Icons Behind Brands With Devleena

Icons Behind Brands is an online magazine & knowledge sharing platform for Marketing, Advertising, branding industry, where we feature pioneers, icons, and people who have made landmark success in their domain and created themself or their organization a great brand. To understand their journey and challenges to make a strong brand in today's competitive and distracting environment.In the last 8 months, we have interviewed more than 40 industry stalwarts and more than 200+ videos are up on our YouTube channel. All the interviews can be viewed at ( https://www.youtube.com/channel/UCcHIz92hT76EMMRO3Xxi75Q )IBB is stepping into the future of communications, podcasting. Globally, people listen to podcasts/audio 5x more than watching videos. And with 57.6 million listeners, India has emerged as the third-largest podcast listening market and we’re extremely excited to be part of this digital growth. Stay Tuned for exciting & knowledgeful upcoming conversations.

Career Growth, Design Thinking, and Strategy Success: Sandeep Nagpal | Icons Behind Brands

Icons Behind Brands presents an in-depth conversation with Sandeep Nagpal, Vice President of Marketing at Cvent. With over three decades of experience in industry giants like Microsoft, Nokia, SAP, and Tata Communications, Sandeep's insights on innovation and sustainable business practices are invaluable. In this episode, host and editor-in-chief Devleena Neogi delves into Sandeep's career journey, exploring the pivotal moments that shaped his path. Discover how design thinking plays a crucia...

10-22
20:56

Ankita Bharadwaj: Navigating the World of Brand & Marketing | Icons Behind Brands

Join us for an inspiring conversation with Ankita Bharadwaj, Director of Brand & Marketing at The Good Glamm Group. In this episode, Ankita shares her journey, insights, and the strategies behind her success in building and managing a diverse portfolio of brands. From her early days at Marico to her current role leading brands like The Moms Co, Manish Malhotra Beauty, Organic Harvest, and POPxo, Ankita offers invaluable insights into the world of brand marketing. Listen now to discover th...

10-04
27:31

From Zero-Budget Campaigns to Multi-Million Success: Abhilash Kumar's B2B SaaS Marketing Journey | Icons Behind Brands

In this insightful episode, Abhilash Kumar, Marketing Head at Amnic and a B2B SaaS marketing expert, shares his inspiring journey from an ambitious teenager dreaming of race cars to an award-winning marketer known for driving zero-budget campaigns to multi-million-dollar success. With nearly a decade of experience in branding, communications, and demand generation, Abhilash reveals how his data-driven approach fuels growth marketing. Join host Devleena Neogi as they discuss the future of B2B ...

09-25
21:12

Vidyullatha Prakash on B2B Marketing Excellence | Icons Behind Brands

Join Devleena Neogi on Icons Behind Brands for an insightful conversation with Vidyullatha Prakash, a renowned marketing leader with over 17 years of experience in the B2B tech space. In this episode, Vidyullatha shares her invaluable insights on: Career Journey: Discover how Vidyullatha's early experiences and strategic decisions have shaped her successful career.Digital Marketing Mastery: Learn about Vidyullatha's proven strategies for leveraging SEO, social media, and other digital channel...

09-21
28:21

Madhumita Phukan, Global Marketing Head for AI Businesses at Tech Mahindra | Icons Behind Brands

Join us for an insightful conversation with Madhumita Phukan, a visionary leader in the world of AI marketing. As the Global Marketing Head for AI Businesses at Tech Mahindra, Madhumita brings over two decades of experience in marketing, PR, and corporate communications. In this episode, we delve into Madhumita's inspiring journey, her strategies for driving AI adoption, and her thoughts on the future of the industry. Discover how she combines creativity, analytical insights, and cutting-edge...

09-13
20:59

VP & Head of Channel Marketing at Niva Bupa Health Insurance: Pranav Pathak | Icons Behind Brands

Join Devleena Neogi as she sits down with Pranav S Pathak, a seasoned marketing professional with a wealth of experience in industries like Radio Mirchi, Vodafone, Royal Enfield, and Airtel. In this insightful episode, Pranav shares his journey, insights into the insurance industry, strategies for building strong brand communities, and his leadership philosophies. Listen now to discover the secrets behind successful marketing campaigns and gain valuable insights from one of the industry's lea...

09-11
32:31

VP & Head of Channel Marketing at Niva Bupa Health Insurance: Pranav S Pathak | Icons Behind Brands

Join Devleena Neogi as she sits down with Pranav S Pathak, a seasoned marketing professional with a wealth of experience in industries like Radio Mirchi, Vodafone, Royal Enfield, and Airtel. In this insightful episode, Pranav shares his journey, insights into the insurance industry, strategies for building strong brand communities, and his leadership philosophies. Listen now to discover the secrets behind successful marketing campaigns and gain valuable insights from one of the industry's lea...

09-09
32:31

Discover the Marketing Mastermind Behind India Cements | Icons Behind Brands

Join us as we sit down with Shashank Singh, Head of Marketing & Channel Growth at The India Cements Ltd., in an exclusive interview. With over 12 years of experience spanning diverse industries, Shashank shares his insights on: Navigating the Building Materials Sector: Learn how Shashank has successfully driven growth and innovation in a competitive market.The Power of Consumer Engagement: Discover the strategies behind Shashank's ability to connect with consumers and build lasting relati...

09-06
53:43

Unlock branding mastery: Innovation, resilience, and leadership: with Nikhil Kant | Icons Behind Brands

Unleash the power of branding with Nikhil Kant! From auditing numbers to building iconic brands like Coca-Cola and Uber, Nikhil's journey is a masterclass in resilience and innovation. In this episode, we dive deep into his transformative career, the art of understanding consumers, and the secrets to building a powerful brand. Discover how Nikhil is revolutionizing healthcare with Even and learn how to measure what truly matters in marketing. Get ready to be inspired! #IconsBehindBrands #Nikh...

09-05
32:49

Decoding the FMCG Marketing Game: Arvind Naidu | Icons Behind Brands

Unveil the secrets to success in the ever-evolving FMCG industry! This episode of Icons Behind Brands features Arvind Naidu, Head of Marketing at KTV Health Food Pvt. Ltd. Arvind's journey from academic excellence (ISB & IIM-A) to leading a marketing powerhouse is truly inspiring. In this episode, you'll learn: Proven strategies for demand planning and forecasting in the dynamic FMCG landscape.How traditional marketing channels are adapting and thriving in the digital age.The immense pote...

09-02
19:35

Uncover branding secrets with Nikhil Kant: innovation, leadership, and insight | Icons Behind Brands

Unleash the power of branding with Nikhil Kant! From auditing numbers to building iconic brands like Coca-Cola and Uber, Nikhil's journey is a masterclass in resilience and innovation. In this episode, we dive deep into his transformative career, the art of understanding consumers, and the secrets to building a powerful brand. Discover how Nikhil is revolutionizing healthcare with Even and learn how to measure what truly matters in marketing. Get ready to be inspired! #IconsBehindBrands #Nikh...

08-28
32:49

Elevate Your Marketing Game: Learn from the Experts: Ritu Gupta | Icons Behind Brands

Welcome to another episode of Icons Behind Brands! In this episode, our host Devleena Neogi sits down with Ritu Gupta. With over 27 years of experience across various industries, including Consumer Products, BFSI, Durables, and IT, Ritu has established herself as a marketing specialist, leader, and mentor. Tune in to this engaging conversation where Ritu shares her extensive knowledge and experience, covering: Professional Journey and Background - Discover the key milestones and experiences t...

08-24
19:21

Deep Dive Into The Future of Marketing: Kunal Aman | Icons Behind Brands

Join us for an insightful conversation with Kunal Aman, the Director & Head of Marketing and Communications for SAS India. In this episode, Kunal shares his expert insights on the rapidly evolving marketing landscape. Discover how AI is reshaping the industry and the delicate balance between automation and human connection. Learn about the challenges and opportunities marketers face in the digital age, and how to navigate the shifting consumer landscape. Kunal also shares valuable advice ...

08-21
26:41

Insights into Brand Marketing: Deepak Bhatia |Icons Behind Brands

Welcome to Icons Behind Brands, where we uncover the stories and strategies of industry leaders and marketing experts. In this episode, our host Devleena Neogi sits down with the exceptional Deepak Bhatia, ex-Head of Brand and PR at AI Growth Pvt Limited. With a career spanning over 15 years, Deepak has left an indelible mark on the world of brand marketing, working with renowned brands such as Ujjivan Small Finance Bank, SPAR HYPERMARKET, Café Coffee Day, and Big Bazaar.Tune in to hear Deepa...

08-17
17:36

Buffalo Wild Wings India, Restaurant Marketing Insights: Sameen Hassan | Icons Behind Brands

Sameen Hassan, Head of Marketing & Communications at Buffalo Wild Wings India, joins Devleena Neogi on Icons Behind Brands! In this episode, you'll hear about: Sameen's path to marketing leadership and his passion for the restaurant industry.The power of storytelling and content marketing for restaurants to connect with customers.The evolution of marketing communication in the restaurant sector.Sameen's vision for AI in marketing and how it will reshape strategies for Buffalo Wild Wings I...

08-14
20:19

Future Proofing Marketing Trends and Techs: Richa Khera | Icons Behind Brands

Welcome to Icons Behind Brands, where we uncover the stories behind the world's leading marketers! In this episode, join host Devleena Neogi as she sits down with Richa Khera, the Global Social Media Director at Schneider Electric. Richa shares her journey through the realms of e-commerce, retail, and AdTech, offering valuable insights into driving impactful campaigns and fostering collaboration in multicultural teams. Tune in to explore Richa's career evolution, from her roles at...

08-10
19:33

Building Powerful Brands: Bhagyashree Rewatkar | Icons Behind Brands

In this episode of Icons Behind Brands, host Devleena Neogi dives into the world of brand marketing with Bhagyashree Rewatkar, Director Brand Marketing at Zoomcar. Bhagyashree, a creative mastermind with over a decade of experience working with iconic brands like NIVEA, Pepsi, Star TV, and Flipkart, shares her valuable insights on: Building and Sustaining Powerful Brands: Bhagyashree reveals the secrets to crafting memorable brands that stand out in today's competitive market.The Art of Story...

08-07
22:36

Secrets to Brand Success: Diptakirti Chaudhuri of Vinod Chopra Films | Icons Behind Brands

Uncover the secrets to building a successful brand with Diptakirti Chaudhuri, the visionary Business Head of Vinod Chopra Films. In this episode, we delve into his extraordinary journey from FMCG to the captivating world of Bollywood.Discover how he's crafting a winning strategy for Vinod Chopra Films, the allure of the Indian market for global brands, and the art of balancing strategic vision with practical execution. Get ready to be inspired as Diptakirti shares his expertise on building a ...

08-05
24:10

Decoding the Marketing Maverick: Sakket V Rao | Icons Behind Brands

Dive deep into the world of branding with Sakket V Rao, Head of Brand and Consumer Engagement at PopSockets In this episode of Icons Behind Brands, Sakket, a marketing leader with over 16 years of experience across health tech, consumer tech, and conglomerates, shares his invaluable insights. Host and Editor-in-Chief Devleena Neogi engages Sakket in a conversation packed with learnings, including: Key takeaways from his diverse industry experience - health tech, consumer tech, and conglomerat...

07-31
20:51

Building Purpose-Driven Brands: Dr. Prasun Acharyya | Icons Behind Brands

Uncover the secrets of building iconic brands with Dr. Prasun Acharyya, the visionary behind Navi, Liberty General Insurance, and Tata-AIA Life Insurance. In this episode of Icons Behind Brands, Dr. Acharyya shares his invaluable insights on leveraging data, crafting compelling brand stories, and fostering long-term customer relationships. With over 20 years of experience across diverse industries, Dr. Acharyya brings a wealth of knowledge to the table. Discover how he integrates academic ins...

07-27
25:30

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