In My Office with Corey Adamson

"Your job isn't to protect them from the market, it's to show them the market and give them the best advice based on that."Damien Lloyd has spent 12 years selling real estate in Perth's northern suburbs, in an industry with one of the highest churn rates going. In this episode of In My Office, host Corey Adamson sits down with Damien to unpack how he built a referral driven business in Stirling and Balcatta, why he has never been tempted to start his own agency, and why he would rather miss a listing than tell a seller what they want to hear.Remember to Subscribe and Leave a comment What's coming up- Why Damien is still selling after 12 years in a high churn industry- Staying with Ray White instead of building his own agency- Selling into a cooling market and why vendor reporting is back- Why honest advice beats the highest appraisal- Lessons from the 2015 to 2020 markets- Running a team with his wife Ash and assistant Pas- Farming Stirling and a hard lesson from working with developers- Why most of his business comes from referrals and repeat clients- Growth versus balance, and the problem with having no off-season- REWA awards, Grand Master and whether there are too many awards- Damien's appraisal process, from first phone call to follow up- Advice for newer agents on when to hire an assistantSubscribe: Instagram: ⁠⁠https://www.instagram.com/inmyofficepod/⁠⁠Website: ⁠⁠https://theagency.com.au/team/corey-adamson⁠⁠Connect with Corey:Facebook: ⁠⁠https://www.facebook.com/perthpropertyteam/⁠⁠Instagram: ⁠⁠https://www.instagram.com/coreyadamsonproperty/⁠⁠TikTok: ⁠https://www.tiktok.com/@coreyadamson⁠LinkedIn: ⁠⁠linkedin.com/in/corey-adamson-7964b2139⁠⁠Timecodes(00:00) Welcome and cold open(00:50) Why Damien is still selling after 12 years(02:35) Why stay at Ray White instead of starting his own agency(04:55) Selling in a cooling market and vendor reporting(07:25) Team structure and working with family(11:50) How Damien got into real estate(13:20) Lessons from the 2015 to 2020 markets and honest pricing(17:40) Four kids, a seven day job and finding balance(22:45) Building a Stirling farm and the developer lesson(28:20) Where the business comes from: referrals and repeat clients(32:00) Growth versus balance and the missing off-season(36:15) REWA awards, Grand Master and too many awards(40:50) Loyalty, Ray White and how AI could change the industry(45:30) Damien's appraisal process(49:10) Advice for newer agents: assistants, prospecting and being genuineProduced by Podwave Studios: ⁠⁠https://www.podwavestudios.au⁠⁠#InMyOffice #CoreyAdamson #VivienYap #RayWhite #PerthRealEstate #WARealEstate #WesternAustralia #RealEstateAgent #DalkeithRealEstate #ClaremontRealEstate #WesternSuburbsPerth #RealEstatePodcast #PropertyPodcast #RealEstateCoaching #RealEstateTips #AuctionDay #PropertyInvesting #RealEstateCareer #WomenInRealEstate #PerthProperty

Tom Carlin makes all the money in a bad market, has lost 5 to 10 million dollars on business bets that didn't pay off, and has been through more real estate downturns than most agents have years in the industry. In this episode of In My Office, Corey sits down with the man behind WA's pink office brand for one of the most honest conversations this podcast has had, covering the business behind 300 sales a year and the personal story most people never get to hear.Remember to Subscribe and Leave a comment What's coming upHow Tom went from car sales in the UK to commission-only real estate on $26,000 a yearGetting into the industry right as the GFC hit, and why that downturn built his careerWhy he spends $300,000 to $500,000 a year on his own brand, and where it actually goesBuilding a team of 10 to 12 virtual assistants, starting with hiring his own mumRunning 14 businesses outside real estate, and what he's learned from the ones that failedWhy his sales team is on fixed salaries instead of commissionTurning property management into a seven-figure income stream with 300 rentalsAn honest look at the hardest years of his life, and why he's finally talking about themHis advice for agents writing $300,000 to $500,000 who want to break into seven figuresSubscribe: Instagram: ⁠⁠https://www.instagram.com/inmyofficepod/⁠⁠Website: ⁠⁠https://theagency.com.au/team/corey-adamson⁠⁠Connect with Corey:Facebook: ⁠⁠https://www.facebook.com/perthpropertyteam/⁠⁠Instagram: ⁠⁠https://www.instagram.com/coreyadamsonproperty/⁠⁠TikTok: ⁠https://www.tiktok.com/@coreyadamson⁠LinkedIn: ⁠⁠linkedin.com/in/corey-adamson-7964b2139⁠⁠Timecodes(00:00) Cold open: "In a bad market, I make all the money"(00:33) Why he's still in real estate after 19 years(04:08) Honesty with vendors: pushing price without being the gatekeeper(08:35) From England to Perth: the ultimatum that changed his life(09:35) Commission only: starting on $26,000 a year(10:20) First year success and the door-knocking war in Bertram(12:20) Branding on a shoestring to spending $300,000 to $500,000 a year(15:35) Why downturns are the time to spend more, and getting into the game during the GFC(18:35) Inside the team: Nathan, Callum and his virtual assistant army(25:45) Why his team is on fixed salaries, not commission(28:35) Fourteen businesses, ADHD and losing millions(34:10) Turning property management into a seven-figure income stream(38:20) Getting honest about the hardest years of his life(46:25) The next chapter: $10 million, coaching and advice for agents(58:00) Wrap-up and thanksProduced by Podwave Studios: ⁠⁠https://www.podwavestudios.au⁠⁠#InMyOffice #CoreyAdamson #VivienYap #RayWhite #PerthRealEstate #WARealEstate #WesternAustralia #RealEstateAgent #DalkeithRealEstate #ClaremontRealEstate #WesternSuburbsPerth #RealEstatePodcast #PropertyPodcast #RealEstateCoaching #RealEstateTips #AuctionDay #PropertyInvesting #RealEstateCareer #WomenInRealEstate #PerthProperty

14 years in the industry with the highest churn rate of any profession: most agents don't last three. So how has Vivien Yap not only survived but built one of Western Australia's most recognised real estate businesses?In this episode of In My Office, Corey Adamson sits down with Vivien Yap (Ray White Dalkeith Claremont) to unpack the pharmacist-to-property pivot, the systems behind her longevity, and why she still answers her own phone at 10pm.Remember to Subscribe and Leave a comment What's coming upWhy family support and work culture beat hustle for surviving a 14-year careerJuggling motherhood, marriage and a growing agency (and the meal-prep routine that makes it work)Leaving pharmacy: how a casual "sell my house" turned into a full-time career by accidentThe "open database" model: why her team shares clientele instead of guarding itBeing the second agent: winning listings other agents couldn't sellWhy she runs auction campaigns and "creates competition without running an auction"Working buyers, not just listings: the skill she says most newer agents never learnedVendor reporting as a lost art, and why honest feedback beats chasing the owner's priceShould you hire an assistant? Her take for agents writing $250–300kHer advice to 24–25 year olds starting out: build the database, give more, expect nothing backSubscribe: Instagram: ⁠⁠https://www.instagram.com/inmyofficepod/⁠⁠Website: ⁠⁠https://theagency.com.au/team/corey-adamson⁠⁠Connect with Corey:Facebook: ⁠⁠https://www.facebook.com/perthpropertyteam/⁠⁠Instagram: ⁠⁠https://www.instagram.com/coreyadamsonproperty/⁠⁠TikTok: ⁠https://www.tiktok.com/@coreyadamson⁠LinkedIn: ⁠⁠linkedin.com/in/corey-adamson-7964b2139⁠⁠Timecodes00:00 Cold open: 14 years in the highest-churn industry00:50 Welcome: Vivien Yap in the office#01:06 How and why she's still here after 14 years02:02 Juggling motherhood, marriage and the job03:32 Blending hobbies, food and clients into the business06:00 The pharmacist backstory and the accidental first listing08:52 The 2026 team structure11:03 Business owner: training, mergers and Emma Milner12:52 The open database and sharing clientele14:03 Working beyond her patch: referrals everywhere15:10 Being the second agent in a tough market16:40 Studying the market "harder than anybody else"18:53 Auction campaigns and creating competition20:35 Taking every offer to the owner21:25 Buyer matching: why they always have buyers ready23:45 Treating every listing like your own home25:10 Is there a point to slow down?27:05 Why Ray White is winning and retaining talent in WA29:40 Prospecting in 2026: home opens and the phones30:40 The 63-bid auction that sold $501k over31:50 Vendor reporting as a lost strategy33:05 Should a newer agent hire an assistant?35:00 Maintaining energy and the generosity mindset#37:22 Advice to 24–25 year olds starting out#39:16 Wrap upProduced by Podwave Studios: ⁠⁠https://www.podwavestudios.au⁠⁠#InMyOffice #CoreyAdamson #VivienYap #RayWhite #PerthRealEstate #WARealEstate #WesternAustralia #RealEstateAgent #DalkeithRealEstate #ClaremontRealEstate #WesternSuburbsPerth #RealEstatePodcast #PropertyPodcast #RealEstateCoaching #RealEstateTips #AuctionDay #PropertyInvesting #RealEstateCareer #WomenInRealEstate #PerthProperty

31 years in real estate. One of Perth's most recognisable agents. In this episode of In My Office, Corey Adamson sits down with Claire Nation (Haven, formerly The Property Exchange) : the agent Corey personally bought his own home from.Claire has done nearly every role in the industry, from reception and trust to CFO and sales, and now consistently sells between 60 and 100 properties a year across Subiaco, Shenton Park and beyond. She built a personal brand strong enough to put her face on the back of Perth buses and the Subiaco train station, and she breaks down exactly why she did it.Remember to Subscribe and Leave a comment What's coming upWhy "trust" is the only word that matters in real estateThe five principles: know, like, trust, use, referWhy Claire refuses to call it "prospecting" (and what she does instead)Building a personal brand: organic vs. strategicThe 4-year apprenticeship every new agent needs to acceptWhen to hire your first assistant, and how to think about the costWhy getting back face-to-face with sellers matters more than everAuctions, set-date sales and conditioning a softening marketThe double home open on launch weekend, and why it still worksSubscribe: Instagram: ⁠https://www.instagram.com/inmyofficepod/⁠Website: ⁠https://theagency.com.au/team/corey-adamson⁠Connect with Corey:Facebook: ⁠https://www.facebook.com/perthpropertyteam/⁠Instagram: ⁠https://www.instagram.com/coreyadamsonproperty/⁠LinkedIn: ⁠linkedin.com/in/corey-adamson-7964b2139⁠Timecodes00:00 : Welcome01:10 : 31 years in a high-churn industry, why she's still here03:35 : Building a personal brand, organic vs. strategic05:45 : The five principles: know, like, trust, use, refer06:40 : Working her patch (Subiaco, Shenton Park) but not living there08:40 : Being a woman in the industry, and why she says it's not about gender12:15 : Emily's progression and building agents through the office16:15 : Role play, learning by osmosis, and channelling your mentor17:50 : The four-year apprenticeship20:45 : Team structure now (and congrats, first-time grandmother)22:55 : Why she hates the word "prospecting" and calls it connecting25:30 : Buses, billboards and the Subiaco train station sign28:50 : Still investing in print through the quiet times29:45 : Running at 60 to 100 sales a year for eight years32:40 : Listing presentations and getting back face-to-face35:50 : Being a great second agent in a shifting market37:40 : Off-market, private treaty, auction, set-date sales41:05 : Education, conferences and never stopping learning43:40 : The double home open, plus advice for young agentsProduced by Podwave Studios: ⁠https://www.podwavestudios.au⁠#InMyOffice #RealEstate #PerthRealEstate #WARealEstate #RealEstateAgent #Subiaco #RealEstateTips #PropertyPerth #RealEstateCoaching #RealEstatePodcast

Corey sits down with John Hunter, the Porteous Property agent who has quietly turned Subiaco and Shenton Park into his own patch, breaking record after record along the way. At 31, he is writing between 2.4 and 3 million in fees a year, and he got there by door knocking his way into his first job at 18 with a resume in hand and a pimpled face.This is a conversation about how a career actually gets built. John talks openly about the three years as an associate that functioned like an undergrad degree, the bonus fee structure he puts on every single listing, and why he backed himself into the western suburbs when the old guard still had the suburb locked up. He also explains what he says to people at home opens who make comments about his car.Remember to Subscribe and Leave a comment What's coming upWhy John is still here after 14 years, and the honest answer most agents will not give on cameraDoor knocking his way into Abel McGrath at 18, and the ad mistake that got him "fired" out of the EA roleThe three year associate stint he compares to an undergrad, and the year with Vivien Yap he calls his post gradHow he built a hyper local business in Subiaco, starting with school gate conversationsThe bonus fee structure he puts on every listing, and how it lets him write 3 million in fees on 100 million in salesWhy he refuses to sell off market, and what vendors are really watching at a home openThe record sale videos, and how he handles the buyer who worries they paid too muchBeing polarising on purpose, the Range Rover comments, and the job offer he makes in returnWhat the plebiscite gave him, and the point his career stopped needing anyone's approvalSaying no to buying into Porteous four months ago, and what changed his mindGrief, perspective, and rethinking the non negotiablesSubscribe: Instagram: ⁠https://www.instagram.com/inmyofficepod/⁠Website: ⁠https://theagency.com.au/team/corey-adamson⁠Connect with Corey:Facebook: ⁠https://www.facebook.com/perthpropertyteam/⁠Instagram: ⁠https://www.instagram.com/coreyadamsonproperty/⁠LinkedIn: ⁠linkedin.com/in/corey-adamson-7964b2139⁠Timecodes(00:00) Welcome to In My Office, episode one(01:40) Fourteen years in, why are you still here?(04:25) Door knocking his way into Abel McGrath at 18(05:41) The EA disaster and the diseased estate ad(07:49) Team structure today and Courtney's move into sales(08:55) The GCI number and where it sits(09:14) Bonus fee structures and how to have the conversation(11:00) Building a hyper local business in Subiaco(11:41) Becoming a stepdad at 20 and structuring work around it(14:07) The thinking behind the sold videos(15:37) Why Subiaco now outprices Peppermint Grove(16:33) What the Subiaco revitalisation actually changed(18:35) Is there still money in flipping a Subiaco house?(22:18) Home opens, twilights, and why he will not sell off market(23:26) The home open is the interview(24:31) This is who I am, and the Range Rover comments(25:22) The plebiscite, confidence and showing up as yourself(26:53) Could he start again in Double Bay?(28:46) Personal brand, the horses and posting your real life(30:10) Why he will not outsource his socials(31:16) When to hire an EA and the buffer you need first(38:29) Why energy is the number one asset(38:52) Saying no to buying into Porteous(40:48) Time is an asset you cannot get back(41:02) Family, sacrifice and being present at home(43:56) Advice for the 23 to 27 year old agent(45:23) Is the office still worth it?(46:08) Closing thoughtsProduced by Podwave Studios: ⁠https://www.podwavestudios.au⁠#InMyOffice #CoreyAdamson #PerthRealEstate #RealEstatePodcast #PerthProperty #WesternAustralia #RealEstateAgent #TheAgency #PerthPropertyTeam #TopAgent #GCI #RealEstateBusiness #AgentLife #Prospecting #ListingAgent #RealEstateCoaching #PerthPodcast #AustralianRealEstate #RealEstateTips #WARealEstate