It used to be that podcast downloads were the main data point podcasters would use to track their growth. The thinking was, get X amount of downloads per month and sponsors will jump at you with wallets full of cash. While that may have been the way back in the day, today's success metrics looks a lot different when it comes to podcast success. In this special live recording of In & Around Podcasting from PodSummit YYC 2024 in Calgary, Alberta, Canada, Danny is joined by Kattie Laur and Tim Truax to talk about how you can take advantage of them, and reframe your thinking and discussion around monetization and sponsorship.Takeaways: The podcasting industry is evolving, and metrics should extend beyond just downloads. Engaged listeners are more valuable than sheer download numbers when seeking sponsorships. Indie podcasters should focus on local sponsorships to create meaningful monetization opportunities. Understanding your audience's engagement can help shape your content and sponsorship strategies. Value for value models allow listeners to support creators without traditional sponsorships. Experimenting with different ad formats can improve listener retention and engagement rates. Companies mentioned in this episode: Bumper Captivate Apple Spotify Acast Douglas AG1 Buy Me a Coffee North Bay Echo Canadaland Our guest co-hosts this week:Tim Truax CEO of PodSummit, Canada's podcasting event. Creating unparalleled podcast-first events that bring together the Canadian podcast community to celebrate the art of storytelling and to create a collaborative focal point to exchange ideas, interact, and learn from one another. Tim's Website Tim's Facebook page @podsummit on Instagram @podsummit on Twitter Kattie Laur Kattie Laur is an award-winning, freelance podcast producer and writer based in Brantford, Ontario. She has a life-long love of public radio, and has been clinging to the podcasting space since 2013. As both a professional and independent podcast creator, Kattie’s insights have her keenly focused on making the Canadian podcasting ecosystem sustainable, equitable and world-renowned. Kattie writes the biweekly newsletter for the Canadian podcasting ecosystem, Pod the North. Pod the North’s regular readers include many media excutives from the likes of CBC Podcasts, Spotify and Apple Podcasts. She is currently also working on her debut podcast, Canardian, in association with her newsletter coming Spring 2024. Kattie's Website @podthenorth on Instagram @PodKatt on Twitter Kattie on YouTube Links to interesting things from this episodePodSummit: Canada's Podcast EventFunding Opportunities - ISO-BEASCOOP: A look at the Canadian podcast sponsorship economy.Are hyperlocal podcast networks replacing local media?In & Around Podcasting is a podcast industry podcast...
In a recent article on Hollywood Reporter, top podcasters like Rachel Maddow, Bill Simmons, Josh Lindgren and more shared their take on the biggest issues facing podcasting. These included visibility, podcast apps, lower advertising, and more.Join Danny and guest co-host Dan LeFebvre as they dissect the article and review each viewpoint.Our guest co-host this week: Dan LeFebvre Host of Based on a True Story, the podcast that compares Hollywood with history. Dan's Website @danlefeb on Twitter Dan on YouTube Dan's Facebook page Dan's Facebook group @basedonatruestorypodcast on Instagram Links to interesting things from this episodeStart Your Podcast Today - Worry Free - School of Podcasting - Learn "How To Podcast" with Podcast Coach Dave JacksonGoodpods 🎧 | Discover, Play & Share Your Favorite PodcastsApollo Pods | Best Podcast App for Fiction LoversWondery acquires New Heights with Jason and Travis KelceWhat The Hollywood Reporter Got Right & Wrong In Its Latest Podcast StoryPodcasting's Biggest Challenges? Maddow, Simmons, Charlamagne Weigh InIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:Introducing: Life's 2nd ActLife's 2nd Act: a podcast journey into finding direction and purpose. This is the podcast that delves into the transformative phase of mid/later life, exploring its challenges, new directions and uncertainties that come with it. We do that through talking to people who have a story to tell and insight to share, or a snippet of something special. Sharing stories, exploring dilemmas and seeking solutions...
Apple Podcasts is now available on the web, opening up the Android market and allowing users to listen on Windows. This is a significant milestone for podcasting as it provides more options for listeners and creators. The web player supports syncing across devices and allows for purchasing subscriptions to creators. However, there are potential risks with unethical marketing techniques and spoofing of download referrals. Overall, this move by Apple is a positive step forward for the industry.TakeawaysApple Podcasts is now accessible on the web, expanding its reach to Android and Windows users.The web player supports syncing across devices and allows for purchasing subscriptions to creators.This move by Apple is a positive step forward for the podcasting industry, providing more options for listeners and creators.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.Our guest co-host this week:Dan Misener Dan Misener is co-founder of Bumper, a podcast growth agency. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content. Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs. Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival. Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times. Dan's Website Links to interesting things from this episodeTrueFans | Podcasting That PaysOP3: The Open Podcast Prefix ProjectMobile Game Ads Are Boosting Podcast Follower Counts - BloombergPodcast Standards Project | Advocating for open podcastingThe State of Podcast Agencies 2024Does Podcasting Still Need the IAB? - In & Around PodcastingIs the CPM Model in Podcasting Really Unsustainable? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick...
Welcome to this bonus episode of In & Around Podcasting. This week, Mark and Danny take a look at this year's Podcast Movement, taking place in Washington, D.C. between August 19 and 22.They share tips for first time attendees, how to plan your schedule effectively, some things you shouldn't forget, and loads more useful tips.Links to interesting things from this episodePodcast Movement 2024 | Podcast Conference | August in Washington, D.C.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
According to the most recent stats by the Podcast Index, there are 315,000 active podcasts (based on publishing at least one episode in the last 30 days), with 446,000 in the last 90 days. Given there are 4.2 million podcasts listed in the index, are the seemingly low numbers (around 10% of all podcasts actively publishing) a cause for concern, or an opportunity for podcasters in the long term?Join your host Danny Brown, and guest co-hosts Bryan Entzminger and Al Grego, as they dive into the data and offer their take.Our guest co-hosts this week:Al Grego Producer & Host of 'Yes, We Are Open', 'Just Good Business', and 'The Produce Stand podcasts. Al's Website Al's Facebook group Al's Facebook page @pftw on Instagram @pftw on Twitter Al on YouTube Bryan Entzminger Bryan Entzminger is a podcaster and editor. He loves helping other podcasters and editors through the unofficial Hindenburg users group on Facebook and cohosts the Podcast Editors Mastermind and the Podcast Gauntlet. You can find him at TopTierAudio.com Bryan's Website Bryan's Facebook group Bryan's Facebook page @toptieraudio on Instagram @toptieraudio on Twitter Links to interesting things from this episodePodcast Editor AcademySteve StewartSorry About The MurderPod the North | Kattie LaurToronto MikePodcastindex.org Podcast StatsHow many active podcasts are there?In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at a...
In episode 14, we discussed whether the V4V - Value4Value - model was dead, with a focus on streaming sats (Satoshis) since this is primarily what many podcasters associate V4V with.The episode stirred up quite the conversation online, with some interesting takes on the episode and points raised. So this episode sees Mark chat with David Medus on how he uses V4V beyond sats and the overall philosophy behind it.Links to interesting things from this episodeAndy Lehman on X and V4V is not just streaming satsIs Value For Value's Future in Trouble?In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:Introducing: Life's 2nd ActLife's 2nd Act: a podcast journey into finding direction and purpose. This is the podcast that delves into the transformative phase of mid/later life, exploring its challenges, new directions and uncertainties that come with it. We do that through talking to people who have a story to tell and insight to share, or a snippet of something special. Sharing stories, exploring dilemmas and seeking solutions together.LIfe's 2nd Act TrailerThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Welcome to a special bonus episode of In & Around Podcasting. This week, Mark and Danny are joined by guest co-host Garry Aylott, Head of Design at Captivate, to talk about the new Captivate 2.5 dashboard release. This includes designing for both indie podcasters and large media production companies, as well as taking podcast networks up a notch for all Captivate podcasters. Sit back for an educational walk-though of the SaaS decision-making process. Links to interesting things from this episodeCaptivate 2.5 - Unlimited Networks & a Sleek New LookDashboard 2.5 Release Preview - YouTubeIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
It was recently announced that Alby, one of the most popular streaming sats platforms for podcasters when using Value4Value (V4V), is no longer offering new accounts to people in the US.Does this news mean a major roadblock to growth and adoption of V4V, or just part of a new medium's growing pains? And what alternatives do podcasters have?Join Mark and Danny and guest co-host Mathew Passy as they share their thoughts on where we are and what the future holds for the V4V approach to creator support.Our guest co-host this week is Mathew Passy Long time podcast producer and consultant, now trying to solve as many other problems as I can for podcasters via Custom Podcast Solutions! Mathew's Website Mathew's Facebook page @mathewpassy on Instagram @mathewpassy on Twitter Mathew on YouTube Links to interesting things from this episodeKevin Lowe - Grit, Grace, & InspirationTrailergram – Promote Your Podcast Trailer to Targeted Potential ListenersAlby HubValue 4 Value Podcasts | Podcastindex.orgV4V Stats from the Podcast IndexAlby no longer offering new accounts to people based in the USIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
In the June 3 edition of industry publication Podnews, editor James Cridland reported on the rumour of "a large podcast hosting company having an all-hands meeting with the news that they'd found a buyer for the company."There's also industry rumours of at least three hosting companies either looking for buyers or open to buyer approaches. We've seen podcast hosting companies either close or be acquired before: Spotify bought Anchor and Megaphone, and Global acquired Captivate, as some examples.So with the rumour mill around more acquisitions currently red-hot, does this mean podcast hosting is in a boom & bust period? Or is it just a sign of a medium continuing to mature and take advantage of good opportunities?Join Danny and guest co-host Eric Silver, as they discuss what this means for hosting in general, and what the lay of the land might look like in 12 months time.Our guest co-host this week is Eric Silver Eric Silver is an award-winning podcast producer, game designer, and teacher based in the great state of New York. He's the Head of Development and co-founder of Multitude, an independent podcast collective and production studio in Brooklyn. He’s produced 11 podcasts that have racked up tens of millions of downloads, and developed many more, characterized by strong, original structures and thriving communities. He widely known as the Best Dungeon Master in Podcasting, running the actual play TTRPG show Join the Party for 7 years, and is a professor at Stony Brook University's Podcast Incubator @el_silvero on Instagram @el_silvero on Twitter Eric's Website Links to interesting things from this episodePABLO TORRE FINDS OUT - YouTubeOur Plant Stories podcast with Sally FlatmanPABLO TORRE FINDS OUT | SubstackRumours of a large hosting company finding a buyerIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
At the end of March this year, industry publication Podnews published its annual Podnews Report Card. This asks podcasters to complete a scorecard on podcast platforms, and where they're doing well, and where they're doing not so well.Across the board, all main platforms - Apple, Spotify, YouTube, and Amazon Music - had a lower score than last year when it came to helping listeners discover and follow a podcast.The same happened when asked how easy it was to list a new podcast, with all main platforms suffering a drop in the previous year's score.Join your usual hosts Mark Asquith and Danny Brown, with special guest co-host Genevieve Hassan, as they break down this report, and what the bigger podcast platforms need to do to when it comes to helping podcasters start and grow a podcast.Our guest co-host this week is Genevieve Hassan Genevieve is a former BBC News senior entertainment journalist who's interviewed hundreds of celebrities for more than a decade - including A-listers such as Chris Pratt, Hugh Jackman, Anne Hathaway, Keanu Reeves, Mila Kunis, Justin Timberlake and Kristen Wiig. She also once interviewed comic book legend Stan Lee in a lift... She now hosts and produces celebrity interview podcast Celebrity Catch Up: Life After That Thing I Did - which won Podcast of the Year at the 2023 Independent Podcast Awards. @celebritycatchuppodcast on Instagram @CelebCatchUpPod on Twitter Genevieve's Website Links to interesting things from this episodePodnews report card - results for 2024In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for Podcasting News - Podnews NewsletterPodnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!PodnewsThis podcast uses the following third-party services for analysis: OP3 -...
Spotify recently announced they're no longer offering the option to easily record and edit within the platforms's hosting dashboard, a popular feature that was part of podcast host Anchor, before it was rebranded as Spotify for Podcasters.Online communities on Reddit and Facebook are full of upset podcasters looking for alternatives, since many podcasters used the "all-in-one" recorder/editor/publisher.So, should podcast hosting platforms continue down the tech stack path, or is this a sign that perhaps a "one size fits all" isn't a viable strategy in the long run? Join your regular hosts Mark and Danny, with guest co-host Neal Veglio, as they discuss what hosting looks like in 2024 and beyond.Neal Veglio Founder of Podknows Podcasting, collaborating with Captivate to help brands and individuals to get the best possible return from branded podcasting. Neal's Website @realnealveglio on Twitter Neal on YouTube Links to interesting things from this episodeEvolving how you create on Spotify for Podcasters - SpotifySpotify for Podcasters discontinues the old editor - what now? : r/podcastingWhat's changing with Spotify for Podcasters? : r/podcastingPodcasters' Support Group | This might have been asked already re. SpotifyPodcasters' Support Group | PSA to my fellow podcasters out thereIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A
Show notes written by AI and not touched... to prove that we do only get 70% of the way there with AI...The episode features a review of the Podcast Show 2024, with discussions on booth activities, industry trends, and event experiences. The conversation covers topics such as booth engagement, monetization, video content, event organization, and after-party dynamics. The conversation covers the topics of exclusivity and networking at events, the role of AI in podcasting, and positive experiences and shoutouts from the podcast show. The hosts discuss the impact of exclusivity at events, the value of networking, and the use of AI in podcasting. They also share positive experiences and shoutouts from the podcast show.In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
As the industry descends on the Podcast Show 2024 in London, UK, we take a look back at the first couple of months of In & Around Podcasting.We've covered a wealth of important topics, and been delighted to bring some fantastic insights around these topics from both industry insiders and indie podcasters. So sit back, and enjoy this recap.Featured in this episode: @JamesCridland on Twitter @jcasabona on Twitter @webby2001 on Twitter @VeritySangan on Twitter Deirdre's Facebook group Sam's Facebook page In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate). But for podcasters, it can be a different story:RSS feed ingestion release was left wanting in some key areasanalytics are still not provided to podcast hosting companiesto do it properly, you kinda do need proper videoBut can 2024 be the year YouTube "gets it right"?they've advised they're updating the API to support better hosting company integrationthey've added some new podcast-specific features to YouTube Music appthey advise they've heard podcaster frustrations and are committed to better support for audio-only creatorsSo, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?Links to interesting things from this episodeMrBeast reveals the staggering amount he spends on one videoYouTube Is Not the Podcast Savior You’re Looking ForPodcast features : r/YoutubeMusicRelease Notes: Shaping the Future of Podcasts with YouTube - YouTube BlogPodcasters weigh the cost-benefit of producing video podcasts - DigidayPodcasting is in its YouTube era - The VergePodcast Movement Evolutions 2024 Keynote: YouTube for PodcastersIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!a...
In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."Join us as we dive deep into this topic with two podcasting pros.Plus, Stupid Stuff in Podcasting and The Flattering Ram!Co-hosts, ( ) and Gareth Davies(@garethsounds on Twitter) .Links to interesting things from this episodeKathy Doyle | LinkedInIndependent Podcast Awards 2024Quill Podcast Agency | High-Quality Corporate Podcast ProductionCoHost | Podcast Analytics and Audience InsightsPodcast Production Services | Lower StreetThe world's most influential branded podcasts - Pacific ContentAlex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / XPodcast Advertising Rates [2024] | Ad Results MediaAudioboom sees revenue growthWhy our system for valuing podcasts is broken - CurrentIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThe Podcast Show, London, 2024Get ready for over 150 hours of content from a lineup
Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?About our co-host, Links to interesting things from this episodeIAB Podcast Analytic Certification & Compliance ExplainedIAB “Compliance” or “Certified” - the differenceSpotify leaves the IAB; no longer certifiedIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:A Breath of Fresh Air with Sandy KayeJoin Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!A Breath of Fresh AirThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.TakeawaysMany podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.Our co-hosts this week:Ashley Hamer Ashley Hamer is Managing Editor at Descript, an AI-powered audio and video editor. She's also the author of the Weekly Tweak, a newsletter that helps podcasters improve their show week by week, and the creator/host of Taboo Science, a podcast that examines taboos through a scientific lens. Formerly, she was the co-creator and co-host of Curiosity Daily, a daily science podcast from Discovery. She lives in Asheville, North Carolina with her husband and toddler daughter where she plays jazz saxophone at venues around the city. @smashleyhamer on Twitter - Ashley on YouTube - Ashley's Website Dave Jackson Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team. In 2018 he was inducted into the Academy of Podcasters Hall of Fame. His flagship show is at www.schoolofpodcast..com @DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page Links to interesting things from this episodeThe Podcast Launch Accelerator - Free Online Podcast Course | CaptivateNeil Scott | National Association of Addiction Treatment ProvidersTink Media Podfade: surprising reasons why podcasters give up | Ana XavierTotal podcasts in the index - Podcast IndexHow many episodes do podcasts have? - Podcast IndexHow many podcasts make...
In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future. The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.TakeawaysPodcasting apps face challenges in terms of monetization and discoverability.Apps need to offer more features and interactivity to attract and retain listeners and creators.Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.App closures and consolidations are likely to occur in the future.Support your favorite podcasting apps to help them stay in the game.Links to interesting things from this episodeAmazing Spider-TalkTom Buck - YouTubePodcasting 2.0 | Dave JonesGuy Martin | LinkedInShare of downloads by podcast apps13 Podcast Statistics You Need To Know For 2024Our recommendations for a new podcast app to replace Google Podcasts and StitcherPodcast Industry in 2024: Top Platforms, Audience Stats, & Ad TrendsPodcast App Development - Features, Cost, and StepsRadioPublic is Shutting DownIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In &...
NOTE: Some of this audio is a little sketchy because it was recorded using some Bluetooth mics on site at Podcast Movement Evolutions 2024. Probably worth an upgrade...As the podcasting industry descended on Los Angeles for Podcast Movement Evolutions, the talk centred around YouTube, podcast downloads in mobile games and the annual geek out over data thanks to The Infinite Dial and The Podnews Report Card.But what was Podcast Movement Evolutions 2024 like, really? Let's review...TakeawaysPodcast Movement Evolutions is a valuable event for both industry professionals and creators.There is a need to clearly differentiate between industry-focused and creator-focused content at podcasting events.Networking at the parties is a crucial aspect of podcasting events and can lead to valuable connections and opportunities.Podcast Movement is a must-attend event for podcasters looking to expand their knowledge and network with industry leaders.The 'Stupid Stuff in Podcasting' segment provides insights into the challenges and annoyances faced by podcasters in the industry.Chapters00:00 Sing along intro00:25 Podcast Movement Evolutions 2024 Review31:35 The Wave File32:10 LIVE Stupid Stuff in Podcasting with Industry Leaders52:07 Conclusion and Thank You to ListenersLinks to interesting things from this episodeEvolutions by Podcast Movement 2025Podcast Movement 2024 | Podcast Conference | August in Washington, D.C.Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.Mentioned in this episode:The #1 Place for Podcasting News - Podnews NewsletterPodnews is our #1 place for podcasting news and is trusted by tens-of-thousands of indie creators, industry experts and curious creators every single day. Every week, James Cridland and Sam Sethi recap the week's podcasting news from the daily newsletter into an easily digestible weekly review. It's free and we highly recommend that you subscribe!PodnewsThis podcast uses the following...