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In the Sauce

Author: Heritage Radio Network

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With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists.


In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area..


292 Episodes
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Building Easy Squeezy

Building Easy Squeezy

2026-10-0156:54

Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS, Matt talks about starting with fresh tahini and expanding into dressings and drizzles, finding product-market fit, the complexities of scaling a refrigerated brand, and what retail velocity and consumer data can tell you about where to go next.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Building Robusta

Building Robusta

2026-09-1752:58

 Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce, Ben talks about building Little Spoon DTC before moving into retail, the partnership with Target, building across different stages of childhood and the store, and what Ben has learned as both a founder and an investor in emerging consumer brands.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Building Win by Win

Building Win by Win

2026-08-2753:18

Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this episode of In the Sauce, Ali and Kendall discuss turning a personal food habit into a product, the test and learn approach, and the particular challenges of building a refrigerated dairy brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Elisabeth and Gina Galvin are the mother-daughter founders of Stellar Snacks. On this episode of ITS, Elisabeth, Gina, and Ali discuss how lessons from Elisabeth’s first food business shaped Stellar, what it takes to own and operate your own manufacturing, and how they’ve built a distinctive snack brand while navigating growth, retail, and working together as a family.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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