I Want That Too - Disney History and Merchandise

Jim Hill and Lauren Hersey are joined by former Disney Imagineer Jim Shull to unwrap the fascinating (and sometimes funny) story of Disney’s long-running partnership with McDonald’s. From the birth of the Happy Meal to fry carts in Frontierland, this episode explores how two of the world’s biggest brands became the ultimate marketing duo - and what really ended their 10-year deal. The surprising Star Trek connection that inspired Disney’s early talks with McDonald’s How Michael Eisner and Jeffrey Katzenberg turned burgers and fries into box office gold The untold story of the McDonald’s-themed Splash Mountain that almost happened Why the partnership ended amid public pressure over kids’ meals and health The legacy of Disney Happy Meal toys—and how the relationship quietly returned today Whether you remember Boo Buckets, fry carts, or those elusive Happy Meal collectibles, this supersized episode proves that food and nostalgia are a marketing match made in Disney heaven. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey unwrap a holiday-sized story about Disney’s long, complicated relationship with Sears—from Mickey Mouse watches in the 1930s to the retail giant’s near-sponsorship of the Great Movie Ride at Disney-MGM Studios. Plus, the duo dives into the rare blue Disney name tag, Wicked-branded cleaning products, and the Jim Henson Company’s upcoming auction filled with Muppet history. The secret history behind Disney’s partnership with Sears—and how it fell apart months before MGM Studios opened How Mickey Mouse watches and Winnie the Pooh merch made Sears a Disney powerhouse The story behind the ultra-rare blue name tag that only 1% of Disney employees earn Wicked’s latest merch crossover with Gain and Cascade Jim Henson Company’s first-ever auction featuring pieces from Labyrinth and Fraggle Rock From rare collectibles to lost sponsorships, Jim and Lauren remind us that Disney history is filled with what-ifs, forgotten deals, and magical mementos worth remembering. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey kick off October with a witchy episode of I Want That Too. From the avalanche of Wicked merchandise filling store shelves to Disney’s own magical past, this week’s show dives into collectibles, streaming perks, and even a long-lost Sherman Brothers project that never made it to the screen. The rise of Wicked-themed merch, from dolls and Swarovski ornaments to water bottles and Care Bears Streaming price hikes - and Lauren’s clever tips to save money on Disney+, Hulu, and beyond Nostalgic returns like Disney-themed Lincoln Logs and Gentle Christmas advent calendars A tribute to Disney animator Rick Hopp and his lasting legacy The untold story of Walt Disney’s planned Hansel & Gretel TV musical with songs by the Sherman Brothers Whether you’re hunting the latest collectibles or craving untold Disney stories, this episode has a little magic for everyone. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey dive into Disney’s favorite little purple dragon, Figment. From popcorn bucket mania to a live-action movie that never got off the ground, they trace Figment’s journey from Epcot icon to merchandising powerhouse. Along the way, they detour through Lowe’s and Spirit Halloween to check out exclusive Haunted Mansion décor and giant Rudolph displays that will test your willpower (and your storage space). Haunted Mansion animatronics and holiday mashups spotted at Lowe’s Figment’s rumored movie project with Seth Rogen’s production company The $250 million Imagination Pavilion redo that never happened How merchandise sales drive Disney’s storytelling choices Figment’s surprising cameos in Inside Out 2, Guardians, and beyond Even if the Figment movie remains a dream, Jim and Lauren show how one small dragon continues to cast a very big shadow over Disney history, merch, and fandom. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey take listeners from this year’s stealth Muppets capsule release all the way to the projects Disney almost made — including a trilogy of dwarfs prequels and a Snow White spinoff that never saw the light of day. Along the way, they break down Toy Story’s 30th anniversary tie-ins, the first wave of holiday 2025 ornaments, and speculation out of Shanghai that Frozen 3 may center on the “wedding of the century” in Arendelle. The ultra-limited Muppets drop at Mickey’s of Glendale Buzz Lightyear’s Space Ranger Spin refurb timed to Toy Story’s 30th Holiday merch highlights — from Madame Leota to a blown-glass ticket book Frozen 3 rumors teased at a Disney licensing event in China The surprising history of Snow White sequels, re-releases, and theme park lore Closing out, Jim and Lauren reflect on Disney’s long tradition of reusing, reviving, and reimagining its classics — and why some stories get told while others sit on the shelf. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey return with a jam-packed episode of I Want That Too, covering the latest Disney merch, clever marketing strategies, and holiday surprises. The rise of popcorn buckets in parks and movie theaters – from talking Mickey to mummy Stitch to a Tron lightcycle How Disney uses psychology to nudge us into spending more, from limited releases to sneaky menu tricks Nightmare Before Christmas merch expansions, books, and light trails around the globe Early Christmas décor spotted at Disneyland Paris – and why Disney (and retailers) get a head start on the holidays The surprising history of Winnie the Pooh at Disney, including cereal crossovers and rare collectibles From ghost Mickey buckets to glow-in-the-dark villain sneakers, Jim and Lauren unpack the ways Disney keeps fans coming back for “just one more thing.” Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey return with a new episode of I Want That Too, diving into Disney Princess Week, new merchandise drops, and the latest Disney history feature. From LEGO sidekicks to Bath & Body Works villains, they’ve got the stories (and opinions) Disney fans will want to hear. Highlights from Disney Princess Week, including merchandise, sidekick collections, and special events The “Meant to Be” adult rom-com book series reimagining Disney Princesses in modern settings Early fan reactions to Bath & Body Works’ Disney Villains collaboration EPCOT Food & Wine Festival merch, featuring Muppet Labs, Figment, and Chef Mickey collections Jim and Lauren revisit the story of Kay Kamen and continue their Disney cereal history deep dive From modern merch drops to classic collectibles, this episode blends Disney history, fan culture, and insider stories from Jim and Lauren. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey dig into the world of Disney merch and history with a mix of spooky snacks and fascinating backstories: Why Jim bought Count Chocula, Boo Berry, and Franken Berry cereal he can’t eat—thanks to new Jim Henson puppet designs The launch of Bath & Body Works’ Disney Villains collection, from Maleficent’s plum scents to the Evil Queen’s apple blends Disney cracking down on resellers and what that means for collectors New Muppets merchandise teased for Destination D23, plus the latest on the Muppet redo of Rock ‘n’ Roller Coaster The untold story of Kay Kamen, the salesman who turned Disney into a merchandising powerhouse - before his career ended tragically From collectible cereal boxes to multi-million-dollar licensing deals, Jim and Lauren explore how Disney’s merchandising magic has shaped everything from your breakfast table to the theme parks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey are back with a Halloween-packed episode of I Want That Too, diving into the latest spooky Disney merch and a century of witchy stories from the Mouse House. Haunted Mansion peel-and-stick wallpaper and Guillermo del Toro’s obsession The viral Cutie Ghost collection and why the Minnie Mouse ghost lamp is selling out fast A massive Nightmare Before Christmas collection, including a $160 countdown coffin and an epic Jack Skellington water bottle set Disney’s evolving portrayal of witches, from Snow White’s “old crone” to Witch Hazel and beyond How other studios — and even cereals — are cashing in on the witch trend From Halloween merch mania to deep Disney history, this episode delivers treats, trivia, and plenty of mischief. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim and Lauren serve up a feast of Disney news, collectibles, and one unforgettable personal tale. Recap of Disney’s quarterly earnings call, including streaming’s first profitable quarter Details on Hulu’s full integration into Disney+ by 2026 and the shift away from subscriber count reporting Hidden perks for Disney+ subscribers, including a free D23 Gold membership and exclusive sweepstakes A first look at “Single Riders” – a dating app for Disney and theme park fans Disney’s latest collectible craze from Japan: Rupoka-chan Jim shares his career origin story, starting with a phone call about Donald Duck that led to a once-in-a-lifetime opportunity and a 40-year career covering the Disney Company From industry insights to adorable merch and a behind-the-scenes career journey, this episode is packed with stories you won’t want to miss. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey trace the surprising origins of Disney’s licensing empire - back to a time when Walt needed just $300 to keep the studio running. From the Alice Comedies to Donald Duck orange juice and Peter Pan peanut butter, this episode explores how early merchandise deals weren’t just about profit - they were survival. Jim unpacks how licensing set the foundation for everything from Disneyana collectors to the modern parks. Meanwhile, Lauren shares her latest finds in the merch world, including: Why the Fantastic Four landed in Disneyland’s Tomorrowland The rise of Cakeworthy and modern Disney collabs Inside Disney’s $63 billion licensing empire How a peanut butter deal helped fund Disneyland The origins of Donald Duck Orange Juice and collectible Ariel dolls Disney's licensing strategy from the 1920s to today From peanut butter tins to popcorn buckets, this episode dives into how Disney turned product placement into a legacy. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Lauren returns from an epic summer road trip across nine parks and five hotels, with stories (and shopping bags) in tow. She and Jim break down: The best-kept secret for scoring free Disney water park access How the new nighttime parade at Magic Kingdom stacks up (and where to sit) What it’s really like inside Disney’s exclusive Property Control store A merch-lover’s guide to Universal Studios’ 35th anniversary finds Why the new Epic Universe resort Terra Luna is gorgeous—but far The Hersey family’s hot take on Epic Universe’s sold out Friday From Boo Boos to Back to the Future bucket hats, this episode is packed with tips, deals, and first impressions from Disney and Universal. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

In this packed episode of I Want That Too, Jim Hill and Lauren Hersey tackle everything from the ZOMBIES 4 merch drought to the 52-item Haunted Mansion collection and the bittersweet farewell line for Animal Kingdom’s Dinosaur ride. But the real surprise? A 1950s Disneyland board game that may have smuggled in Bugs Bunny. Plus, Jim dives into the earliest examples of Disney’s merchandise strategy—souvenir trays, ashtrays, temporary tattoos, and the guidebook Walt insisted on selling at a loss just to get it on coffee tables across America. Disney’s ZOMBIES 4 and why merch is mysteriously missing (for now) A look at the Haunted Mansion’s biggest collection drop yet The final merch line for Dinosaur before it goes extinct in 2025 Why Muppet Vision 3D fans got left out of the goodbye merch party A secret cameo by Bugs Bunny in a 1955 Disneyland board game How Walt used guidebooks and charm bracelets to spread Disney magic From ashtrays to action figures and park maps to plushies, this episode is a merch history mashup with heart, humor, and a haunted baseball jersey. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey are back with a full dose of Disney merch, from the long-awaited debut of the Starlight Dream the Night Away parade to a viral collector toy that's creeping its way into the parks. Lauren breaks down everything she’s learned about La Boo Boos (and their knockoff cousins), while Jim connects the dots between Disney’s 1950s television strategy and why your Christmas ornaments now cost $80. Also in this episode: What to expect from Disney’s first nighttime parade in a decade Meet Whimsy: the LED-faced character pulling the finale float Why Main Street is now a runway for fashion-obsessed toy monsters A closer look at the $29 popcorn bucket ornaments and $80 vault collection set The real reason Disneyland’s Opera House almost became a TV studio Walt Disney’s early embrace of television—and how it changed everything From collectibles to castle corridors, this episode is packed with surprises and nostalgia. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. ⁠Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Hill and Lauren Hersey continue their Toy Story series with a deep dive into the franchise's merchandising legacy—and how a scrappy unknown toy company landed the rights that Mattel and Hasbro turned down. From the earliest Thinkway figures to today's collector's items worth thousands, they explore how Toy Story became one of the most profitable and collectible Disney properties of all time. Plus, Jim shares a personal behind-the-scenes story about the original vision for Toy Story 4, including his lost interview with John and Nancy Lasseter—and how a Valentine turned into something very different. Why Thinkway got the Toy Story license when everyone else passed What Barbie’s deleted scene tells us about Pixar’s early struggles The rise of collector culture—and what a boxed Buzz goes for now Jim’s first-day-of-release trip to MGM Studios and the Toy Story parade The real story behind the development and derailment of Toy Story 4 How John Lasseter’s personal life reshaped the film and Pixar’s future From Sid’s backyard to $10,000 auctions, this episode is packed with nostalgia, controversy, and stories you won’t hear anywhere else. Unlocked Magic Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS. Learn More Learn more about your ad choices. Visit megaphone.fm/adchoices