach those goals? We’re diving into questions to ask yourself, ways to make more money, and how to leave room for the unexpected! 01:40 - Money and Abundance; Do you have a plan? 02:18 - How to visualize your financial goals. 03:38 - 3 questions to ask yourself to get clear on your goal. 05:00 - Ways to make more revenue. 07:19 - How you can protect your income with a contract. 08:49 - Are you leaving room for magic in your business? Work with Lauren Ruiz: Book A Consultation Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Shop Legally Aligned: https://legallyaligned.com/shop-contracts/ Grab a Ticket to Powerhouse Women 2020! https://powerhouse-women.mykajabi.com/a/30084/gyrBpV8Y

Let’s talk about the art of getting organized on our desktops and computers! Jordan Gill, a master in building systems in business, joins our conversation to educate us on how to build a filing system, establish calm and consistency that will promote efficiency in our businesses. Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox.  00:30 - Who is Jordan Gill? 02:40 - How Jordan started “Systems Saved Me” 04:48 - How to get organized, the 3 folders you need to create! 08:23 - Lauren’s system for organizing her email inbox. 09:50 - How to manage systems across multiple platforms. 10:30 - Which should you use, Google Drive or Dropbox? 14:14 - What boundaries do you set with clients? 16:08 - Why you should follow up on all calls with an email and what to include. 17:07 - What causes decision fatigue? 18:24 - Why you should be doing VIP Days!  19:40 - Done In A Day Interview Series 2.0 Event 23:10 - Where to connect with Jordan Gill. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Jordan Gill on Instagram: @SystemsSavedMe https://www.instagram.com/systemssavedme/ Visit Her Website: https://www.systemssavedme.com/ Check out Her Podcast: https://www.systemssavedme.com/podcast Grab your ticket to the Done In A Day Interview Series 2.0: https://www.systemssavedme.com/interviewseries

How do you deal with unhappy customers? There is one universal truth to business; regardless of what industry you are in, your experience, the size of your business, or how amazing your product is, we all experience at least one unhappy customer. I’m talking about what distinguishes us from the rest of the business world and my 5 Steps to Deal with an Unhappy Customer! 01:17 - What factors should business owners be sensitive to in today’s climate? 02:32 - How do you make your customer feel heard? 03:23 - Creating a playbook that makes your customers feel important and appreciated, but is strategic for your bottom line. 04:24 - You’re never going to make everyone happy. 04:49 - How to dispute negative reviews. 06:11 - Why you should always go after opportunities for improvement. Work with Lauren Ruiz: Book A Consultation Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Shop Legally Aligned: https://legallyaligned.com/shop-contracts/ Grab a Ticket to Powerhouse Women 2020! https://powerhouse-women.mykajabi.com/a/30084/gyrBpV8Y

Three years ago Lauren sat down for coffee with today’s guest when her business was still running out of her apartment. Now years of business experience and incredible growth later we get to hear from Sam Abrahart, CEO of The Mayfair Group! In this episode, Sam shares some invaluable insight into the importance of having a mission-driven business, creating a culture where everyone feels valued, and providing REAL mentorship for women through their internship program (where interns NEVER have to run for coffee!) 00:30 Meet Sam the CEO of The Mayfair Group!  01:30 What is Mayfair?  05:10 Where did your team look like in the beginning? 06:15 When do you know its time to hire your next employee? 09:20 How did your internship program start? What’s the general framework for it? 15:40 Creating a culture where everyone feels valued. 16:40 What’s next for Mayfair? ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Sam Abrahart on Instagram: @samabrahart https://www.instagram.com/samabrahart/ Follow The Mayfair Group: @TheMayfairGroup https://www.instagram.com/themayfairgroup/ Visit Their Website: https://themayfairgroupllc.com/

In this episode, Lauren shares how she uses Dubsado as a foundation for her systems, automation, and delegation of tasks! As entrepreneurs, this tool covers how to create seamless systems and a consistent user-friendly experience for your clients.  00:50 - Using Dubsado to manage multiple clients and services!  02:55 - 6 Features to use in Dubsado to save time and preserve the quality of services you offer your clients 03:10 - 1. The Dashboard: Give you key metrics on if you are on pace to reach your goals, notifications of tasks that require your action!03:55 - 2. The Client Portal: Gives clients the ability to access their documents, schedule a call, review and pay invoices AND MORE! 04:55 - 3. The Client Workflow feature: Allows you to create workflow project templates ahead of time!  06:00 - 4. Email Templates: templates you can customize or create your very own! 06:55 - 5. Ability to assign tasks to your team: ad-hoc basis and automatically within the workflow (mentioned above). 07:20 - 6. Invoicing with customizable payment schedules; set due dates including automatic reminders for you clients to make their payment.  09:40 How I use re-occurring and standard invoices.  10:35 - How to use Dubsado to automate or delegate tasks, stay organized, and SAVE TIME! ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Check out Dubsado and Use Discount Code: legallyaligned https://www.dubsado.com/?c=legallyaligned

In this episode, we get to hear from Katie J about her journey of leaving her 9-5 to pursue a career as a virtual assistant (aka VA). Not only do we get the perspective of Katie and how she helps businesses through her work as a VA, but we also get to hear from our Host, Lauren Ruiz, and her experience hiring a virtual assistant! Dive into this conversation to hear how finding the right VA can be a WIN-WIN, allowing both parties to focus on their “zone of genius” and Lauren’s experience of being able to bring time back into her life and business! 00:30 - Meet Katie J! 01:38 - What was it like leaving your 9-5 to become a virtual assistant full time? 03:50 - How do you support business owners as a virtual assistant? 05:20 - What are the best tasks businesses should delegate? 10:30 - How do you set clear expectations from the start when onboarding a client? 12:20 - What does communication like between you as a virtual assistant and your clients? 14:00 - What questions should business owners ask themselves when looking to hire a virtual assistant? ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Katie J. on Instagram: @katiej.va https://www.instagram.com/katiej.va/ Visit Her Website: http://www.katiejva.com/

From one-time projects to building a business with one or more partners, this episode is all about collaborations and partnerships! Our host, Lauren Ruiz, dives into must-have conversations and what to get in writing! “Magic” can be created when people combine the power of each of their zones of genius for a common goal. Knowing what to discuss when going into a collaboration or partnerships and what to have in writing protects all parties and sets them up for the magic to flow!  01:05 - Setting clear expectations in collaborations and partnerships. 02:40 - What is the difference between a collaboration and a partnership? 04:25 - What expectations should you set to strengthen the relationship as a collaborator? 05:05 - Chat about expenses! 07:00 - Tips on setting a timeline. 07:50 - What if one party fails to fulfill their side of the agreement? 08:30 - What is different about a partnership vs a collaboration? 09:20 - Do you own the business in equal shares?  11:30 - What to keep in mind when setting business goals in a partnership. 12:40 - Who will take on which roles in the day-to-day of the business operations? 13:30 - How did you find investments to get your business going or keep you going? (aka Capitol Contributions) 14:45 - How to plan ahead for investments your business may need down the road. ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity In honor of World Mental Health Day use the discount code below to save 30% on coaching agreements, online course agreements, and mastermind agreements from Oct 10th, 2020 - Oct 12th, 2020  World Mental Health Day Discount Code: MentalHealth30

In this episode, we’re talking Launch Strategy with the founder of Powerhouse Women, Lindsey Schwarts! Lindsey has launched everything from her book “Powerhouse Woman”, to coaching groups, and live events. No matter where you are on your business journey when it comes to building excitement around what you offer or what you are creating, Lindsey Schwarts is someone you’d want to grab coffee with to pick her brain! So grab your favorite beverage, pen, paper, and enjoy this episode!    02:15 What is available to you when you think a little bit bigger? 04:10 Do you need a big audience to have a successful launch? 06:30 What is the biggest lesson you have learned from launching everything from your book, to your live events? 10:25 How do you handle the pressure of feeling like you need to be on every social platform? 16:30 How do you make your launches so fun? 19:00 What can you do to bring your audience along with you on the journey? ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity Connect with Lindsey on Instagram: @powerhouse_women https://www.instagram.com/powerhouse_women/?hl=en

Do you own a business? Do you own a business with your spouse? As this episode is being published live, our host Lauren is 1 month away from her wedding! With marriage being top of mind, this episode dives into what happens to your business before and after you get married, as well as what to plan for in the case of a divorce. Of course, there are much lighter topics to be covered, but as an entrepreneur it is so important to have legal agreements to protect your business in all areas. Including agreements when you have business partners and/or spouses involved!    00:50 How I came to the decision to quit Corporate Law to start my own Law Firm! 03:00 Having the conversation with your partner about creating a plan in case of a possible divorce.  05:00 Is the State you live in a Community Property State, or a NON-Community Property State? How does that affect you? 08:30 What happens if you own a business before you get married, and then later divorce? 10:20 What is an equitable division? 13:15 How can you protect your business? Three agreements you need to know! 15:50 If you own your business with a friend, do you have a plan in the event of death or disability of your business partner? 17:30 Are you and Will doing a prenuptial agreement? 18:00 Do I need an operating agreement? ……………………………………….. Work with Lauren Ruiz: https://www.guidemybusiness.co/book-a-consultation  Connect with Lauren on Instagram: @thelaurenruiz https://www.instagram.com/thelaurenruiz/  Join the “Guide My Community” Facebook Group: https://www.facebook.com/groups/guidemycommunity