For medical publication professionals, “strategy” is more than a series of well-executed tactics. It means understanding where you want to go, why you want to get there, and how publication supports broader scientific objectives.In this episode, Rob sits down with Amanda Tollen, Global Business Director, Medical at Avalere Health, and Hicham Naimy, Director of Scientific Publications at Takeda. They discuss what it really means to be strategic in medical publication planning, how to align agency and client teams, and where AI can support strategic thinking.To join ISMPP, visit our website at https://www.ismpp.org/
For medical publication professionals, social media may not always seem like an obvious part of a publication plan. But many health care providers are already using social media to find medical news, learn about studies, and discover publications. In this episode, Rob sits down with Katie Veleta, Senior Scientific Director at Fingerpaint Medical, and Amelia Stymacks, their Senior Manager of Digital Strategy.They discuss why social media matters for publication professionals, how it can be integrated into publication planning, which channels and metrics to consider, and how teams can get started while building the right internal processes and guardrails.To join ISMPP, visit our website at https://www.ismpp.org/
Getting the CMPP credential is an important milestone for publication and medical communication professionals. But if you've ever thought about sitting for the exam, you may have unanswered questions about it.In this episode, Rob sits down with Claudia Piano and Danita Sutton, who are both involved in overseeing and supporting the CMPP certification exam. Together, they discuss the rigorous process behind exam development, explain how scoring works and share practical advice and resources to help candidates prepare with confidence.For more information on the CMPP exam please listen to From Credibility to Career Growth: The CMPP Advantage.To join ISMPP, visit our website at https://www.ismpp.org/
As organizations adopt artificial intelligence and other emerging technologies, the pressure to move faster has never been greater. But lasting change isn't just about implementing new tools for the sake of it. It's about creating the space to think strategically and ensure innovation doesn't come at the expense of trust, quality, or sound decision-making.In this episode, Rob sits down with leadership coach and systemic consultant Michael Siller to discuss why slowing down is essential when adopting new technology, and how it could actually be the key to getting results faster. Together, they explore how leaders can navigate complexity, build trust during periods of change, and create the conditions for thoughtful, responsible innovation in medical publications and communications.To join ISMPP, visit our website at https://www.ismpp.org/
Creating resources for field medical teams isn’t just about sharing new data. It’s about understanding how that information is used in the real world. While we have more ways than ever to share scientific information, the real challenge is understanding what resources are most useful when field teams are engaging with healthcare professionals.In this episode, Rob sits down with Sarah Snyder, Co-CEO of MSL Mastery, to discuss what field medical teams really need from publication professionals. Together, they explore how the MSL role is evolving and how medical communications teams can better support field colleagues in having meaningful conversations with healthcare professionals.To join ISMPP, visit our website at https://www.ismpp.org/