Imperfect Action

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the problem your offer is trying to solve, or transformation they're seeking, will help you to create the next offer that your audience needs.- The importance of researching your audience before you launch your offer.- Why launching your idea first will give you so much information on whether people will *actually* buy it—before you put everything into creating something that doesn't sell.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for.- Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out.- How undercharging can attract the wrong clients to your business, instead of the right ones.- How finding the "uncomfortable price point" can promote action, especially when your audience doesn't value your offer enough to commit to it.- The hidden message behind hitting your income ceiling and the value in reviewing your offer suite.- When pricing does not accurately reflect the effort you're putting in and value that you're providing to your clients (and so resentment sets in).SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience.- The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching.- The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem solvers.- How "limited time launching" of a high ticket offer to a small, highly engaged audience can provide a positive cash injection to your business.- Why offering existing or past clients an opportunity to continue their journey with you, using "next step offers" can increase the lifetime value of your clients.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

This is part 2 of an episode that I released earlier this week where I focused why it's so important to have an intentional business model that takes into account your long-term vision, your offer suite and your pricing. Welcome to part 2 where I'm sharing another 4 ways to help balance your profit *and* your lifestyle.- Why building systems in your business—right from day 1—is crucial, and 4 key areas to systemise.- How delegating specific tasks in your business can contribute to both profitability and freedom.- My 5 top tips for effective delegation—even on a tiny budget.- The importance of regularly reassessing your business model and signs it's time to pivot or adjust your offers.- How balancing your short-term cash flow with your long-term vision using cash injection campaigns can boost your revenue.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Looking for episode 843: "Balancing profit and lifestyle: Designing your business model (Part 1)"? Tune in here 👉🏼 https://listen.stephtaylor.co/843- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle.- The importance of intentionally designing a business model that aligns with your goals and vision.- Why visioning is crucial for business model design and decision making.- The 4 different types of online digital product offers and how these can be combined.- Using your vision *and* your offers to create an offer suite that serves your ideal clients at different stages of their journey.- Why pricing your offers correctly is so important, not just for profit, but also for avoiding burnout.- 3 common pricing mistakes and how you can avoid them in your business.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.- Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.- How refining your messaging and copy becomes much easier when using AI as a starting point.- The benefits of using AI to adapt email templates for your brand's tone of voice.- Using AI to brainstorm and outline content topics that bridge the gap for your audience, while overcoming content creator's block.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership or visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.- How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community.- How creating shorter programs that complement a longer program can make results more accessible, without compromising the personalised approach that clients value.- Why building your program as you go means you can co-create it with your clients based on their needs and their feedback.- The importance of exploring alternative options to provide 1:1 client access, like messaging apps and office hours.SHOW LINKS:- Connect with Carolyn at carolynallenhealth.com or on Instagram at The Balanced Naturopath- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder why it doesn't sell. In today's episode, I'm sharing 3 reasons why *now* is a good time to launch your offer, wherever you're at.- The 2 common mistakes to avoid when building your online digital product.- How launching your offer *before* you've even created it can save you so much time and energy.- Why building your course, program or membership is easier when you're getting *paid* to build it for your students.- How giving your students what they actually need, rather than trying to guess what they need, will make your offer so much more effective and efficient.- The benefits of generating consistent income by creating an offer suite that sets you up for success.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching.- The common link between the niche you serve and your offers.- The answers to the most frequently asked niching questions, such as "how niche is too niche?" and "won't niching limit my business?"- How thinking about your business differently will help you to clarify your own niche.- The 3 different ways to niche your business and the people this will attract.- How your niche can help you stand out in an otherwise crowded, oversaturated market.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off course. In today's episode, I share 6 of the most common challenges I've experienced in business and my strategies and tips to overcome them.- How persevering through the slow income growth phase of your business is easier with these 4 steps.- Why growing your audience is a slow burn and the 2 options you could consider to speed up this growth.- Why understanding that business ownership is a financial rollercoaster will help you to deal with those unexpected burdens (like tax bills!).- The importance of trademarking your products to protect them from digital "copy cats".- Why prioritising YOU is super important to avoid burn out and how to overcome it when you do.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Do you have a copy cat? Check out the "Copy Cat Kit" here: https://founddlegal.com/products/the-copycat-kit- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world.- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use.- The importance of being intentional and strategic with your content, while focusing on your business goals and vision.- Why sharing what other people are sharing is a sure fire way to get lost in the crowd—while it probably won't get you any haters, it won't get you any true fans either.- The value of meeting your audience where they're actually at, rather than where you *think* they're at.- How creating content for education is much more effective than content created to entertain.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're "doing it right" when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow overnight- How dispelling the myth that social media is ALL you need to grow your audience will help you to explore other ways too.- Why investing in your business is necessary to flourish and grow.- The true non-linear growth of business and why taking a step back is sometimes necessary to move forward.- The reality of operating an online business—it's not always going to be fun!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions.- Why unique ideas are not always the best ideas—or what people actually want.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain insight into their problems and what they need.- The importance of brainstorming for potential solutions to their most pressing problems.- Why testing your idea is a crucial step in the decision-making process.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the tasks that need your attention. In today's episode, I'm sharing 5 strategies I use to free up my time and prioritise my tasks.- Why defining your "Queen Bee" role is a must-do for anyone who runs a business.- How automating your repetitive tasks can help to free up your time.- Why delegating anything that's not your "Queen Bee" role will help you to buy back your time—cos just because you *can* do something doesn't mean *you* should do it.- The importance of creating templates and processes around everything you can.- How creating structure can keep you focused and energised—and create more freedom in your life.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...