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Ideas Elevated

Author: Comcast NBCUniversal LIFT Labs

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From Comcast NBCUniversal LIFT Labs, it's Ideas Elevated: the podcast that elevates innovative products to their full potential.Join host Danielle Cohn as she explores the tools and tactics that successful entrepreneurs, industry experts, and up-and-coming CEOs use to take their ideas, products, and startups to the next level.Comcast NBCUniversal LIFT Labs gives talented entrepreneurs access to Comcast NBCUniversal’s renowned network of partners, brands and mentors to foster rapid breakthroughs in connectivity, media, and entertainment.

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Nir Bashan is a creativity expert and the CEO and founder of The Creator Mindset Consulting. Through his business, Nir has taught thousands of people how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. His clients have included big-name companies like AT&T, JetBlue, and Ace Hardware, but most recently, he's made his expertise available to everybody through his new book titled The Creator Mindset. In this episode, Nir and Danielle will discuss why a creative mentality is key to building a sustainable business. They'll also give you steps you can take to unlock your own creativity and improve your company.
Chip Conley began his career as a hotel entrepreneur when, at age 26, he founded some of the first boutique hotels in the industry. Chip sold his business at 52 and was recruited by Airbnb to serve as its head of global hospitality and strategy while also mentoring its CEO, Brian Chesky. His experience led him to open the Modern Elder Academy in Baja, Mexico, offering a roadmap for entrepreneurs and others to make the most of midlife and beyond. For this episode, Chip joins Danielle for a LIVE@LIFT virtual event where he shares insights on how entrepreneurs can stand out in today's ultra-competitive landscape. He’ll also discuss future trends in travel and hospitality, and the daily practices he says have made the biggest impact on his life.
Emily Heyward is a ground-breaking entrepreneur and branding expert that has helped companies like Casper and Allbirds become household names. She was named as one of the Most Important Entrepreneurs of the Decade by Inc. Magazine and was selected as one of Entrepreneur Magazine’s Most Powerful Women of 2019. In this episode, Emily and Danielle will discuss the questions that entrepreneurs should ask themselves when they build their brands. You’ll learn why strong, authentic branding is vital to a company’s success. And, you’ll hear Emily’s advice on how to stand out from the competition in the hyper-competitive start-up scene.
Shanel Fields is the dynamic Founder and CEO of telemedicine service MD Ally. She is also a member of the Board of Directors for Techstars, a startup accelerator. Throughout Shanel’s career, she has combined her technology expertise and passion for healthcare equality to bring innovation to the public safety space. In this episode, Shanel and Danielle will discuss how Shanel obtained the funding and partnerships she needed to grow her company. You’ll learn what to look for in an investor-entrepreneur relationship. And, Shanel will discuss how current public safety events have inspired her future plans for her business.
Yancey Strickler cofounded Kickstarter, the global crowdfunding platform for founders. Kickstarter went on to become the number one network in the world for supporting and growing new creative ideas. More recently, he has written a book called This Could Be Our Future: A Manifesto for a More Generous World. In this episode, Yancey chats with Comcast's SVP of Community Impact, Dalila Wilson-Scott. They’ll relive moments that challenged Yancey and his co-founders as they built Kickstarter, and eventually how he knew it was time to move on. Yancey will also share his decision-making framework that will help you and your team build better decisions for your startup.
Alex Kantrowitz is the founder of Big Technology, a independent newsletter and podcast that focuses on the tech giants. He’s the author of Always Day One: How The Tech Titans Plan To Stay On Top Forever, a book that explores how even the most successful companies still operate like startups. In this episode, Alex and Danielle chat about the Always Day One concept, and how companies can adopt this mentality in order to succeed. They also talk about the difference between being a visionary and a facilitator, and how every founder must find a sustainable balance between the two.
Cal Fussman is a New York Times bestselling author, longtime Esquire writer, corporate consultant, and host of the Big Questions podcast. He’s best known for his column in Esquire magazine, where he’s interviewed leaders such as Mikhail Gorbachev, Jeff Bezos, Muhammad Ali, and so many more. In this episode, Cal chats with Luke Butler, Senior Director of LIFT Labs, about taking the lessons he’s learned from world icons and sharing them with founders that are building the world of tomorrow. And, Cal will share tips on how to navigate the uncertainty of our current unprecedented times.
Natalie W. Nixon is a PHD, strategist, and a regular contributor to INC online magazine. Her latest book The Creativity Leap, provides a fresh look into how to cultivate creativity in the workplace. In this episode, Keenan Corrigan chats with Natalie about her wide-ranging background in cultural anthropology, fashion, and service design. You’ll learn the difference between wonder and rigor, and how the secret to creativity is balancing those two things. And, you’ll hear Natalie’s advice on how you can be as creative as possible in taking your business to the next level.
Shauna Griffiths is a dynamic, hybrid-marketer who has successfully worked and led remotely for the last 5 years. She was named a 2017 Game Changer by SportsBusiness Journal, and was selected as one of the 2017 HATCH 100. In this episode, Shauna and Danielle will chat about ways you can not only work from home, but LEAD from home during the COVID crisis or anytime when leading a team remotely. She’ll emphasize the importance of self-care, and caring for your family and pets, while isolated. And, she’ll give you tips and tricks for other ways you can maximize your productivity, and remain happy and healthy, while staying home and helping to flatten the curve.
Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company.  He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is a Wall Street Journal best selling author of six business books, and a professor of marketing and innovation at Georgetown University. In this episode, Rohit will map out ways companies can pivot to make money now, to maintain cashflow during economic turbulence. He’ll help you learn to think in non-obvious ways, and identify solutions to problems that may seem unsolvable. And, he’ll share his advice for using any extra time you might have while at home to your advantage, so you can come out of the quarantine ahead of the game.
David Marquet is a retired U.S. Naval Captain who spent years managing nuclear submarines. Now, decades later, he’s using the skills he learned 800 feet underwater to maneuver leadership in the workplace. In 2013, he published “Turn this Ship Around!”, his first in a series of books that explore effective, empowering leadership. In this episode, Luke Butler sits down with David to talk about his newest book, Leadership is Language. You’ll hear how a naval commander turned his adversity into a completely new method of leadership.
Kelly Hoey is a networking expert, and the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World. Kelly has been featured in Forbes, Fast Company, and Business Insider, and just this year EBW included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. In this episode, Kelly and Danielle Talk about how you can build and strengthen your network from home, during the COVID crisis. She’ll explain how, in times like this, it is crucial to lean on and invest in the relationships and peers you already have. And, whether you’re a venture-backed CEO or a solopreneur just starting out, she’ll share tips for how to supercharge your network, both virtually and once we can venture outside again.
Steven Levy is the editor-at-large at WIRED Magazine and has written multiple books about technology, cryptography, the internet, cybersecurity, and privacy. He was named as America’s Premier Technology Journalist by The Washington Post. His Latest book, Facebook: The Inside Story digs deep into the story of the once-in-a-generation unicorn company that has changed the way we communicate. Steven had years of unprecedented access to Facebook’s executives, employees, and operations in order to tell his unbiased opinion about the rocky rise of Facebook. In this episode, Steven chats with our producer Kevin Chemidlin about what he learned while following the multibillion-dollar company for the past 5 years.  He'll talk about Facebook's motto of "move fast and break things," and how founders can learn to move fast without breaking as many things.  And, he'll share what founders can do to make sure their business is using the latest tools and technologies to elevate their idea beyond the competition. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
Bob Moore is Co-Founder and CEO of Crossbeam, a data platform that helps companies discover which customers and leads they have in common. Before Crossbeam, Bob cofounded and sold two other successful companies, and his writing about technology, startups, and data has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, and numerous other publications. In today’s episode, Bob and Danielle chat about how his first company, RJMetrics, was founded just as the economy collapsed in 2008.  He’ll share the lessons he learned from building a company during a crisis, and how those learnings gave him the tools he used later, during times of prosperity, to beat the competition. And, Bob will compare those experiences to what he sees in the COVID-19 crisis to help you and your business adapt to these times of uncertainty. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
Sumorwuo Zaza is the CEO and Co-Founder of NICKL, a software company focused on making it easy to access quality news and information.  Prior to this he was Director of the International division at HuffPost. In that role he defined product strategy across content creation, distribution, and monetization for 17 international properties, and oversaw site launches in new markets. In this episode, Zaza will share tips for any entrepreneur who’s considering applying for an accelerator program - especially those who are applying for the next class of the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars! For information regarding your data privacy, visit Acast.com/privacy
Howard Gray is a startup advisor, leadership coach, and podcast host. He has founded and exited two companies, managed the tours of performing artists, and even has been a DJ himself. And while he was finding success across his many different skill sets, he started to recognize another skill he had: executive coaching. He’s crafted programs for execs at IBM, Mastercard, and General Electric. In this episode, Howard dives into one of the most common issues entrepreneurs grapple with: blind spots in their thinking and their storytelling. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
David is a marketing strategist, entrepreneur, advisor, and author of several bestselling books. He and his daughter, Reiko, collaborated to write David’s latest book: “Fanocracy: Turning Fans into Customers and Customers into Fans.” In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. In this episode, David chats about the importance of turning your customers into fans. You’ll also hear some tips and tricks on audience engagement, strategic branding, and the best way to interact with the public when your company hits a roadblock. For information regarding your data privacy, visit Acast.com/privacy
Randi Zuckerberg is an entrepreneur, author, Tony-award winning producer. She spent years in Silicon Valley as the director of market development for Facebook. Later, she founded the production company Zuckerberg Media. Randi has authored several books, performed in a Broadway production of Rock of Ages, and created Dot., a children’s television show exploring the power of technology. In this episode, you’ll hear about the early days of Facebook, Randi’s decision to start her own company, and how she has managed to fuse entrepreneurship with her lifelong passion for theater. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. In this episode, John chats with our producer Kevin Chemidlin about the incredible benefits of growing computation. You’ll hear his advice on how to grasp concepts like AI and exponential growth, even if you’re a technological novice.  And if you’re a tech startup, how long should you take before pitching an idea or product? John has some thoughts on that, too.  Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
Ben Nemtin is a TV producer, motivational speaker, and New York Times bestselling author. He co-founded and produced The Buried Life, an MTV documentary series that explores the art of fulfilling your wildest dreams in unconventional ways. Ben is a motivational speaker and an advocate for mental health awareness. In this episode, Ben discusses his own struggles with mental health, and how he learned to adopt a lifestyle devoid of fear. You’ll hear his advice on how entrepreneurs can change their mindset to accomplish feats they may have never imagined possible. Follow Comcast NBCUniversal Lift Labs online: Join the Newsletter! comcastnbculift.com @LIFT_Labs on Twitter, Instagram, Facebook
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