I Want To Know

Struggling to get the right clients? This can help.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:00:00: Introduction02:00: Why you need to be careful what you optimize for05:00: 6 things to do if your audience isn't growing09:00: 6 simple ways to borrow other people's audiences20:00: Everyone falls into one of two categories when it comes to audience growth24:00: The biggest reason an audience doesn't buy35:00: 3 ways to convert more leads into sales40:00: 3 counterintuitive ways to make your product more valuable55:00: 5 ways to boost the perceived value of a course you sellShow Notes: The Two Ways To Grow Your Audience: Do More or Do LessTo Connect with Sally Ivester: Website: https://www.hisallyivester.com TikTok: https://tiktok.com/@hisallyivester Instagram: https://instagram.com/hisallyivester To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Simple ways to improve the look of your creations without hiring a designer.My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:02:00: How to audit your current designs in 10 minutes05:00: How to choose fonts and colors11:00: An unexpected place to find design inspiration17:00: The 3 biggest decisions to make when designing your brand25:00: The one mistake that will doom your rebrand30:00: How to design your brand when you're not sure what your brand even is32:00: How to decide when to rebrand37:00: A huge list of design tools to help youShow Notes: Tools: Design: https://www.figma.com/Canva: https://www.canva.com/Photos/Visuals: https://visualelectric.com/Fonts: https://fonts.google.com/ Fonts: https://fontshare.com/Fonts: https://www.myfonts.com/Fonts: https://www.latinotype.com/Colors: https://colorai.app/Colors: https://www.realtimecolors.com/Copy: https://www.typingmind.com/Moodboard: https://www.playbook.com/Mind Mapping: https://whimsical.com/Headshots/Photography: https://photoai.com/Newsletter: https://kit.com/Website Design: https://www.framer.com/Books: The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIKBuilding a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiSTo Connect with Nate Kadlac: Website: https://www.kadlac.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

What to offer, how to deliver it, and how to communicate it.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/9 things you'll learn in this episode:03:00 - The most important thing to beware of when defining your niche08:00 - Why I ask clients to write down their answers to my questions13:00 - How choosing a nemesis helps you attract your ideal clients14:00 - A simple exercise to identify your own superpower25:00 - How to turn a discovery call into a client27:00 - How to choose the way you want to work with clients35:00 - 7 key questions to ask yourself when creating an offer41:00 - The biggest misconception about paid communities46:00 - 5 keys to structuring a successful recurring revenue productShow Notes: Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o To Connect with Jessica Williams: Website: https://techbizgurl.com/ Twitter: http://twitter.com/techbizgurl LinkedIn: http://linkedin.com/in/jessicalavernewilliams Instagram: http://instagram.com/techbizgurlFacebook: http://www.facebook.com/techbizgurl Jess Picks Newsletter: https://techbizgurl.com/jesspicks/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Listen in on one of my group coaching calls!My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A no-brainer option you should include in your newsletter if your readers want to reach your other readersIt's at the 3-minute mark.2. A behind-the-scenes look at how I turn my sent emails into social contentIt's at the 8-minute mark.3. The most valuable questions to ask your audience in a surveyIt's at the 12-minute mark.4. The golden rule of understanding survey responsesIt's at the 15-minute mark.5. What to do instead of offering discountsIt's at the 25-minute mark.6. Exactly what to say in the first email you send to people who join your email listIt's at the 40-minute mark.7. How one tiny mindset shift can help you overcome imposter syndrome.It's at the 45-minute mark.

What to post on LinkedIn, how to optimize your profile, and how to use direct messages.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/11 things you'll learn in this episode:03:00: Are you optimizing for the wrong clients? (Probably.)09:00: The most common LinkedIn bio mistake10:00: How LinkedIn influencers use their header images12:00: A clever way to make your featured link more prominent14:00: The 4 questions you need to ask yourself about your LinkedIn profile22:00: How asking yourself one question can make ALL your content better25:00: A crash course in how the LinkedIn algorithm works32:00: The 5 types of content to post if you want to get clients42:00: The surprising place to find some of your best content ideas48:00: When to ignore what the algorithm wants53:00: 6 ways to use direct messages to get clients (without being annoying or spammy)Show Notes: Cheryl Tan’s LinkedIn Profile: https://www.linkedin.com/in/cheryltanmedia/I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=c7eINTy9E6VwFy28 To connect with Cheryl Tan: Website: https://cheryltanmedia.com/ Camera Ready Newsletter: https://cheryltanmedia.com/newsletter/ LinkedIn: https://www.linkedin.com/in/cheryltanmedia/YoutTube: https://www.youtube.com/cheryltan To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

My favorite podcast growth expert shares a step-by-step guide.My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/14 things you'll learn in this episode:02:00: 3 things to do in the month before you launch a podcast04:00: The most important goal for your podcast (that most podcasters overlook)05:00: How to reverse engineer a marketing strategy for your podcast13:00: 3 things to do when your podcast growth has flatlined19:00: The easiest way to grow your podcast26:00: How to convert 5 of your 500 podcast listeners into clients37:00: How to turn podcast listeners into email subscribers39:00: The single best way to pick a show format42:00: The single best way to pick a show name43:00: The single best way to create episode titles46:00:  The single best way to create podcast cover art48:00: The single best way to write episode descriptions49:00: The single best tip for show intros52:00: The single best way to use social media to grow your podcastShow Notes: Podcast Marketing Academy Audit: https://earsaudit.scoreapp.com/Podcast Marketing Trends Explained: https://podcastmarketingacademy.com/podcast-marketing-trends-explained/ To Connect with Jeremy Enns: Website: https://podcastmarketingacademy.com/josh/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Newsletter and social media growth strategies I've never shared before.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-yt/8 things you'll learn in this episode:05:00 - Five newsletter growth strategies I've never shared before17:00  - What Rick Rubin said to Johnny Cash when they started working together21:00  - How to make sure you optimize for the right goal (and the right goal is rarely more followers)24:00 - How to estimate the size of your target audience28:00 - The best book I've ever read about audience growth31:00 - 4 ways to attract more social media followers (that are rarely talked about)39:00 - Why most creators take the wrong lesson from what works for other creators40:00 - 4 ways to create more innovative contentShow Notes: I Want To Know Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=3qbWhMnO_y9tzENP I Want To Know Dylan Redikop Episode: https://youtu.be/r9aCr1sS1TI?si=KLpyUo_ICDlRKxLh I Want To Know Justin Moore Episode: https://youtu.be/nvm5wQnBofM?si=TTqr5TC3A-OADwrg I Want To Know Jamie Northrup Episode: https://youtu.be/eGjqB16eEGQ?si=s2iqu2r-w4dJA8s9 I Want To Know Justin Welsh Episode: https://youtu.be/sDLGQR5c4NQ?si=FEUI6vAh_RN_em6E “Tribes” by Seth Godin: https://amzn.to/3XsfrUy To Connect with Jerrica Long: The Laugh Strategy Newsletter: https://the-laugh-strategy.beehiiv.com/subscribe LinkedIn: https://www.linkedin.com/in/jerricalong/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/7 things you'll learn in this episode:1. A reason NOT to offer a money back guarantee.It's at the 1-minute mark.2. Guarantees you can offer instead of a money back guarantee.It's at the 4-minute mark.3. How to figure out if not offering a money back guarantee is costing you customers.It's at the 6-minute mark.4. How to turn your free content into a paid product (and what to charge for it).It's at the 9-minute mark.5. Does EVERYTHING you offer need to be featured on your website?It's at the 17-minute mark.6. How big the price difference should be between multiple products you offer.It's at the 22-minute mark.7. How to rewrite your sales page to make it more clear.It's at the 24-minute mark.

Content creation tactics I've used to attract 500+ clients.Proven strategies to get clients from your content: https://fortheinterested.com/subscribe-pod/Questions: 01:23: How do you make sure your messaging resonates with a hyper-specific niche audience?19:24: What kind of content should you publish to attract B2B buyers?36:56 How can you make sure the services you offer align with the needs of your ideal customer? Show Notes: How To Differentiate Yourself: https://youtu.be/nvVLyJIUrBU?si=734P4_zxRz-ino4TTo Connect with Mike Malloy: Website: https://malloyindustries.com/ LinkedIn: https://www.linkedin.com/in/mwmalloy/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

A masterclass in email marketing with NO fluff.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/To Connect with Dylan Bridger: X: https://x.com/dylan_bridger LinkedIn:  https://www.linkedin.com/in/dylan-bridger-8469005a/  Website: https://www.dylanbridger.com/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe-yt/Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/X: https://x.com/jspector Apply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Content strategies for membership businesses.Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoHow do you get people to join a membership community whose main value is an emotional benefit instead of a financial one?What kind of content can you publish to attract new members?And how do you get existing members to refer new ones?You're about to find out.To Connect with Brock Briggs: Twitter: https://x.com/BrockHBriggs LinkedIn: https://www.linkedin.com/in/brockbriggs/ Podcast: https://www.scuttlebuttpodcast.co/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/

Listen in on one of my private group coaching calls!Proven strategies to get customers from your content: https://fortheinterested.com/subscribe/?utm_source=YTPromoIn this recording from a recent Jam Session group coaching call, I give my Skill Session members advice on how to turn a customer discovery call into an actual paid client, whether it's worth creating an audio version of your newsletter, and how to write effective website copy if you're a consultant.

How did I create a one-paragraph daily email that 35,000 people read, and what am I doing right now to grow it?But most importantly, how can you use email to grow YOUR business?You're about to find out.Today, my guest on the I Want To Know podcast is Emily Ryan. Emily is a top MailChimp expert. She's listed on page one of the MailChimp experts directory and is obsessed with helping brands grow via email marketing. In the last nine years, she's worked on a wide range of emails, from Columbia University to Sparkling Ice to your mom-and-pop hardware store. Her work has been featured in the Wall Street Journal, Inc.Magazine, and Entrepreneur.com, as well as on the MailChimp blog. You can find her on Instagram stories daily @EmilyRyanLikes and subscribe to her popular email, Nine Things Sunday, which is a link roundup of fun from around the internet..Here are some of the most valuable moments in our conversation:00:00 - Introduction12:36 - 6 Keys To Consistently Publishing A Daily Newsletter27:27 - 7 Ways I Grew My Newsletter To 35,000 Subscribers (Without Spending Money)42:50 - The 5 Elements A Newsletter Needs (If You Want It To Get You Customers)Show Notes👉 Watch this episode on YouTubeTo Connect with Emily Ryan: Newsletter: https://www.emilyemails.com/get Twitter: https://x.com/emilyryantweets Instagram: https://www.instagram.com/emilyryanlikes  To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How can you differentiate yourself from everyone else who does what you do?How can you come up with a big sexy idea and communicate it clearly in only seven seconds?And what can you do to make sure your brand gets noticed and remembered?You're about to find out.This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Marky Levy. Mark is a differentiation expert. The ideas he and his clients have created are known by hundreds of millions of people. His clients include Simon Sinek of “Start with Why” fame, David Meerman Scott, the former head of the strategy unit of the Harvard Business School, and the head of a division of two different White House administrations. Mark has also worked on shows that have been on Netflix and The History Channel.Show Notes👉 Watch this episode on YouTubeTo Connect with Mark Levy:Website: https://www.levyinnovation.com/ LinkedIn: https://www.linkedin.com/in/levyinnovation/ “Accidental Genius” (Book): https://amzn.to/3xq6WjA  To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Want to know the secret to my most effective content flywheel?How to figure out if you're giving away the wrong content for free?Or the best way to juggle multiple content websites?You're about to find out.Today, my guest on the I Want To Know podcast is Alex Howson. Alex teaches freelance medical writers how to launch and grow a specialist continuing medical education writing niche. She offers courses and coaching and runs WriteCME Pro, a professional development membership that provides ongoing support to CME writers. Alex also hosts Write Medicine, a weekly podcast that explores best practices in creating CME content.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:40 - Content Flywheel: How I Repurpose My Podcast Content28:05 - Free vs. Paid Content: 6 Signs You're Giving The Wrong Stuff Away For Free40:08 - Your Website Will Suck Less If You Consider These 10 QuestionsShow Notes👉 Watch this episode on YouTubeTo Connect with Alex Howson: Website: https://www.alexhowson.com/ LinkedIn: https://www.linkedin.com/in/alexhowson/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How can you easily improve your sales email? Which of your website data points should you pay most attention to? And how can you get your book in front of the people who are most likely to buy it? You're about to find out.00:00 - Introduction01:28 - Suggestions on improving a product sales email13:36 - What data to look for to grow your audience22:12 - How to market something to the people who are most likely to buy itShow Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. Today’s guest is Ryan Deiss. Ryan is a serial entrepreneur, investor, and advisor. He started 17 companies and exited four. His portfolio of companies generated an excess of $200 million in revenue last year alone. But he's also an author, speaker, and creator, and he knows what it takes to scale from a one-person expert-based business into a scalable and even sellable enterprise.How do you build an operating system for your business? Is it possible to scale a business based on your individual expertise? And how do you find the right people to hire or partner with?You're about to find out.Here are some of the most valuable moments in the conversation:00:00 - Introduction05:42 - How To Create A Business Process Map Using Post-It Notes21:52 - Do You Want To Build A Business Beyond You?28:40 - Personal Brand vs. Business Brand: Which Is Better?36:15 - Who To Hire FirstShow Notes👉 Watch this episode on YouTubeTo Connect with Ryan Deiss:Free Book “Get Scalable”: https://www.getscalable.com/free/ Twitter: https://twitter.com/ryandeiss To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)17:37 - Give Away Your Book For Free (To These 8 People!)35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About AuthorityShow Notes👉 Watch this episode on YouTubeTo Connect with Andy BrownWebsite: https://andybrown.coach/ Book: https://emotionaloverdraft.com/ Twitter: https://twitter.com/byandybrown LinkedIn: https://www.linkedin.com/in/andybrownprofile/  To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.Show Notes👉 Watch this episode on YouTubeTo connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica. Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.Here are some of the most valuable moments in our conversation:00:00 - Introduction14:31 - 5 Ways To Build Anticipation For Your Product25:59 - How To Monetize A Free Community36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)Show Notes👉 Watch this episode on YouTubeTo Connect with Melanie and Kathleen:Website: https://divetheamericas.com/ Instagram: https://www.instagram.com/divetheamericas/TikTok: https://www.tiktok.com/@divetheamericasFacebook: https://www.facebook.com/DivetheAmericas/ To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat